Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
DigiMarCon Pacific Northwest 2027 is the must-attend event for digital marketing professionals. Taking place at the Westin Seattle, this conference will feature industry leaders sharing insights on the latest trends and strategies in digital marketing, media, and advertising.
Attendees will have the opportunity to network, learn from expert speakers, and explore innovative solutions in the exhibition hall. DigiMarCon Pacific Northwest - Digital Marketing, Media and Advertising Conference &.
TL;DR
- 1Dates and Venue: DigiMarCon Pacific Northwest 2027 runs from May 6-7, 2027 at the Westin Seattle, Washington.
- 2Scale and Focus: This premier digital marketing conference features over 1,000 attendees and industry leaders.
- 3Organiser: The event is hosted by DigiMarCon, a leading global conference series in digital marketing.
- 4Buyer Authority: Attendees include marketing professionals, agency leaders, and technology solution providers.
- 5Entry: Register now to secure your spot and take advantage of early bird rates.
Why visit
Attendees will gain valuable insights from top industry speakers, explore innovative marketing strategies, and network with peers. The event is designed to help professionals stay ahead in the rapidly evolving digital landscape. With a focus on actionable takeaways, attendees can expect to learn about the latest trends in digital marketing, media, and advertising, making it a valuable experience for anyone looking to enhance their skills and knowledge.
Why exhibit
Exhibiting at DigiMarCon Pacific Northwest 2027 provides unparalleled access to a targeted audience of marketing professionals and decision-makers. Exhibitors will showcase their latest products and services, gain visibility in the industry, and forge valuable partnerships. The event offers numerous networking opportunities, allowing exhibitors to connect with potential clients and collaborators, making it an essential platform for business growth and brand awareness.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Digital marketing professionals seeking to enhance their skills.
Agency leaders looking for innovative strategies and networking opportunities.
Technology solution providers aiming to showcase their products.
Media owners and publishers interested in the latest trends.
Entrepreneurs and startups seeking insights into digital marketing.
Corporate executives focused on improving marketing outcomes.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
AdTech and MarTech companies showcasing innovative solutions.
Digital marketing agencies looking to connect with potential clients.
SaaS providers offering tools for marketing automation.
Content marketing firms presenting their latest strategies.
Data analytics companies demonstrating their capabilities.
Social media platforms seeking to engage with marketers.
Product categories
Key solution areas showcased across the event.
Digital marketing software and tools.
Advertising technology solutions.
Content creation and management platforms.
Social media marketing services.
Data analytics and business intelligence tools.
Email marketing and automation solutions.
Location & Facilities
Venue
Halls & areas
2The Westin Seattle Meeting and Event SpaceThe Westin Seattle - Floor Plans and Capacity Charts
Westin Seattle
515 Madison St, Seattle, WA 98104, USA
Facilities
Parking
Westin Seattle in Seattle typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Westin Seattle in Seattle typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Westin Seattle for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Seattle, United States
Why it matters
On 2027-05-06 to 2027-05-07, DigiMarCon Pacific Northwest - Digital Marketing, Media and Advertising Conference & Exhibition in Seattle covering Digital marketing software and tools., Advertising technology solutions., Content creation and management platforms., So gives technology buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor pr
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Hotel tiers
A range of accommodation options near the venue and across key areas.
The Westin Seattle
4-star
Downtown Seattle, 1900 5th Avenue (the host venue)USD 480–520 / night
Staying here means an elevator ride from your room to the session floor; factor in Washington state and Seattle lodging taxes and confirm the cancellation window.
Kimpton Palladian Hotel
4-star boutique
Belltown, 2nd Avenue near Pike Place MarketUSD 175–220 / night
Walkable to The Westin Seattle in roughly 10-15 minutes, which keeps you out of downtown traffic while staying close to Pike Place restaurants in the evening.
The Westin Bellevue
4-star
Bellevue, Eastside across Lake WashingtonUSD 175–220 / night
Good if you are also visiting Eastside tech employers, but adds a 25-40 minute drive across I-90 or SR-520 plus downtown parking each conference day.
