Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
DigiMarCon East 2027 is your chance to hear from bold speakers in the digital marketing industry, gain insights into emerging strategies, and network with industry leaders. The event will cover topics such as digital strategy, programmatic advertising, social media marketing, and more.
Join us for two days of learning and collaboration at the New York Marriott at the Brooklyn Bridge. DigiMarCon East takes place in New York City, USA.
Venue: New York Marriott at the Brooklyn Bridge.
TL;DR
- 1Dates and Venue: April 2027 (confirm the exact day pattern on the official schedule page) at New York Marriott at the Brooklyn Bridge, 333 Adams Street, Downtown Brooklyn.
- 2Format: DigiMarCon East is a multi-track digital marketing conference - keynotes, breakout sessions, hands-on workshops and an exhibitor floor built around martech, attribution, programmatic media and customer data platforms.
- 3Who attends: brand-side marketing leaders, agency strategists, performance and growth marketers, plus adtech, martech and data vendors who exhibit to reach that buyer group.
- 4Registration: passes are sold online through the official DigiMarCon New York site, with in-person and virtual attendance options; badge pickup happens at the venue on arrival.
- 5Getting there: JFK, LaGuardia and Newark Liberty are all roughly 25-65 minutes from Downtown Brooklyn, and the A/C/F/R at Jay St-MetroTech sits next to the host hotel.
Why visit
Attendees will gain actionable insights from industry leaders, network with peers, and discover the latest trends in digital marketing. Dates and Venue: DigiMarCon East 2027 takes place from April 15-16, 2027 at the New York Marriott at the Brooklyn Bridge in New York City. Scale and Focus: This premier digital marketing conference will feature over 1,000 attendees and industry leaders discussing the latest trends. Buyer Authority: Attendees include marketing professionals,.
Why exhibit
Exhibiting at DigiMarCon East provides access to a targeted audience of marketing professionals and decision-makers. Scale and Focus: This premier digital marketing conference will feature over 1,000 attendees and industry leaders discussing the latest trends. Organiser: The event is hosted by DigiMarCon, known for its global series of digital marketing conferences. Buyer Authority: Attendees include marketing professionals, agency leaders, and technology solution providers.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
In-house digital marketing leads and growth marketers from brands
Agency strategists and account directors evaluating paid, social and content platforms
Performance marketing and marketing analytics managers
Content, social media and brand communications leads
Martech and adtech buyers selecting tools and integrations
Media buyers and programmatic advertising specialists
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Digital marketing and performance agencies
MarTech and adtech platform vendors (analytics, automation, attribution)
Social media management and content marketing software providers
Email, CRM and customer data platform suppliers
Programmatic and media buying networks
Consultancies selling digital transformation and campaign services
Product categories
Key solution areas showcased across the event.
Marketing automation and campaign orchestration platforms
Customer data platforms and analytics/attribution tools
Social media management and influencer marketing software
Content marketing and SEO platforms
Email marketing and CRM integration services
Programmatic advertising and media buying technology
Location & Facilities
Venue
New York Marriott at the Brooklyn Bridge
New York City, USA
Facilities
Parking
New York Marriott at the Brooklyn Bridge in New York City typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: New York Marriott at the Brooklyn Bridge in New York City typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at New York Marriott at the Brooklyn Bridge for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
How the last edition performed
Previous edition
Next edition
Not announced yet
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
New York City, USA
Why it matters
Attending DigiMarCon East on 2027-04-15 to 2027-04-16 in New York City lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
John F. Kennedy International
Largest international gateway for the New York region and the easiest long-haul arrival for DigiMarCon East; the AirTrain connects to the A and J/Z subway lines toward Downtown Brooklyn
approx. 27 km / 17 mi
to venue
35-55 min by road, 60-75 min by AirTrain plus subway
by car
LaGuardia
Closest airport to the Marriott at the Brooklyn Bridge for domestic arrivals, but there is no direct rail link, so plan on a taxi, rideshare or bus plus subway
approx. 16 km / 10 mi
to venue
25-45 min by road depending on traffic
by car
Newark Liberty
Useful for transatlantic carriers and Star Alliance routings; AirTrain connects to NJ Transit rail toward New York Penn Station, then subway to Jay St-MetroTech
approx. 30 km / 19 mi
to venue
40-65 min by road; 60-80 min via NJ Transit and subway
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
New York Marriott at the Brooklyn Bridge
upscale
Brooklyn Bridge / Downtown Brooklyn4-star Marriott Bonvoy property hosting DigiMarCon East at 333 Adams Street, with Wi-Fi, parking, fitness centre, breakfast, bar and restaurant; no daily commute because the sessions are in the same building.
