DDX Asia

Attendees, exhibitors & solutions

Who this event is for

Industry trends

Key trends shaping this market and its wider industry.

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A range of accommodation options near the venue and across key areas.

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Frequently asked

Glossary

1

DOOH (Digital Out-of-Home)

Advertising delivered on digital screens in public or semi-public spaces such as malls, airports, transit, high streets and retail interiors, as opposed to printed OOH posters or at-home screens.

2

Programmatic DOOH (pDOOH)

Automated, data-driven buying and selling of DOOH screen inventory through SSP and DSP platforms, allowing audience-based targeting, dayparting and impression-based reporting.

3

LED videowall

A large display built from tiled LED cabinets that are calibrated to work as one canvas; used for high-brightness indoor and outdoor signage, retail feature walls and DOOH sites.

4

Pixel pitch

The centre-to-centre distance in millimetres between LED pixels. Smaller pitch gives finer detail at closer viewing distances (fine-pitch indoor), larger pitch suits long viewing distances such as roadside screens.

5

Brightness (nits)

Luminance measure for displays. Indoor retail screens typically run 500-700 nits, while window-facing and outdoor DOOH displays need 2,500-5,000 nits to stay legible in daylight.

6

Digital signage CMS

Content management software that schedules, publishes and monitors content across a fleet of screens, often with user roles, proof-of-play logs and remote diagnostics.

7

System-on-Chip (SoC) display

A commercial display with an integrated media player and signage OS built in, removing the need for an external PC or media box at each screen.

8

Interactive kiosk

A self-service terminal combining a display, touch input and enclosure, used for wayfinding, product discovery, queue management, ticketing and self-checkout in retail and public venues.

9

PCAP touch

Projected capacitive touch, the mainstream multi-touch overlay technology for commercial kiosks and interactive displays, offering glass-front durability and gesture support.

10

Retail media network

Advertising inventory owned by a retailer, spanning in-store screens, shelf-edge displays and the retailer's e-commerce properties, sold to brands often through programmatic pipes.

11

Electronic shelf label (ESL)

A small e-paper or LCD label mounted on shelving that shows pricing and promotions and updates wirelessly from the store's pricing system.

12

E-paper / e-ink display

A reflective, bistable display technology that holds an image without power, used for ESLs, low-power signage and battery-operated wayfinding.

13

3D anamorphic display

Forced-perspective creative built for corner or curved LED screens, using anamorphic content so the scene appears to project out of the screen; a common attention device at malls and transit hubs.

14

AV-over-IP

Distribution of audio and video over standard IP networks rather than dedicated cabling, letting signage fleets scale across venues with centralised control.

15

Video wall processor

Hardware or software that splits, scales and routes sources across multiple screens or LED cabinets in a video wall, keeping bezels and aspect ratios under control.

16

Transparent LED

A mesh-style LED product with high transparency used on glass facades and retail windows, so products behind the glass stay visible while content plays.

17

Digital menu board

A display system for QSR, cafe and food-court pricing and promotion, usually driven by a CMS linked to the point-of-sale so prices update centrally.

18

Proof of play

An auditable log from a signage or DOOH platform confirming which creative played on which screen at what time, used for advertiser reporting and billing.