Hotel Max
3-star
Downtown Seattle, 620 Stewart StreetUSD 140–200 / night
Rooms are small, so this suits solo attendees who mainly need a bed and desk.
Hyatt Regency Seattle
4-star
Downtown Seattle, 808 Howell StreetUSD 230–320 / night
A large full-service conference property roughly 12-15 minutes on foot from The Westin Seattle, a sensible fallback when the host hotel block is full.
Local transport
Get around the city with these convenient transport options.
Link 1 Line light rail (Sound Transit)
Estimated costCost TBA
Best forSeattle-Tacoma International Airport (SEA) Station to Westlake Station, downtown Seattle
Runs roughly every 8-15 minutes for much of the day and takes about 40 minutes airport to Westlake; from Westlake Station it is a 5-8 minute walk to The Westin Seattle. Best option if you land before midnight.
King County Metro bus
Estimated costCost TBA
Best forDowntown Seattle local routes along 3rd Avenue and 5th Avenue near the venue
Useful for short hops between downtown, Capitol Hill, South Lake Union and the University District. Pay with an ORCA card or the Transit GO Ticket app rather than cash for speed.
Taxi or rideshare
Estimated costCost TBA
Best forSeattle-Tacoma International Airport (SEA) to Westin Seattle
Rideshare pickup is on the third floor of the airport parking garage. Downtown to the airport in the early morning is usually 20-30 minutes, but allow 40-45 minutes for weekday rush hour.
Seattle Center Monorail
Estimated costCost TBA
Best forWestlake Center to Seattle Center (Space Needle)
A 2-minute ride for evening plans at Seattle Center or Climate Pledge Arena; the Westlake station entrance is a short walk from The Westin Seattle.
Seattle Streetcar (First Hill and South Lake Union lines)
Estimated costCost TBA
Best forDowntown connections to First Hill, Capitol Hill edge and South Lake Union
Handy for evening dinners in South Lake Union or Capitol Hill without a car. Headways are usually 10-15 minutes, so check the current timetable.
Driving and parking at the venue
Estimated costCost TBA
Best forSelf-park or valet at The Westin Seattle garage, 1900 5th Avenue
Downtown Seattle garages fill quickly on weekday mornings. If you drive, arrive 30-45 minutes before your first session and expect tight turning radii in older garages.
taxi
Estimated costCost TBA
Best forPaine Field / Snohomish County Airport (PAE) to Westin Seattle
Weather
Early May in downtown Seattle is a spring shoulder-season period: daytime highs commonly in the 16-18 C (61-64 F) range, overnight lows near 8-9 C (46-49 F), and a mix of bright spells and light rain rather than all-day downpours. Daylight is long, with sunset after 20:30, which makes evening walks to Pike Place or the waterfront easy. Session rooms at The Westin Seattle are indoors and can be cool with air conditioning, so weather mainly affects arrival, lunchtime walks and any evening reception. These are seasonal expectations, not an official forecast; check a local forecast in the final 72 hours.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Downtown Seattle has strong LTE and 5G coverage across all major US carriers, so a US eSIM or travel SIM will work reliably around The Westin Seattle and the convention core. Hotel and meeting-room Wi-Fi is typically included for conference attendees but can slow down when a full session block is uploading or streaming; for live demos or heavy uploads, carry a mobile hotspot or tether from your phone. Power outlets in older hotel meeting rooms are limited, so a small power bank and a short extension cord are worth packing. US electrical outlets are Type A/B at 120 V, and most laptop and phone chargers are dual-voltage, but check plug adapters if you are arriving from Europe or Asia.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Tipping and paying
Seattle follows US tipping norms: 18-20 percent at sit-down restaurants, a dollar or two per drink at bars, and taxis or rideshares usually default to a 15-20 percent suggestion in the app. Cards and mobile wallets are accepted almost everywhere, but keep a little cash for small counters.
