Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Join the game development community at Develop:Brighton 2027, taking place from 13 to 15 July at DoubleTree by Hilton Brighton Metropole, UK.
Dates
13–15 Jul 2027
City / country
Brighton, United Kingdom
Venue
DoubleTree by Hilton Brighton Metropole
Are you the organiser of this event?
Event overview
Develop:Brighton is the premier UK event for the game-making industry, bringing together professionals from micro indies to global studios. The conference features a diverse program of sessions, an Expo showcasing the latest technology, and networking opportunities to connect with industry peers.
Develop In Brighton Conference 2026 takes place in Brighton, United Kingdom. Venue: DoubleTree by Hilton Brighton Metropole.
TL;DR
Attendees will gain insights from industry leaders, participate in hands-on workshops, and explore the latest innovations in game development. The event unites the entire game-making industry, featuring a vibrant Expo and networking opportunities. Attendees include game developers, industry leaders, and creative professionals.
Develop:Brighton puts tools, middleware, outsourcing capacity or studio services in front of the people who actually ship games: programmers, technical artists, designers, producers, audio leads and studio directors from UK and European teams. Attendees include game developers, industry leaders, and creative professionals.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
DoubleTree by Hilton Brighton Metropole, Kings Road, Brighton BN1 2FU, United Kingdom
DoubleTree by Hilton Brighton Metropole in Brighton typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: DoubleTree by Hilton Brighton Metropole in Brighton typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at DoubleTree by Hilton Brighton Metropole for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Who runs the show
Tandem Events
How the last edition performed
Next edition
Not announced yet
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Attendees will gain insights from industry leaders, participate in hands-on workshops, and explore the latest innovations in game development. The event unites the entire game-making industry, featuring a vibrant Expo and networking opportunities.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Latest updates from across the market.
UK Game Development Industry "Facing Its Most Severe Downturn on Record"
ReadUK games development - gamesindustry.biz
ReadVideo game market in the United Kingdom - Statistics & Facts
ReadVideo gaming in the United Kingdom (UK) - Statistics & Facts
ReadDevelop:Brighton brings together the whole game dev community
ReadDevelop:Brighton 2026 - gamesindustry.biz
ReadPlan your trip

A range of accommodation options near the venue and across key areas.
Rated highly for location, roughly 270 m from the venue; offers breakfast, free Wi-Fi, paid parking, air conditioning, bar and restaurant.
About 220 m from the venue; breakfast, free Wi-Fi, pet-friendly, parking, beach access and smoke-free property.
Budget options roughly 300 m from the venue with free Wi-Fi, breakfast (paid), bar and restaurant; Beach Hotel often shows reduced rates versus its usual price.
Get around the city with these convenient transport options.
Rail
Brighton station is the main rail gateway; buses run from the station down to the seafront.
Bus
Moovit and Rome2Rio list direct local bus routes between the station and the Hilton Brighton Metropole stop.
Taxi
Short taxi ride to Kings Road; useful with luggage or event kit.
taxi
taxi
taxi
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.

Weather
Brighton in July is typically mild and changeable coastal weather: warm afternoons with a sea breeze and occasional showers. Pack a light rain layer and a compact umbrella; the venue is on the seafront at Kings Road, so wind off the Channel can make evenings cooler than inland.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
UK mobile networks offer prepaid SIM and eSIM options for visitors; venue Wi‑Fi availability varies - confirm with the organiser.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Business dress at a developer conference
Smart casual is the norm at Develop:Brighton - jeans with a clean shirt or studio-branded T-shirt are far more common than suits. Bring one smarter outfit if you are attending the awards evening or meeting publishers and investors.
Greeting and networking style
Introductions are informal and first names are standard. Conversations often start in the coffee queue or between sessions rather than at a formal stand, so a short, specific opener about your project or discipline works better than a sales pitch.
Evening networking in Brighton
Much of the useful networking happens in the bars and pubs along Kings Road and in The Lanes after the programme ends. Venues get busy in July; booking a table for a group is worth the effort, and non-alcoholic options are widely available.
Currency and payments
The UK uses pound sterling (GBP). Contactless cards and mobile payments are accepted almost everywhere, including small cafes and pubs; a small amount of cash is useful for tips and the occasional cash-only venue.
Tipping and service charges
Restaurants commonly add a discretionary service charge of around 10-12.5 percent, which you can ask to remove. Tipping in pubs at the bar is not expected; rounding up a taxi fare is optional.
Language and local courtesy
English is the working language of the conference. Queuing is taken seriously in the UK, and a quick apology or thank you goes a long way; the same applies to standing to one side of a busy aisle for a conversation.
Smoking and vaping rules
Indoor public spaces, including conference venues, bars and restaurants, are smoke-free. Vaping is also restricted indoors and in many public areas; use designated outdoor spaces and check venue signage.
