Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Days of Beauty and Health-2027 is a premier exhibition dedicated to the beauty and health industries, taking place from April 21 to 23, 2027 at VDNKh-EKSPO in Ufa, Russia.
This event will feature over 150 exhibitors and 500 brands, providing a platform for professionals in the beauty and health sectors to connect and explore the latest trends and innovations.
Attendees can expect a rich program of seminars, master classes, and competitions, making it a must-visit for industry professionals.
TL;DR
- 1Dates and Venue: Days of Beauty and Health-2027 runs from April 21 to 23, 2027 at VDNKh-EKSPO, Ufa, Russia.
- 2Scale and Focus: This is the 26th specialized exhibition featuring over 150 exhibitors and 500 brands in the beauty and health sector.
- 3Organiser: The event is organized by Ufa City District Administration and the German Private Equity and Venture Capital Association (BVK).
- 4Entry: Registration is available online; check the official website for details.
Why visit
Beauty and health buyers from Ufa, Bashkortostan and the wider Volga-Ural region use this exhibition to compare professional skincare lines, injection and hardware cosmetology equipment, nail and lash materials, hair care and salon consumables in one hall.
Why exhibit
Exhibitors will have the opportunity to showcase their products to a targeted audience of professionals. This is the 26th specialized exhibition featuring over 150 exhibitors and 500 brands in the beauty and health sector. Attendees include doctors, cosmetologists, salon managers, and representatives from retail and distribution.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Doctors and cosmetologists seeking the latest treatments and products.
Salon managers looking for new suppliers and trends.
Retail representatives interested in expanding their product offerings.
Wellness professionals exploring new health solutions.
Beauty educators and trainers seeking to enhance their curriculum.
Masseurs and beauty specialists looking for networking opportunities.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Cosmetic brands showcasing skincare and makeup products.
Health and wellness companies offering supplements and treatments.
Equipment suppliers for salons and spas.
Training institutes providing professional education.
Distributors looking to connect with manufacturers.
Innovative startups in the beauty tech space.
Product categories
Key solution areas showcased across the event.
Skincare products for face and body.
Decorative cosmetics and fragrances.
Nail care and beauty tools.
Hair care products and styling tools.
Wellness and fitness equipment.
Professional training and educational resources.
Location & Facilities
Venue
VDNKh-EKSPO
Menedeleva St, 158, Ufa, Russia
Facilities
Parking
VDNKh-EKSPO in Ufa typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: VDNKh-EKSPO in Ufa typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at VDNKh-EKSPO for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Free registration
Event days & opening times
DayOpening hours
April 21 to 23, 2027:10:00 AM – 6:00 PM daily
Who runs the show
Organisers
Ufa City District Administration
German Private Equity and Venture Capital Association (BVK)
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Ufa, Russia
Why it matters
On 2027-04-21 to 2027-04-23, Days of Beauty and Health-2027 in Ufa covering Skincare products for face and body., Decorative cosmetics and fragrances., Nail care and beauty tools., Hair care produ gives trade buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Hotel tiers
A range of accommodation options near the venue and across key areas.
The hotel "Iremel"
3-star
Near VDNKh-Ekspo, Ufa (1.1 mi from venue)Google Hotels capture lists free breakfast, free Wi-Fi, free parking, indoor pool, air conditioning, pet-friendly, bar and restaurant; guest rating 4.4 from 878 reviews. Capture prices shown in INR for other dates - recheck USD rates for 21-23 April 2027.
Hotel ArderiA
3-star
Near VDNKh-Ekspo, Ufa (0.6 mi from venue)Listed with free breakfast and free Wi-Fi; closest of the captured hotels to the venue at 0.6 mi.
Park City Hotel
4-star
Near VDNKh-Ekspo, Ufa (1.9 mi from venue)4-star option with breakfast, air conditioning and kid-friendly facilities.
Apartments ROMAYA (two-bedroom apartment)
Apartment
Zelyonaya Roshcha area, Ufa (1.4 mi from venue)Sleeps 6 with 2 bedrooms, crib, elevator, fitness center and heating - suited to small teams staying several nights.
Gostinitsa Stokgol'm
Hotel
Ufa, near VDNKh-EkspoAppears in the VDNKh-Ekspo hotel search results; amenity and rate details were truncated in the capture.
Local transport
Get around the city with these convenient transport options.
