Dates

    25–27 Mar 2027

    City / country

    Dongguan, China

    Venue

    Guangdong Modern International Exhibition Center (GDE)

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    Event overview

    Overview

    The DFM 2027 exhibition is a key event for professionals in the footwear machinery and materials sector. It will be held at the Guangdong Modern International Exhibition Center in Dongguan, China, from March 25 to 27, 2027.

    With over 550 exhibitors and a total exhibition area of 50,000 sqm, the event will showcase the latest technologies and innovations in the industry. Attendees will have the opportunity to network, explore new products, and engage with industry leaders.

    TL;DR

    1. 1Dates and Venue: DFM 2027 runs 25-27 March 2027 at the Guangdong Modern International Exhibition Center (GDE) in Houjie, Dongguan, Guangdong, China.
    2. 2Sector scope: shoe-making and footwear manufacturing machinery, sole and PU/EVA injection equipment, lasting and stitching lines, cutting presses, lasts, shoe materials and leather-processing equipment, staged inside the Dongguan/Houjie shoe-production cluster.
    3. 3Organiser: Paper Communication Exhibition Services together with the Guangdong Shoe-Making Machinery Association.
    4. 4Entry: free for trade visitors who present two business cards at registration, so bring a supply of cards per person.
    5. 5Who attends: footwear factory owners and production or technical managers, OEM/ODM shoe plants, sole and component makers, brand sourcing and development teams, and machinery agents serving Guangdong, Fujian and Zhejiang factories.

    Why visit

    Attendees will benefit from direct access to the latest innovations in footwear machinery and materials. The event provides a platform for networking with industry leaders and discovering new suppliers. Visitors can participate in seminars and on-site activities to enhance their knowledge and business opportunities.

    Why exhibit

    Exhibitors will gain visibility among key decision-makers in the footwear industry. Scale and Focus: The event features 550 exhibitors across 50,000 sqm, showcasing the latest in footwear machinery and materials. Buyer Authority: Targeting industry professionals, manufacturers, and suppliers in the footwear sector.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Footwear manufacturers looking for machinery and materials
    Suppliers of leather and synthetic materials
    Industry professionals seeking the latest technology
    Buyers from retail chains and distributors
    Engineers and designers in the footwear sector
    Trade associations and industry organizations

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Manufacturers of footwear machinery
    Suppliers of leather chemicals
    Producers of synthetic leather machinery
    Providers of footwear components
    Developers of CAD/CAM information services
    Companies offering injection machinery

    Product categories

    Key solution areas showcased across the event.

    Footwear machinery and equipment
    Leather chemicals and treatments
    Components for footwear production
    Injection molding machinery
    Synthetic leather production equipment
    CAD/CAM solutions for footwear design

    Location & Facilities

    Venue

    Halls & areas

    1
    Guangdong Modern International Exhibition Center (GDE)

    Guangdong Modern International Exhibition Center (GDE)

    No. 1, Furniture Avenue, Houjie, Dongguan, China

    Facilities

    Parking

    Guangdong Modern International Exhibition Center (GDE) in Dongguan typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.

    Food options

    On-site catering

    On-site dining

    Parking: Guangdong Modern International Exhibition Center (GDE) in Dongguan typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.

    Gate: Follow organiser signage to the main visitor entrance at Guangdong Modern International Exhibition Center (GDE) for badge collection; allow extra time for security screening during peak morning arrival.

    Attend

    Entry & tickets

    Free registration
    Register

    Ticket info

    Ticket notes

    Admission is free for trade visitors with two business cards during registration.

    Who runs the show

    Organisers

    Paper Communication Exhibition Services

    Guangdong Shoe-Making Machinery Association

    How the last edition performed

    Previous edition

    This edition

    —

    Exhibitors: 550

    Next edition

    Not announced yet

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Dongguan, China

    Why it matters

    Attending DFM 2027 on 2027-03-25 to 2027-03-27 in Dongguan lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    What digital buyer journeys means for buyers and exhibitors in this sector.