Weather and what to pack
Brighton in mid-July is typically mild and changeable - warm afternoons with a Channel sea breeze and occasional showers. Pack a light waterproof layer, a compact umbrella and comfortable shoes for the seafront and cobbled Lanes.
Accessibility and venue practicalities
UK venues are expected to make reasonable adjustments, but accessible routes and facilities vary by building. Contact the venue or organiser ahead of travel if you need step-free access, a quiet room or specific assistance during the three days.
Time zone and connectivity
Brighton runs on British Summer Time, UTC+1 in July. Mobile data and Wi-Fi are widely available; EU visitors should check roaming terms post-Brexit, and non-UK visitors should confirm their plan before relying on data for meeting apps.
Getting around the city
Central Brighton is compact and walkable, with the venue on Kings Road facing the seafront and the station roughly 15-20 minutes uphill on foot. Local buses cover the seafront and Hove; taxis are short-hop and best booked by app or at the station rank.
Health and practical safety
Tap water is safe to drink and pharmacies are easy to find in the city centre. Emergency help is on 999; the NHS 111 service handles non-emergency medical advice. Travel insurance is still advisable for visitors from outside the UK.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Compare flights to the nearest international gateway serving Brighton; confirm ground transport on the organiser site.
Visitors arriving in the UK for business at Develop:Brighton should check whether they need a Standard Visitor visa (which covers business visits such as attending conferences and meetings). Many nationalities can enter visa-free for short business trips; confirm your own status on GOV.UK before booking.
Processing: Varies by nationality; apply several weeks before travel.
GOV.UK pages on visiting the UK on business and the Standard Visitor route are the authoritative sources. Visa fees and processing times vary by country and application centre; check current GOV.UK guidance and your local VFS Global centre.
OfficialGet to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Brighton; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near DoubleTree by Hilton Brighton Metropole: Brighton seafront, near the venue: H, o, l; Brighton seafront, near the venue: W, e, s; Brighton seafront, near the venue: T, r, a.
Ride-hail: Ride-hailing apps are commonly used in Brighton; confirm local availability before travel.
Public transit: Check local bus/metro options for routes to DoubleTree by Hilton Brighton Metropole.
Parking: On-site parking is available at DoubleTree by Hilton Brighton Metropole; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: July 2027
Temperature: Typically mild July days in Brighton, roughly comfortable daytime highs with cooler seaside evenings; confirm current forecasts before travel.
Seasonality: July is summer in Brighton with a mix of bright spells and passing showers; coastal breezes and sudden rain squalls are common.
Packing: Pack light layers, a waterproof jacket or compact umbrella, comfortable shoes for seafront walking, and sunglasses for bright intervals. Bring a jumper for cooler evening breezes.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Develop In Brighton Conference 2026 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Confirm your registration and badge type
Book rail and accommodation for Brighton
Check visa and travel authorisation
Study the track list before the schedule goes live
Shortlist the exhibitors you actually need
Request meetings before the floor opens
Prepare a one-page studio brief
Plan the travel day and airport transfer
Pack for coastal July weather
Sort payment, roaming and power
Set a follow-up routine
Block the day after you return
Registration and hall orientation at DoubleTree by Hilton Brighton Metropole
Supplier meetings and product demos
Final negotiations and follow-up
Develop In Brighton Conference 2026 registration concourse
DoubleTree by Hilton Brighton Metropole
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
DoubleTree by Hilton Brighton Metropole
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether Develop In Brighton Conference 2026 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Develop In Brighton Conference 2026, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your discipline matches the published conference tracks and you want face-to-face studio and publishing conversations.
Best for
Game developers, studio leads and publishers attending Develop:Brighton to evaluate talks, tracks and the Brighton networking scene.
Min. budget
$400.00
Timeline
Book delegate tickets and travel once the programme and Super Early Bird windows are published; typical lead time is several weeks.
Risks
Seafront hotels fill quickly in July; book early.
Track choices can overlap; plan sessions in advance.
exhibit
You have a product or service with a clear use case for studios attending the Brighton conference.
Best for
Middleware, toolchain, audio and service vendors selling into UK game studios at Develop:Brighton.
Min. budget
$2,500.00
Timeline
Exhibitor and sponsorship slots are booked through the official Develop:Brighton get-involved page; start months before July.
Risks
Sponsorship tiers and stand pricing are not published in captured sources; confirm with the organiser.
Seafront hotel and travel inventory tightens in peak summer.
skip
The conference tracks, sponsor roster or audience mix at Develop:Brighton do not match your commercial goals.
Best for
Teams whose product categories or buyer base sit outside game development.
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
1 more alternate names hidden
Display a free company card at your booth, or share your professional card on the show floor.