Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

DPrint 2027, taking place from April 26-28 in Shanghai, showcases the latest in digital printing technologies for the packaging industry.
Dates
26–28 Apr 2027
City / country
Shanghai, CN
Venue
Shanghai New International Expo Centre
Event overview
DPrint 2027 is a premier exhibition dedicated to the industrial application of digital packaging printing. It brings together packaging enterprises and brand owners, showcasing innovations in digital printing equipment, inks, and software systems.
The event aims to facilitate networking and business opportunities within the packaging sector. DPrint takes place in Shanghai, CN.
Venue: Shanghai New International Expo Centre.
TL;DR
Attendees will gain insights into the latest digital printing technologies and trends, network with industry leaders, and explore innovative solutions for packaging challenges. Attendees include packaging professionals and brand owners seeking innovative solutions. Registration is required for attendance; free admission available until April 8, 2027.
Exhibitors will have the opportunity to showcase their latest products and technologies to a targeted audience of packaging professionals. The event is organised by RX, a leader in global exhibitions. Attendees include packaging professionals and brand owners seeking innovative solutions.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Shanghai, CN
Shanghai New International Expo Centre in Shanghai typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Shanghai New International Expo Centre in Shanghai typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Shanghai New International Expo Centre for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Who runs the show
China Packaging Federation and RX
Organiser
How the last edition performed
Next edition
Not announced yet
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
On 2027-04-26 to 2027-04-28, DPrint in Shanghai covering Digital printing equipment for packaging, Inks and consumables for digital printing, Software for packaging design and m gives packaging buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

Choose from the following airports, with convenient access to the event and venue.
Shanghai Pudong International Airport
Main international gateway for Shanghai; taxi, Didi, Metro Line 2 and Maglev connections are available. Confirm live transfer times and terminal details before travel
Approx. 30-35 km from SNIEC
to venue
Approx. 35-50 min by road depending on traffic
by car
Shanghai Hongqiao International Airport
Closer to Puxi city centre; Metro Lines 2 and 10 connect to the Shanghai network. Confirm live transfer times and terminal details before travel
Approx. 25-30 km from SNIEC
to venue
Approx. 35-55 min by road depending on traffic
by car
A range of accommodation options near the venue and across key areas.
Holiday Inn Express Shanghai PVG Zhuqiao by IHG
4.6
USD 150–190 / night
Google Hotels listing for 26-28 April 2027 shows free cancellation, breakfast, free Wi-Fi, parking, pool and airport shuttle - convenient if arriving at PVG.
Holiday Inn Express Shanghai Jinqiao Central
3.9
USD 150–190 / night
Lowest-priced IHG option in the April 2027 Google Hotels capture, with free cancellation and free parking.
Holiday Inn Shanghai Pudong Kangqiao
4.0
USD 150–202 / night
Five-star Pudong property in the capture with free cancellation and pool - useful for buyers wanting to stay east of the river.
Holiday Inn Express Shanghai Jing An Temple by IHG
4.8
USD 150–190 / night
Highest guest rating among the Shanghai Holiday Inn Express rows captured (4.8); central Puxi base with free parking.
DoubleTree by Hilton Hotel Shanghai - Pudong
4.0
USD 150–202 / night
Eco-certified five-star Pudong hotel listed in the Google Hotels capture with breakfast, free Wi-Fi, parking and indoor pool.
Pudong Shangri-La
4.4
USD 230–265 / night
Riverside five-star with indoor pool, spa and fitness centre; captured as a premium option for the show dates.
Four Seasons Hotel Shanghai
4.5
USD 230–265 / night
Five-star central Shanghai option returned for the 26-28 April 2027 stay window with spa, indoor pool and free parking.
Shanghai Marriott Hotel City Centre
USD 230–265 / night
Five-star city-centre hotel near People's Square with indoor pool, spa and fitness centre.
Radisson Blu Hotel Shanghai New World
4.4
USD 150–202 / night
Five-star People's Square hotel in the capture with indoor pool, hot tub, spa and fitness centre; parking is chargeable.
The Westin Bund Center Shanghai
USD 230–265 / night
Five-star Bund-side property with indoor pool, spa and free parking; breakfast is chargeable per the capture.
Grand Central Hotel Shanghai
4.2
USD 150–202 / night
Five-star hotel near Nanjing Road pedestrian area with indoor pool, hot tub and spa.
URBN Hotel Shanghai
USD 150–202 / night
Four-star boutique option in the capture with free Wi-Fi, free parking and fitness centre.
Get around the city with these convenient transport options.
metro
Line 2 connects PVG with the city; transfer at Longyang Road to Line 7 for Huamu Road and SNIEC. Allow 60-75 min with luggage.
maglev
Fastest rail link from PVG to Longyang Road; continue on Metro Line 7 or take a taxi to SNIEC. Check operating hours before relying on it for a late arrival.
taxi
Direct door-to-door option with samples or luggage; allow 35-50 min depending on traffic. Use the official taxi queue and keep your hotel or hall address in Chinese.
ride-hailing
Didi is widely used in Shanghai; follow airport signage to the designated ride-hail pickup zone. Confirm app setup and payment method before arrival.
metro
Hongqiao has direct metro access; transfer to Line 7 for Huamu Road. Allow 55-70 min with luggage and check the last train time.
taxi
SHA is closer to Puxi than PVG, but the journey to Pudong can still take 35-55 min in traffic. Allow extra time during morning peak.
metro
Line 7 is the closest metro access to SNIEC; use a transit card or Alipay/WeChat metro QR. Check last train times and hall walking distance.
airport bus
Airport buses are a lower-cost option but may not stop at SNIEC; combine with metro or taxi for the final leg. Confirm route and luggage rules.
