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    DeepFest Artificial Inteligence

    DeepFest 2026 is the Middle East's premier artificial intelligence and deep technology event, taking place from 31 August to 3 September 2026 at the Riyadh Exhibition and Convention Centre (RECC) in Malham, Saudi Arabia

    Artificial IntelligenceTechnologyRoboticsGenerative AIMachine LearningAutomation

    Dates

    31 Aug – 3 Sep 2026

    City / country

    Riyadh, Saudi Arabia

    Venue

    Riyadh Exhibition and Convention Center

    Time

    Visitor access: 12:00 PM – 9:00 PM daily from 31 August to 3 September 2026 · Exhibitor access: 9:00 AM – 9:30 PM daily

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    Event overview

    Overview

    DeepFest 2026 explores how artificial intelligence is reshaping the world from enterprise systems and national infrastructure to creativity and human experience.

    The program brings together global leaders to examine the rise of agentic AI, the transformation of enterprise operating models, and the governance frameworks required to build trusted intelligent systems.

    Sessions then dive into real-world deployment, showcasing how AI is revolutionizing healthcare, robotics, infrastructure, and industrial operations while unlocking new scientific and economic possibilities

    TL;DR

    1. 1DeepFest 2026 takes place 31 August – 3 September 2026 at RECC, Malham, Riyadh
    2. 2The event gathers 68,000+ attendees, 180+ speakers, and 120+ global AI brands
    3. 3Focus areas include AI governance, ethics, sustainability, security, robotics, generative AI, machine learning, automation
    4. 4Confirmed speakers include Michio Kaku, Andrew Feldman, Joe Atkinson, Luc Dammann, Chandra Donelson, Daniel
    5. 5DeepFest is held during Saudi Arabia's officially designated 'Year of Artificial Intelligence'- 1

    Why visit

    DeepFest 2026 offers a unique opportunity to connect with a global AI community of over 68,000 attendees, including engineers, researchers You can explore 120+ AI companies on the exhibition floor, from early-stage startups to global players , and learn The event features live demos, AI-driven VR/AR experiences, and insights into national AI strategies Whether you're building, researching, or deploying AI, DeepFest provides actionable ideas and meaningful connections

    Why exhibit

    Exhibiting at DeepFest 2026 provides direct access to a targeted audience of 68,000+ procurement-ready AI buyers, with 35% of attendees The event is designed for AI companies, ensuring you engage with decision-makers specifically interested in AI solutions, maximizing ROI through You'll gain visibility in a hall themed for AI-led navigation, located alongside keynote stages and experience zones Past exhibitors have reported closing enterprise deals that paid for their participation DeepFest offers packages that include positioning, branding, and strategy, not just square meters

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    AI researchers and data scientists
    Technology founders and startup entrepreneurs
    AI engineers and product leads
    Policymakers and government officials
    Enterprise leaders and C-suite executives
    Investors and venture capitalists
    Sector-specific buyers from government, healthcare, finance, retail, and infrastructure

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Global AI technology brands
    Cloud and compute infrastructure leaders (e.g., Google Cloud, AMD, Cerebras, Supermicro)
    Enterprise software and consulting giants (e.g., Salesforce, EY, Xerox)
    AI-first startups and scale-ups
    Robotics and automation companies
    Generative AI and machine learning solution providers
    Companies offering AI governance, ethics, and security solutions

    Product categories

    Key solution areas showcased across the event.

    AI Core Technologies: AI chips/components (CPU, GPU, FPGA, TPU, BPU), machine learning, natural language processing, deep learning, inference and learning functions, image and video recognition, AI computing, AI solutions, AI platforms
    AI Applications & Services: smart data, healthcare, financial services, security, AI virtual assistants, predictive maintenance, AI consulting, AI marketing & advertising, AI education systems
    AI Telecommunications & Mobility: service platforms (smart retail), smart infrastructure
    AI IoT & Manufacturing: smart factories, industrial IoT, manufacturing, distribution, retail
    AI Smart Cities & IoT: autonomous driving, smart city solutions
    AI & Robotics: AI service robots, agricultural robots, security robots, disaster response robots, medical robots, specialty robots
    Generative AI
    Customer Experience AI
    Automation
    Large Learning Models / Large Language Models

    Location & Facilities

    Venue

    Halls & areas

    6
    Hall 1Hall 2Hall 3Hall 1AHall 4Hall 5

    Riyadh Exhibition and Convention Center

    Riyadh-Qassim Road, Malham 13571, 13571 Riyadh, Saudi Arabia

    Entrances & gates

    Falcon Gate

    Main visitor parking

    Main visitor entrance via Al-Qassim Road

    Hall 1 Entrance

    Hall 1

    Registration tents for badge printing are located at the parking area facing Hall 1

