Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
DEGRE ZERO - LYON 2026 is the premier trade show for No/Low alcohol beverages, taking place on October 19, 2026, at La Sucrière in Lyon, France. This event will gather industry professionals to explore innovative products and trends in the rapidly growing No/Low alcohol market.
Organised by Sirha Food, it aims to connect producers, distributors, and buyers in the beverage sector. DEGRE ZERO - LYON 2026 takes place in Lyon, France.
TL;DR
- 1Dates and venue: October 2026 edition at La Sucriere, Lyon Confluence, on the Saone riverbank - confirm the exact show days and opening hours on the official schedule before booking travel.
- 2Sector fit: a French trade meeting point for no- and low-alcohol drinks - dealcoholised wines, 0.0 and low-alcohol beers, alcohol-free spirits, zero-proof RTDs and functional beverages.
- 3Trade access: professional accreditation only, handled through salon-degrezero.com; registration requires company details and a business ID that matches the name on your badge.
- 4Organiser: staged by GL events Exhibitions Operations with the Sirha Food team, the group behind the Sirha hospitality shows, which sets the on-trade and gastronomy tone of the visitor mix.
- 5Practical scale: a compact venue in the Confluence district, so most Confluence and Gerland hotels are reachable on foot or with one tram hop rather than a daily taxi budget.
Why visit
Attendees will gain insights into the latest trends in No/Low alcohol beverages, network with industry leaders, and discover innovative products. Dates and Venue: DEGRE ZERO - LYON 2026 takes place on October 19, 2026, at La Sucrière, Lyon, France. Buyer Authority: Attendees include beverage producers, distributors, and hospitality professionals.
Why exhibit
Exhibiting at DEGRE ZERO provides unparalleled access to key decision-makers in the No/Low alcohol sector, enhancing visibility and potential sales. Connect with a targeted audience eager to explore new products and partnerships. Meet qualified buyers and partners including Producers of No/Low alcohol wines and spirits, Distributors of innovative beverage solutions, Manufacturers of functional and creative drinks. Position your offer across functional no/low alcohol.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Bar owners, head bartenders and beverage managers building zero-proof cocktail menus for French and European venues
Sommeliers and restaurant beverage directors sourcing alcohol-free wines, 0.0 beers and low-alcohol pairings for gastronomic menus
On-trade purchasing teams from brasserie, hotel and restaurant groups adding no/low references to national or regional lists
Retail buyers from alcohol-free bottle shops, organic and specialist grocers, and wine merchants expanding their no/low shelf
E-commerce and subscription buyers looking for canned, bottled and gift-pack no/low formats
Importers, wholesalers and distributors of beers, wines and spirits evaluating no/low portfolios for their home markets
Hotel, spa and wellness F&B managers specifying alcohol-free aperitifs, mocktail bases and functional drinks for guests
Product developers and brand founders researching formulation, labelling rules, packaging and shelf-price benchmarks
Hospitality trainers, bar-school instructors and drinks writers tracking zero-proof serve technique and category language
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Alcohol-free and dealcoholised wineries, including sparkling, white, rose and red ranges
Craft and industrial breweries presenting 0.0 and low-alcohol beers in bottle, can and keg formats
Non-alcoholic spirits producers working with botanical distillates, juniper alternatives and aperitif-style blends
Ready-to-drink and canned cocktail brands built around zero-proof recipes
Functional beverage makers in the adaptogen, nootropic and botanical infusion space
Mixers, tonics, syrups, bitters and garnish suppliers serving zero-proof cocktail programmes
Distributors and importers representing no/low portfolios across France and neighbouring markets
Contract bottlers, canning lines and dealcoholisation technology suppliers serving drinks producers
Packaging, labelling and compliance specialists who handle alcohol-free claims and nutritional declarations
Alcohol-free bar concepts, serve-development consultants and hospitality training providers
Product categories
Key solution areas showcased across the event.
