Digital Manufacturing Strategies Summit USA 2026

Attendees, exhibitors & solutions

Who this event is for

Industry trends

Key trends shaping this market and its wider industry.

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A range of accommodation options near the venue and across key areas.

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Frequently asked

Glossary

1

Hosted-buyer delegate programme

A summit format in which qualifying brand-side buyers attend free or at reduced cost because suppliers fund the event through meeting packages; delegates commit to a schedule of one-to-one meetings with those suppliers. At DMSS USA the delegate pass is complimentary for qualifying attendees using code COMP.

2

Martech stack

The combined set of marketing technologies a brand runs - typically a customer data platform, marketing automation, journey orchestration, consent management, analytics and content tooling. Stack rationalisation and overlap removal is one of the recurring buying problems discussed at DMSS USA.

3

Customer data platform (CDP)

Software that ingests first-party data from web, app, CRM, POS and offline sources, resolves it to a persistent customer profile, and pushes audiences to activation channels. CDP selection is one of the most common evaluation projects delegates bring to the summit.

4

Identity resolution

The process of linking fragmented identifiers (hashed email, device ID, loyalty number, cookie, retail media ID) into one person or household view so measurement and personalisation work across channels and devices.

5

First-party data strategy

A plan for capturing and using data a brand collects directly through its own sites, apps, loyalty schemes and point of sale, reducing reliance on third-party cookies and rented audiences after privacy-driven signal loss.

6

Zero-party data

Information a customer volunteers deliberately, such as preference centres, quizzes, surveys or declared intent. It is prized in consent-constrained markets because the collection basis is explicit.

7

Consent management platform (CMP)

A tool that captures, stores and propagates consent and preference signals across tags and vendors, and increasingly relays consent mode signals to ad platforms so paid media respects user choice.

8

Marketing mix modelling (MMM)

An econometric technique that estimates the contribution of each channel to sales over time using aggregate data rather than user-level tracking; often paired with incrementality tests to validate the model.

9

Incrementality testing

A controlled experiment - geo holdout, audience split or PSA - that measures the lift actually caused by a campaign, rather than the conversions that would have happened anyway. A frequent agenda theme where attribution is contested.

10

Retail media network (RMN)

A retailer-operated advertising business that sells sponsored placements on its own site, app and in-store assets using its shopper data. Brands attending DMSS USA often compare RMN activation and measurement tooling against their own media plan.

11

Clean room / data collaboration

A privacy-preserving environment where two parties match encrypted datasets - for example a brand and a retailer - to measure overlap or campaign performance without exchanging raw customer records.

12

Lead-to-revenue (LTR) attribution

A B2B measurement approach that tracks a contact from first anonymous visit through marketing-qualified lead, opportunity and closed revenue, typically stitched across CRM, ad platforms and web analytics.