    02

    Sustainability in procurement

    What sustainability in procurement means for buyers and exhibitors in this sector.

    03

    Automation and labour efficiency

    What automation and labour efficiency means for buyers and exhibitors in this sector.

    04

    Regional supply-chain resilience

    What regional supply-chain resilience means for buyers and exhibitors in this sector.

    05

    Hybrid engagement models

    What hybrid engagement models means for buyers and exhibitors in this sector.

    Plan your trip

    Travel & logistics

    Local currency · CNY

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    SZX

    Shenzhen Bao'an International Airport

    Closest major international gateway for the Guangdong Modern International Exhibition Center. Airport coaches and DiDi or taxi transfers run to Dongguan; confirm the current coach timetable and fare at the airport transport desk

    TBA

    to venue

    Approx. 60-90 minutes by road

    by car

    CAN

    Guangzhou Baiyun International Airport

    Largest long-haul gateway in the region and often the better choice for intercontinental routings. Road transfer to Houjie is longer, and airport coach plus taxi combinations can be cheaper than a direct car

    TBA

    to venue

    Approx. 90-120 minutes by road

    by car

    HKG

    Hong Kong International Airport

    Useful when combining the show with a Hong Kong stop. The usual pattern is airport express or coach into Hong Kong or Shenzhen, then the Guangzhou-Shenzhen-Hong Kong Express Rail to Humen and a short taxi to the venue. Check Hong Kong entry rules separately from mainland China entry rules

    TBA

    to venue

    Approx. 2.5-3.5 hours door to door including immigration

    by car

    4

    Humen high-speed rail station (rail gateway, not an airport)

    Served by the Guangzhou-Shenzhen-Hong Kong Express Rail link, making it the fastest rail arrival point for Houjie after flying into Shenzhen, Guangzhou or Hong Kong

    TBA

    to venue

    20-30 minutes by taxi or DiDi

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Houjie exhibition-district economy chain hotels

    5-15 km to venue

    Practical for cost-sensitive buyers staying two or three nights. Rooms are compact and breakfast is often included, confirm the specific property and free cancellation before paying.

    Houjie town-centre midscale business hotels

    3-8 km to venue

    Closest workable base for the show, 10-20 minutes by taxi or DiDi to GDE. Houjie stock is limited around a machinery fair, so reserve six to ten weeks ahead.

    Humen station-area hotels

    Approx. 15 km to venue

    Convenient if you arrive by high-speed rail or plan onward travel to Guangzhou or Hong Kong. Short taxi hop to the venue district, confirm late-arrival check-in policy.

    Dongguan Nancheng district upscale hotels

    20-28 km to venue

    Better room stock and evening dining, but adds a 30-40 minute commute to the venue. Useful for teams hosting meetings outside show hours.

    Shenzhen Bao'an airport-area hotels

    50-70 km to venue

    Suits travellers landing late and leaving early, with a 60-90 minute road transfer to Houjie on show mornings. Confirm airport shuttle times before booking.

    Local transport

    Get around the city with these convenient transport options.

    Taxi / DiDi

    Estimated costCNY 120-250 taxi or Didi ride to the venue district
    Best forDongguan city centre (Nancheng) to Guangdong Modern International Exhibition Center, Houjie

    DiDi is the practical option in Dongguan and metered taxis are also available; the captured fastest driving route was about 31 minutes over 21.8 km via Huanwan Expressway, with alternatives via Dongguan Avenue and Guantai Road/S256. Traffic builds on weekday mornings.

    Taxi / DiDi

    Estimated costCNY typical airport or regional rail single journey (confirm before travel)
    Best forHumen high-speed rail station to Guangdong Modern International Exhibition Center, Houjie

    The fastest arrival pattern for visitors using the Guangzhou-Shenzhen-Hong Kong Express Rail. Follow the signed taxi rank rather than accepting roadside offers.

