Dates

    14–24 Jan 2027

    City / country

    Detroit, USA

    Venue

    Huntington Place

    20 Floor Picks

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    Event overview

    Overview

    The Detroit Auto Show showcases cutting-edge automotive and mobility innovations with immersive experiences, brand-defining vehicles, and hands-on activation.

    The show invites attendees to experience the future of mobility and the heart of Detroit’s creative energy.

    TL;DR

    1. 1Edition Dates: The Detroit Auto Show runs January 14-24, 2027.
    2. 2Venue: Huntington Place in Detroit, USA, is the host venue for the show.
    3. 3Programme Structure: The run includes Media Day, Industry Days and the Public Show.
    4. 4Sector Focus: Exhibits showcase the latest automotive innovations.
    5. 5Charity Preview: The Charity Preview raises funds for local children's charities.

    Why visit

    Visitors can explore the latest automotive technologies, engage with industry leaders, and enjoy immersive experiences. Edition Dates: The Detroit Auto Show runs January 14-24, 2027. Venue: Huntington Place in Detroit, USA, is the host venue for the show.

    Why exhibit

    Exhibitors gain visibility among a diverse audience, including industry professionals and consumers. Sector Focus: Exhibits showcase the latest automotive innovations. The Detroit Auto Show is a pivotal event in the automotive industry, highlighting innovations and trends that shape the future of mobility. It serves as a platform for automakers to showcase new technologies and engage with consumers and industry professionals alike.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Automotive enthusiasts and consumers
    Industry professionals and stakeholders
    Media representatives covering automotive news
    Students and educators interested in automotive technology
    Local community members seeking family-friendly activities
    Investors looking for insights into automotive trends

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Automakers showcasing new models
    Suppliers of automotive parts and technology
    Startups in the mobility sector
    Educational institutions presenting automotive programs
    Non-profits focused on automotive innovation
    Government agencies promoting transportation initiatives

    Product categories

    Key solution areas showcased across the event.

    Electric vehicles and hybrids
    Autonomous driving technology
    Connected car solutions
    Mobility services and solutions
    Automotive accessories and aftermarket products
    Sustainable transportation innovations

    Location & Facilities

    Venue

    Open in Google Maps

    Huntington Place

    One Washington Blvd., Detroit, MI 48226

    Attend

    Entry & tickets

    • Charity Preview Ticket

      Tickets for the Charity Preview are $400 each or $700 for a pair.

      $400.00
    Register

    Who runs the show

    Organisers

    Detroit Auto Dealers Association (DADA)

    How the last edition performed

    Previous edition

    This edition

    2027

    Next edition

    Not announced yet

    Photos

    Impact

    A bigger and stronger platform

    The Detroit Auto Show showcases cutting-edge automotive and mobility innovations with immersive experiences, brand-defining vehicles, and hands-on activation. The show invites attendees to experience the future of mobility and the heart of Detroit’s creative energy. The Detroit Auto Show is a pivotal event in the automotive industry, highlighting innovations and trends that shape the future of mobility. It serves as a platform for automakers to showcase new technologies and engage with consumers.

    Audience quality

    High-value decision-makers

    Visitors typically include Automotive enthusiasts and consumers, Industry professionals and stakeholders, Media representatives covering automotive news, Students and educators interested in automotive technology. Dates: January 14-24, 2027. Location: Huntington Place, Detroit, USA. Showcasing the latest automotive innovations. Includes Media Day, Industry Days, and Public Show. Detroit Auto Show attracts an audience aligned with the organiser's published visitor positioning.

    Exhibitor outcomes

    Real business growth

    Exhibitors gain visibility among a diverse audience, including industry professionals and consumers. The Detroit Auto Show is a pivotal event in the automotive industry, highlighting innovations and trends that shape the future of mobility. It serves as a platform for automakers to showcase new technologies and engage with consumers and industry professionals alike. Exhibitor categories include Automakers showcasing new models, Suppliers of automotive parts and technology, Startups in the mobility sector,.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Detroit, MI, USA

    Why it matters

    Attending Detroit Auto Show on 2027-01-14 to 2027-01-24 in Detroit lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.

    02

    Sustainability in procurement

    Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.