Business dress
Pacific Northwest business style is deliberately understated. Smart casual with layers is the safest choice for a digital marketing conference: chinos or dark jeans with a blazer, a dress with a cardigan, and comfortable shoes for walking between venues. Full suits are rare outside formal agency pitches.
Coffee and meeting culture
Coffee meetings are a standard networking format in Seattle, and many attendees will suggest a walk to a nearby cafe between sessions. Arrive on time, expect counter service rather than table service at many specialty shops, and treat the coffee break as a real meeting slot in your schedule.
Getting around and local etiquette
Locals queue politely, keep right on escalators and are generally reserved until introduced. Tap an ORCA card or phone on buses and light rail rather than paying cash. Downtown Seattle has a visible street population in some blocks, especially near 3rd Avenue; standard city awareness applies, and the walk between The Westin Seattle and Pike Place is busy and well lit during conference hours.
Weather and wardrobe reality
Seattleites rarely carry umbrellas in heavy rain, but visitors should. A light water-resistant shell with a hood is more useful than an umbrella in the wind near the waterfront, and layers matter because indoor meeting rooms are often cooler than the street.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Seattle-Tacoma International (SEA) is the primary arrival point, with Paine Field (PAE) serving a small number of domestic routes. For the 6 May 2027 arrival, Google Flights captures showed 12 results from New York JFK with nonstop itineraries around 6 hr 15 min (departures listed at 7:00 AM, 11:30 AM and 1:00 PM) and connecting options via CLT at about 9 hr 3 min; 8 results from London LHR, including nonstop British Airways and Alaska options of roughly 9 hr 45 min to 10 hr 10 min and one-stop routings via KEF or DUB of 12 hr 50 min or more, with prices flagged as currently low; and nonstop Alaska or Delta service from Tokyo NRT of about 8 hr 50 min to 9 hr 30 min, with one-stop options via YVR, MNL or TPE from around 13 hr 20 min. Fares were not surfaced in the capture text, so track the route in Google Flights and book when the price sits below the typical range. Arriving the afternoon of 5 May leaves buffer for delays before the 6 May start, and booking a refundable or changeable fare is worth it if your session schedule is still in flux.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Seattle; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Westin Seattle: Downtown Seattle, 1900 5th Avenue (the host venue): The Westin Seattle; Belltown, 2nd Avenue near Pike Place Market: Kimpton Palladian Hotel; Bellevue, Eastside across Lake Washington: The Westin Bellevue.
Ride-hail: Uber and Lyft both operate throughout Seattle, including at Seattle-Tacoma International Airport, where pickups are staged on the third floor of the parking garage. A downtown-to-downtown trip, for example from The Westin Seattle to South Lake Union or Capitol Hill, is usually a short 8-15 minute ride; airport runs are 20-30 minutes in normal traffic. Expect surge pricing around conference close, major stadium events and weekday rush hour, and confirm the fare and pickup pin in the app before requesting.
Public transit: Downtown Seattle is well served by Sound Transit Link light rail and King County Metro buses, plus the Seattle Center Monorail and the First Hill and South Lake Union streetcars. Westlake Station, a few blocks from The Westin Seattle, is the main downtown hub connecting the airport line with buses and the monorail. Pay with an ORCA card or contactless tap; adult Link fares to downtown are around USD 3 and Metro buses around USD 2.75. Use the Sound Transit trip planner or King County Metro's trip planner to check headways, since evening frequencies drop after the peak.
Parking: The Westin Seattle operates an on-site garage at 1900 5th Avenue with valet and self-park options; downtown hotel parking commonly runs around USD 30-50 per day, and event-day rates can differ from overnight guest rates. Confirm current pricing and garage height restrictions with the hotel before driving in. Nearby commercial garages along 5th and 6th Avenue offer hourly parking, but weekday morning capacity is tight. If you are staying in Bellevue, factor in Eastside parking plus a bridge crossing and downtown parking on top.
Weather
Plan and pack for the event climate.