    Hall 2 Entrance

    Hall 2

    Main registration desks for badge printing are located at the Hall 2 entrance

    Facilities

    Food options

    On-site Restaurants

    On-site dining

    Parking: Over 7,500 parking spaces are available on-site- . CP1 parking operates from 8:00 AM to 10:00 pm. during build-up . Golf carts assist from parking entrances to the venue from 9:00 AM to 9:00 PM

    Gate: Visitors access the venue via Al-Qassim Road through the Falcon Gate- . During show days, exhibitor entry and exit is restricted to Thumama Road between 8:00 AM and 9:00 PM

    Attend

    Entry & tickets

    Event days & opening times

    DayOpening hours
    Visitor access:12:00 PM – 9:00 PM daily from 31 August to 3 September 2026
    Exhibitor access:9:00 AM – 9:30 PM daily
    • General Pass (Free)

      Free General Pass available

    • Exhibition 4-Day Ticket

      Price listed on third-party ticketing platforms; may include booking fee

      RMB 300.00
    Register

    Ticket info

    Badge collection

    Registration desks for badge printing are located in the registration tents at the parking area facing Hall 1, as well as at the main entrance of Hall 2 . Visitors with a digital badge can enter directly through any gate at Halls 1 and 2

    Ticket notes

    A free General Pass is available . Paid passes (Priority, VIP, Founder, Investor) offer early access from 10:00 AM and additional benefits . Ticket prices vary; a 4-day exhibition ticket is listed at 300 RMB (approx. 188 SAR) on some platforms

    Build-up & tear-down

    Setup starts31 Aug 2026
    Setup ends3 Sep 2026

    Who runs the show

    Organisers

    Customer Success Team

    General Enquiries

    Visa Enquiries

    Visa Support

    DeepFest Team

    General Enquiries

    What's on

    Programme

    2

    Keynote

    1

    Opening

    TBA

    Event days

    14:00–18:20

    Typical time

    This agenda is still being finalised. Check the official agenda for the latest sessions.

    Speakers

    MK

    Michio Kaku

    Professor of Theoretical Physics @ City College of New York

    Theoretical Physics, AI

    CD

    Chandra Donelson

    Global Award-Winning Data and AI Strategist, Bestselling Author and 3× CDAO

    Data & AI Strategy

    DB

    Daniel Bedingfield

    Singer, Songwriter, and Record Producer @ Blow Up Music

    AI in Music & Creativity

    DJ

    Dr. Jack McCauley

    Innovator in Residence and Board Trustee, former Co-Founder and Engineer of Oculus VR @ UC Berkeley

    VR, AI, Innovation

    LD

    Luc Dammann

    President of EMEA @ Adobe

    Enterprise AI, Digital Transformation

    SM

    Sultan Moraished

    Group Head of Technology & Corporate Excellence @ Red Sea Global

    AI in Business, Technology Leadership

    IK

    Isabelle Kumar

    Former Anchor @ Euro News

    AI, Media, Communications

    SS

    Sabya Sen

    VP, APAC/MEA @ Alteryx

    Enterprise AI, AI Adoption

    LA

    Larissa Abi Nakhle

    IEEE Global Entrepreneurship VP of External Partnerships and IEEE Computer Society Lebanon Vice President @ IEEE

    AI Education, Human Capital

    DA

    Dr. Ali Abusnina

    Manager, Future AI Technologies @ Saudi Aramco

    AI in Energy, Industrial AI

    JA

    Joe Atkinson

    Global Chief AI Officer @ PwC

    Enterprise AI, AI Strategy

    GJ

    Gert Jan Van Halem

    AI as a Business Enabler

    HR

    Hugo Riley

    Generative Creativity, AI in Music & Art

    IM

    Isa Mutlib

    CoTalent AI

    Future of Learning & Work, AI Thought Leadership

    MU

    Misbah Uraizee

    Cofounder & CEO @ Nectar Social

    AI Entrepreneurship

    LF

    Laurie Fuller

    Business Mentor, Google for Startups Partner @ Raiven Capital

    AI Startups, Mentorship

    FS

    Faisal Saeed

    Associate Professor @ Birmingham City University, UK

    Computer Science, AI Research

    JS

    Janna Saloangas

    Co-Founder & CEO @ MIA AI

    AI, Entrepreneurship

    WB

    Will Badr

    VP of Product Engineering @ Oracle

    AI Product Engineering

    AD

    Anton Dzhoraev

    Director, CIS Region @ NVIDIA

    AI Infrastructure, GPU Computing

    SS

    Susannah Streeter

    Journalist and Former BBC News Anchor

    AI, Media, Communications

    GA

    Grace Adamson

    AI Senior Product Marketing Manager @ Snowflake

    AI Product Marketing, Data Cloud

    FS

    Faisal Saeed

    Associate Professor @ Birmingham City University, UK

    Computer Science, AI Research

    AC

    Anil Cheriyan

    Founder

    Enterprise AI Risk Management

    RP

    Ray Pang

    Senior Vice President of Technology and Business Enablement, General Manager for Middle East @ Supermicro