Dealcoholised wines: sparkling, white, rose, red and vermouth-style aperitifs
0.0 and low-alcohol beers, including craft, draught and gluten-free formats
Non-alcoholic spirits: gin-style, rum-style, aperitif and botanical distillates
Zero-proof ready-to-drink cans, bottled cocktails and spritz formats
Functional and wellness drinks: adaptogen, nootropic, botanical infusion and low-sugar refreshers
Mixers, tonics, syrups, bitters and cocktail components for zero-proof menus
Low-alcohol and alcohol-free cider, perry and fermented soft drinks
Serve equipment, glassware, dispensing and bar tools for alcohol-free programmes
Packaging, labelling and regulatory compliance services for no/low claims
Base ingredients and production services: dealcoholisation, blending and contract bottling
Location & Facilities
Venue
La Sucrière
Lyon, France
Facilities
Parking
La Sucrière in Lyon typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: La Sucrière in Lyon typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at La Sucrière for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Free registration
Who runs the show
Organisers
Sirha Food
GL events Exhibitions Operations
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Lyon, France
Why it matters
Attending DEGRE ZERO - LYON 2026 on 2026-10-19 to 2026-10-19 in Lyon lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Lyon-Saint Exupery Airport
The primary international gateway for the show, with direct flights from major European hubs and connections through Paris, Amsterdam and Frankfurt. Allow time for the Rhonexpress to Gare Part-Dieu before switching to TCL tram T1
TBA
to venue
Approx. 30-45 minutes by road to La Sucriere; roughly 45-60 minutes door to door using Rhonexpress plus tram T1
by car
Lyon-Bron Airport
Business aviation and private-flight airport on the eastern side of Lyon; useful for corporate aircraft but not for scheduled commercial arrivals
TBA
to venue
Approx. 20-25 minutes by road to the Confluence district
by car
Geneva Airport
Alternate long-haul gateway with strong intercontinental connections; onward travel to Lyon is by TGV or hired car, so treat it as a full travel-day option rather than a quick transfer
TBA
to venue
Approx. 1 hour 45 minutes to 2 hours by road or rail to Lyon
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
ibis budget Lyon Confluence
budget
Lyon ConfluenceTwo-star hotel with pet-friendly policy and parking, shown as a sponsored La Sucriere hotel result; the closest budget base for the show.
ibis Lyon Gerland Rue Merieux
budget
GerlandThree-star hotel with pet-friendly policy and parking, listed in Google Hotels results near La Sucriere; reachable by tram or a walk along the Rhone.
ibis Styles Lyon Gerland
midscale
GerlandThree-star hotel with pool and pet-friendly policy, listed in Google Hotels results near La Sucriere; good value for small exhibitor teams.
MOB HOTEL Lyon Confluence
midscale
Lyon ConfluenceThree-star hotel listed among Google Hotels results near La Sucriere, approximately 360 m from the venue per the capture - walkable on show mornings.
Spark by Hilton Lyon Park Saone
midscale
LyonThree-star hotel with pet-friendly policy and parking, surfaced in Google Hotels results for hotels near La Sucriere; rated 4.5 in the capture.
Novotel Lyon Gerland
upscale
GerlandFour-star hotel with pool and free cancellation in Google Hotels results near La Sucriere; rated 4.2 in the capture.
Hotel Mercure Lyon Centre Plaza Republique
upscale
Lyon centre (Presqu'ile)Four-star hotel with free cancellation and pet-friendly policy in Google Hotels results near La Sucriere; rated 4.1 in the capture and handy for evening meetings in the centre.
Cour des Loges Lyon, A Radisson Collection Hotel
luxury
Vieux LyonFive-star hotel with spa and hot tub, listed in Google Hotels results for hotels near La Sucriere; rated 4.5 in the capture and best suited to hosted buyers.
Local transport
Get around the city with these convenient transport options.