City bus
Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
Best forAirport bus or marshrutka between Ufa airport and the city
Cheapest airport option. Routes and last-departure times change, so check at the airport information desk on arrival.
Bus, tram and trolleybus
Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
Best forAny single city ride towards the VDNKh-EKSPO area
Ufa has no metro; surface transport is the main public option. Have small change or a contactless card ready.
Suburban train (elektrichka)
Estimated costUSD 12-28 airport or regional rail single journey
Best forUfa railway station to suburban stops on the city's rail lines
Useful for regional visitors arriving by rail; the last leg to VDNKh-EKSPO will usually still need a bus or taxi.
Taxi
Estimated costApprox. USD taxi/rideshare from UFK to venue (estimate; confirm before travel)
Best forUfa International Airport (UFK) to VDNKh-EKSPO
Fixed-price airport taxis and app-based cars both operate; agree the price or use the app meter before departure.
Taxi
Estimated costUSD 35–75 taxi or rideshare to the venue district
Best forCentral Ufa hotels to VDNKh-EKSPO
Short city hop. Traffic peaks around the morning and evening commute, so allow extra time on show mornings.
Ride-hailing
Estimated costUSD 35–75 taxi or rideshare to the venue district
Best forIn-app car within Ufa
App-based ride-hailing is widely used in Russian cities; confirm the app works on your roaming plan or with a local SIM.
Parking
Estimated costApprox. 100-250 RUB per hour - confirm current tariff on site
Best forOn-site parking at VDNKh-EKSPO
The venue is described as offering on-site parking. Fair-week demand can fill the closest bays, so arrive early if driving.
Weather
Ufa in late April is early spring in a continental climate: snow has usually cleared, but the month is changeable. Expect daytime temperatures of roughly +5 C to +13 C, nights near 0 C to +5 C, a real chance of rain or wet snow, and gusty winds around the exposed exhibition grounds. Snowmelt can leave puddles and mud on approach routes, so waterproof footwear matters more than a heavy coat. Check a 7-day forecast before departure rather than relying on monthly averages.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Russia.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language
Russian is the working language in Ufa, with Bashkir also official in Bashkortostan. Exhibitor materials and master classes at a regional beauty fair are likely to be in Russian, so bring a Russian-speaking colleague or arrange interpretation for serious negotiations.
Greetings and business style
A handshake and direct eye contact are standard in business settings. Use surnames and patronymics with senior partners until invited otherwise, and bring business cards - a Russian-language reverse side is appreciated.
Dress and hospitality
Smart-casual or business dress works for the exhibition and for follow-up meetings. Expect a hospitable meeting culture with tea and, for relationship-building dinners, generous meals - declining everything outright can read as distant.
Money and tipping
The currency is the Russian ruble (RUB). Cards are widely accepted in hotels and restaurants, but keep some cash for taxis, markets and small purchases. A tip of around 5 to 10 percent is usual in restaurants when service is not already included.
Local food and etiquette
Bashkir and Tatar dishes such as chak-chak, echpochmak and horse-milk products are regional specialities; tea is a default part of hospitality. If invited to a meal, a small gift or return invitation is a good gesture.
Practical courtesies
Punctuality is expected for scheduled meetings. Ask before photographing people or stands, keep your passport with you as identification, and never leave bags unattended in the venue - security screening at exhibition halls is routine.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Compare flights to the nearest international gateway serving Ufa; confirm ground transport on the organiser site.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Ufa; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near VDNKh-EKSPO: Near VDNKh-Ekspo, Ufa (1.1 mi from venue): The hotel "Iremel"; Near VDNKh-Ekspo, Ufa (0.6 mi from venue): Hotel ArderiA; Near VDNKh-Ekspo, Ufa (1.9 mi from venue): Park City Hotel.
Ride-hail: Ride-hailing apps are commonly used in Ufa; confirm local availability before travel.
Public transit: Ufa has no metro, so public transport means buses, trams and trolleybuses, supplemented by marshrutka minibuses. A single city ride is roughly 35-45 RUB; pay the conductor or driver in cash or use a contactless transport card where accepted. From Ufa International Airport (UFK), the cheapest option is the airport bus or minibus into the city, with the final leg to VDNKh-EKSPO covered by a city bus or a short taxi ride. For a group or someone carrying exhibition samples, a taxi from the airport to the venue (roughly 800-1300 RUB) is simpler than a two-leg public route. Fares, route numbers and last-departure times change, so confirm the current details at the airport desk or your hotel reception on arrival.