    03

    Automation and labour efficiency

    Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.

    04

    Regional supply-chain resilience

    Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.

    05

    Hybrid engagement models

    Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.

    Automotive trade fair circuit

    Book hotels and meetings 8–12 weeks before opening day; peer shows in the same sector often fall in adjacent months.

    Buyers covering automotive often plan Detroit Auto Show alongside regional peer shows to compare products, pricing, and service coverage across markets.

    Pre-show

    Confirm exhibitor meetings and product demos for Detroit Auto Show.

    Show week

    Hall walk-throughs, live demos, and supplier negotiations.

    Peer events are widely known sector fairs; verify dates on each organiser website before booking.

    Plan your trip

    Travel & logistics

    Local currency · USD

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    Local transport

    Get around the city with these convenient transport options.

    taxi

    Estimated costUSD 35–75 taxi or rideshare to the venue district
    Best forDetroit Metropolitan (DTW) to Huntington Place

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa not required
    ATA Carnet: check with organiser

    Nationals of Visa Waiver Program countries may be able to enter the United States without a visa for temporary business visits; check current eligibility with the US Department of State and Customs and Border Protection. Passport should be valid for at least six months beyond the period of stay.

    Official visa page

    Weather

    January in Detroit typically sees -5–2°C. Cold winter; snow likely. Heavy winter coat, boots, and gloves.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or a local SIM for business visitors to the United States.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Business dress

    Business casual is typical; scientific meetings may be less formal than consumer fairs.

    Arrival

    Arrive early on day one for registration and badge pickup.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: DTW

    Book flights to DTW (Detroit) when possible for the shortest transfer to the venue.

    Visa

    Foreign nationals travelling to the United States for temporary business generally need a visitor visa (B-1 business or B-1/B-2) unless they qualify for entry under the Visa Waiver Program. Permitted B-1 activities include attending a business convention or conference and attending business meetings or consultations.

    Processing: Varies by nationality; apply several weeks before travel.

    US Department of State guidance lists attending a business convention or conference among permitted temporary business activities. Travellers from Visa Waiver Program countries may be able to enter without a visa; verify eligibility with the Department of State and US Customs and Border Protection before booking. If already in the United States in another valid nonimmigrant status, a change to B-1 status is filed on Form I-539 (USCIS).

    Official

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Detroit Metropolitan (DTW). Allow road or rail time to Huntington Place; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Primary gateways: Detroit Metropolitan (DTW): Regional gateway — confirm routes on the organiser site.. Allow road time to Huntington Place; confirm parking via the organiser.

    Ride-hail: Ride-hailing apps are commonly used in Detroit; confirm local availability before travel.

    Public transit: Check local bus/metro options for routes to Huntington Place.

    Parking: On-site parking is available at Huntington Place; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: January 2027

    Temperature: -5–2°C

    Seasonality: Cold winter; snow likely.

    Packing: January in Detroit typically sees -5–2°C. Cold winter; snow likely. Heavy winter coat, boots, and gloves.

    Plan your trip

    Planning

    Best day to visit: A weekday mid-show (Tuesday–Wednesday of the public run, e.g. 19–20 January 2027)

    Weekend public days draw the largest consumer crowds and the longest test-drive and EV-track queues, while stand staff are hardest to reach. Weekday mid-show days give shorter queues, easier conversations with product specialists and room to cover the main hall in a single day. If your objective is industry contacts rather than the public floor, prioritise the badge-gated media/industry days and the Friday Charity Preview instead. Confirm exact public vs. industry day splits on the organiser schedule.

    1

    Check passport validity and US entry requirements — Confirm whether you need a US B-1 business visitor visa or qualify under the Visa Waiver Program; check travel.state.gov and apply or verify ESTA early.

    2

    Book flights to Detroit Metropolitan Wayne County Airport (DTW) — DTW is the primary gateway for Huntington Place; allow transfer time into downtown Detroit after arrival.

    3

    Reserve a hotel in downtown Detroit near Huntington Place — Downtown Detroit properties are closest to the venue; show dates drive high demand, so book early.

    4

    Register online for a visitor badge at detroitautoshow.com — Industry and trade registration is separate from public show tickets; Charity Preview tickets are sold in advance only.

