October Special — 50% off Spotlights and exhibitor listsSee prices

    Dates

    23 Oct 2026

    City / country

    Sofia, Bulgaria

    Venue

    John Atanasoff Forum Sofia Tech Park

    Time

    confirm daily opening hours on the organiser registration page

    20 Floor Picks

    Matched booths for DEV: Challenge Accepted 2026

    Get my picks

    Exhibiting at?

    Enter your business email to get a free first Exclusive Spotlight worth 250$.

    Explore Spotlights
    Register / Buy Tickets

    Are you the organiser of this event?

    Event overview

    Overview

    DEV: Challenge Accepted 2026 is a premier technical conference taking place on 23 October 2026 at the John Atanasoff Forum in Sofia, Bulgaria. This event is designed for software developers, QA professionals, DevOps engineers, and IT managers, offering three tracks filled with insightful sessions on the latest trends and technologies in the software development industry.

    DEV: Challenge Accepted 2026 takes place in Sofia, Bulgaria. Venue: John Atanasoff Forum Sofia Tech Park.

    TL;DR

    1. 1Dates and Venue: DEV: Challenge Accepted 2026 takes place on 23 October 2026 at John Atanasoff Forum, Sofia Tech Park, Sofia, Bulgaria.
    2. 2Scale and Focus: This full-day conference features three tracks, focusing on software development trends and technologies.
    3. 3Organiser: The event is organized by Webbicus Ltd., with more details available at challengeaccepted.dev.
    4. 4Buyer Authority: Attendees include software developers, QA professionals, DevOps engineers, and IT managers.
    5. 5Entry: Tickets are available for purchase online, providing full access to all sessions and networking opportunities.

    Why visit

    Attending DEV: Challenge Accepted 2026 offers numerous benefits including access to expert-led sessions, networking opportunities with industry peers, and insights into the latest software development trends. Participants can engage in discussions, learn about new technologies, and enhance their professional skills in a collaborative environment. Session on the agenda: The Emperor Has No Clothes: Building Your Own AI Agent. Session on the agenda: Quality Is Now.

    Why exhibit

    Exhibiting at DEV: Challenge Accepted 2026 provides companies with a platform to showcase their latest products and services to a targeted audience of software professionals. Exhibitors can connect with potential clients, gather feedback, and enhance their brand visibility within the tech community.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Software developers across all levels
    QA professionals and testers
    DevOps engineers and SREs
    IT managers and team leads
    Technical architects and system designers
    Students and early-career professionals in tech

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Companies offering software development tools
    Tech firms showcasing innovative solutions
    Educational institutions providing training programs
    Startups looking to connect with industry leaders
    Consulting firms specializing in IT services
    Organizations focused on AI and machine learning technologies

    Product categories

    Key solution areas showcased across the event.

    Software development tools and platforms
    Quality assurance and testing solutions
    DevOps and automation technologies
    Cloud computing services
    AI and machine learning applications
    Web and mobile development frameworks

    Location & Facilities

    Venue

    Halls & areas

    3
    John Atanasoff Forum - Main HallHall Level -1Amphitheater

    John Atanasoff Forum Sofia Tech Park

    John Atanasoff Forum (Main Hall), Sofia Tech Park, Bulgaria

    Facilities

    Parking

    John Atanasoff Forum Sofia Tech Park in Sofia typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.

    Food options

    On-site catering

    On-site dining

    Parking: John Atanasoff Forum Sofia Tech Park in Sofia typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.

    Gate: Follow organiser signage to the main visitor entrance at John Atanasoff Forum Sofia Tech Park for badge collection; allow extra time for security screening during peak morning arrival.

    Attend

    Entry & tickets

    Event days & opening times

    DayOpening hours
    Event daysOfficial show dates 23 October 2026
    Event daysconfirm daily opening hours on the organiser registration page
    Register

    Who runs the show

    Organisers

    Webbicus Ltd

    Organiser

    What's on

    Programme

    3

    Sessions

    TBA

    Event days

    TBA

    Typical time

    The Emperor Has No Clothes: Building Your Own AI Agent

    Quality Is Now a Leadership Problem

    The Invention of the Computer: Who Is the Real Father (and Who Is the Mother)?

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Sofia, Bulgaria

    Why it matters

    On 2026-10-23 to 2026-10-23, DEV: Challenge Accepted 2026 in Sofia covering Software development tools and platforms, Quality assurance and testing solutions, DevOps and automation technologies, C gives technology buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    What digital buyer journeys means for buyers and exhibitors in this sector.

    02

    Sustainability in procurement

    What sustainability in procurement means for buyers and exhibitors in this sector.

    03

    Automation and labour efficiency

    What automation and labour efficiency means for buyers and exhibitors in this sector.

