Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
Demopark + demogolf 2027 will open its gates from June 20 to 22, 2027 at Flugplatz Eisenach-Kindel. This event is the leading platform for the green industry, showcasing innovative products and practical solutions.
With over 400 exhibitors and 34,000 visitors expected, it offers a unique opportunity for networking and exploring the latest technologies in landscaping, municipal technology, and golf course management. Demopark + demogolf 2027 takes place in Hörselberg-Hainich, Germany.
TL;DR
- 1Dates and Venue: 20-22 June 2027 at Flugplatz Eisenach-Kindel, Hörselberg-Hainich (Eisenach area), Thuringia, Germany - an active airfield used as the outdoor demonstration ground.
- 2Format and Focus: Working outdoor demos of machinery, municipal technology and turf-care equipment, with exhibitors running live on-site demonstrations rather than static hall displays.
- 3Entry / Access: Tickets are sold online; day ticket EUR 15, reduced day ticket EUR 13, two-day ticket EUR 25 and three-day ticket EUR 40; children under 16 enter free.
- 4Audience: A German-speaking core buyer audience from municipal services, green-space maintenance and machinery operations, plus international trade visitors; bilingual (German/English) exhibitor materials are advisable.
- 5Planning: Official programme, exhibitor directory, theme routes (Themenrouten) and travel guidance are published on demopark.de; the show app carries the site map and exhibitor list.
Why visit
Attendees will benefit from hands-on demonstrations of the latest machinery and equipment, expert consultations, and networking opportunities with industry leaders. Dates and Venue: Demopark + demogolf 2027 takes place from June 20 to 22, 2027 at Flugplatz Eisenach-Kindel, Germany. Scale and Focus: This premier outdoor exhibition showcases over 400 exhibitors and attracts more than 34,000 visitors from the green industry. Buyer Authority: Key attendees include professionals.
Why exhibit
Exhibitors gain direct access to a qualified audience of decision-makers and professionals in the green industry. Scale and Focus: This premier outdoor exhibition showcases over 400 exhibitors and attracts more than 34,000 visitors from the green industry. Organiser: The event is organised by VDMA, a leading association in the machinery and equipment sector. Buyer Authority: Key attendees include professionals from landscaping, municipal services, and golf course management.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Municipal parks and green-space department managers specifying mowers, chippers and winter service equipment
Landscaping and GaLaBau contractors evaluating ride-on mowers, compact tractors and trailer systems
Golf course superintendents and greenkeeping teams sourcing turf-care and irrigation technology
Forestry and municipal fleet operators comparing attachments, mulchers and utility vehicles
Landscape architects and planners specifying irrigation, planting and outdoor furniture systems
Equipment dealers and importers scouting brands to represent in Germany and neighbouring markets
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Manufacturers of ride-on mowers, compact tractors and municipal utility vehicles demonstrated outdoors
Suppliers of turf-care, irrigation and greenkeeping equipment shown alongside demogolf
Makers of chippers, mulchers, stump grinders and forestry attachments
Companies offering robotic mowers, battery platforms and landscaping power tools
Producers of paving, planting, outdoor furniture and green-space construction materials
Service providers for fleet management, maintenance contracts and green-sector software
Product categories
Key solution areas showcased across the event.
Ride-on mowers, zero-turn mowers and municipal mowing technology
Compact tractors, transporters and utility vehicles for green-space work
Chippers, mulchers, stump grinders and forestry attachments
Turf-care and golf course maintenance equipment (demogolf)
Irrigation, water management and planting technology
Robotic mowers, battery-powered tools and landscaping machinery
Outdoor furniture, play equipment and green-space construction materials
Location & Facilities
Venue
Flugplatz Eisenach-Kindel
Am Flugplatz 1, 99820 Hörselberg-Hainich, Germany
Facilities
Parking
Flugplatz Eisenach-Kindel in Hörselberg-Hainich typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Flugplatz Eisenach-Kindel in Hörselberg-Hainich typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Flugplatz Eisenach-Kindel for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
20 – 22 June 2027:9:00 AM – 6:00 PM daily
Day Ticket
15Reduced Day Ticket
13Two-Day Ticket
25Three-Day Ticket
40
Who runs the show
Organisers
VDMA
How the last edition performed
Previous edition
Last edition
2025
Completed
This edition
—
Visitors: 34,000
Exhibitors: 400
Next edition
Not announced yet
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Hörselberg-Hainich, Germany
Why it matters
Attending Demopark + demogolf 2027 on 2027-06-20 to 2027-06-22 in Hörselberg-Hainich lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Market news
Latest updates from across the market.