Walking
Estimated costFree - 0 EUR
Best forConfluence hotel cluster (MOB HOTEL, ibis budget Confluence) to La Sucriere, Quai Rambaud
MOB HOTEL Lyon Confluence is listed roughly 360 m from La Sucriere in Google Hotels results; the Confluence district is flat and walkable along the Saone.
Tram
Estimated costEUR 2-5 single metro journey (contactless)
Best forTCL tram T1 from Gare Part-Dieu - Villette or Perrache to Hotel de Region - Montrochet, then walk to La Sucriere
Tram T1 towards Debourg serves the Confluence peninsula; the Montrochet stop is the closest rail access to the venue gates.
Metro / tram day pass
Estimated costApprox. EUR 6.50 for a TCL 24-hour pass; confirm current tariff
Best forUnlimited TCL travel across metro, tram and bus for one show day
A day pass pays for itself with three or more journeys between hotel, venue and evening meetings; buy from TCL machines or the app.
Airport shuttle (Rhonexpress)
Estimated costEUR 2-5 single metro journey (contactless)
Best forLyon-Saint Exupery (LYS) to Gare Part-Dieu, then tram T1 to Confluence
The Rhonexpress tram-train runs direct to Part-Dieu in about 30 minutes; buy a combined ticket only if a TCL connection is included in the fare you choose.
Taxi
Estimated costEUR 35–85 taxi or rideshare to the venue district
Best forLyon centre (Presqu'ile, Part-Dieu) to La Sucriere, Quai Rambaud
Short city hops are metered; taxis rank at Part-Dieu and Perrache, and the riverside drop-off is a few minutes' walk from the entrance.
Taxi / rideshare
Estimated costApprox. EUR 60-80 for the airport run; confirm before travel
Best forLyon-Saint Exupery Airport (LYS) to La Sucrière
Best for teams with sample cases or late arrivals; rideshare pricing surges on weekday mornings, so compare the app quote with the taxi rank.
Car
Estimated costApprox. EUR 12-22 for a full show day; confirm current tariff at the car park
Best forParking - Pole de Commerces et de Loisirs Confluence (7 Rue Paul Montrochet)
Parking garage at 7 Rue Paul Montrochet listed in maps results near La Sucriere; nearby lots at 53 Quai Rambaud and 36 Rue Hrant Dink Parking also appear in the capture.
Bike share (Velo'v)
Estimated costEUR 35–85 taxi or rideshare to the venue district
Best forVelo'v station near Quai Rambaud to La Sucriere along the Saone cycle path
Lyon's Velo'v network has docks along the Confluence riverfront; useful for hotel-to-venue hops under 15 minutes with a flat riverside route.
Weather
October in Lyon is a mild shoulder month: daytime highs typically in the mid-to-high teens Celsius, cool mornings near 10 C, and passing showers rather than sustained rain. The venue sits directly on the Saone, so riverside breezes make the walk from Confluence hotels feel cooler than the forecast suggests. Pack a light waterproof layer and shoes that handle damp cobblestones. This is a climatological guide, not a forecast - check a local forecast in the final 72 hours before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Central Lyon has strong 4G and 5G coverage from Orange, SFR, Bouygues and Free, including the Confluence district. La Sucriere is a converted industrial building with thick walls and metal structures, so signal can drop at the back of the hall - download your badge, schedule and buyer notes before entering. EU SIM cards roam at domestic rates under EU roam-like-at-home rules; visitors from outside the EU can buy prepaid SIM or eSIM plans with ID at the airport or city shops. Venue Wi-Fi availability for visitors is not confirmed, so treat mobile data as your primary connection and ask the organiser about press or exhibitor Wi-Fi.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Working language
French is the default on stands and in tasting sessions. Most exhibitors speak English, but printed tasting notes, price lists and shelf-talkers are often French only, so ask for an English sheet or photograph the label detail you need.
Greeting and cards
Open with a bonjour before any question, and exchange business cards at the start rather than the end of a conversation. French buyers often check the company and role on the card before settling into a product discussion.