    Taxi / DiDi

    Estimated costCNY 120-250 taxi or Didi ride to the venue district
    Best forShenzhen Bao'an International Airport (SZX) to Guangdong Modern International Exhibition Center, Houjie

    Direct car door to door is the least stressful option with luggage. Drivers usually take the Guangshen Expressway or the Yanjiang Expressway toward Houjie; agree the toll treatment before departure.

    Airport coach + taxi

    Estimated costApprox. CNY 60-90 coach fare plus CNY 20-35 for the final taxi, confirm current timetable and fares at the airport
    Best forShenzhen Bao'an International Airport (SZX) to Guangdong Modern International Exhibition Center (GDE)

    Cheaper than a direct car, but a slower option with a transfer. Coach departures are less frequent late in the evening, so check the last service before relying on this route.

    Metro / rail + local bus or taxi

    Estimated costApprox. CNY 2-8 metro or rail fare plus CNY 2 local bus or CNY 40-60 final taxi, confirm current fares
    Best forDongguan Rail Transit Line 2 to Humen, then bus or taxi to the exhibition centre

    Workable for budget travel if your hotel sits near a Line 2 station. Houjie is not served directly by the metro, so the last leg is always a bus or taxi.

    City bus

    Estimated costApprox. CNY 5-12 for the intercity or city bus segment plus CNY 2 for a local bus, confirm current fares
    Best forDongguan coach or bus terminal to Houjie, then local bus or short walk to GDE

    The cheapest option and useful for locally based visitors, but signage and announcements are mainly in Chinese, so have the destination written in Chinese characters.

    Car parking

    Estimated costApprox. CNY 20-50 per day, confirm the rate at the gate
    Best forOn-site parking at Guangdong Modern International Exhibition Center

    The venue has parking adjacent to the halls. Spaces fill early on the opening morning of a machinery show, and large vehicles or vans should confirm height and bay restrictions with the venue.

    taxi

    Estimated costCNY 120-250 taxi or Didi ride to the venue district
    Best forGuangzhou Baiyun International Airport (CAN) to Guangdong Modern International Exhibition Center (GDE)

    Approx. 90-120 minutes by road; Largest long-haul gateway in the region and often the better choice for intercontinental routings. Road transfer to Houjie is longer, and airport coach plus taxi combinations can be cheaper than a direct car.

    Weather

    Dongguan in late March sits in a humid subtropical spring window: mild to warm days, high humidity and passing showers. The AccuWeather page and Google weather queries returned no usable forecast table for the show dates, so treat this as seasonal guidance and confirm a live forecast closer to 25-27 March 2027.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or local SIM options for business visitors to China.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Venue orientation

    Guangdong Modern International Exhibition Center (GDE) has a South Gate 3 entrance flagged on Google Maps; note the gate before booking a taxi so the driver drops you at the correct hall side.

    Business etiquette in Dongguan

    Dongguan sits in the Pearl River Delta manufacturing belt where meetings often involve factory visits and supplier audits; bring bilingual business cards and confirm whether counterparts prefer Mandarin or Cantonese introductions.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: SZX

    Compare flights to the nearest international gateway serving Dongguan; confirm ground transport on the organiser site.

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Shenzhen Bao'an International Airport (SZX): Approx. 60-90 minutes by road; Guangzhou Baiyun International Airport (CAN): Approx. 90-120 minutes by road; Hong Kong International Airport (HKG): Approx. 2.5-3.5 hours door to door including immigration; Humen high-speed rail station (rail gateway, not an airport): 20-30 minutes by taxi or DiDi. Allow road or rail time to Guangdong Modern International Exhibition Center (GDE); on-site parking is usually available at major exhibitio

    Hotel → venue: Precinct hotels near Guangdong Modern International Exhibition Center (GDE): Houjie exhibition-district economy chain hotels; Houjie town-centre midscale business hotels; Humen station-area hotels.

    Ride-hail: Ride-hailing apps are commonly used in Dongguan; confirm local availability before travel.

    Public transit: Check local bus/metro options for routes to Guangdong Modern International Exhibition Center (GDE).