Aloft by Marriott New York Brooklyn
midscale
Downtown Brooklyn3-star Marriott option a walkable 1.5 km from the venue, listed on Google Travel with breakfast, Wi-Fi, parking, fitness centre and restaurant; good compromise between rate and proximity.
Courtyard by Marriott New York Queens/Fresh Meadows
budget
Queens3-star Marriott option shown 17.5 km from the venue on Google Travel; lowest nightly rate of the three but adds a daily commute by road or rail.
Local transport
Get around the city with these convenient transport options.
airtrain + subway
Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
Best forJFK terminals to Jay St-MetroTech, Downtown Brooklyn
Take the JFK AirTrain to Jamaica Station, then the A or J/Z toward Manhattan and change to the A/C/F/R at Jay St-MetroTech; allow 60-75 minutes with luggage.
taxi
Estimated costUSD 35–75 taxi or rideshare to the venue district
Best forJFK to New York Marriott at the Brooklyn Bridge
Yellow cabs and rideshares pick up at marked terminals; the drive to Downtown Brooklyn is 35-55 minutes outside peak traffic and longer in the evening rush.
taxi
Estimated costApprox. USD taxi/rideshare from LGA to venue (estimate; confirm before travel)
Best forLaGuardia (LGA) to New York Marriott at the Brooklyn Bridge
Metered taxi is the simplest option from LGA since there is no rail link; budget 25-45 minutes depending on the Grand Central Parkway and Brooklyn-Queens Expressway.
rail + subway
Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
Best forNewark Liberty (EWR) to Jay St-MetroTech
AirTrain to Newark Airport station, NJ Transit to New York Penn Station, then the A or C subway to Jay St-MetroTech; allow 60-80 minutes.
taxi
Estimated costApprox. USD taxi/rideshare from EWR to venue (estimate; confirm before travel)
Best forNewark Liberty (EWR) to New York Marriott at the Brooklyn Bridge
Longest of the three airport road transfers because it crosses the Hudson; 40-65 minutes in normal traffic.
subway
Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
Best forJay St-MetroTech (A/C/F/R) and Borough Hall (2/3/4/5) to the venue
Both stations are a few minutes on foot from the Marriott at 333 Adams Street, which makes subway the default way to move around Brooklyn and Manhattan during the conference.
ferry
Estimated costUSD 35–75 taxi or rideshare to the venue district
Best forNYC Ferry East River route to DUMBO / Fulton Ferry landing
A scenic backup to the subway from Manhattan piers to the DUMBO waterfront, then a 10-15 minute walk to the venue; useful if the subway is disrupted.
parking
Estimated costApprox. USD 45-75 per day for hotel valet or nearby garage; confirm rates at booking
Best forHotel and commercial garages around Adams Street and Downtown Brooklyn
Street parking near the venue is restricted and metered; budget for a garage and note that the hotel lot is shared with the property, so spaces can fill during large conferences.
Weather
April in New York City is early spring: average highs around 17 C (63 F), lows around 8 C (46 F) and roughly 8-11 rain days across the month. Expect bright but breezy mornings and fast-moving showers, so check the forecast 48 hours before departure and keep a packable rain layer for the walk between Downtown Brooklyn hotels and the Marriott at the Brooklyn Bridge.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
US mobile networks cover Brooklyn and Manhattan well with 4G/5G; travellers from abroad should set up roaming or an eSIM before landing, since airport SIM desks can be slow. The Marriott at the Brooklyn Bridge provides hotel Wi-Fi for attendees - confirm the meeting-room bandwidth with the organiser if you plan live demos - and there are plenty of cafes around Adams Street and DUMBO for backup connectivity.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Business dress
Smart-casual is the norm at New York digital marketing conferences; most attendees wear jeans or chinos with a blazer or shirt, and the Marriott at the Brooklyn Bridge session rooms are air-conditioned, so bring a layer.
Tipping
Tipping is expected in New York City: 18-20 percent at restaurants, USD 1-2 per drink at the bar, and 15-20 percent on taxi or rideshare fares. Hotel housekeeping is usually tipped a few dollars per night.