Month: May 2027 (event dates 6-7 May, early spring in Seattle)
Temperature: Typical early May range in Seattle: afternoon highs around 16-18 C (61-64 F) and overnight lows near 8-9 C (46-49 F). These are climatological expectations rather than an official forecast for the event dates, so check a local forecast in the final week and expect day-to-day swings of a few degrees.
Seasonality: Early May sits in Seattle's spring shoulder season, when light rain and passing showers are common but rarely last all day. Cloud cover changes quickly, and a bright morning can turn showery by mid-afternoon. Indoor sessions at The Westin Seattle are unaffected, but plan a water-resistant layer for the 10-15 minute walks to Pike Place Market, the waterfront and nearby coffee shops.
Packing: Pack layered business casual: a blazer or cardigan over shirts and light knits, chinos or dark jeans, and comfortable walking shoes for downtown blocks and the market's uneven pavements. Add a compact water-resistant jacket with a hood, a small umbrella for still days, and a sweater for air-conditioned meeting rooms that can run cool. A reusable water bottle and a power bank round out the kit for two long conference days.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at DigiMarCon Pacific Northwest - Digital Marketing, Media and Advertising Conference & Exhibition usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 1
Day 14 - Book your flight into Seattle-Tacoma International (SEA) so you land the afternoon before day one rather than the morning of.
Day 2
Day 13 - Reserve a downtown hotel room; The Westin Seattle is the venue, with the Kimpton Palladian and other Belltown/Pike Place properties as walkable alternates.
Day 3
Day 12 - Check your passport validity and, for international attendees, confirm your US ESTA or B-1 visitor visa status is approved rather than pending.
Day 4
Day 11 - Review the published schedule and shortlist two sessions per time block, so you are not choosing between tracks in the hallway.
Day 5
Day 10 - Set up an ORCA card or load a transit card on your phone for Link light rail and King County Metro buses.
Day 6
Day 9 - Draft your goals for the trip: specific vendors to evaluate, metrics questions to answer, and five people you want to meet.; Day 8 - Update your LinkedIn headline and prepare a short mobile-friendly contact card or QR code for networking.
Day 7
Day 7 - Check the Seattle forecast and pack layers plus a water-resistant jacket; early May alternates between sun and light rain.
Day 8
Day 6 - Download offline maps and the ride-hailing apps you plan to use, and save the venue address (1900 5th Avenue, Seattle) for drivers.
Day 9
Day 5 - Prepare note-taking templates for each session: problem, tactic, tool mentioned, and follow-up action.
Day 10
Day 4 - Confirm your return flight timing leaves room for the second day's afternoon sessions.
Day 11
Day 3 - Charge power banks and pack a laptop or tablet if you plan to capture notes or demo tools during breaks.
Day 12
Day 14 - Confirm your pass is purchased and the confirmation email is saved offline; check whether your tier includes recorded sessions or an evening reception.; Day 2 - Recheck the organiser site for any schedule change, room reassignment or security/bag policy notice.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Westin Seattle
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2DigiMarCon Pacific Northwest - Digital Marketing, Media and Advertising Conference & Exhibition registration concourse
Westin Seattle
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Westin Seattle
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$230.00
- Per diem × 2$150.00
Estimated total$380.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether DigiMarCon Pacific Northwest - Digital Marketing, Media and Advertising Conference & Exhibition fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For DigiMarCon Pacific Northwest - Digital Marketing, Media and Advertising Conference & Exhibition, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Digital marketing software and tools. and Advertising technology solutions. solutions and benchmarking suppliers at DigiMarCon Pacific Northwest - Digital Marketing, Media and Advertising Conference & Exhibition in Seattle.
Min. budget
$1,190.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Digital marketing software and tools. and Advertising technology solutions. products who need qualified meetings with the event's trade audience.
Min. budget
$5,355.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Seattle show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
When and where is DigiMarCon Pacific Northwest 2027?
The event is scheduled for 6-7 May 2027 at The Westin Seattle in downtown Seattle, Washington. Sessions run across the two days in the hotel's meeting space, with registration and badge pickup on the morning of day one. Confirm the exact start time and room assignments on the official schedule page (digimarconpacificnorthwest.com/schedule) before you book travel.