Weather
April in Shanghai is mild and increasingly humid, with daytime highs typically around 18-22 C and cooler mornings near 12-14 C. Rain is possible in spring, so pack a light waterproof layer and a compact umbrella. Confirm the forecast closer to 26-28 April 2027.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Shanghai has broad 4G and 5G coverage. International visitors can buy a local SIM at PVG or SHA, or use an eSIM before arrival; a VPN may be needed to reach some overseas services. Check venue Wi-Fi access and password policy at registration, as show-floor networks can be congested at peak times. Confirm roaming costs with your home operator.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Business language
Mandarin is the main local language. English is commonly used by international exhibitors and at major hotels, but carry company and product information in English and Chinese where possible.
Greetings and cards
A light handshake is common in business settings. Offer and receive business cards with both hands, and take a moment to read the card before placing it away.
Payments
Mobile payment is widely used in Shanghai. Set up Alipay or WeChat Pay with an international card before travel, and keep a small amount of cash or a physical card as backup.
Tipping
Tipping is not customary in Shanghai. Service charges may already be included in hotel and restaurant bills.
Traffic and timing
Allow extra time for road travel during morning and evening peak. The metro is often faster than taxis for cross-river journeys to and from SNIEC.
Air quality
Check the local air quality index during your stay. Sensitive travellers may wish to carry a mask on hazy days and follow local advisories.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: PVG
Book flights to PVG for the shortest transfer to SNIEC; SHA is closer to Puxi and can work better for city-centre hotels. Arrive at least one day before the 26 April 2027 opening. April is spring shoulder season, so compare direct and one-stop fares and confirm baggage allowance for print samples. Check visa processing time before ticketing.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Shanghai Pudong International Airport (PVG): Approx. 35-50 min by road depending on traffic; Shanghai Hongqiao International Airport (SHA): Approx. 35-55 min by road depending on traffic. Allow road or rail time to Shanghai New International Expo Centre; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Shanghai New International Expo Centre: Pudong / near Pudong Airport (PVG): Holiday Inn Express Shanghai PVG Zhuqiao by IHG; Jinqiao, Pudong: Holiday Inn Express Shanghai Jinqiao Central; Kangqiao, Pudong: Holiday Inn Shanghai Pudong Kangqiao.
Ride-hail: Didi is the main ride-hailing app in Shanghai and offers an English interface. Link Alipay or WeChat Pay, or a bank card, before travel. Use official ride-hail pickup zones at PVG, SHA and SNIEC, and allow extra time during peak hours. Confirm app availability and payment setup before arrival.
Public transit: SNIEC is served by Shanghai Metro Line 7 at Huamu Road and Line 2 at Longyang Road; the Maglev connects PVG to Longyang Road. Use a Shanghai public transport card or Alipay/WeChat metro QR. Fares are approximately CNY 3-8 per journey; confirm live fares and last train times before relying on late-night metro service.
Parking: SNIEC has paid on-site parking; rates and hall access are set by the venue. Pre-book if driving during show days and allow extra time for security checks. Confirm current parking rates and entry gates on the venue or organiser site before departure.
Plan and pack for the event climate.
Month: April
Temperature: Approx. 18-22 C daytime; cooler mornings around 12-14 C
Seasonality: Spring in Shanghai can bring occasional rain and rising humidity. Showers are usually short, but keep a compact umbrella and a light waterproof layer in your day bag.
Packing: Pack layers for mild days and cooler evenings, comfortable shoes for hall walking, a compact umbrella, and business casual clothing for meetings. Bring a light jacket for air-conditioned halls and evening travel.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at DPrint usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Book flights to PVG or SHA and compare transfer times to SNIEC before ticketing.
Reserve a Pudong hotel near Metro Line 7 or Line 2, or a Puxi hotel with easy metro access; confirm cancellation terms.
Check Chinese visa requirements for your passport and start any application; request an invitation letter if the organiser provides one.
Build a shortlist of exhibitors from the official list, focusing on printheads, inks, wide-format media, textile systems and finishing.
Draft your buying brief: substrate types, run lengths, colour targets, finishing needs and budget range.
Request meetings with 5-8 exhibitors and ask for sample prints on your target substrate.; Arrange travel insurance and check whether your policy covers business travel and trade show attendance.
Set up mobile payment and connectivity: eSIM or roaming, Alipay or WeChat Pay, and a VPN if needed for work apps.
Pack business cards, a printed buying brief and comfortable shoes for hall walking; check the April Shanghai forecast.
Download the show app or floor plan if available and mark priority stands by hall.
Confirm airport transfer: taxi, Didi, Metro Line 2 or 7, or Maglev from PVG; save your hotel address in Chinese.
Check badge collection hours and arrive early on day one for security and registration queues.
Confirm the 2027 show dates and hall details on dprint-expo.com; check whether visitor pre-registration is required.; Review your meeting schedule, charge devices and prepare a lead-capture sheet for follow-up.
Registration and hall orientation at Shanghai New International Expo Centre
Supplier meetings and product demos
Final negotiations and follow-up
DPrint registration concourse
Shanghai New International Expo Centre
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Shanghai New International Expo Centre
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether DPrint fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For DPrint, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Digital printing equipment for packaging and Inks and consumables for digital pr solutions and benchmarking suppliers at DPrint in Shanghai.
Min. budget
$4,857.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Digital printing equipment for packaging and Inks and consumables for digital pr products who need qualified meetings with the event's trade audience.
Min. budget
$21,856.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Shanghai show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
Trust footer
2
References
1
Publishers
0
Date checked
DPrint Expo
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