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    Dallas Travel & Adventure Show

    The Dallas Travel & Adventure Show is a two-day consumer travel event held in Dallas, Texas, where travel enthusiasts can meet one-on-one with destination experts, find travel deals, and learn from celebrity speakers

    TravelTourismAdventure

    Dates

    6–7 Mar 2027

    City / country

    Dallas, United States

    Venue

    Kay Bailey Hutchison Convention Center Dallas

    Time

    10:00 AM – 5:00 PM

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    Event overview

    Overview

    The Dallas Travel & Adventure Show brings together travel experts, destination representatives, and adventure travel providers under one roof. As one of the nation's largest consumer travel show series, the Dallas event offers attendees the opportunity to plan their next getaway, discover new destinations, and take advantage of show-only specials.

    The show floor features hundreds of exhibitors representing tourism boards, resorts, cruise lines, tour operators, and travel gear companies. Attendees can enjoy multiple destination theaters with presentations from travel celebrities, culinary demonstrations, and cultural performances

    TL;DR

    1. 1Meet face-to-face with hundreds of destination experts and travel suppliers at one venue
    2. 2Access show-exclusive discounts, packages, and travel deals not available elsewhere
    3. 3Hear from celebrity travel speakers and industry experts across multiple theaters
    4. 4Explore diverse travel options: cruises, guided tours, all-inclusive resorts, RV trips, and more
    5. 5Family-friendly experience with cultural performances and interactive activities

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Leisure travelers planning individual or family vacations
    Adventure and outdoor enthusiasts seeking unique experiences
    Cruise enthusiasts comparing itineraries and cruise lines
    Group travel organizers and reunion planners
    Luxury and international travel aficionados
    First-time travelers seeking inspiration and practical advice

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    National and regional tourism boards and convention bureaus
    Cruise lines and river cruise operators
    Tour operators and adventure travel companies
    Resorts, hotels, and all-inclusive vacation providers
    Travel gear and luggage manufacturers
    RV and camping equipment suppliers
    Travel technology and booking platform companies
    Media and travel publications

    Product categories

    Key solution areas showcased across the event.

    Domestic and international travel destinations
    Adventure travel
    Luxury travel
    Cruises
    Cultural experiences
    Travel technology
    Travel accessories
    Travel insurance
    Booking platforms
    Family travel
    Solo travel
    Sustainable tourism
    Outdoor recreation (hiking, camping, biking, rock climbing)
    Water sports and diving
    RV and camping equipment

    Location & Facilities

    Venue

    Open in Google Maps

    Kay Bailey Hutchison Convention Center Dallas

    650 S Griffin St, 75202 Dallas, United States

    Facilities

    Parking

    On-site parking garages and surface lots with daily rates typically $10–$20. Handicap parking available near main entrances

    $10.00/day

    Accessibility

    The convention center is ADA-compliant with accessible entrances, restrooms, and elevators

    On-site shuttle

    No dedicated on-site shuttle service confirmed; attendees rely on public transport, taxis, or rideshare

    Food options

    On-site Concessions, AT&T Discovery District Food Hall

    On-site dining

    Parking: On-site parking garage and three surface lots available; additional parking in surrounding area. Rates typically $10–$20 per vehicle. Handicap parking spaces near main entrances

    Attend

    Entry & tickets

    Event days & opening times

    DayOpening hours
    Saturday, March 6, 2027:10:00 AM – 5:00 PM (public)
    Sunday, March 7, 2027:11:00 AM – 4:00 PM
    Travel advisor early accessSaturday 9:30 AM

    • 1-Day Adult Admission (Advance Online)

      Single-day ticket for adults aged 17+ purchased online in advance

      $13.00

    • 2-Day Weekend Adult Pass (Advance Online)

      Valid for entry on both Saturday and Sunday

      $20.00

    • 1-Day Adult Ticket (At Box Office)

      Purchased on-site at Dallas Market Hall ticket windows

      $18.00

    • Children 16 and Under

      Complimentary admission when accompanied by an adult

    Register

    Ticket info

    Badge collection

    Mobile tickets with bar codes scanned at Dallas Market Hall main entrance doors. Hand stamp provided for same-day re-entry