Who should attend DigiMarCon Pacific Northwest?
The programme is built for practitioners and decision-makers in digital marketing: SEO and content leads, paid media and performance buyers, marketing analytics and marketing-ops specialists, CRM and lifecycle marketers, agency strategists and account leads, and in-house marketing managers or directors evaluating tools and agencies. Founders and general managers of small marketing teams also attend to get a compressed view of channel tactics.
How do I register and what pass types exist?
Registration is handled through the official DigiMarCon Pacific Northwest website. The series typically offers a standard conference pass and an all-access option that adds recorded session access. Because pass prices, early-bird cut-offs and group rates change by edition, check the registration page directly rather than relying on second-hand listings.
Is DigiMarCon Pacific Northwest a trade-only event?
No. It is a professional conference open to anyone who registers and pays the applicable pass fee. Most attendees work in marketing, advertising, e-commerce or agency roles, but there is no employer verification gate as there is at some B2B trade fairs.
Are sessions recorded or available on demand?
DigiMarCon editions have historically offered an on-demand or recorded-session component with certain pass tiers. Whether the Pacific Northwest 2027 edition includes recordings, and for how long they stay available, is stated on the registration page at the time of booking.
What topics do the tracks typically cover?
Expect a mix of SEO and content strategy, paid search and paid social, programmatic and retail media, marketing analytics and measurement, marketing automation and lifecycle, conversion optimisation, AI-assisted content production and brand strategy. The published schedule page lists the confirmed session titles and speakers for the Seattle edition.
Can I earn continuing education or certification credit?
Some DigiMarCon editions have offered continuing-education credit for certain marketing certifications. Check the official site for the specific accreditation statement for the 2027 Pacific Northwest event before claiming credit with your certifying body.
Is there networking time built into the programme?
Yes. The format usually includes scheduled breaks, lunch periods and at least one evening networking reception alongside the exhibit area. Bring business cards or set up a QR-based contact card, and check the schedule for reception timing if you plan evening travel.
Where should out-of-town attendees stay?
The Westin Seattle is the host venue, so staying there removes daily travel entirely. Nearby downtown alternatives include the Kimpton Palladian Hotel near Pike Place, roughly a 10-15 minute walk. Eastside attendees sometimes stay in Bellevue, but that adds a 25-40 minute drive across Lake Washington each direction, so downtown is usually more practical for a two-day conference.
How do I get from Seattle-Tacoma International Airport to the venue?
Take the Sound Transit Link 1 Line light rail from the airport station to Westlake Station in downtown Seattle, then walk about 5-8 minutes to The Westin Seattle. The trip takes roughly 40 minutes and the adult fare is about USD 3. A taxi or rideshare from the airport to downtown is typically in the USD 45-60 range depending on traffic.
Is parking available at The Westin Seattle?
The hotel operates a garage with valet and self-park options for guests and visitors. Downtown Seattle hotel parking commonly runs in the USD 30-50 per day range, and event-day rates may differ, so confirm current pricing with the hotel or the organiser before driving in.
What is the dress code and what should I pack?
Business casual is the norm, leaning toward smart-casual Pacific Northwest style: chinos or dark jeans with a blazer, or a dress and layers. Meeting rooms can run cool, so bring a sweater. Add a water-resistant jacket and comfortable shoes for walking between the venue, Pike Place Market and the waterfront in May showers.
Is the venue accessible for wheelchair users and attendees with mobility needs?
The Westin Seattle is a large full-service hotel with elevator access, accessible restrooms and accessible guest rooms. Contact the hotel or the event organiser in advance to confirm accessible seating in session rooms and any specific requirements for the exhibit area.
What is the cancellation or refund policy?
Refund and transfer terms are set by the organiser and stated at checkout on the registration page. Read those terms before paying, and note that hotel reservations are governed separately by the hotel's own cancellation window, which is often 24-72 hours before arrival.