Tipping
Service is included in French restaurant and bar bills by law. Rounding up or leaving small change is normal; a 10 percent tip is generous and not expected at tasting counters or trade stands.
Lunch hours
Many Lyon restaurants serve only between roughly 12:00 and 14:00, and some close on Sunday and Monday. If your show day runs through lunch, plan a venue-side sandwich or book a table in advance rather than assuming all-day service.
Lyon bouchons
The city's traditional bouchon bistros are small and fill quickly during trade weeks. Reserve evening tables in the Presqu'ile or Vieux Lyon a few days ahead if you are hosting buyers.
Dress and pace
Smart-casual is the norm at French drinks trade events, and days are spent standing at tasting counters. Comfortable shoes matter more than formal tailoring, and a light jacket covers the cooler riverside walk back to Confluence hotels.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: LYS
Book into Lyon-Saint Exupery (LYS), which has direct European services and one-stop routings via Paris, Amsterdam or Frankfurt for long-haul origins; Geneva (GVA) is a two-hour rail or road transfer and only makes sense if the fare difference is large. October is shoulder season, so fares rise once trade-week demand builds - compare two or three arrival days around the show using airline sites or Google Flights, and check whether a low-cost fare with cabin bag only still works once sample cases are added. Allow 45-60 minutes from landing to the Confluence district by Rhonexpress plus tram, and more at peak morning times with checked baggage.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Lyon-Saint Exupery Airport (LYS): Approx. 30-45 minutes by road to La Sucriere; roughly 45-60 minutes door to door using Rhonexpress plus tram T1; Lyon-Bron Airport (LYN): Approx. 20-25 minutes by road to the Confluence district; Geneva Airport (GVA): Approx. 1 hour 45 minutes to 2 hours by road or rail to Lyon. Allow road or rail time to La Sucrière; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near La Sucrière: Lyon Confluence: ibis budget Lyon Confluence; Gerland: ibis Lyon Gerland Rue Merieux; Gerland: ibis Styles Lyon Gerland.
Ride-hail: Uber is the most widely used ride-hailing app in Lyon, with Bolt and licensed taxis as alternatives. Pickup points around La Sucriere are on Quai Rambaud and the adjacent Confluence streets rather than at the door, so allow a few minutes to walk out. Expect surge pricing during the morning opening and late-afternoon close of the show, and compare the app quote with a metered taxi for airport runs. Confirm app availability and payment method before arrival.
Public transit: Lyon's TCL network is the practical way to reach the venue. Tram T1 towards Debourg stops at Hotel de Region - Montrochet, a short walk from La Sucriere, and connects at Perrache with metro line A and at Part-Dieu with metro B and the Rhonexpress airport link. Single tickets are modestly priced in euros, with 24-hour and multi-day passes better value if you travel between hotel, venue and evening meetings. Validate every ticket, including on trams, since inspectors do check. Confirm the closest stop, first and last service times and any show-day frequency changes locally before travelling.
Parking: The nearest large garage is the Pole de Commerces et de Loisirs Confluence car park at 7 Rue Paul Montrochet, with additional public parking along Quai Rambaud and at 36 Rue Hrant Dink Parking per maps results near La Sucriere. Expect roughly EUR 12-22 for a full day and higher demand on weekday mornings. The venue is an events building rather than a purpose-built exhibition centre, so confirm with the organiser whether any on-site bays are reserved for exhibitor load-in before planning to arrive by car.
Weather
Plan and pack for the event climate.
Month: October
Temperature: Approx. 10-18 C across the edition days: cool mornings near 10 C, daytime highs in the mid-to-high teens, and evenings dropping back quickly after sunset. Treat this as a climatological range and confirm the actual forecast in the last 72 hours before travel.
Seasonality: October is one of Lyon's wetter shoulder months, with passing showers and grey spells more likely than all-day rain. The venue's riverside setting on the Saone means wind and damp air on the walk from Confluence hotels, so keep a compact umbrella and a water-resistant layer in your bag rather than in the hotel room.