Parking: On-site parking is available at VDNKh-EKSPO; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: April 2027
Temperature: Approx. +2 C to +13 C by day, with nights around 0 C to +5 C. Late April in Ufa is early spring and can swing widely within a single week, so check a 7-day forecast before you travel rather than treating this band as fixed.
Seasonality: Late April is a wet, transitional period in Ufa: rain and wet snow are both possible, and snowmelt keeps pavements and approach roads damp. Wind across the open exhibition grounds can make it feel noticeably colder than the thermometer suggests. Pack for changeable conditions rather than a settled spring.
Packing: Bring a waterproof outer layer and an umbrella, a warm mid-layer you can remove indoors, and waterproof footwear with grip - slush and puddles are common during the thaw. Exhibition halls are heated but the walk between halls, parking and transport stops is outdoors. Add a business-smart outfit or two for supplier meetings, a small bag for catalogues and samples, and a power bank for long show days.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Days of Beauty and Health-2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm the exact daily opening hours for 21 to 23 April 2027 on the organiser site and map out which day suits your buying priorities.
T-2
Complete visitor registration on krasotabvk.ru and print or save the confirmation, plus a backup copy on your phone.
T-3
Book the hotel now if you need a room within walking distance of VDNKh-EKSPO; ArderiA and Iremel are the closest captured options.
T-4
Check your visa or e-visa status and print the invitation, insurance and hotel confirmation if your nationality requires them.
T-5
Build a one-page purchase list by category: skincare, hardware cosmetology, injection consumables, nail and lash supplies, furniture and consumables.
T-6
Note three to five suppliers per category you must meet and message them for an appointment slot before the floor gets busy.
T-7
Set a realistic budget ceiling and a per-category split so you do not overspend on device demonstrations.
T-8
Check whether your salon's professional licence or company documents are needed to buy professional-only product lines.
T-9
Verify your bank card works in Russia or plan enough cash in RUB for taxis, meals and small purchases.
T-10
Confirm the airport transfer plan from UFK, including an offline map and your hotel address written in Russian.
T-11
Pack business cards, a notebook or tablet for protocol notes, and comfortable shoes for a hall with hard floors.
T-12
Check the 7-day forecast for Ufa and pack a waterproof layer, warm mid-layer and umbrella.
T-13
Ask about master class or seminar booking in advance if you want a seat rather than standing at the back.
T-14
Save the organiser contact and your hotel reception number in your phone before departure.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at VDNKh-EKSPO
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Days of Beauty and Health-2027 registration concourse
VDNKh-EKSPO
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
VDNKh-EKSPO
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$190.00
- Per diem × 2$150.00
Estimated total$340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Days of Beauty and Health-2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Days of Beauty and Health-2027, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Skincare products for face and body. and Decorative cosmetics and fragrances. solutions and benchmarking suppliers at Days of Beauty and Health-2027 in Ufa.
Min. budget
$450.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Skincare products for face and body. and Decorative cosmetics and fragrances. products who need qualified meetings with the event's trade audience.
Min. budget
$2,200.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Ufa show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
When and where does the Ufa beauty and health exhibition take place?
The listed dates are 21 to 23 April 2027 at the VDNKh-EKSPO exhibition complex in Ufa, Bashkortostan, Russia. Daily opening hours were not published in the sources available for this listing, so check the schedule page on the organiser site (krasotabvk.ru) before fixing travel times.
What can visitors actually see on the floor?
The programme is framed around beauty and health, with the product mix you would expect at a regional professional beauty fair: skincare and cosmeceutical lines, injection and hardware cosmetology supplies, nail, lash and brow materials, hair care, salon equipment and consumables. Use the exhibitor list on the organiser site to confirm which of your target categories are represented this year.
Is the show open to the public or trade only?
This was not confirmed in the captured material. Regional beauty fairs in Russia often combine a trade section with days or halls open to the public, so check the visitor categories and registration rules on the organiser site before you plan a buying visit.
How do I register to attend?
Register through the organiser site krasotabvk.ru. The captured sources did not include a registration deadline or a published ticket price, so treat any date you see elsewhere as unconfirmed and complete registration early if you need a printed badge or an invitation letter.
Which airport should I fly into for Ufa?
Ufa International Airport (IATA: UFK) serves the city and is the practical arrival point for VDNKh-EKSPO. It sits south of Ufa, with a road transfer of roughly 30 to 50 minutes depending on traffic; confirm the current route and fare with your hotel or a local ride-hailing app on arrival.
