Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Join us at DEALERPOINT 2027 from April 5-7, 2027 in Orlando, Florida, where dealership leaders meet innovative solution providers to enhance automotive retail strategies.
Dates
5–7 Apr 2027
City / country
Orlando, United States
Venue
Hyatt Regency Grand Cypress Resort
Event overview
DEALERPOINT 2027 is an exclusive, invite-only event designed for senior dealership executives and leading auto retail solution providers. Taking place from April 5 to 7, 2027, at the Hyatt Regency Grand Cypress Resort in Orlando, Florida, this event focuses on innovation in automotive retail.
DEALERPOINT 2027 takes place in Orlando, United States. Venue: Hyatt Regency Grand Cypress Resort.
TL;DR
Attendees will benefit from tailored networking opportunities with industry leaders and solution providers. Gain insights from keynote speakers and participate in focused discussions that can drive dealership growth and innovation. The event format ensures that every interaction is meaningful, maximizing the value of your time.
Exhibitors will have direct access to decision-makers in the automotive retail sector, allowing for impactful conversations and potential partnerships. The curated format of the event facilitates focused interactions, ensuring that exhibitors can showcase their innovations effectively to a targeted audience. This is a unique opportunity to enhance brand visibility and generate quality leads.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Orlando, United States
Hyatt Regency Grand Cypress Resort in Orlando typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Hyatt Regency Grand Cypress Resort in Orlando typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Hyatt Regency Grand Cypress Resort for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
On 2027-04-05 to 2027-04-07, DEALERPOINT 2027 in Orlando covering Advertising and Marketing solutions for dealerships, BDC Tools and Training programs, CRM and DMS systems, Data Analysis gives automotive buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

Choose from the following airports, with convenient access to the event and venue.
Orlando International
Primary Orlando gateway with the widest choice of domestic and international flights. Rideshare, taxi, shuttle and rental cars are available; confirm the pickup zone and live fare before departure
Approx. 24 km
to venue
Approx. 25-35 min outside peak; allow 45-60 min in traffic
by car
Orlando Sanford International
Secondary Orlando airport north of the city with a longer transfer to Lake Buena Vista. Compare the total transfer cost and arrival time before choosing SFB over MCO
Approx. 60 km
to venue
Approx. 50-70 min by road
by car
A range of accommodation options near the venue and across key areas.
Delta Hotels Orlando Lake Buena Vista
USD 170–210 / night
Closest 4-star option captured near the venue; free Wi-Fi, outdoor pool, hot tub, fitness center and bar listed on Google Hotels.
Fairfield by Marriott Inn & Suites Orlando Lake Buena Vista in the Marriott Village
USD 115–142 / night
Free breakfast, free Wi-Fi, pools and hot tub listed; Google Hotels showed a 33% below-usual rate for the 5-7 April 2027 stay window.
SpringHill Suites by Marriott Orlando Lake Buena Vista in the Marriott Village
USD 115–142 / night
All-suite Marriott Village property with free breakfast, free Wi-Fi, pools and fitness center; 21% below-usual pricing captured.
Courtyard by Marriott Orlando Lake Buena Vista in the Marriott Village
USD 115–142 / night
Captured as a great-deal 3-star with breakfast, free Wi-Fi, pools, hot tub and bar; useful when the on-site room block is full.
Holiday Inn Express & Suites Orlando - Lake Buena Vista by IHG
USD 115–142 / night
Free breakfast, free Wi-Fi, outdoor pool and hot tub; captured at 48% below usual rates.
Get around the city with these convenient transport options.
rideshare / taxi
About 24 km via FL-528 and International Drive; typical journey 25-35 minutes outside rush hour, longer at peak arrival times.
rideshare / taxi
Sanford is the longer transfer of the two Orlando airports; allow 50-70 minutes by road and compare total cost against an MCO itinerary.
hotel shuttle / theme-park shuttle
Shuttles in this corridor often target theme parks rather than the resort; check schedules before relying on them for session start times.
walk
About 0.9-1 km, roughly 12-15 minutes on foot in cooler morning hours; sidewalks and crossings vary by property, so check your hotel's exit route.
public bus / trolley
Useful only for part of the journey; plan a rideshare for the final leg to the resort and check service hours before relying on it.
Weather
Early April in Orlando usually brings warm, humid days with highs near 27-30 C (81-86 F) and lows near 16-18 C (61-64 F). April is still relatively dry compared with summer, but brief afternoon showers are possible. Check the event-week forecast before travel and pack a light rain layer.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
U.S. mobile networks use GSM/LTE/5G; check your roaming plan or buy an eSIM before departure. The venue is a resort and conference hotel, so confirm Wi-Fi access and any meeting-room internet fees with the Hyatt Regency Grand Cypress or your session host. Power outlets are U.S. Type A/B at 120 V; bring a plug adapter if needed.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Business dress
Business casual is the norm for dealership technology and retail conferences: collared shirts, trousers or smart jeans, and comfortable shoes for walking the exhibition floor. Session rooms can be heavily air-conditioned, so bring a light layer.
Meetings and demos
Vendors expect you to bring store metrics and specific questions. A short discovery conversation is common before a full demo; ask for integration details, implementation timelines and references from dealerships of similar size.
Tipping and resort fees
Tipping is customary for table service, bartenders and housekeeping in the U.S. Florida hotels often add resort fees and parking charges; confirm the total nightly cost before booking.
Local sales tax
Orange County and Florida sales taxes apply to many goods and services. Rates can change, so check receipts and confirm tax treatment with vendors rather than assuming a single national rate.