    04

    Regional supply-chain resilience

    What regional supply-chain resilience means for buyers and exhibitors in this sector.

    05

    Hybrid engagement models

    What hybrid engagement models means for buyers and exhibitors in this sector.

    Plan your trip

    Travel & logistics

    Local currency · BGN

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Vitosha Park Hotel

    4-star
    Near John Atanasoff Forum, Sofia Tech Park (approx. 2.1 km away)

    USD 130–180 / night

    Free breakfast, free Wi-Fi, parking (paid), indoor pool, hot tub, air conditioning, fitness center, spa

    ATM Center Hotel

    2-star
    Near John Atanasoff Forum, Sofia Tech Park (approx. 1.5 km away)

    USD 80–120 / night

    Breakfast, free Wi-Fi, free parking, outdoor pool, air conditioning, fitness center, bar, restaurant

    Guest House Stay Nexus

    3-star
    Near John Atanasoff Forum, Sofia Tech Park (approx. 2 km away)

    USD 60–90 / night

    Free Wi-Fi, pet-friendly, kitchen in some rooms, kid-friendly

    CityHome Aparthotel

    3-star
    Sofia, near the Tech Park district

    USD 70–100 / night

    Breakfast (paid)

    Local transport

    Get around the city with these convenient transport options.

    Metro

    Estimated costBGN 2-8 typical single public transport journey (confirm before travel)
    Best forSofia Metro network to the Sofia Tech Park area

    Sofia Metro guide pages and the Sofia Tech Park transport page are the references for reaching the Tech Park by metro; check line and station details before travelling.

    Public transport (bus/tram/trolleybus)

    Estimated costBGN 2-8 typical single public transport journey (confirm before travel)
    Best forCity services toward the Tsarigradsko shose corridor and Sofia Tech Park

    Sofia Traffic public transport page and Sofia Airport transport page list city services; Moovit lists the John Atanassov Innovation Forum as a served stop.

    Taxi

    Estimated costApprox. BGN taxi/rideshare from SOF to venue (estimate; confirm before travel)
    Best forSofia Airport (SOF) to John Atanasoff Forum Sofia Tech Park

    Airport transfer guidance is published by Sofia Airport and by The Balkan Guide; agree on meter fare or fixed price before departure.

    Car / parking

    Estimated costPaid parking; rates posted on site
    Best forOn-site parking at Sofia Tech Park

    Sofia Tech Park operates parking areas on the campus; captures show a 24-hour parking lot on Tsarigradsko shose 111E and a parking garage on ul. Gen. Yordan Venedikov 8.

    Weather

    Open-Meteo outlook for Sofia on 23 Oct 2026 indicates a thunderstorm day with highs near 16 C and lows near 7 C - an estimate from a public forecast API, so re-check closer to travel. Air quality from the Open-Meteo air-quality API shows US AQI around 78 and PM2.5 near 17.4 µg/m³; sensitive attendees should check local advisories.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or local SIM options for business visitors to Bulgaria.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Language at the venue

    Session titles and abstracts on challengeaccepted.dev are published in English, and the sampled 2026 talks are English-language. Bulgarian is written in Cyrillic, so keep a translation app for signs and taxi addresses.

    Currency and payments

    Bulgaria uses the lev (BGN). Cards are common in Sofia hotels, restaurants and larger shops, but carry some BGN cash for transit tickets, small kiosks and taxi backups.

    Weather and dress

    The captured Open-Meteo outlook for 23 October 2026 shows a thunderstorm day with a high near 16 C and a low near 7 C. Dress in layers and bring a compact umbrella for the walk between the Tech Park buildings.

    Tipping and bills

    Check whether service is included on restaurant bills; where it is not, a 5-10% tip is customary. Keep coins for cloakroom or small counter purchases.

    Getting around Sofia

    Validate public transport tickets on entry and keep them until you exit. The Sofia Tech Park transport page lists metro, bus and parking options; the Sofia Airport page covers the SOF-to-city leg.

    Conversation culture

    This is a developer and QA conference, so expect technical questions from the room and hallway-track discussions. Bring concrete examples from your own test automation or AI-agent work to get more from sessions such as The Emperor Has No Clothes: Building Your Own AI Agent and Quality Is Now a Leadership Problem.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Google Flights captures for 22 Oct 2026 show nonstop Frankfurt-Sofia services near 2 hr 10 min and one-stop connections from London, New York and Toronto; economy fares were quoted in BGN including taxes and fees for one adult. Prices for the conference week were flagged as typical from Frankfurt and high from London and Toronto, so book early and confirm baggage rules before paying.

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Use the nearest international airport serving Sofia; Metro, train or taxi links are typically available to the venue district.