    Parking: On-site parking is available at Guangdong Modern International Exhibition Center (GDE); confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: March 2027

    Temperature: March in Dongguan is early spring; no verified temperature figures were returned in the weather capture, so check a live forecast before travel.

    Seasonality: Spring conditions in Dongguan bring rising humidity and intermittent rain; pack a compact umbrella and a light rain layer for the 25-27 March 2027 show days.

    Packing: Light breathable business wear for a humid subtropical spring, a foldable umbrella, comfortable walking shoes for hall floors, and a light jacket for air-conditioned meeting rooms.

    Plan your trip

    Planning

    Best day to visit: Day 2 (mid-show)

    Mid-show days at DFM 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.

    T-14

    confirm your China entry route, either an M visa in the passport or a visa-free or transit route that fits your itinerary, and carry the return ticket and hotel booking that port officers may ask to see.

    T-2

    T-14: download the GDE floor plan and shortlist machinery suppliers by hall, because the show runs only three days and a 60-plus supplier walk-through needs a route.

    T-3

    T-12: book accommodation in Houjie first for the shortest transfer, with Nancheng or the Shenzhen airport area as fallback when Houjie inventory is thin.

    T-4

    T-12: book flights into Shenzhen Bao'an (SZX) where possible, keeping Guangzhou Baiyun (CAN) or Hong Kong (HKG) as alternatives if SZX connections or fares are worse.

    T-5

    T-10: pack at least two business cards per traveller, since door registration is free for trade visitors who present two cards.

    T-6

    T-10: install WeChat and Alipay, link an international card, and sort out mobile data or a VPN before departure, as messaging, payments and maps in mainland China run through these apps.

    T-7

    T-7: prepare a one-page Chinese brief of what you are buying, covering machine type, capacity per shift, sole material, voltage and mould count, so stand staff can quote accurately.

    T-8

    T-7: bring a Type A or Type I plug adapter, a power bank and a spare pair of comfortable shoes for three days on concrete hall floors.

    T-9

    T-5: arrange some CNY cash or confirm your card works at Dongguan ATMs for taxi, meals and small stand expenses.

    T-10

    T-5: book a Mandarin-speaking interpreter for the negotiation days if nobody on your team speaks Chinese.

    T-11

    T-3: check the forecast for Houjie, late March is humid with passing showers, and pack a light rain layer.

    T-12

    T-2: confirm the DiDi or taxi route from your hotel to the exhibition centre, roughly 30-40 minutes from central Dongguan and 20-30 minutes from Humen station.

    T-13

    T-1: reconfirm your return flight and the transfer time to SZX, CAN or HKG, allowing extra margin for weekday traffic on the expressways.

    Sample visitor itinerary

    Route-optimised day
    Day 1 · morning

    Registration and hall orientation at Guangdong Modern International Exhibition Center (GDE)

    Day 2 · core sessions

    Supplier meetings and product demos

    Day 3 · wrap-up

    Final negotiations and follow-up

    Networking spots

    2

    DFM 2027 registration concourse

    Guangdong Modern International Exhibition Center (GDE)

    Central meeting point before and between hall appointments during show days.

    Organiser B2B lounge (if offered)

    Guangdong Modern International Exhibition Center (GDE)

    Hosted matchmaking and buyer programmes when published by the organiser.

    Budget

    Costs & budget

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Hotel × 2 nightsCN¥190.00
    • Per diem × 2CN¥150.00
    Estimated totalCN¥340.00

    This is a directional estimate. Please verify live rates before booking.

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Use this quick check to decide whether DFM 2027 fits your visit, exhibit or skip plan.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Your category focus aligns with the official product themes.

    Best for

    Buyers, researchers, and delegates evaluating the programme and networking value.

    Min. budget

    $400.00

    Timeline

    4-8 weeks before opening day for registration and travel.

    Risks

    Limited session times published - confirm agenda before booking.

    exhibit

    You have a clear lead-generation or launch goal for this market.