    AI Infrastructure, Business Enablement

    AG

    Atul Gupta, MD

    Global Chief Medical Officer for Diagnosis and Treatment @ Philips

    AI in Healthcare, Health Technology

    DM

    Dinakar Munagala

    Co-founder and CEO @ Blaize

    AI Infrastructure, Edge AI

    SN

    Steve Nouri

    Data Science Leader

    Data Science, AI Leadership

    RA

    Rabi Atiti

    Head of Inclusion – EMEA & India / Talent & Inclusion @ Informa

    Inclusion, Talent, AI Workforce

    FU

    Franklin Urteaga

    Former White House Technology Advisor

    AI Policy, Technology Leadership

    JT

    Julie Teigland

    EY Global Vice Chair – Alliances & Ecosystems @ EY

    AI Alliances, Ecosystems

    MC

    Marco Casalaina

    Generative AI

    DT

    Dr. Tanja Kuzman

    AI Investment, Capital

    MA

    Maha Achour

    Generative AI, Robotics

    14:00 – 14:10

    MC Welcome – Opening Remarks

    Opening
    Main StageHall 5
    14:20 – 14:40

    Operationalising Enterprise Intelligence: Moving from AI Ambition to Trusted Action

    Session
    Main StageHall 5
    14:40 – 15:00

    The Future of Intelligence and Enterprise AI

    Panel
    Main StageHall 5
    15:15 – 15:35

    Generative Creativity How AI is Changing Music, Art, and Storytelling

    Session
    Main StageHall 5
    15:55 – 16:35

    The Future of Learning & Work

    Session
    Main StageHall 5
    16:40 – 17:00

    AI as a Business Enabler, from Envisioning to Execution

    Session
    Main StageHall 5
    17:30 – 17:50

    Beyond the Degree: Building the Human Capital for an AI-First Economy

    Session
    Main StageHall 5
    17:40 – 18:00

    AI Darwinism: Who Will Survive the Intelligence Shift?

    Keynote
    Main StageHall 5
    18:00 – 18:20

    Keynote

    Keynote
    Main StageHall 5

    Topic tracks

    Day 1: the Intelligence Era – Strategy & Enterprise TransformationDay 2: Responsibility & Global Coordination – Governance & Sovereign AIDay 3: Real-World Impact – Industry Deployment & InnovationDay 4: the Human Side of AI – Creativity, Learning & CollaborationMain Stage – AI, Robotics, Ethics & Sustainability

    Co-located events

    LEAP 2026

    Separate ticket

    Sponsors

    SDAIA

    Google Cloud

    AMD

    Blaize

    Cerebras

    Supermicro

    Salesforce

    EY

    Xerox

    Snowflake

    To Be Confirmed

    Government supporters

    Saudi Data & AI Authority (SDAIA)

    Powered by / Strategic Partner

    Ministry of Communications and Information Technology (MCIT)

    Government Supporter

    Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP)

    Government Supporter

    How the last edition performed

    Previous edition

    Current edition

    2026 · 68,000 visitors · 120 exhibitors

    Projected figures as per DeepFest 2026 official website: 68,000+ visitors, 180+ speakers, 120+ global brands

    Forecast — not final

    Visitors

    50,000

    Exhibitors

    120

    Growth over time

    New this edition

    • 1

      DeepMedia Stage

      A dedicated stage exploring the transformative impact of AI on the media industry, from content creation to distribution

      Source
    • 2

      Expanded Speaker Lineup

      DeepFest 2026 features 180+ speakers, an increase from 150 in previous editions

      Source
    • 3

      Year of Artificial Intelligence

      DeepFest 2026 is held during Saudi Arabia's officially designated 'Year of Artificial Intelligence', adding national significance and high-level government participation

      Source

    Testimonials

    I'm completely puzzled by the organisation of LEAP and DeepFest because it's so dynamic and there are so many people that speak of the latest technologies. It's incredible

    Prof. Dr. Gesa Ziemer · Academic Lead, UNITAC (UN Innovation Technology Accelerator or Cities) UN Habitat, OICT, United Nations; Head of the CityScience Lab · HafenCity University Hamburg · 2025

    I've been so impressed with DeepFest, not only do you have the best data scientists and AI experts that are attending DeepFest, but you have a lot of key business leaders and executives that want to come and learn more. There's so much buzz going around, I've never seen this much energy at an AI conference

    Nadia Thalmann · Founder and Director · MIRAlab · 2025

    What I really like about DeepFest, is the exposure to all of the solutions that we are seeing with AI. And then again, making those connections with people from around the world, hearing their ideas and exchanging potential solutions

    Ricky Ray Butler · CEO · Benlabs · 2025

    DeepFest has grown tremendously, it is well designed, there are great networking sessions where you can meet a lot of new people