    Hotel → venue: Precinct hotels near John Atanasoff Forum Sofia Tech Park: Near John Atanasoff Forum, Sofia Tech Park (approx. 2.1 km away): Vitosha Park Hotel; Near John Atanasoff Forum, Sofia Tech Park (approx. 1.5 km away): ATM Center Hotel; Near John Atanasoff Forum, Sofia Tech Park (approx. 2 km away): Guest House Stay Nexus.

    Ride-hail: Ride-hailing apps are commonly used in Sofia; confirm local availability before travel.

    Public transit: Check local bus/metro options for routes to John Atanasoff Forum Sofia Tech Park.

    Parking: On-site parking is available at John Atanasoff Forum Sofia Tech Park; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: October 2026

    Seasonality: Late October in Sofia can bring thunderstorms; the Open-Meteo outlook for the conference date flags thunderstorm conditions. Carry a compact umbrella or waterproof layer for the walk between hotels and the Tech Park halls.

    Packing: Pack layers for a cool day with highs near 16 C and lows near 7 C, plus a rain shell for possible thunderstorms. Comfortable shoes suit the walk between hotels in the Tech Park district and the John Atanasoff Forum halls.

    Plan your trip

    Planning

    Best day to visit: Day 2 (mid-show)

    Mid-show days at DEV: Challenge Accepted 2026 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.

    Day 14-11

    Confirm your registration for the 23 October 2026 edition on challengeaccepted.dev and check the venue: John Atanasoff Forum, Sofia Tech Park. Read the published session list, including The Emperor Has No Clothes: Building Your Own AI Agent, Quality Is Now a Leadership Problem, and The Invention of the Computer, and mark your must-see talks.

    Day 10-7

    Lock travel into Sofia Airport (SOF). Captured 22 October 2026 fares start around BGN 516 from Frankfurt (FRA) and BGN 543 from London (LHR); compare live fares and keep a buffer for the thunderstorm outlook. Reserve a hotel near Sofia Tech Park using the estimated USD bands in the hotels section and confirm live rates in BGN.

    Day 7-4

    Plan the airport-to-venue route using the Sofia Airport transport page and the Sofia Tech Park transport page. Note metro and bus options toward the Tsarigradsko shose corridor, save a taxi backup, and decide whether you will rely on card payments or carry BGN cash.

    Day 3-1

    Re-check the Open-Meteo forecast for Sofia (captured outlook: thunderstorm, high near 16 C, low near 7 C), pack layers and an umbrella, and download offline maps. Confirm arrival and registration-desk details with the organiser.

    Day 1

    Charge devices and prepare questions for the AI-agent, MCP and quality-leadership sessions. Keep your registration confirmation and a government ID handy, and allow extra time for arrival checks at Sofia Tech Park.

    Sample visitor itinerary

    Route-optimised day
    Day 1 · morning

    Registration and hall orientation at John Atanasoff Forum Sofia Tech Park

    Day 2 · core sessions

    Supplier meetings and product demos

    Day 3 · wrap-up

    Final negotiations and follow-up

    Networking spots

    2

    DEV: Challenge Accepted 2026 registration concourse

    John Atanasoff Forum Sofia Tech Park

    Central meeting point before and between hall appointments during show days.

    Organiser B2B lounge (if offered)

    John Atanasoff Forum Sofia Tech Park

    Hosted matchmaking and buyer programmes when published by the organiser.

    Budget

    Costs & budget

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Hotel × 2 nightsBGN 190.00
    • Per diem × 2BGN 150.00
    Estimated totalBGN 340.00

    This is a directional estimate. Please verify live rates before booking.

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Use this quick check to decide whether DEV: Challenge Accepted 2026 fits your visit, exhibit or skip plan.

    QUESTION 1 OF 6

    For DEV: Challenge Accepted 2026, what is your primary role on the show floor?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Your category focus and target suppliers align with the official exhibitor profile.

    Best for

    Buyers, engineers, and delegates sourcing Software development tools and platforms and Quality assurance and testing solut solutions and benchmarking suppliers at DEV: Challenge Accepted 2026 in Sofia.

    Min. budget

    $510.00

    Timeline

    4-8 weeks before opening day for registration, hotels, and travel.

    Risks

    Session times and ticket tiers may change - confirm the official agenda before booking.

    exhibit

    You have a defined lead-generation or distributor recruitment goal for this market.

    Best for

    Brands and manufacturers launching Software development tools and platforms and Quality assurance and testing solut products who need qualified meetings with the event's trade audience.

    Min. budget

    $2,295.00

    Timeline

    3-6 months for stand booking, freight, staffing, and pre-show marketing.

    Risks

    Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.

    skip

    Audience, geography, or commercial goals do not justify travel and stand costs this cycle.