    Best for

    Suppliers and brands seeking qualified meetings with the event audience.

    Min. budget

    $2,500.00

    Timeline

    3-6 months for stand booking, freight, and marketing prep.

    Risks

    Booth pricing not published in captured sources - confirm with organiser.

    skip

    Programme, audience, or commercial goals do not match your plan.

    Best for

    Teams whose category or region fit is weak this edition.

    Timeline

    N/A

    Risks

    No major risks listed.

    FAQs & glossary

    Answers

    Frequently asked

    What is DFM 2027 and what will be on the floor?
    DFM 2027 is a three-day Dongguan trade exhibition for footwear manufacturing, organised by Paper Communication Exhibition Services with the Guangdong Shoe-Making Machinery Association. It runs 25-27 March 2027 at the Guangdong Modern International Exhibition Center in Houjie and covers shoe-making machinery, sole and PU/EVA injection equipment, lasting, stitching and cutting lines, lasts and moulds, plus shoe materials and leather-processing equipment.
    Where exactly is the venue and why is Houjie relevant to footwear?
    The Guangdong Modern International Exhibition Center sits in Houjie, Dongguan, in the middle of the Pearl River Delta shoe-making belt that also takes in Humen and Chang'an. Factory owners and production engineers from these towns can reach the venue the same morning, which is why the show draws working plant managers rather than only trading companies.
    Who is allowed in and what does entry cost?
    Admission is free for trade visitors and is handled at registration on presentation of two business cards. Bring spare cards for each person in your team. The show is aimed at the trade, so walk-in consumers should not expect retail sales of finished shoes.
    Which airport should I fly into for DFM 2027?
    Shenzhen Bao'an International (SZX) is the closest major airport and the usual choice, with a road transfer of roughly 60-90 minutes depending on traffic and your exact destination in Houjie. Guangzhou Baiyun (CAN) is the second option at roughly 90-120 minutes by road, and Hong Kong International (HKG) works if you combine the show with a Hong Kong stop and cross by high-speed rail or coach. Confirm transfer times and fares before booking.
    How do I get to the venue from Humen high-speed rail station?
    Humen station on the Guangzhou-Shenzhen-Hong Kong Express Rail link is about 15 km from the venue district. A taxi or DiDi from Humen to the exhibition centre is a short 20-30 minute ride, and it is often faster than road transfer from central Dongguan on a show morning. Approximate fares are listed in the local transport section, confirm live pricing in the app.
    Do I need a Chinese visa to attend?
    Most business visitors use a Chinese M (business) visa, but China also operates unilateral visa-free entry for a number of nationalities and a visa-free transit scheme at selected ports, so eligibility depends on your passport and route. Apply four to eight weeks ahead, check the latest rule with a Chinese embassy, consulate or visa application centre, and ask the organiser whether an invitation letter is issued for DFM 2027.
    Is English spoken at the show?
    The working languages on the floor are Mandarin and Cantonese. Export-oriented machinery suppliers in Dongguan typically keep English-capable sales staff for overseas buyers, but for technical negotiation on cycle times, mould specs or after-sales terms, a Mandarin-speaking interpreter is worth arranging in advance.
    Can I negotiate machine purchases and what currency is used?
    Yes, DFM is a working machinery show where suppliers quote on the stand. Written quotes normally use CNY with FOB Shenzhen or Guangzhou, or CIF terms with a named port, plus lead time and installation support. No show-published machinery price list exists, and prices depend on configuration, moulds and voltage, so compare like-for-like specs rather than headline figures.
    When should I book a hotel and where should I stay?
    Book six to ten weeks ahead for late March 2027. Houjie has the shortest transfer to the venue but a limited hotel stock for a machinery fair, and Dongguan's Nancheng district plus the Shenzhen airport area offer more rooms at higher or lower tiers. The spring Canton Fair peak usually falls in April, so late-March rates are typically softer, but confirm locally before assuming.
    Is there parking at the exhibition centre?
    Yes, the Guangdong Modern International Exhibition Center has on-site parking adjacent to the halls. Daily rates are set by the venue, so confirm the current rate at the gate and allow extra time on the first morning for the vehicle queue at the main entrance.
    What is the weather like in Dongguan during the show?
    Late March is a humid subtropical spring window in Dongguan, typically mild to warm with high humidity and passing showers. Treat that as seasonal guidance rather than a forecast and check a live forecast in the days before 25 March 2027.