    Dr. Simon See · Global Head, NVIDIA AI Technology Centre · NVIDIA · 2025

    DeepFest has always been about bringing together the people building what's next in AI, not just talking about it. This year's programme is focused on real-world application

    Basma Dawwas · Director of LEAP Events · Tahaluf · 2026

    Next edition outlook

    Medium

    DeepFest is an annual event organized by Tahaluf and powered by SDAIA. Based on the rapid growth and increasing international momentum, DeepFest 2027 is expected to continue expanding its global footprint, potentially attracting even more international tech giants, investors, and policymakers. The event will likely build on the themes of AI governance, sovereign infrastructure, and real-world deployment, further solidifying Saudi Arabia's position as a global AI hub

    Potential expansion of the DeepMedia stage and other specialized tracks Increased participation from global AI infrastructure and enterprise software leaders Greater emphasis on AI governance, ethics, and sustainability Further integration with LEAP, potentially attracting even larger crowds and more investors

    Impact

    A bigger and stronger platform

    Over its first three editions, DeepFest has grown from 20,000 attendees in 2023 to over 50,000 expected in 2025, establishing itself as the premier AI event in the Middle East and a key platform for Saudi Arabia's AI ambitions Co-located with LEAP, DeepFest has served as a primary conduit connecting Saudi Arabia's domestic tech agenda with the global AI and tech investment ecosystem. The event has showcased government AI initiatives and the latest innovations across multiple sectors, attracting global tech leaders and fostering international collaboration

    Audience quality

    High-value decision-makers

    DeepFest attracts a high-quality audience of AI researchers, founders, engineers, policymakers, product leads, and C-suite executives from around the world. The event is co-located with LEAP, which in 2024 welcomed 172,000+ attendees from 183 countries, providing exhibitors with access to a broader tech ecosystem. Attendees include key decision-makers driving AI adoption across Saudi Arabia and the region

    Exhibitor outcomes

    Real business growth

    Exhibitors at DeepFest gain direct access to a targeted audience of AI buyers and decision-makers, with the event consistently growing in scale and influence. Co-location with LEAP amplifies ROI by connecting exhibitors with a massive global tech audience. Past editions have seen on-event investment deals totaling more than $9 billion at the broader LEAP event

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Middle East – Saudi Arabia, with a specific focus on Riyadh as the hub of the Kingdom's AI strategy under Vision 2030 and the official 'Year of Artificial Intelligence' 2026

    Why it matters

    DeepFest 2026 matters because it serves as the principal platform connecting Saudi Arabia's national AI agenda with the global AI ecosystem. It is a critical meeting ground for the 'global builders and global deployers' to accelerate collaboration and real-world AI progress. As AI transitions from experimentation to core infrastructure, Saudi Arabia is positioning itself as a global exporter of AI capability, with the energy, infrastructure, and sovereign architecture to lead Co-located with LEAP 2026, which is expected to attract over 201,000 visitors, 600 startups, and 1,900 investors, DeepFest offers unmatched access to decision-makers, buyers, and partners in one of the world's fastest-growing AI markets

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    From Generative AI Hype to Enterprise-Grade Deployment

    The AI narrative has shifted decisively from experimental novelties to practical implementation. The focus is now on scalable infrastructure, rigorous governance, and enterprise readiness. DeepFest 2026 reflects this pivot, concentrating on real-world application across healthcare, robotics, infrastructure, and manufacturing

    Source
    02

    Sovereign AI and National Infrastructure as a Competitive Advantage

    Nations are prioritising sovereign AI capabilities. Saudi Arabia's designation of 2026 as the 'Year of AI' and its investment in national data and AI governance through SDAIA exemplify this. Discussions at DeepFest 2026 centre on sovereign infrastructure, autonomous systems, and ethical frameworks

    Source
    03

    Convergence of Global Tech Giants in the Gulf AI Ecosystem

    Major global technology companies are making a significant push into the Gulf region. First-time exhibitors and sponsors at DeepFest 2026 include Google Cloud, AMD, Cerebras, Supermicro, Blaize, Salesforce, EY, and Xerox. This influx signals the rapid maturation of the region's AI ecosystem

    Source
    04

    AI as a Core Pillar of Economic Diversification

    In the GCC, AI is an economic lever, not a side initiative. Governments are using AI to diversify economies, build smart infrastructure, attract global capital, and develop local talent. The Saudi AI market is forecast to grow rapidly through to 2030, driven by public-sector demand and enterprise adoption

    Source
    05

    Live Demos and Immersive AI Experiences

    Events are moving beyond presentations to offer hands-on, live demonstrations. DeepFest 2026 features real-time deepfake detection, AI-generated music performances, and AI-driven VR/AR encounters, allowing attendees to experience the technology firsthand

    Source

    Market news

    Latest updates from across the market.