Landscaping Services in Germany Industry Analysis, 2026 - IBISWorld
ReadLandscaping Services in Germany Industry Analysis, 2025 - IBISWorld
ReadUrban Landscaping Market Overview with Key Drivers | Germany - LinkedIn
ReadGermany Landscaping Market (2025-2031) | Companies & Analysis
ReadGlobal Germany Municipal Landscaping Trimming Services ... - LinkedIn
ReadGermany Landscaping Services Market (2025-2031) | Companies & Share
ReadPlan your trip
Travel & logistics
Local currency · EUR
Hotel tiers
A range of accommodation options near the venue and across key areas.
ALPHA HOTEL Hermann von Salza
midscale
Eisenach4.0
Vienna House by Wyndham Thüringer Hof Eisenach
upscale
Eisenach4.4
Hotel "Haus Hainstein"
midscale
Eisenach4.2
Schlosshotel am Hainich
midscale
Hainich / Hörselberg-Hainich4.4
B&B HOTEL Eisenach
budget
EisenachSchlosshotel Eisenach
upscale
EisenachLocal transport
Get around the city with these convenient transport options.
taxi
Estimated costEUR 35-85 taxi or rideshare to the venue district
Best forErfurt-Weimar Airport (ERF) to Flugplatz Eisenach-Kindel
train + bus
Estimated costEUR 35-85 taxi or rideshare to the venue district
Best forEisenach rail station to Hörselberg-Hainich / Flugplatz Eisenach-Kindel area
Rome2Rio lists Eisenach to Hörselberg-Hainich by train and bus; check connections close to show dates.
car
Estimated costFuel and any parking charges at venue; parking available at Flugplatz Eisenach-Kindel
Best forA4 motorway exit to Flugplatz Eisenach-Kindel, Hörselberg-Hainich
Site is located directly off the A4; parking listed for Flugplatz Eisenach-Kindel.
taxi
Estimated costEUR 35-85 taxi or rideshare to the venue district
Best forFlugplatz Eisenach-Kindel (airfield, ICAO EDGE) (EDGE) to Flugplatz Eisenach-Kindel
taxi
Estimated costEUR 35-85 taxi or rideshare to the venue district
Best forFrankfurt Airport (FRA) to Flugplatz Eisenach-Kindel
taxi
Estimated costEUR 35-85 taxi or rideshare to the venue district
Best forFlugplatz Eisenach-Kindel (airfield, ICAO EDGE) (EDGE) to Flugplatz Eisenach-Kindel
Weather
Hörselberg-Hainich in June: mild to warm days around 21-23 C, cool nights near 11 C, and a realistic chance of rain showers. Outdoor demopark demos proceed in most weather, so plan waterproof layers and sun protection.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Germany.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Local language and business etiquette
German is the working language on most stands in Eisenach and Hörselberg-Hainich; punctual appointments, firm handshakes and direct technical questions are the norm in the GaLaBau and municipal equipment sector.
Show site is an airfield
Flugplatz Eisenach-Kindel is an operating airfield (ICAO EDGE); stay clear of marked runway and taxiway areas during outdoor demonstrations and follow the organiser's on-site signage.
Cash and cards in the region
Germany uses the euro (EUR). Cards are widely accepted in Eisenach hotels and restaurants, but some small rural businesses and kiosks near the fairground prefer cash; keep some euro notes for bus fares and snacks.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Compare flights to the nearest international gateway serving Hörselberg-Hainich; confirm ground transport on the organiser site.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Hörselberg-Hainich; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Flugplatz Eisenach-Kindel: Eisenach: ALPHA HOTEL Hermann von Salza; Eisenach: Vienna House by Wyndham Thüringer Hof Eisenach; Eisenach: Hotel "Haus Hainstein".
Ride-hail: Ride-hailing apps are commonly used in Hörselberg-Hainich; confirm local availability before travel.
Public transit: Regional trains connect Eisenach with Hörselberg-Hainich; from Eisenach station continue by local bus toward the Flugplatz Eisenach-Kindel area (outdooractive lists the Flugplatz as a public transport stop). Confirm current timetables and any shuttle service on the demopark travel page before travelling.
Parking: On-site parking is available at Flugplatz Eisenach-Kindel; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: June 2027
Temperature: June daytime temperatures in Hörselberg-Hainich, Thuringia typically range from about 11-12 C overnight to 21-23 C in the afternoon.
Seasonality: June is a wetter month in Thuringia, with frequent passing showers and thunderstorms; rainfall records for Hörselberg-Hainich-Behringen show measurable precipitation on many June days.
