Digital Promotion Expo Spring 2027, Tokyo, 21-23 April.
Dates
21–23 Apr 2027
City / country
Tokyo, Japan
Venue
Tokyo Big Sight
Time
10:00 AM – 5:00 PM daily
Event overview
Digital Promotion Expo Spring 2027 runs 21-23 April at Tokyo Big Sight as part of Marketing Week Spring, the 29th edition of Japan's largest marketing trade show.
About 300 exhibitors are expected across nine co-located specialist expos covering digital marketing, advertising, sales promotion, CX, e-commerce, PR and sales support.
Entry is free with advance visitor registration, and the halls are open 10:00-17:00 daily.
TL;DR
One visit covers the full marketing stack: digital advertising, marketing automation, CRM, SNS and influencer programmes, sales promotion, CX, e-commerce and PR. Nine specialist exhibitions sit under one badge, so teams can compare agencies and platforms side by side, sit in on seminar sessions and collect brochures through the Colleqt service. Tokyo Big Sight is easy to reach from central Tokyo, and advance registration is free.
Marketing Week Spring brings marketing, publicity, sales planning, e-commerce and management buyers to Tokyo Big Sight at the start of Japan's fiscal year. Exhibitors meet about 300 peer companies across nine specialist shows, with shared visitor traffic and seminar programming that draws senior marketers. A stand supports distributor recruitment, agency partnerships, product launches and pipeline building for the Japanese market.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Tokyo Big Sight, 3-11-1 Ariake, Koto-ku, Tokyo 135-0063, Japan
Entrances & gates
Main visitor entrance
Advance-registered visitors scan their badge QR code here; allow 15-20 minutes at the 10:00 opening.
Hourly parking is available on the Tokyo Big Sight site; pay at the exit machines and keep your ticket with you.
Food options
Tokyo Big Sight restaurant and cafe floor
On-site diningParking: Tokyo Big Sight has hourly car parks around the complex. Enter from the Ariake side and allow extra time at peak periods; public transport is usually faster during show days.
Gate: Use the main visitor entrance at Tokyo Big Sight and follow signs for Marketing Week Spring. The Yurikamome Tokyo Big Sight station is about a 3-minute walk and Rinkai Line Kokusai-Tenjijo station about 7 minutes.
Attend
Event days & opening times
Visitor pre-registration
Free entry for trade visitors who register in advance; registration is scheduled to open around February 2027.
Ticket info
Badge collection
Register online before the show, save the confirmation QR code and bring photo ID and a company business card to collect your badge at the main entrance.
Ticket notes
Advance visitor registration is free. The show is aimed at marketing, advertising, sales-promotion, e-commerce and management professionals; consumer admission is not the focus.
Who runs the show
RX Japan GK
Organiser
What's on
販促EXPO (Sales Promotion Expo)
Products and services that support sales promotion, including novelties, gifts and POP displays.
Tokyo Big Sight, within Marketing Week Spring.
Website広告メディア枠EXPO (Advertising Media Expo)
Transport, outdoor, mass-media and sponsorship advertising inventory.
Tokyo Big Sight, within Marketing Week Spring.
Websiteデジタルマーケティング強化EXPO (Digital Marketing Expo)
Digital advertising operations, CRM, UI improvement and conversion optimisation.
Tokyo Big Sight, within Marketing Week Spring.
WebsiteCX向上EXPO (CX Improvement Expo)
Customer-experience platforms and services for brand and retention improvement.
Tokyo Big Sight, within Marketing Week Spring.
Website営業支援EXPO (Sales Support Expo)
SFA, CRM, sales training and analytics tools for sales DX.
Tokyo Big Sight, within Marketing Week Spring.
WebsiteSNS・インフルエンサー活用EXPO (SNS and Influencer Expo)
Social-media operations, UGC and influencer-marketing services.
Tokyo Big Sight, within Marketing Week Spring.
Websiteマーケティング戦略立案EXPO (Marketing Strategy Expo)
Market analysis, strategy design and planning methodologies.
Tokyo Big Sight, within Marketing Week Spring.
Websiteブランド戦略・PR EXPO (Brand Strategy and PR Expo)
Brand building, public relations and reputation services.
Tokyo Big Sight, within Marketing Week Spring.
WebsiteEC売上アップEXPO (E-commerce Growth Expo)
E-commerce construction, operations, logistics and marketing support.
Tokyo Big Sight, within Marketing Week Spring.
WebsiteHow the last edition performed
Last edition
2026
Visitors: 20,000
Exhibitors: 300
Edition #: 26
This edition
2027
Visitors: 20,000
Exhibitors: 300
Next edition
2027
The next Marketing Week edition, Summer 2027 (the 30th), is announced for 30 June to 2 July 2027 at Tokyo Big Sight.