    Saudi Arabia's 'Year of AI' Takes Center Stage at DeepFest 2026 as Global Tech Giants Converge on Riyadh

    Read

    DeepFest Returns to Riyadh as Saudi Arabia Marks 2026 the Year of Artificial Intelligence

    Read

    DeepFest 2026 will return to LEAP and you can register now

    Read

    Key AI and Technology Events in the Middle East and Beyond (2026)

    March–December 2026

    The 2026 calendar features a dense cluster of AI events in the Gulf region, with DeepFest positioned as the flagship AI track of LEAP, the world's most-attended tech event. Other notable events include GITEX AI Middle East, the Saudi AI Summit, the Global AI Show Riyadh, and World AI Expo Dubai, creating a vibrant circuit for AI professionals, investors, and enterprises

    31 Aug – 3 Sep 2026

    GITEX AI Middle East 2026

    Dubai, UAE

    Dedicated Middle East edition of GITEX AI

    website
    31 Aug – 3 Sep 2026

    Saudi AI Summit 2026

    Riyadh, Saudi Arabia

    Annual summit on national AI strategy milestones

    website
    31 Aug – 3 Sep 2026

    Global AI Show Riyadh 2026

    Riyadh, Saudi Arabia

    Premier AI conference and exhibition exploring investment and partnership potential across the GCC

    website
    31 Aug – 3 Sep 2026

    World AI Expo Dubai 2026

    Dubai, UAE

    Largest global AI conference and innovation hub in Dubai

    website
    31 Aug – 3 Sep 2026

    DeepFest 2026

    Riyadh, Saudi Arabia

    Region's most influential AI event, co-located with LEAP. 68,000+ attendees, 120+ AI companies, 180+ speakers

    website
    31 Aug – 3 Sep 2026

    LEAP 2026

    Riyadh, Saudi Arabia

    World's most-attended tech event. Over 170,000 attendees expected

    website
    31 Aug – 3 Sep 2026

    Gulf AI Governance Summit 2026

    Doha, Qatar

    Focus on policy, ethics, and governance

    website
    31 Aug – 3 Sep 2026

    GITEX Global 2026

    Dubai, UAE

    Hosted in Dubai, features major AI and smart-city announcements

    website
    31 Aug – 3 Sep 2026

    World Summit AI Qatar 2026

    Doha, Qatar

    Global AI ecosystem event with enterprise, big tech, startups, investors, scientists, and academics

    website

    May – July 2026 (Pre-DeepFest)

    GITEX AI Middle East 2026Saudi AI Summit 2026Global AI Show Riyadh 2026World AI Expo Dubai 2026

    A series of AI events leading up to DeepFest, offering opportunities for networking, learning, and market validation

    August – September 2026 (Peak Season)

    DeepFest 2026LEAP 2026

    The pinnacle of the AI event calendar in the region. DeepFest is the dedicated AI track within LEAP, the world's most-attended tech event

    October – December 2026 (Post-DeepFest)

    GITEX Global 2026Gulf AI Governance Summit 2026World Summit AI Qatar 2026

    Continued AI and tech events, with GITEX Global providing another major platform in Dubai

    Event data sourced from AI in Arabia (aiinarabia.com), a comprehensive directory of AI events in the Arab world

    Plan your trip

    Travel & logistics

    Local currency · SAR

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    RUH

    King Khalid International Airport

    The nearest major international airport. From RUH, take Metro Line 4 (Yellow) into the city, then transfer to Line 2 (Red) to 'Riyadh Exhibition Center' station (total ~1 hour)- . Taxis, ride-hailing apps, and car rentals are also available

    Approximately 30 km

    to venue

    15–30 minutes via Airport Road/King Salman Bin Abdulaziz Rd

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Luxury
    City Center / Diplomatic Quarter / Olaya District

    USD 250–500 / night

    High-end hotels like Four Seasons, Fairmont, and Hilton offer premium amenities and are well-located for business travelers

    Mid-range
    North Riyadh / near RECC

    USD 120–240 / night

    Branded business hotels such as Radisson Blu, Crowne Plaza, and Novotel provide convenient access and good value

    Budget
    Riyadh suburbs / along metro lines

    USD 60–110 / night

    Economy hotels and serviced apartments like Al Muhaidb Residence offer basic amenities with metro access to the venue

    Local transport

    Get around the city with these convenient transport options.