    5

    Download the show floor plan and programme — Plan routes across the Huntington Place halls and mark the brands or stands you must visit.

    6

    Request B2B meetings with exhibitors and OEM representatives — Use the exhibitor directory on detroitautoshow.com to pre-schedule meetings before the floor gets busy.

    7

    Shortlist Media Day and Industry Day sessions to attend — Media Day, Industry Days and the Public Show run on different schedules; confirm access level for each.

    8

    Plan airport to venue transport — Compare taxi, rideshare and rental car options and confirm parking around Huntington Place.

    9

    Prepare meeting materials and business cards — Bring printed and digital collateral, a charged phone and comfortable shoes for long days on the floor.

    10

    Check the Detroit forecast and pack for winter conditions — January in Detroit is cold; pack warm layers, a winter coat and weatherproof footwear.

    11

    Confirm badge collection arrangements and ID documents — Bring photo ID matching your registration name; organisers may require it at the badge desk.

    12

    Day 1 arrival: collect your badge and orient yourself at Huntington Place — Arrive early for registration, pick up the floor plan and confirm your first-day meeting schedule.

    Side trips

    2

    Dearborn — The Henry Ford Museum of American Innovation and Ford Rouge Factory Tour

    Windsor, Ontario (Canada) — riverfront and Caesars Windsor

    Networking spots

    3

    OEM stand lounges and press rooms, Huntington Place

    Where manufacturer, agency and supplier conversations happen during industry/media days; badge-gated, so apply early for credentials.

    Charity Preview and downtown brand after-parties (Friday of the opening weekend)

    The show's flagship B2B/B2C networking night, drawing OEM leadership, franchised dealers and Michigan business figures; many brands host private receptions the same evening.

    Apparatus Room at the Detroit Foundation Hotel and Evening Bar at the Shinola Hotel

    Walkable downtown bars and restaurants where press, supplier and agency teams regroup after show hours.

    Budget

    Costs & budget

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visitor_ticket

    visitor · Charity Preview Ticket

    USD 400 / per person

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Your category focus and target suppliers align with the official exhibitor profile.

    Best for

    Buyers, engineers, and delegates sourcing Electric vehicles and hybrids solutions and benchmarking suppliers at Detroit Auto Show in Detroit.

    Min. budget

    $700.00

    Timeline

    4–8 weeks before opening day for registration, hotels, and travel.

    Risks

    Session times and ticket tiers may change — confirm the official agenda before booking.

    exhibit

    You have a defined lead-generation or distributor recruitment goal for this market.

    Best for

    Brands and manufacturers launching Electric vehicles and hybrids products who need qualified meetings with the event's trade audience.

    Min. budget

    $3,150.00

    Timeline

    3–6 months for stand booking, freight, staffing, and pre-show marketing.

    Risks

    Booth pricing and corner premiums vary by hall — confirm with the organiser sales team.

    skip

    Audience, geography, or commercial goals do not justify travel and stand costs this cycle.

    Best for

    Teams with weak category fit, budget constraints, or overlapping commitments during the Detroit show week.

    Timeline

    N/A

    Risks

    No major risks listed.

    Book with

    Partners

    Recommended providers

    Visa

    US Department of State

    Gallery

    Photos

    Official imagery from Detroit Auto Show
    Official imagery from Detroit Auto Show

    FAQs & glossary

    Answers

    Frequently asked

    When is the Detroit Charity Preview Auto Show?
    Friday, January 15, 2027.
    How much do tickets cost per person?
    All Access Tickets – $400 each/$700 per pair.
    Can I purchase tickets at the door?
    No. Tickets for this event must be purchased in advance.

    Glossary

    1
    OEM
    Original Equipment Manufacturer, a company that produces parts and equipment that may be marketed by another manufacturer.
    2
    EV
    Electric Vehicle, a vehicle that is powered by an electric motor instead of a gasoline engine.
    3
    NACTOY
    North American Car, Truck and Utility Vehicle of the Year awards, recognizing the best vehicles in North America.

    Trust footer

    Sources

    6

    References

    1

    Publishers

    0

    Date checked

    1

    Detroit Auto Show

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