Summer edition follows the spring show at the same venue. The autumn edition is scheduled for 29 September to 1 October 2027.
Growth over time
Edition recap
The 26th Marketing Week Spring ran from 22 to 24 April 2026 at Tokyo Big Sight, with nine specialist exhibitions covering strategy, advertising, SNS, sales support and e-commerce. The organiser forecast 300 exhibitors and 20,000 visitors, and added strategy-focused shows plus a content and AI creative zone.
New this edition
Nine specialist exhibitions
One badge covers sales promotion, advertising media, digital marketing, CX, sales support, SNS and influencer marketing, strategy, brand PR and e-commerce.
SourceContent and AI creative zone
The 2026 edition renewed the digital marketing show and added a content-production and AI-creative zone.
SourceImpact
Marketing Week Spring is Japan's broadest marketing marketplace, and the 2027 edition keeps nine specialist shows under one badge. For buyers, that means one trip can cover advertising, martech, sales promotion and e-commerce. For vendors, the spring timing lines up with Japanese corporate budgeting and partner selection, making the show a practical entry point for the fiscal year.
Audience quality
The visitor mix is trade-focused: marketing, corporate communications, sales planning, e-commerce and management roles from brands, agencies and retailers. The organiser positions the show around comparison, consultation and seminars rather than consumer browsing. Seniority varies by hall, so exhibitors should staff both senior sellers and technical specialists who can answer platform and integration questions.
Exhibitor outcomes
ROI depends on pipeline quality rather than raw footfall. A 9 sqm shell scheme suits a first market test, while 18-36 sqm gives room for demos and meetings. Exhibitors should book early, pre-arrange meetings through the show's matchmaking and brochure tools, and plan a 48-hour follow-up cycle. The spring date supports annual contract conversations, but returns are strongest for vendors with Japanese-language sales support.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Japan is one of the world's largest advertising and marketing services markets, and Tokyo concentrates the agencies, platforms and retail groups that set national campaign budgets. Marketing Week Spring brings those buyers together at the start of the fiscal year, when vendor selection and annual contracts are being decided. The show's nine specialist halls make it a practical benchmark for martech, retail media and promotion spend.
Key trends shaping this market and its wider industry.
AI moves from experimentation to campaign production
Japanese marketers are embedding generative AI into copywriting, image and video production, translation and search optimisation. Vendors are packaging AI features into existing martech suites rather than selling standalone tools.
What it changes: Buyers now ask how AI output is governed, branded and measured, so exhibitors need clear workflow and compliance answers rather than a generic AI claim.
Privacy-safe targeting and first-party data
Restrictions on third-party cookies and stricter handling of personal data are pushing brands toward first-party data, CRM integration, contextual targeting and clean-room style measurement.
What it changes: Platforms that can connect consent, identity and measurement across web, app and store will stand out in agency and enterprise evaluations.
Retail media and commerce media scale up
Retailers and e-commerce marketplaces are building advertising businesses around their own traffic and shopper data, while brands shift budget toward measurable commerce placements.
What it changes: The show's sales-promotion and e-commerce exhibitors can capture budgets moving from mass advertising into retail media, affiliate and performance channels.
Marketing Week runs several times a year in Tokyo and Osaka, so buyers can choose the edition that fits their planning cycle. The spring show is the largest Tokyo gathering, with summer and autumn editions following at the same venue.
Marketing Week Osaka 2026 (7th)
Osaka, Japan
Held at Intex Osaka; useful for buyers who cannot travel to Tokyo.
websiteMarketing Week Summer 2027 (30th)
Tokyo, Japan
Announced by the organiser for Tokyo Big Sight.
websiteMarketing Week Autumn 2027 (31st)
Tokyo, Japan
Announced by the organiser for Tokyo Big Sight.
websiteSpring Tokyo
April edition at Tokyo Big Sight, timed to the start of Japan's fiscal year.
Summer and autumn Tokyo
Two further Tokyo editions at the same venue later in 2027.
Dates and edition numbers are from the official Marketing Week schedule.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Tokyo Haneda Airport
Closest major airport; limousine buses and the Keikyu/Rinkai rail route connect to Ariake.
about 16 km
to venue
25-40 minutes by car or taxi
by car
Narita International Airport
Main international gateway; take the Narita Express or airport bus to central Tokyo, then the Rinkai Line or Yurikamome.
about 70 km
to venue
60-90 minutes by car or express train
by car
A range of accommodation options near the venue and across key areas.
USD 80–120 / night
Compact business hotels within a short walk or one train stop of Tokyo Big Sight; book early for April.