    Riyadh Metro

    Estimated costSAR 10–20 (approx. USD 3–5)
    Best forLine 2 (Red Line) to 'Riyadh Exhibition Center' station; from King Khalid International Airport, take Line 4 (Yellow) to the city centre and transfer to Line 2 (Red)

    Modern, air-conditioned metro system. Shuttle buses connect SAB Metro Station to the venue

    Event Shuttle Bus

    Estimated costFree for registered attendees
    Best forSAB Metro Station ↔ LEAP/DeepFest venue

    Operates all four days: from metro to venue 12:00 PM – 5:30 PM (every 15 min); return 2:00 PM – 10:00 PM (every 30 min). Pick-up and drop-off points are clearly signposted

    Exhibitor Shuttle Bus

    Estimated costFree for exhibitors with valid VAPP
    Best forDesignated routes within the venue (entry/exit via Thumama Road)

    Operates during show days (31 Aug–3 Sep) from 8:00 AM – 9:00 PM. A valid Vehicle Access & Parking Permit (VAPP) is required, obtainable during build-up (25–30 Aug) at the Organiser Office (Hall 2). Bus station operates as a drop-off/pick-up point only

    Taxi / Ride-hailing (Uber, Careem, Bolt)

    Estimated costSAR 80–150 (USD 21–40) from airport; SAR 40–80 (USD 11–21) from city centre
    Best forFrom airport or city to RECC

    Widely available. Use official apps for transparent pricing

    Car Rental

    Estimated costSAR 150–400 (USD 40–107) per day
    Best forAvailable at King Khalid International Airport and city locations

    Parking available at RECC with 7,500+ spaces. GPS navigation recommended

    Private Car / Self-drive

    Estimated costParking: free (over 2,000 spaces)
    Best forVenue is on King Abdullah Road, accessible via Al-Qassim Road through Falcon Gate (visitor parking) or Thumama Road (exhibitor access)

    Visitor parking via Falcon Gate. Private cars are not permitted on Thumama Road during build-up or show days

    Golf Cart

    Estimated costFree
    Best forFrom parking entrances to venue

    Available from 9:00 AM – 9:00 PM to assist with transport from parking areas

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    On-arrival available
    ATA Carnet: check with organiser
    TypeWho needs itFeeProcessing
    Tourist e-VisaCitizens of most countries not eligible for visa-free entry or visa-on-arrival; available to nationals of 49+ eligible countries$107.0024–72 hours
    Visa-on-ArrivalCitizens of select countries (e.g., US, UK, EU, Japan, China) and those with valid UK, US, or Schengen visa$107.00On arrival at airport
    Business VisaExhibitors, speakers, and business delegates requiring formal invitation$100.003–5 working days

    GCC citizens (Saudi Arabia, UAE, Qatar, Kuwait, Bahrain, Oman) do not require a visa. Citizens of several other countries may be eligible for visa-on-arrival or e-Visa. Check eligibility on the official portal

    Saudi Arabia is not a member of the ATA Carnet system. Exhibitors should arrange temporary importation of goods through a licensed customs broker

    Official visa page

    Weather

    Riyadh in late August to early September is extremely hot. Average high temperatures exceed 44°C (111°F) with lows around 30°C (86°F) - . Humidity is low- . All indoor areas are air-conditioned. Carry water, wear light clothing, and use sunscreen when outdoors

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Free Wi-Fi is available throughout the venue- . Mobile networks (STC, Mobily, Zain) provide good 5G coverage. International roaming is supported; local e-SIMs can be purchased at the airport

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Dress Code

    Saudi Arabia has a conservative dress code. While international visitors are not required to wear traditional attire, modest clothing is recommended. For men, long trousers and shirts are appropriate- . For women, loose-fitting clothing that covers the shoulders and knees is advised. An abaya (a loose-fitting cloak) is not mandatory for foreign women but is often worn as a sign of respect

    Prayer Times

    Prayer times are observed five times daily in Saudi Arabia. During prayer times, many businesses and public spaces may close briefly- . The venue will accommodate prayer facilities. Visitors should be mindful of these times and plan their schedules accordingly

    Local Customs and Etiquette

    Saudi Arabia is a conservative country with strong Islamic traditions. Public displays of affection are not appropriate. Alcohol is strictly prohibited- . It is important to respect local customs and traditions. Greetings are often warm and may involve handshakes, but it is best to wait for a local to initiate physical contact

    Language

    Arabic is the official language. English is widely spoken in business and hospitality settings, especially in Riyadh. Most event signage and communications will be available in both Arabic and English

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: King Khalid International Airport (RUH)

    Book flights well in advance as DeepFest is co-located with LEAP, a major global tech event, attracting significant international attendance

    Book flights

    Visa

    Most international visitors require a visa to enter Saudi Arabia. Tourist e-Visa and Visa-on-Arrival are available for eligible nationalities. Business visitors and exhibitors should obtain a Business Visa with an invitation letter from the event organiser

    Processing: e-Visa: 24–72 hours; Visa-on-Arrival: on arrival

    Visa fees include mandatory health insurance. Passport must be valid for at least six months from entry. Visitors with a digital badge can enter directly through any gate at Halls 1 and 2

    OfficialPartner

    Hotels

    Find a stay near the venue with options for every budget.