    Best for

    Teams with weak category fit, budget constraints, or overlapping commitments during the Sofia show week.

    Timeline

    N/A

    Risks

    Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.

    FAQs & glossary

    Answers

    Frequently asked

    Where is DEV: Challenge Accepted held?
    The 2026 edition is connected with the John Atanasoff Forum at Sofia Tech Park in Sofia, Bulgaria, the main hall of the park's innovation forum. Sofia Tech Park publishes directions and transport guidance on its own site.
    How do I get to John Atanasoff Forum from Sofia Airport?
    Sofia Airport (SOF) publishes ground transport options on its transportation page, and Sofia Tech Park's transport page describes access to the campus on the Tsarigradsko shose corridor. City bus, metro plus a short connection, or taxi/transfer all serve the Tech Park area.
    Which hotels are close to the venue?
    Google Hotels results for John Atanasoff Forum list options within roughly 1.5-2.1 km, including ATM Center Hotel, Vitosha Park Hotel, Guest House Stay Nexus and CityHome Aparthotel. Book early for the conference night, 23-24 Oct 2026.
    Is there parking at Sofia Tech Park?
    Sofia Tech Park operates parking on campus, with a 24-hour parking lot on Tsarigradsko shose 111E and a 24-hour parking garage on ul. Gen. Yordan Venedikov 8 shown in the captures. The park's transport page is the reference for current access rules.
    What will the weather be like in Sofia in late October?
    Open-Meteo's outlook for 23 Oct 2026 suggests a cool, possibly stormy day with highs near 16 C and lows near 7 C. Pack layers and a rain jacket and re-check the forecast before departure.

    Glossary

    1
    AI agent
    A software system that uses a large language model to plan and take actions, often calling tools or APIs, rather than only generating a text reply. At Challenge Accepted 2026, the session The Emperor Has No Clothes: Building Your Own AI Agent looks at what agents actually are and where they fail.
    2
    Model Context Protocol (MCP)
    An open protocol for connecting AI models and agents to external tools, data sources and services in a standard way. The 2026 programme references MCP when explaining how an agent reaches beyond the model itself.
    3
    Test automation
    Using scripts, frameworks and tooling to execute checks against software without manual repetition. It is a core theme for the developer and QA audience at this Sofia conference.
    4
    Quality engineering
    An approach that treats quality as an engineering and leadership responsibility across architecture, delivery and operations, not only as a late-stage testing activity. The session Quality Is Now a Leadership Problem frames quality as a management concern.
    5
    Shift-left testing
    Moving testing and quality checks earlier in the software lifecycle so defects are found before release. It is a common discussion point for teams working on CI/CD and developer productivity.
    6
    Flaky test
    A test that produces inconsistent pass or fail results without a relevant code change. Flaky tests are a practical concern for teams building reliable automation pipelines.
    7
    CI/CD pipeline
    An automated sequence that builds, tests and deploys software changes. Conference attendees working in platform, QA and DevOps roles often evaluate how test stages fit into these pipelines.
    8
    Observability
    The ability to understand a system's internal state from logs, metrics, traces and events. It complements testing by showing how software behaves in production.
    9
    Test orchestration
    Coordinating test environments, data, dependencies and execution order across a test suite. It matters when automation grows beyond a single team or repository.
    10
    Evaluation harness
    A repeatable setup for scoring AI model or agent outputs against test cases, rubrics or expected behaviour. It is the AI-era counterpart to a regression suite for prompt and agent changes.
    11
    Prompt engineering
    Designing and refining the instructions and context given to a language model so it produces useful, reliable output. For agent builders, prompts are one part of a larger system that includes tools, memory and evaluation.
    12
    Regression testing
    Re-running checks to confirm that new changes have not broken existing behaviour. It is a baseline practice for the software teams attending the event.
    13
    Synthetic monitoring
    Scripted checks that simulate user journeys against a live system on a schedule. It helps teams catch availability and performance problems between releases.
    14
    Platform engineering
    Building internal developer platforms and self-service tooling so product teams can deliver software with less operational friction. It connects to quality, automation and developer productivity themes in the programme.

    Also known as

    Alternate names and search phrases for this event.

    • DEV Challenge Accepted 2026
    • software development conference Sofia
    • IT conference Bulgaria 2026
    • technical conference for developers
    • DEV: Challenge Accepted 2026 Sofia
    • DEV 2026
    • DEV Sofia 2026
    • Challenge Accepted Sofia 2026
    • Sofia Bulgaria
    • Conference Sofia 2026

    4 more alternate names hidden

    Digital business cards for the show floor

    Display a free company card at your booth, or share your professional card on the show floor.

    Create a free card