USD 150–220 / night
Larger rooms and better breakfast options, with easy access to the venue by Yurikamome or taxi.
USD 280–450 / night
Full-service waterfront hotels with bay views, gyms and airport limousine stops; 15-25 minutes to the venue.
Get around the city with these convenient transport options.
Yurikamome automated train
About 20 minutes; the station is a 3-minute walk from the main entrance. Buy a day pass if making several trips.
Rinkai Line
About 15 minutes from Osaki; the station is a 7-minute walk from Tokyo Big Sight.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| Short-term business visa | Visitors from countries without a visa-exemption arrangement with Japan | $25.00 | about 5-10 working days |
Japan exempts many nationalities from short-term visas for business visits, typically up to 90 days. Check the current MOFA list for your passport before booking.
Japan accepts ATA carnets for qualifying temporary imports. Confirm the goods and procedure with Japanese customs and your freight forwarder.
Official visa pageWeather
April in Tokyo is mild and variable: daytime highs around 18-20C and lows around 10-12C, with occasional rain. Layering and a compact umbrella are sensible for the walk between stations and halls.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Free Wi-Fi is available at Tokyo Big Sight in common areas, but coverage on the show floor can be congested. Buy a Japanese data SIM or eSIM for reliable email and lead-capture access.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Business cards and introductions
Exchange business cards with both hands and take a moment to read the card. A Japanese-language card and a simple self-introduction help at first meetings.
Punctuality and queues
Meetings start on time and trains run to the minute. Arrive early at the venue and expect orderly queues at registration and popular seminar rooms.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: HND
Book 6-10 weeks ahead for April, when Tokyo hotel demand is high. Haneda is closer to the venue; Narita usually has more long-haul options.
Many business travellers can enter Japan visa-free for short visits; other nationalities need a short-term business visa before travel.
Estimated cost: USD 0-25
Processing: 5-10 working days
Check your passport's visa-exemption status on the MOFA website and carry proof of accommodation, return travel and the show invitation if asked.
OfficialGet to the venue and around the city with these options.
Airport → venue: From Haneda, take the Keikyu line and Rinkai line via Shinagawa, or a limousine bus to Ariake; allow 40-60 minutes. From Narita, take the Narita Express to Tokyo station and transfer to the Rinkai line.
Hotel → venue: Most Ariake and Toyosu hotels are a 10-25 minute walk or one Yurikamome/Rinkai Line ride from Tokyo Big Sight.
Ride-hail: Taxi apps and street taxis are available, but traffic around Ariake is heavy at show opening and closing. Expect JPY 3,000-5,000 from central Tokyo.
Public transit: Use the Yurikamome to Tokyo Big Sight station (3-minute walk) or the Rinkai Line to Kokusai-Tenjijo station (7-minute walk). Suica and Pasmo IC cards work on both.
Parking: Tokyo Big Sight has hourly parking; arrive before 09:30 on show days and expect queues at peak times.
Plan and pack for the event climate.
Month: April 2027
Temperature: 10-20C
Seasonality: Mild spring weather with occasional rain and wind off Tokyo Bay; cherry-blossom season is ending.
Packing: Bring a light jacket or sweater, a compact umbrella and comfortable shoes for walking between halls and stations.
Plan your trip
Best day to visit: Wednesday 21 April 2027
Opening day has the full seminar programme, the freshest exhibitor launches and the busiest floor. Arrive at 10:00, book priority meetings for the morning and leave the afternoon for seminars and new suppliers.
Register for a free visitor badge and book travel — Registration is scheduled to open around February 2027; book flights and a refundable hotel early.
Shortlist exhibitors and build a meeting list — Use the official exhibitor directory and Colleqt brochure service once published.
Plan seminar sessions and hall route — Download the show guide, note session times and leave 30-minute buffers between halls.
Confirm meetings, transport and badge QR code — Check the Yurikamome and Rinkai Line routes; save the QR code offline.
Pack business cards, charger and comfortable shoes — Bring a light jacket and umbrella; arrive at Tokyo Big Sight before 09:40.
Arrive, collect badge and pick up the show guide
Tokyo Big Sight main entranceVisit priority digital marketing and martech stands
Digital Marketing Expo hallLunch and informal networking
Tokyo Big Sight restaurant floorAttend a seminar and tour sales promotion and CX halls
Seminar rooms and exhibition hallsWrap-up meeting and lead review
Business lounge or hotelteamLab Borderless
Digital Art Museum
15-20 minutes by taxi from Ariake
A benchmark for immersive digital experiences and creative technology, useful for brand-experience teams.
Tsukiji Outer Market and Ginza
Food and Retail District
30-40 minutes by train
See Tokyo retail and food-service formats, packaging and store design in a compact area.