Packing: Pack layers you can remove in a warm, crowded tasting hall: shirt or light knit, a mid-layer, and a water-resistant outer jacket for the riverside walk. Bring comfortable closed shoes for concrete floors and damp cobblestones, a compact umbrella, and a bag that keeps printed tasting notes and samples dry. Add a power bank for lead capture and a scarf or light coat for cool evenings in Vieux Lyon or along the quays.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at DEGRE ZERO - LYON 2026 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
T-14: Confirm your professional registration has been approved and save the badge QR code offline on your phone.
T-2
T-14: Check the official schedule page for the exact show days, opening hours and last-entry time before booking trains or flights.
T-3
T-14: Book a Confluence or Gerland hotel now; walking-distance rooms are the first to sell out around a compact venue like La Sucriere.
T-4
T-12: Compare LYS fares across the two or three days around the show, then lock the flight or TGV ticket.
T-5
T-12: Map the airport transfer you will use - Rhonexpress plus tram T1, or a taxi direct to Quai Rambaud - and note approximate fares.
T-6
T-10: Print or download the exhibitor list and shortlist 10-15 stands by product category: alcohol-free wine, 0.0 beer, spirits, RTD, functional drinks.
T-7
T-10: Set two or three buying objectives, for example a house pouring 0.0 beer, an alcohol-free sparkling for events, or a botanical base for a signature serve.
T-8
T-7: Check the Lyon forecast and pack layers, a light rain jacket and shoes suitable for concrete floors and long standing sessions.
T-9
T-7: Confirm restaurant bookings for the evenings - Lyon bouchons fill quickly during trade weeks.
T-10
T-5: Prepare a one-page buyer brief with volumes, price points, packaging formats and labelling requirements you need suppliers to meet.
T-11
T-3: Load the TCL app or buy a 24-hour or multi-day pass if you plan several trips between hotel, venue and city centre.
T-12
T-2: Re-check the schedule for any shift in opening hours and confirm your return flight or train leaves enough margin after the last session.
T-13
T-1: Charge devices, pack a power bank and business cards, and print the hotel confirmation for check-in.
T-14
T-0: Arrive at La Sucriere 30 minutes before your first meeting to clear badge control, hang your coat and orient yourself in the hall.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at La Sucrière
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2DEGRE ZERO - LYON 2026 registration concourse
La Sucrière
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
La Sucrière
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether DEGRE ZERO - LYON 2026 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
What is Salon Degre Zero and who is it for?
It is a Lyon trade show dedicated to no- and low-alcohol drinks, held at La Sucriere in the Confluence district. It is aimed at drinks trade professionals - bar and restaurant beverage buyers, sommeliers, distributors, importers, retailers and brand owners - rather than at the general public.
When exactly does the next edition take place?
The edition is scheduled for October 2026; exact show days and daily opening hours are published on the official schedule page at salon-degrezero.com/schedule. Check that page before booking non-refundable travel, because a compact trade format can run for only one or two days.
Is the show open to non-professionals?
Access is reserved for industry professionals. Registration is handled online through the official site and visitors are expected to present a business ID or company credentials that match their registration details; consumer entry is not the format.
Where is La Sucriere and how do I reach it?
La Sucriere sits on the Saone in the Confluence district of Lyon, a short walk from the Hotel de Region - Montrochet tram stop on TCL tram line T1. From central Lyon, take metro line A to Perrache and change onto T1 towards Debourg, or walk from the Perrache and Confluence hotel cluster.
How do I get to the venue from Lyon-Saint Exupery Airport?
The usual options are the Rhonexpress tram-train from LYS to Gare Part-Dieu followed by tram T1 towards Debourg, or a taxi or rideshare from the airport directly to the Confluence district. Allow roughly 45-60 minutes door to door on public transport and confirm current fares and timetables before travelling.