    Glossary

    1
    Last
    The foot-shaped form on which a shoe upper is built and shaped. Last geometry sets sizing and fit, so last-making, CNC last turning and last-repair equipment are a standard product category at Dongguan footwear machinery shows.
    2
    Upper
    Everything above the sole: vamp, quarters, lining, reinforcements and trims. Upper cutting, stitching and pre-forming account for much of a shoe factory's labour, which is why automation of uppers dominates the machinery on display.
    3
    Sole unit / outsole
    The bottom assembly, usually moulded in EVA, PU, rubber or TPU and then bonded to the upper. Sole moulds, mould bases and sole-pressing equipment are core exhibit groups.
    4
    EVA injection moulding
    Foaming ethylene-vinyl acetate into midsoles and lightweight soles inside a heated mould. EVA injection machines and their moulds are among the most common machines shown by Chinese and Taiwanese suppliers.
    5
    PU pouring (direct-on)
    Low-pressure polyurethane poured directly into a sole mould or onto the upper to form a unit sole or midsole. PU pouring lines are a separate machinery family from EVA injection and are compared on cycle time, density control and chemical metering accuracy.
    6
    Lasting
    Pulling the upper over the last and fixing it to the insole before sole attachment, using toe, heel and side lasting machines. A lasting line is usually the largest single equipment group on a footwear machinery stand.
    7
    Cementing and sole attaching
    Adhesive bonding of outsole to upper, involving roughening, primer, adhesive activation and press cycles. Press pressure, dwell time and adhesive type are the usual buying criteria discussed at the show.
    8
    Roughing
    Mechanical scuffing of the sole or upper surface before cementing so the adhesive keys into the material. Roughing machines and dust extraction are specified together in most sole-attaching lines.
    9
    Die cutting / clicker press
    Cutting upper components, insoles or foam from leather, synthetics or sheet stock with steel-rule dies on a beam or swing-arm press. Cutting room layout and material yield are common negotiation points.
    10
    Post-bed and cylinder-arm stitching
    Sewing machine formats built for footwear uppers rather than flat garment panels, where the needle post sits high and the arm is narrow so curved seams can be sewn on a closed upper.
    11
    Vulcanisation
    Heat and pressure curing of rubber soles and canvas footwear in a heated press. Vulcanising presses serve rubber-soled, canvas and safety-footwear lines that still rely on sulphur curing.
    12
    CAD/CAM grading and nesting
    Digitising last shapes and nesting upper patterns to minimise leather waste before cutting. The category spans 3D last scanners, pattern software and computer-controlled cutting tables.
    13
    Shoe materials
    Finished leather, PU and PVC synthetic leather, mesh, linings, insoles, adhesives, threads and trims traded alongside machinery. Material suppliers at the show typically quote in CNY per square foot or per kilogram and set a minimum order quantity.
    14
    OEM / ODM footwear supplier
    A factory that builds shoes to another company's specification (OEM) or offers its own designs for brand badging (ODM). Dongguan and Houjie host a dense base of these plants, and their production engineers are the core visitor group for the machinery on show.

    Also known as

    Alternate names and search phrases for this event.

    • DFM 2027 Dongguan 2027
    • DFM Dongguan 2027
    • Dongguan China
    • Footwear machinery and equipment
    • Leather, Footwear and Tanning Trade Fair Dongguan 2027
    • Leather chemicals and treatments
    • Components for footwear production
    • Injection molding machinery
    • Leather, Footwear and Tanning Trade Fair Exhibition Dongguan

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