    Check-in (recommended)

    2026-08-31

    Check-out (recommended)

    2026-09-03

    Areas to stay

    Near Riyadh Exhibition & Convention Center (RECC) · King Abdullah Financial District (KAFD) · Olaya District · North Riyadh

    Luxury

    $250 – $500 per night

    Mid-range

    $120 – $240 per night

    Budget

    $60 – $110 per night

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: From King Khalid International Airport (RUH), take the Riyadh Metro Line 4 (Yellow) to the city center, then transfer to Line 2 (Red) to 'Riyadh Exhibition Center' station (total ~1 hour). Taxis and ride-hailing apps are also available

    Hotel → venue: Use the Riyadh Metro (Line 2 – Red Line to 'Riyadh Exhibition Center' station), taxis, or ride-hailing apps. A dedicated shuttle bus also operates between SAB Metro Station and the venue during event days

    Ride-hail: Uber, Careem, and Bolt are widely available. Estimated cost from the airport: SAR 80–150 (USD 21–40); from the city center: SAR 40–80 (USD 11–21)

    Public transit: Riyadh Metro Line 2 (Red Line) stops at 'Riyadh Exhibition Center' station. A free event shuttle connects SAB Metro Station to the venue

    Parking: Over 7,500 parking spaces are available on-site. CP1 parking operates from 8:00 AM to 10:00 pm. during build-up

    Weather

    Plan and pack for the event climate.

    Month: August-September

    Temperature: High: 44°C (111°F), Low: 30°C (86°F)

    Seasonality: Virtually no rainfall; extremely dry

    Packing: Pack light, breathable clothing for outdoor heat, but also bring a light jacket or sweater for air-conditioned indoor spaces. Sunscreen, sunglasses, and a hat are essential. Comfortable walking shoes are recommended

    Itinerary builder

    Add priorities and side trips to make the most of your visit.

    Add side trips

    Default day plan

    1. 09:00 AMExhibitor access begins; set up booth / attend morning meetings
    2. 10:00 AMPriority/VIP/Founder/Investor pass holders gain early access
    3. 12:00 PMGeneral visitor access opens. Attend keynote sessions
    4. 01:00 PMLunch break at venue food courts or Riyadh Front
    5. 02:00 PMSector-specific tracks and technical sessions
    6. 04:00 PMNetworking reception / startup pitch sessions
    7. 06:00 PMLive demos and AI experience zones
    8. 07:30 PMDinner and informal networking at Riyadh Front
    9. 09:00 PMVenue closes for visitors

    Plan your trip

    Planning

    Best day to visit: Day 3 (2 September 2026)

    Day 3 focuses on 'Real-World Impact – Industry Deployment & Innovation', showcasing practical AI applications across healthcare, robotics, and infrastructure. This day offers the most actionable insights for enterprise buyers and decision-makers

    3–6 months before

    Define participation goals and budget — Align objectives (lead generation, brand awareness, partnerships) with booth size and staffing

    2–3 months before

    Book stand space and confirm contract — Contact DeepFest team via the official website to secure a booth; pricing varies by size and location

    6–8 weeks before

    Design booth and order materials — Work with an approved contractor or use the organiser's shell scheme options

    4–6 weeks before

    Arrange freight shipping and customs clearance — Saudi Arabia does not accept ATA Carnets; use a licensed customs broker

    3–4 weeks before

    Register staff and order badges — All staff must be registered online; badges are collected on-site

    2–3 weeks before

    Schedule meetings with key prospects and partners — Leverage the event app or organiser tools to pre-book meetings

    1 week before

    Confirm travel, accommodation, and local transport — Book hotels near the venue or along the metro line; arrange airport transfers

    Build-up (19–30 August 2026)

    Set up booth and conduct final checks — Access hours: 8:00 AM – 10:00 PM. Obtain Vehicle Access & Parking Permit (VAPP) from Organiser Office (Hall 2)

    Sample visitor itinerary

    Route-optimised day
    09:00 AM

    Exhibitor access begins; set up booth / attend morning meetings

    Exhibition halls
    10:00 AM

    Priority/VIP/Founder/Investor pass holders gain early access

    Exhibition floor
    12:00 PM

    General visitor access opens. Attend keynote sessions

    Hall 5 / Main Stage
    01:00 PM

    Lunch break at venue food courts or Riyadh Front

    On-site dining / Riyadh Front
    02:00 PM

    Sector-specific tracks and technical sessions

    Various halls and meeting rooms
    04:00 PM

    Networking reception / startup pitch sessions

    Exhibition floor / dedicated lounges
    06:00 PM

    Live demos and AI experience zones

    Hall 3 / Demo areas
    07:30 PM

    Dinner and informal networking at Riyadh Front

    Riyadh Front
    09:00 PM

    Venue closes for visitors

    Exhibition halls

    Side trips

    5

    Riyadh Front

    Shopping & Dining

    Adjacent to RECC

    A modern lifestyle destination with international brands, restaurants, and cafes. Ideal for networking dinners or post-event relaxation