What product categories will I find at the show?
Expect dealcoholised and alcohol-free wines, 0.0 and low-alcohol beers, non-alcoholic spirits and botanical distillates, zero-proof RTDs and canned cocktails, functional and wellness drinks, plus mixers, syrups, bitters and packaging or production services that support the category.
Can I park at or near the venue?
Yes - the Pole de Commerces et de Loisirs Confluence car park at 7 Rue Paul Montrochet serves the district and is the closest large garage to La Sucriere, with other public lots along Quai Rambaud. Confirm current hourly and daily rates with the car park operator, and expect higher demand on weekday mornings.
Do I need a visa to attend from outside the EU?
Lyon is in France and therefore in the Schengen area. Visitors from many countries can enter visa-free for short business trips, while other nationalities need a Schengen short-stay visa applied for through the French consulate in their country of residence. Apply well in advance and carry your registration confirmation and hotel booking with your travel documents.
What should I bring with me on the day?
Bring a printed or downloaded badge confirmation, a business ID or passport matching your registration, and business cards - French trade events still run on card exchange at stands. Comfortable shoes help, since La Sucriere is a converted industrial building with concrete floors and long tasting counters.
Who should I contact about exhibiting or press access?
Exhibiting and press enquiries are handled by the organiser team through the contact details published on salon-degrezero.com. Reach out early, because a compact venue means stand space and tasting-counter slots are limited compared with large hall-based fairs.
Glossary
- No/Low (NoLo)
- Shorthand for the no-alcohol and low-alcohol drinks segment. Buyers use it as an umbrella term covering beer, wine, spirits and ready-to-drink formats positioned below or near 0.5% ABV.
- Degre zero
- French for zero degrees of alcohol - the phrase the show takes its name from, used in France for drinks marketed as 0.0% ABV.
- Dealcoholisation
- The industrial process of removing alcohol from a fermented drink, usually by vacuum distillation, spinning cone column or reverse osmosis. Producers at the show discuss how much aroma and body survives the process.
- 0.0 beer
- Beer presented as alcohol-free. Labelling thresholds differ by market, so buyers check whether a product is 0.0% or up to 0.5% ABV before listing it under a national alcohol-free claim.
- Alcohol-free wine
- Wine with alcohol removed after fermentation, or produced from unfermented must. Key trade questions are sugar content, texture, tannin and how the wine pairs with food.
- Botanical distillate
- A distilled extract of herbs, spices, roots or citrus used as the backbone of non-alcoholic spirits. It carries the aromatics that replace the mouthfeel normally supplied by alcohol.
- Zero-proof cocktail
- A mixed drink built without alcohol but with the same structure as a classic cocktail: base, acidity, sweetness, dilution and garnish. Bars use the term to signal a designed drink rather than a soft-drink substitute.
- RTD (ready-to-drink)
- A pre-mixed, packaged serve, typically a can or small bottle. In the no/low segment RTDs cover spritz, highball and cocktail formats aimed at retail and festival channels.
- Functional drink
- A beverage positioned on an active ingredient rather than on alcohol removal, for example adaptogens, nootropics, botanicals or added vitamins. Overlap with the no/low shelf is growing in both on-trade and retail.
- On-trade and off-trade
- On-trade means sales consumed on the premises, such as bars, hotels and restaurants; off-trade means retail and e-commerce. Exhibitors at the show usually plan separate pitches and price lists for each.
- ABV
- Alcohol by volume, the percentage of alcohol in a drink. It is the reference figure behind every no/low claim, shelf rule and labelling declaration discussed at the show.
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Also known as
Alternate names and search phrases for this event.
- DEGRE ZERO 2026
- Sirha Food events
- DEGRE ZERO - LYON 2026
- DEGRE ZERO Lyon 2026
- DEGRE 2026
- DEGRE Lyon 2026
- Lyon France
- Functional No/Low alcohol beverages
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.