Official MaS networking party
Organiser event
Past spring editions ran evening networking parties for marketers; check the 2027 programme for venue and timing.
Ariake waterfront restaurants
Casual dining
A cluster of restaurants near Tokyo Big Sight and the hotels, convenient for post-show dinners.
Japanese B2B buyers value a fast, courteous follow-up and a clear next step. A bilingual email with a specific action, rather than a generic brochure blast, is more likely to earn a reply. Keep consent records and do not add contacts to a newsletter without permission.
Budget
Shell scheme
JPY 60000–95000 / m²
Raw space
JPY 45000–70000 / m²
Standard booth
9 m²
No public 2027 tariff was printed on the official visitor pages. Bands are planning estimates based on Tokyo Big Sight marketing-show rates and should be replaced with the organiser's quote.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
booth
exhibitor · 9 sqm shell
JPY 540000–855000 / per stand
booth
exhibitor · 36 sqm raw
JPY 1620000–2520000 / per stand
hotel
both · budget
JPY 12000–18000 / per night
hotel
both · mid
JPY 22000–33000 / per night
hotel
both · premium
JPY 42000–68000 / per night
per_diem
both · standard
JPY 7000–12000 / per day
transport
both · airport transfer
JPY 800–5000 / one way
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| booth | exhibitor | 9 sqm shell | JPY 540000–855000 / per stand | estimate | 2026-10-31 |
| booth | exhibitor | 36 sqm raw | JPY 1620000–2520000 / per stand | estimate | 2026-10-31 |
| hotel | both | budget | JPY 12000–18000 / per night | estimate | 2026-10-31 |
| hotel | both | mid | JPY 22000–33000 / per night | estimate | 2026-10-31 |
| hotel | both | premium | JPY 42000–68000 / per night | estimate | 2026-10-31 |
| per_diem | both | standard | JPY 7000–12000 / per day | estimate | 2026-10-31 |
| transport | both | airport transfer | JPY 800–5000 / one way | estimate | 2026-10-31 |
Decision
Six quick questions to decide whether to visit, exhibit or skip Marketing Week Spring 2027.
QUESTION 1 OF 6
Which best describes your role?
Compare participation options side by side to choose the best fit for your objectives.
visit
You have an active marketing project and need to compare several suppliers in one trip.
Best for
Brand, agency and e-commerce teams comparing vendors and building a shortlist.
Min. budget
$1,500.00
Timeline
2-3 months before the show
Risks
Calendar clash with other April events
Seminar seats fill early
Hotel prices rise near the date
exhibit
You have a Japan-ready product, local sales support and a 6-12 month pipeline plan.
Best for
Adtech, martech, agency and sales-promotion vendors targeting Japanese buyers.
Min. budget
$8,000.00
Timeline
4-6 months before the show
Risks
Japanese-language staffing gap
Stand location away from main aisle
Freight and customs delays
skip
Your market focus is outside Asia or your next buying cycle starts after 2027.
Best for
Teams with no Japan marketing budget or no active project in 2027.
Timeline
Not applicable
Risks
Missing competitor intelligence
Losing early buyer conversations
Book with
Tokyo Big Sight
Tokyo International Exhibition Center, the venue for Marketing Week Spring 2027 in Ariake, Koto-ku.
Official venue website; not an event sponsor.
Japan Airlines
Japanese full-service carrier with domestic and international connections through Haneda and Narita.
Useful travel resource; no partnership with the show is implied.
Tokyo Chamber of Commerce and Industry
Tokyo's regional business chamber, a practical contact point for market-entry advice and local networks.
Public business body; not confirmed as an event partner.
Japan Marketing Association
Japanese marketing professional association that publishes research and runs industry programmes.
Industry resource; the current show page does not list it as a 2027 supporter.
Recommended providers
Ministry of Foreign Affairs of Japan
Check your nationality's visa-exemption status and apply early if a visa is needed.
Filter for Ariake, Toyosu and Odaiba; free-cancellation rates are useful while dates are confirmed.
Compare Haneda and Narita fares; book 6-10 weeks ahead for April.
Use the organiser's appointed forwarder if one is named in the exhibitor manual.
Choose a policy that covers business travel, medical costs and exhibition equipment.
Book a timed slot and allow 2-3 hours; useful for brand-experience research.
The organiser's brochure-collection service; confirm scanner and export options at the exhibitor briefing.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
5 more alternate names hidden
Trust footer
6
References
4
Publishers
6
Date checked
RX Japan GK
BtoB Platform 業界チャネル
Jufair
Tokyo Big Sight Inc.
Display a free company card at your booth, or share your professional card on the show floor.