Glossary
- DigiMarCon
- The conference series brand behind DigiMarCon Pacific Northwest: a two-day, multi-track digital marketing event that rotates through major North American cities and combines keynote sessions, breakout tracks and vendor exhibits under one roof. The Seattle edition runs 6-7 May 2027 at The Westin Seattle.
- First-party data
- Audience data a brand collects directly through its own sites, apps, loyalty programmes, CRM and offline touchpoints, rather than buying it from a third party. Because it sits at the centre of consent, identity and measurement discussions at digital marketing conferences, expect it to be referenced across the analytics and personalisation tracks.
- Consent mode
- A tag-management setting (most commonly in Google Tag Manager and Google Analytics 4) that adjusts how measurement tags behave depending on a visitor's cookie-consent choice. A recurring implementation topic for in-house analytics and marketing-ops teams attending DigiMarCon Pacific Northwest.
- Server-side tagging
- Moving measurement and marketing tags off the browser and onto a controlled server container so data is validated and enriched before it reaches analytics or ad platforms. Frequently paired with first-party data and consent discussions at practitioner-level digital marketing conferences.
- GA4 (Google Analytics 4)
- Google's event-based web and app analytics platform, which replaced Universal Analytics. Sessions at DigiMarCon-style events typically cover event taxonomy design, conversions, audience building and integration with advertising platforms.
- Programmatic advertising
- Automated buying and selling of digital ad inventory through demand-side and supply-side platforms, often with audience and contextual targeting rules applied in real time. A core topic for media-buying and performance-marketing attendees.
- Retail media
- Advertising inventory sold by retailers on their own e-commerce sites, apps and in-store screens, using shopper data for targeting and closed-loop sales measurement. One of the fastest-growing budget lines discussed at North American digital marketing conferences.
- CDP (customer data platform)
- Software that unifies customer records from web, app, CRM, POS and service systems into persistent profiles that marketing tools can activate against. Often evaluated by enterprise attendees alongside CRM and marketing-automation stacks.
- Incrementality testing
- Experiments such as geo holdouts, ghost bids or randomised control groups that measure the lift a campaign causes over what would have happened anyway. A frequent counterpoint to last-click attribution in measurement sessions.
- Marketing mix modelling (MMM)
- Statistical modelling that estimates how much each channel or spend category contributes to sales or conversions over time, using aggregate data rather than user-level tracking. Increasingly used to complement platform-reported attribution.
- Attribution
- The set of rules and models that assign credit for a conversion to the marketing touchpoints a user encountered, from last-click to data-driven and incrementality-based approaches. A standard agenda anchor at digital marketing conferences.
- E-E-A-T
- Experience, Expertise, Authoritativeness and Trustworthiness: the quality signals described in Google's search quality rater guidelines and widely used as shorthand for content quality strategy in SEO sessions.
- Generative engine optimisation (GEO)
- The practice of structuring content, entities and brand facts so that AI assistants and answer engines surface and cite a brand correctly. An emerging discipline that overlaps with technical SEO and content strategy.
- Lifecycle marketing automation
- Triggered email, SMS and in-app journeys built around customer behaviour and stage, usually managed in a CRM or marketing-automation platform. Common subject matter for retention-focused attendees.
- Conversion rate optimisation (CRO)
- Systematic testing and UX improvement of landing pages, forms and checkout flows to increase the share of visitors who complete a desired action. Typically covered with A/B testing methodology and statistical significance.
- Marketing operations (MarTech stack)
- The people, process and technology layer that runs marketing: data governance, tag management, workflow, budget and platform integrations. A frequent topic for attendees responsible for tooling decisions.
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Also known as
Alternate names and search phrases for this event.
- Digital Marketing Conference Seattle 2027
- Media and Advertising Expo Seattle
- DigiMarCon 2027
- DigiMarCon Pacific Northwest 2027
- DigiMarCon Pacific Northwest Seattle 2027
- Digital Marketing 2027
- Digital Marketing Seattle 2027
- Media 2027
- Media Seattle 2027
- Advertising Conference 2027
1 more alternate names hidden
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Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.