Where should I stay near the venue?
Captured options close to VDNKh-EKSPO include Hotel ArderiA at about 0.6 mi from the venue, The hotel Iremel at about 1.1 mi, apartments in the Zelyonaya Roshcha area at about 1.4 mi and Park City Hotel at about 1.9 mi. Rates quoted in this listing are directional USD bands, not confirmed 2027 prices, so recheck for the April dates.
Are seminars or master classes part of the programme?
The event is described as combining the exhibition with seminars and workshops for beauty and health professionals. A published timetable was not available in the captured sources; check the schedule page on the organiser domain to see which sessions are free with a visitor badge and which need separate booking.
What language is used at the fair?
Russian is the working language in Ufa, and most exhibitor materials and master classes are likely to be in Russian, with Bashkir also present regionally. If you need English-language support, contact the organiser in advance rather than assuming interpretation is provided on the floor.
Can I buy professional cosmetics and equipment on site?
Many professional beauty fairs in Russia sell directly or take orders with delivery, but rules differ by exhibitor. Expect to show a business or salon licence for professional-only lines, and confirm payment method (card or bank transfer) before you commit to a large order.
What should I do before travelling to Russia?
Check visa or e-visa eligibility for your nationality on the official Russian consular or MFA portal, make sure your passport has sufficient validity, and confirm with your hotel that they will handle migration registration. Entry and registration rules change, so verify again close to departure rather than relying on older guidance.
Glossary
- Professional (salon) skincare
- Cosmetic lines sold through salons and clinics rather than mass-market retail. Formulas are usually more concentrated, sold with a protocol, and supported by in-salon treatments and home-care recommendations.
- Cosmeceuticals
- Topical products positioned between cosmetics and pharmaceuticals, typically built around active ingredients such as retinoids, acids, peptides or vitamin C. In Russia they are registered as cosmetics under EAEU rules but marketed on efficacy claims.
- Injection cosmetology
- Aesthetic procedures using injections, most commonly hyaluronic acid fillers, botulinum toxin preparations and biorevitalisation cocktails. At a beauty exhibition this category is represented by product suppliers, syringe and needle consumables, and training providers.
- Hardware cosmetology
- Device-based aesthetic treatments such as laser, IPL, radiofrequency, ultrasound, cryolipolysis and microneedling. Buyers compare energy output, consumable costs, service support and staff training, not only the machine price.
- Aesthetic cosmetology
- Non-surgical facial and body treatments delivered by trained cosmetologists in clinics and studios, covering peelings, mesotherapy, care protocols and combined device programmes.
- Nail service and pedicure hardware
- Electric files, UV/LED lamps, dust extraction, sterilisation units, gel polish systems and single-use consumables used in manicure and pedicure studios.
- Lash and brow
- Lash extension materials, lamination and tinting kits, brow henna, adhesives and tools, plus the training courses that salons buy alongside the products.
- Private label
- Own-brand production where a manufacturer supplies a salon chain or distributor with products under that buyer's label. Relevant for salons and retail chains that want margin control and brand differentiation.
- Consumables
- Low-cost items consumed per treatment: gloves, wipes, caps, spatulas, disposable sheets, needles, cartridges and mixing tools. They are a recurring margin line and a common reason distributors visit.
- Sanitation and sterilisation
- The disinfection and sterilisation workflow required in beauty and cosmetology services, including autoclaves, dry heat sterilisers, ultrasonic cleaners and approved disinfectants. Compliance is a frequent buyer question at this type of fair.
- Protocol / home care
- A paired in-salon treatment programme and take-home product routine that a salon sells as a course. Exhibitors usually present the professional product and its retail home-care counterpart together.
- Dealer and distributor terms
- Regional supply agreements covering territory, minimum order volume, price tiers, marketing support and staff training. Visitors from Bashkortostan and neighbouring regions often attend specifically to negotiate these.
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Also known as
Alternate names and search phrases for this event.
- Days of Beauty and Health 2027
- Beauty exhibition Ufa 2027
- Health and beauty trade show Russia 2027
- Days of Beauty and Health-2027 Ufa
- Days 2027
- Days Ufa 2027
- Beauty 2027
- Beauty Ufa 2027
- Ufa Russia
- Beauty and Health Ufa 2027
1 more alternate names hidden
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.