Small talk and pace
New York networking is direct and fast - introduce yourself with your company and the stack or channel you work on, then swap details. Coffee meetings and hallway demos often run on tight 15-minute slots.
Getting around
Locals walk and take the subway; keep to the right on escalators, let riders exit before boarding, and avoid blocking the sidewalk outside Jay St-MetroTech during rush hour.
Local area
The venue sits between Downtown Brooklyn and the Brooklyn Bridge promenade, with DUMBO, Brooklyn Heights and the waterfront a short walk away for evening meals after the conference day ends.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: JFK
Book into JFK for the widest long-haul choice and a direct AirTrain-subway link to Jay St-MetroTech, into LaGuardia for the shortest road transfer from domestic routes, or into Newark Liberty if a transatlantic fare is materially cheaper. Tuesday and Wednesday departures are usually cheaper than Sunday returns, and April school holidays can lift New York fares, so book 6-10 weeks ahead and keep a refundable option until your conference pass is confirmed. All price bands here are approximate - check live fares before purchase.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: John F. Kennedy International (JFK): 35-55 min by road, 60-75 min by AirTrain plus subway; LaGuardia (LGA): 25-45 min by road depending on traffic; Newark Liberty (EWR): 40-65 min by road; 60-80 min via NJ Transit and subway. Allow road or rail time to New York Marriott at the Brooklyn Bridge; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near New York Marriott at the Brooklyn Bridge: Brooklyn Bridge / Downtown Brooklyn: New York Marriott at the Brooklyn Bridge; Downtown Brooklyn: Aloft by Marriott New York Brooklyn; Queens: Courtyard by Marriott New York Queens/Fresh Meadows.
Ride-hail: Uber and Lyft both operate across Brooklyn and Manhattan, and yellow cabs are easy to flag in Manhattan but thinner on the ground in Downtown Brooklyn. Use the hotel entrance on Adams Street or the Jay St-MetroTech corner as your pickup pin rather than nearby side streets, and expect surge pricing during the morning and evening commute and after large conference sessions end.
Public transit: The venue is well served by subway: the A, C, F and R lines stop at Jay St-MetroTech, and the 2, 3, 4 and 5 stop at Borough Hall, both a few minutes on foot from the Marriott at 333 Adams Street. Pay with OMNY contactless at approx. USD 2.90 per ride, or buy a 7-day unlimited pass (approx. USD 34) if you plan to move around the city. Local buses run along Fulton Street and Adams Street, and the East River ferry adds a scenic DUMBO connection.
Parking: The Marriott at the Brooklyn Bridge has an on-site garage with valet parking, and several commercial garages operate within a few blocks along Adams Street and Livingston Street. Expect roughly USD 45-75 per day with no in-and-out guarantee at event rates, and confirm the current tariff with the hotel or garage operator before you drive in, since Downtown Brooklyn street parking is metered and heavily restricted.
Weather
Plan and pack for the event climate.
Month: April 2027
Temperature: April in Brooklyn averages around 17 C (63 F) by day and 8 C (46 F) at night, with a few days reaching above 22 C (72 F) and cold snaps closer to 4 C (39 F); plan for changeable spring conditions rather than a single climate.
Seasonality: Spring is one of New York's wetter stretches, with roughly 8-11 rain days across April and occasional gusty fronts moving through the harbour. Showers usually pass quickly, but a wet morning walk from a Downtown Brooklyn hotel to the venue is realistic, so build in extra time.
Packing: Pack a light waterproof shell or compact umbrella, comfortable walking shoes for the Brooklyn Bridge and DUMBO streets, business-casual layers for air-conditioned session rooms at the Marriott, and a warm mid-layer for cool evenings on the waterfront.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at DigiMarCon East usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
14 days out: confirm your DigiMarCon East pass and the in-person or virtual attendance option in your confirmation email, then check the published schedule for session times.
T-2
13 days out: book a refundable room near the venue, with the New York Marriott at the Brooklyn Bridge as the walkable option and Downtown Brooklyn or Lower Manhattan as backups.
T-3
12 days out: map your airport transfer - AirTrain plus subway from JFK, a metered taxi from LaGuardia, or NJ Transit from Newark Liberty - and allow 25-65 minutes depending on gateway.
T-4
10 days out: shortlist the exhibitors whose martech, attribution or CDP products fit your current stack gaps, and note two questions per vendor.
T-5
9 days out: check whether your employer needs a purchase order or manager approval before you commit to a pass or workshop seat.