    Ticket notes

    The Dallas Travel & Adventure Show is America's favorite consumer travel show, featuring hundreds of destination tourism boards, tour operators, and celebrity travel speakers. Discounted tickets are available online in advance; kids 16 and under enter free

    Who runs the show

    Organisers

    TAS Customer Success Team

    Customer Success

    EmailCallWebsite

    Expo Event Services

    Show Decorator / Logistics

    EmailCallWebsite

    What's on

    Programme

    Government supporters

    Travel South Dakota

    Destination Exhibitor

    How the last edition performed

    Previous edition

    Current edition

    2027 · 2,500 exhibitors

    Current edition dates and venue confirmed on official press page. No exhibitor or visitor estimates published for 2027

    Forecast — not final

    Visitors

    8,000

    Exhibitors

    250

    Growth over time

    Testimonials

    Dallas Market Hall was filled with over 8,000 travel lovers navigating a robust lineup of more than 250 exhibitors. With AAA serving as the official booking partner, the show offered exclusive promotions, giveaways, and seminars that encouraged Texans to plan that long-awaited trip

    MICE Travel Advisor · MICE Travel Advisor · 2025

    Next edition outlook

    2027-03-06 – 2027-03-07
    confirmed

    The 2027 Dallas Travel & Adventure Show moves to the larger Kay Bailey Hutchison Convention Center Dallas, reflecting the event's growth and increased demand. This venue change offers expanded floor space and improved logistics for exhibitors and attendees. With sustained consumer demand for leisure travel, the show is expected to draw strong crowds and build on the success of previous editions. The shift to a more central, convention-focused facility may attract new exhibitors and enhance the overall attendee experience

    Venue change from Dallas Market Hall to Kay Bailey Hutchison Convention Center Dallas Potential for expanded exhibit floor with additional exhibitor capacity Improved accessibility and parking infrastructure at the new venue Continued emphasis on travel advisor engagement and consumer education

    Impact

    A bigger and stronger platform

    The 2025 Dallas Travel & Adventure Show attracted over 8,000 attendees and more than 250 exhibitors, filling Dallas Market Hall with travel enthusiasts eager to plan their next vacations. With AAA serving as the official booking partner, the show offered exclusive promotions, giveaways, and seminars that encouraged Texans to plan long-awaited trips. The event successfully connected consumers with destination experts, cruise lines, tour operators, and travel advisors, generating high engagement and on-site bookings. The show's move to the Kay Bailey Hutchison Convention Center Dallas for future editions signals continued growth and broader capacity for the event

    Audience quality

    High-value decision-makers

    The 2025 edition attracted a highly engaged audience of over 8,000 leisure travelers, adventure seekers, and group travel planners. Attendees demonstrated strong purchase intent, actively engaging with exhibitors, attending seminars, and taking advantage of show-only travel deals. The presence of AAA as the official booking partner facilitated direct on-site bookings, indicating a motivated and travel-ready consumer base

    Exhibitor outcomes

    Real business growth

    Exhibitors at the 2025 Dallas show benefited from direct access to thousands of qualified, high-intent travelers. The event's format enabled face-to-face conversations, lead generation, and immediate sales opportunities through show-only specials. While specific ROI metrics are not published, the strong attendance and engagement levels suggest exhibitors achieved meaningful brand exposure and sales conversions

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    United States / North America (Dallas, Texas, with national and international reach)

    Why it matters

    The Dallas Travel & Adventure Show occupies a strategic position at the intersection of surging consumer travel demand and the growing influence of travel advisors. With global leisure travel projected to grow steadily through 2027 and travelers seeking trusted, in-person guidance, the show provides a uniquely efficient marketplace. Exhibitors gain direct access to thousands of engaged, high-intent consumers actively planning trips—a demographic that is increasingly difficult to reach through digital channels alone. For attendees, the show offers a curated, one-stop platform to compare destinations, secure show-only deals, and receive expert advice, addressing the modern traveler's desire for clarity and intentionality in trip planning. The event's location in Dallas, a booming hospitality market and major transportation hub, further amplifies its accessibility and appeal for both regional and national travel brands

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Sustained Strong Demand for Leisure Travel

    Global leisure travel demand remains resilient. Virtuoso network preferred partner sales were up 20% year-over-year in early 2026, and bookings made 1–2 years in advance increased 23% in Q1 2026 vs. 2025, indicating strong consumer confidence and longer planning horizons