Packing: Pack layers for cool mornings and warm afternoons, a waterproof jacket or compact umbrella for June showers, and sturdy closed footwear for outdoor demonstration areas and grass tracks at the airfield site.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Demopark + demogolf 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm the 20-22 June 2027 dates, the Flugplatz Eisenach-Kindel venue and daily opening hours on the demopark tickets page, then register through the official visitor route and buy your day or multi-day ticket (day EUR 15, reduced EUR 13, two-day EUR 25, three-day EUR 40).
T-2
Book accommodation early in Eisenach or Hörselberg-Hainich; June is peak season and the closest hotels to the airfield fill quickly during the show window.
T-3
Plan arrival by car via the A4 motorway or by rail to Eisenach plus local bus or taxi to the Flugplatz site; the venue is an active airfield, so allow extra time for parking and the walk-in to the demo areas.
T-4
Download the demopark app for the site map and exhibitor directory, and pre-plan which outdoor demonstration routes you want to walk first.
T-5
Review the demopark Themenrouten (theme routes) on the organiser site to prioritise machinery, municipal technology and turf-care demonstrations.
T-6
Check the June weather forecast for Thuringia (mild days around 21-23 C, cool nights near 11 C, showers possible) and pack waterproof layers, sun protection and closed footwear for grass and gravel demo areas.
T-7
Shortlist exhibitors from the online directory and request meetings before you travel, especially for live machinery demos that run on fixed slots during the day.
T-8
Note that the core buyer audience is German-speaking; bring German-language business cards or a translation app for stand conversations.
T-9
For non-EU visitors, verify Schengen short-stay business visa requirements with the German Federal Foreign Office well before travel.
T-10
Save the organiser travel page and re-check it close to the event for any show shuttle, parking or access guidance published for the 2027 edition.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Flugplatz Eisenach-Kindel
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Demopark + demogolf 2027 registration concourse
Flugplatz Eisenach-Kindel
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Flugplatz Eisenach-Kindel
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
EUR 15 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | EUR 15 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Demopark + demogolf 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Answers
Frequently asked
When and where is demopark + demogolf 2027 held?
The fair runs at Flugplatz Eisenach-Kindel in Hörselberg-Hainich, Germany, on 20-22 June 2027, according to the organiser PDF hosted on demopark.de.
How do I get to the demopark grounds at Flugplatz Eisenach-Kindel?
The venue is the Eisenach-Kindel airfield (ICAO EDGE) in Hörselberg-Hainich. The organiser publishes a Travel & Accommodation page with directions; local transport to the venue is also covered by the outdooractive listing for the airfield as a public transport stop. Check demopark.de/en/visit/directions-accommodation before travelling.
Where can I find tickets and opening hours for demopark 2027?
The organiser maintains a dedicated Tickets & Opening Hours page for the fair. Check demopark.de/en/visit/tickets-opening-hours for registration and visitor access details before the June 2027 dates.
How do I register as an exhibitor at demopark 2027?
Exhibitor registration and participation terms are published by the organiser, including exhibitor services and deadlines pages on demopark.de. Exhibitors should use the official registration path at demopark.de/en/exhibit/registration and review the participation conditions PDF for the 2027 edition.
Is there an app for getting around demopark 2027?
Yes. The organiser lists a demopark App 2027 page described as a site map and exhibitor directory, so visitors and exhibitors can plan routes across the outdoor fairground at Flugplatz Eisenach-Kindel.
Glossary
- demopark
- Outdoor working demonstration fair for the green sector, described by the organiser as Europe's largest open-air exhibition for the green industry, held at Flugplatz Eisenach-Kindel in Hörselberg-Hainich, Germany.
- demogolf
- Co-located segment of the fair focused on golf course and greenkeeping technology, presented together with demopark at Flugplatz Eisenach-Kindel.
- Flugplatz Eisenach-Kindel
- Airfield at Hörselberg-Hainich (ICAO code EDGE) used as the demopark site, providing large open outdoor demonstration grounds.
- demopark App
- Official mobile application described by the organiser for demopark 2027 as a site map and exhibitor directory for orientation on the fairground.
- Themenrouten
- Theme routes published by the organiser for demopark 2027 that guide visitors through linked demonstration areas and innovations on the airfield site.
- Sonderschau Rasen
- Special turf show staged within demopark at Flugplatz Eisenach-Kindel; a save-the-date flyer for the 2025 edition documents the format.
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Also known as
Alternate names and search phrases for this event.
- Demopark 2027
- Demopark + demogolf 2027
- Demopark + demogolf 2027 Hörselberg-Hainich
- Landscaping Hörselberg-Hainich
- Municipal Technology
- Municipal Technology Hörselberg-Hainich
- Golf Course Management
- Golf Course Management Hörselberg-Hainich
- Hörselberg-Hainich tech expo 2027
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.