T-6
7 days out: download the event app or schedule PDF, block the keynotes you will attend and mark one workshop track per day.
T-7
5 days out: if you are travelling from outside the US, verify ESTA or B-1 visa status and that your passport is valid for the full stay.
T-8
3 days out: pack business-casual layers, a compact umbrella and comfortable shoes for the walk between Downtown Brooklyn hotels and the venue.
T-9
2 days out: confirm your hotel cancellation window and pre-book any ride to the airport for departure day.
T-10
1 day out: charge devices, load the agenda offline and check the weather forecast for April showers in Brooklyn.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at New York Marriott at the Brooklyn Bridge
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2DigiMarCon East registration concourse
New York Marriott at the Brooklyn Bridge
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
New York Marriott at the Brooklyn Bridge
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$230.00
- Per diem × 2$150.00
Estimated total$380.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether DigiMarCon East fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Answers
Frequently asked
When and where is DigiMarCon East 2027 taking place?
DigiMarCon East 2027 takes place in April 2027 at New York Marriott at the Brooklyn Bridge in New York City, USA.
Who should attend DigiMarCon East in New York City?
Brand marketers, agency strategists, performance marketers, analytics leads and martech buyers attend DigiMarCon East to evaluate platforms and agency partners.
Which airport should I fly into for DigiMarCon East at the Brooklyn Bridge?
JFK is the primary international gateway; LaGuardia (LGA) and Newark Liberty (EWR) are alternate airports with road and rail links into Brooklyn and Manhattan.
Do I need a visa to attend DigiMarCon East in the USA?
International visitors should check US visa or ESTA eligibility through official US government channels before booking travel to New York City for DigiMarCon East.
Where should I stay near New York Marriott at the Brooklyn Bridge?
The host Marriott at the Brooklyn Bridge is the most convenient option; Aloft by Marriott New York Brooklyn is a nearby 3-star alternative, and Queens hotels offer lower rates with a longer commute.
Glossary
- MarTech
- Marketing technology stack used by brands and agencies for campaign delivery, automation and measurement; a core vendor category on the DigiMarCon East exhibitor floor.
- Attribution
- The practice of assigning credit to marketing touchpoints across channels; a recurring session theme because attribution models are shifting as third-party cookies and mobile identifiers decline.
- Programmatic advertising
- Automated, data-driven buying and selling of digital ad inventory, covered by media and adtech exhibitors at the New York edition.
- CDP (Customer Data Platform)
- Software that unifies customer data from CRM, web and offline sources into persistent profiles for segmentation and personalisation; a category relevant to exhibitors at the Marriott at the Brooklyn Bridge.
- First-party data
- Customer data a brand collects directly through its own sites, apps, loyalty programmes and events - the asset marketers at DigiMarCon East are building to replace third-party cookie targeting.
- Identity resolution
- Matching fragmented identifiers (email, device, loyalty ID) into one person-level profile so measurement and personalisation hold up across channels.
- Retail media
- Advertising inventory sold inside retailer properties and marketplaces, using shopper data for targeting and closed-loop sales measurement; a fast-growing budget line discussed in New York because of the dense retail and CPG advertiser base.
- Marketing mix modeling (MMM)
- Aggregated, privacy-safe econometric modelling that estimates the sales contribution of each channel; used alongside incrementality tests when user-level tracking is incomplete.
- Incrementality testing
- Controlled holdout or geo experiments that measure the true lift of a campaign rather than the conversions platforms self-report.
- CTV (connected TV)
- Streaming television inventory bought programmatically; discussed at DigiMarCon East in the context of household-level targeting and measurement alongside search and social.
- Consent mode
- Privacy signalling that passes a user's consent choices to analytics and ad tags so conversion modelling can fill the gaps left by unconsented traffic.
- Lead-to-revenue operations
- The martech and process layer connecting form fills, CRM stages and revenue reporting - the operational question most B2B vendors and exhibitors bring to the show.
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Also known as
Alternate names and search phrases for this event.
- DigiMarCon East 2027
- DigiMarCon East New York City 2027
- New York City USA
- Conference New York City 2027
- Digital marketing software and tools
- New York City trade show 2027
- Social media marketing solutions
- Content marketing platforms
- Email marketing services
- Marketing automation and campaign orchestration platforms
2 more alternate names hidden
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Sources
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References
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Date checked
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