    King Abdullah Financial District (KAFD)

    Business & Architecture

    15-minute drive

    Iconic financial hub with striking skyscrapers, public art, and upscale dining. A symbol of Saudi Arabia's economic transformation

    National Museum of Saudi Arabia

    Cultural

    20-minute drive

    Explore Saudi Arabia's rich history, from prehistoric times to the modern era. Located in the King Abdulaziz Historical Center

    Al Masmak Fortress

    Historical

    25-minute drive

    A 19th-century clay and mud-brick fort that played a key role in the unification of Saudi Arabia. Offers a glimpse into the country's heritage

    Kingdom Centre Tower

    Observation Deck

    30-minute drive

    Riyadh's iconic skyscraper with a sky bridge offering panoramic views of the city

    Networking spots

    3

    Main Stage Area

    Networking Hub

    Central gathering point before and after keynotes

    Exhibition Floor Lounges

    Informal Meeting Spots

    Scattered throughout the halls for spontaneous conversations

    Riyadh Front

    Off-site Dining & Networking

    Adjacent to the venue, ideal for evening networking dinners

    Budget

    Costs & budget

    Exact booth pricing is not publicly disclosed. Interested exhibitors are directed to contact the DeepFest team directly via the official website to request a sales brochure and pricing package

    source

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Hotel × 3 nights$180.00
    • Per diem × 3$150.00
    • Visa$80.00
    • Insurance$50.00
    • Flight — Economy (Round-trip from London)$600.00
    Estimated total$1,060.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    Exhibition 4-Day Ticket

    both · Standard

    RMB 300 / ticket

    official

    Hotel (Budget)

    both · Budget

    USD 60–110 / per night

    estimate

    Hotel (Mid-range)

    both · Mid-range

    USD 120–240 / per night

    estimate

    Hotel (Luxury)

    both · Luxury

    USD 250–500 / per night

    estimate

    Visa (Tourist e-Visa)

    both · Standard

    USD 107 / per person

    official

    Visa (Business Visa)

    both · Standard

    USD 100 / per person

    estimate

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Answer these 8 questions to get a personalised recommendation on whether you should visit, exhibit, or skip DeepFest 2026. Your scores across three decision paths will determine the best fit

    QUESTION 1 OF 8

    What is your primary goal for participating in a trade show like DeepFest?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You are new to the Saudi market, want to validate the event's ROI before committing to exhibiting, or have a modest learning/networking objective

    Best for

    Professionals seeking to learn about AI trends, network with peers, and scout potential partners or vendors without the expense and commitment of exhibiting

    Min. budget

    $500.00

    Timeline

    1–2 weeks to plan travel and register for a free or paid pass

    Risks

    Limited access to private exhibitor networking areas

    Fewer scheduled one‑on‑one meetings with top speakers

    May miss the depth of technical discussions available only to exhibitors

    exhibit

    You have a confirmed product launch or major announcement, strong existing ties to Saudi partners, and sufficient internal resources to follow up on leads post‑event

    Best for

    Companies with a clear AI product or service, a budget of at least $20,000, and a strong need to connect with enterprise buyers, decision‑makers, and partners in the Middle East

    Min. budget

    $20,000.00

    Timeline

    At least 3–4 months for booth design, staff training, pre‑show marketing, and logistics coordination

    Risks

    High upfront investment with no guarantee of lead volume

    Intense competition for attendee attention (120+ exhibitors)

    Event overlaps with LEAP, potentially spreading attendee focus

    skip

    You cannot commit to any expense, your product is not relevant to the regional market, or you have alternative channels that are more cost‑effective

    Best for

    Organisations with very limited budget, no regional presence, or who are in early R&D stages without a market‑ready offering

    Timeline

    N/A

    Risks

    Missing out on potential partnerships or competitive intelligence

    Saudi Arabia's AI focus in 2026 may be a missed opportunity

    Book with

    Partners

    ExpoMax

    Logistics & Freight

    ExpoMax provides freight and booth delivery coordination, shipping coordination, booth setup, and on-site support for exhibitors at DeepFest

    Visit partner Confidence: Medium

    Mentioned as a logistics service provider for DeepFest exhibitors

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    Agentic AI
    AI systems that can act autonomously to achieve goals, making decisions and taking actions without continuous human intervention
    2
    Sovereign AI
    A nation's independent capability to develop, deploy, and govern artificial intelligence systems, encompassing infrastructure, data, and talent
    3
    Large Learning Models
    Advanced AI models trained on vast datasets to understand, generate, and predict language, code, and other complex patterns

    Digital business cards for the show floor

    Display a free company card at your booth, or share your professional card on the show floor.

    Create a free card