Danish Travel Show

Attendees, exhibitors & solutions

Who this event is for

Industry trends

Key trends shaping this market and its wider industry.

Hotel tiers

A range of accommodation options near the venue and across key areas.

Local transport

Get around the city with these convenient transport options.

Frequently asked

Glossary

1

Rejsebureau (travel agency)

Danish retail travel shop that sells packaged holidays, flight seats, rail tickets and tours, usually earning commission from the tour operator rather than a visible fee. At the Danish Travel Show they are the front line answering consumer questions about departures, deposits and cancellation rules.

2

Tour operator (rejsearrangør)

Company that assembles transport, accommodation and excursions into packages sold under its own name. Danish organisers must be registered with the Travel Guarantee Fund, so visitors routinely ask exhibitors for that registration before booking.

3

Charter flight

Aircraft capacity contracted by a tour operator for a season and sold as seats inside packages or as seat-only. Charter capacity is what makes direct Danish departures to Mediterranean, ski and long-haul destinations possible from regional airports such as Billund.

4

Package holiday

A combination of at least two travel services (typically flight plus hotel) sold at an inclusive price for the same trip. In Denmark the package rules give the buyer cancellation, price-reduction and insolvency protection rights that do not apply to separately booked components.

5

Rejsegarantifonden (Travel Guarantee Fund)

Statutory Danish guarantee scheme funded by registered travel organisers. If an organiser goes bankrupt, travellers can claim prepaid amounts and repatriation; exhibitors are commonly asked to show their registration number at the fair.

6

FIT (free independent traveller)

A traveller who books flights, hotels and activities separately rather than buying a package. FIT volume is the reason many exhibitors at Herning present modular products: hotel-only rates, rail passes, guided day tours and rental car add-ons.

7

Sommerhus (holiday cottage)

Privately owned Danish holiday house rented by the week. Peak-season changeover is normally Saturday to Saturday, and Danish rental agencies use Saturday turnover to move linen, cleaning and key handovers between guests.

8

Campingpas (camping card)

Prepaid card used at Danish campsites that covers pitch, electricity and often showers for a fixed nightly rate. Camping and motorhome touring is a major domestic segment at the fair and exhibitors sell site stays and route guides around it.

9

Kro

Traditional Danish inn, often a historic roadside or village property with rooms and a kitchen serving regional dishes. Kros appear in Danish domestic touring itineraries and in fly-drive products sold at the show.

10

Half board / full board (halvpension / fuldpension)

Board basis where some or all meals are included in the room rate. Comparing board basis is one of the most common reasons Danish visitors put several tour-operator stands side by side before choosing a resort.

11

City break

Short leisure trip of roughly two to four nights to an urban destination, sold with flight or rail plus hotel and often an event or museum ticket. City breaks are a staple of the February Herning season because they sell in the grey winter months.

12

Shoulder season

Travel period between the peak school-holiday weeks and the low season, typically offering lower prices and quieter resorts. Operators use the fair to push shoulder-season departures for spring and autumn, when Danish demand is softer.

13

DMC (destination management company)

Local ground handler in a destination that arranges transfers, guides, meeting venues and excursions for operators and corporate clients. DMCs at the show sell into Danish tour operators and incentive agencies rather than to consumers directly.

14

MICE

Meetings, incentives, conferences and exhibitions - the corporate travel segment. Danish MICE buyers use the fair to compare conference hotels, team-building programmes and group flight handling in the destinations on show.

15

Pre- and post-tour extension

Additional nights or a side trip sold either side of the main itinerary, such as a safari extension after a beach week or two nights in a city before a cruise. Extensions raise the average booking value and are usually priced separately from the base package.

16

Series departure

A scheduled group departure date sold seat by seat from a brochure or online programme, as opposed to a private tailor-made trip. Series dates give smaller Danish operators guaranteed capacity on escorted tours.

17

All-inclusive

Board basis where meals, selected drinks and some activities are included in the price. Danish families compare all-inclusive against self-catering apartments on total trip cost, so exhibitors publish clear inclusions rather than headline prices alone.

18

Trade day / B2B slot

A portion of a consumer fair set aside for professional meetings between buyers, tour operators, DMCs and destination boards. Attendance is normally free with trade registration, and meetings are pre-booked before arrival rather than arranged on the aisle.