Timing and pace
DealerPoint is a trade-focused dealership programme rather than a public consumer show. Arrive early on day one for badge pickup and plan buffer time between sessions and exhibition meetings.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: MCO
Book into MCO for the shortest transfer; SFB can be cheaper but adds a longer road leg. Sample searches in the cost context found nonstop JFK-MCO itineraries around 3 hours and nonstop LHR-MCO around 9 hr 20 min, but exact fares were not captured. Book early for early April, when spring-break and holiday demand can tighten Orlando seats.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Orlando International (MCO): Approx. 25-35 min outside peak; allow 45-60 min in traffic; Orlando Sanford International (SFB): Approx. 50-70 min by road. Allow road or rail time to Hyatt Regency Grand Cypress Resort; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Hyatt Regency Grand Cypress Resort: Lake Buena Vista / Marriott Village: Delta Hotels Orlando Lake Buena Vista; Lake Buena Vista / Marriott Village: Fairfield by Marriott Inn & Suites Orlando Lake Buena Vista in the Marriott Village; Lake Buena Vista / Marriott Village: SpringHill Suites by Marriott Orlando Lake Buena Vista in the Marriott Village.
Ride-hail: Uber and Lyft serve MCO, International Drive and the Lake Buena Vista resort corridor. Use the designated app-based pickup area at MCO and confirm the meeting point in the app. Fares can rise at peak arrival times and during large conventions; check both apps before booking.
Public transit: Public transit is limited for this resort setting. LYNX buses and the I-Ride Trolley serve parts of the International Drive corridor, but neither is a direct door-to-door option for the Hyatt Regency Grand Cypress. Plan a rideshare or hotel shuttle for the final leg and confirm routes and service hours locally.
Parking: Hyatt Regency Grand Cypress Resort has on-site self-parking and valet; daily rates were not captured for this listing, so confirm current charges with the venue or organiser. For dealer-group teams arriving by car, allow extra time at peak drop-off and check whether the event validates parking.
Plan and pack for the event climate.
Month: April 2027 (early April event window)
Temperature: Typical early-April Orlando conditions are daytime highs around 27-30 C (81-86 F) and overnight lows around 16-18 C (61-64 F). This is a climate normal, not a forecast; check the event-week forecast before packing.
Seasonality: Early April is still within Orlando's drier season, but humidity is rising and short afternoon showers are possible. Rain is usually less frequent than in summer; carry a compact umbrella or rain shell and keep outdoor evening plans flexible.
Packing: Pack breathable business-casual clothing, a light jacket for air-conditioned session rooms, comfortable walking shoes for the resort meeting space and exhibition area, a compact umbrella or rain shell, sunscreen and a refillable water bottle.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at DEALERPOINT 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Book flights into Orlando International (MCO) where possible; compare Sanford (SFB) only if the total transfer cost and time work for your team. — For international arrivals, allow time for U.S. immigration and customs before the ground transfer.
Reserve an airport transfer, rideshare plan or rental car and note the MCO app-based pickup area. — Confirm live fares in the app before departure; peak arrival times can raise rideshare prices.
List the vendor categories you must cover, such as CRM, DMS, BDC, F&I menu, digital retailing, inventory and service retention. — Assign each category to a team member so demos are not duplicated.
Pull current store metrics: lead response time, appointment show rate, close rate, F&I per unit, service retention and inventory turn. — Use consistent definitions so vendor claims can be compared against your own numbers.
Prepare a short demo questionnaire covering integration, implementation time, data security, pricing model and dealer references.; Review the DealerPoint schedule and mark sessions that overlap with must-meet vendor meetings. — Leave buffer time between sessions and exhibition appointments.
Check DMS and CRM integration questions with your internal IT or data owner before you travel.; Confirm which colleagues are attending and share a shared note-taking template for vendor meetings. — Agree who will own follow-up for each vendor category.
Download or print the venue floor plan and map the exhibition area, session rooms and meeting points. — The Hyatt Regency Grand Cypress resort layout can take time to navigate; plan walking routes.
Pack business-casual clothing, comfortable shoes and a light rain layer for warm, humid Orlando days. — Session rooms can be heavily air-conditioned, so bring a light jacket or sweater.
Confirm your arrival time, parking or rideshare drop-off plan, and badge pickup window. — Arrive early on day one to avoid queues and orient yourself before meetings begin.
Confirm your DealerPoint registration and badge type, and check organiser emails for the schedule and venue access details.; Block a post-show debrief with your team and set a deadline for vendor follow-ups. — Capture next steps and owners while the details are fresh.
Book a Lake Buena Vista or Marriott Village hotel and confirm the total nightly cost, including resort fees and parking. — Ask whether the property runs any shuttle to the Hyatt Regency Grand Cypress or nearby Lake Buena Vista venues.
Registration and hall orientation at Hyatt Regency Grand Cypress Resort
Supplier meetings and product demos
Final negotiations and follow-up
DEALERPOINT 2027 registration concourse
Hyatt Regency Grand Cypress Resort
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Hyatt Regency Grand Cypress Resort
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether DEALERPOINT 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For DEALERPOINT 2027, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Advertising and Marketing solutions for dealerships solutions and benchmarking suppliers at DEALERPOINT 2027 in Orlando.
Min. budget
$570.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Advertising and Marketing solutions for dealerships products who need qualified meetings with the event's trade audience.
Min. budget
$2,565.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Orlando show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
3 more alternate names hidden
Trust footer
1
References
1
Publishers
0
Date checked
CPMG Events
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