    Source
    02

    Geopolitical Shifts Redirecting Travel Flows

    Geopolitical tensions, particularly in the Middle East, are causing travelers to reroute to alternative destinations rather than cancel. Continental Europe (59%), North/Southeast Asia (39%), and Latin America/Caribbean (35%) are seeing redirected demand, creating opportunities for destinations and exhibitors in those regions

    Source
    03

    Growth in U.S. Domestic and Inbound Travel

    While international forecasts have been revised slightly downward, domestic travel projections have edged higher. Dallas itself is experiencing a hotel construction boom, with the largest pipeline in the U.S. (183 projects, 22,840 rooms), signaling confidence in the region's travel and hospitality market through 2027

    Source
    04

    Shift Toward Intentional, Immersive Travel

    Travelers are prioritizing depth over speed: fewer stops, more time per destination, and more intentional choices. Attendees at recent Travel & Adventure Show editions engaged in longer conversations and asked more specific questions, signaling a move toward meaningful experiences rather than checklist tourism

    Source
    05

    Rising Importance of Travel Advisors

    Travel advisors are more valuable than ever, actively connecting travelers with the right experiences. The in-person format of the Travel & Adventure Show provides a unique environment for brands to build relationships with advisors that are difficult to replicate online

    Source

    Market news

    Latest updates from across the market.

    OECD Report: Global Tourism Growth Continues Amid Geopolitical and Weather Risks

    Read

    WTTC Forecasts Explosive Global Tourism Growth Through 2027

    Read

    Virtuoso Symposium: Luxury Travel Outperforms, Forward Bookings Strong

    Read

    Dallas Leads Nation in Hotel Construction with 183 Projects

    Read

    U.S. Consumer Travel Show Circuit

    Next 12 months (September 2026 – September 2027)

    The Dallas Travel & Adventure Show is part of a nationwide series produced by Unicomm, LLC, alongside sister events in major U.S. cities including Washington D.C., Chicago, Los Angeles, and Phoenix. These shows follow a consistent consumer-focused format featuring destination exhibitors, celebrity speakers, and show-only deals. Additional comparable events include specialty adventure and luxury travel shows that serve overlapping audiences

    6–7 Mar 2027

    Dallas Travel & Adventure Show

    Dallas, United States

    Current edition; moves to Kay Bailey Hutchison Convention Center Dallas for 2027

    website
    6–7 Mar 2027

    Travel & Adventure Show Washington D.C

    Washington D.C, United States

    Produced by same organizer (Unicomm, LLC); one week prior to Dallas

    website
    6–7 Mar 2027

    Travel & Adventure Show Chicago

    Chicago, United States

    Produced by same organizer; two weeks prior to Dallas

    website
    6–7 Mar 2027

    Travel & Adventure Show Los Angeles

    Los Angeles, United States

    Produced by same organizer; early season show

    website
    6–7 Mar 2027

    Adventure Travel World Summit

    TBD, TBD

    B2B adventure travel industry conference; dates TBD for 2027 based on prior-year patterns

    website
    6–7 Mar 2027

    New York Times Travel Show

    New York, United States

    Consumer travel show with similar format; dates for 2027 are based on prior-year patterns and subject to confirmation

    website

    Jan–Feb 2027 (Pre-Dallas Season)

    Travel & Adventure Show Los AngelesNew York Times Travel ShowTravel & Adventure Show ChicagoTravel & Adventure Show Washington D.C

    Shows in this window serve as early-season indicators for consumer travel interest and exhibitor participation trends

    Mar–Apr 2027 (Post-Dallas Season)

    Adventure Travel World Summit

    B2B conference focusing on sustainable adventure travel; attracts a more professional audience

    Event dates for sister shows are based on organiser patterns and prior-year editions; 2027 dates for some events are pending official publication. Dallas 2027 dates are confirmed via official show press section

    Plan your trip

    Travel & logistics

    Local currency · USD

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    DFW

    Dallas Fort Worth International Airport

    Major international hub; 20 miles from Downtown Dallas. DART Orange Line tram to West End Station then walk; taxi ~$60–75; rideshare ~$35–45

    19 miles

    to venue

    ~22–23 minutes

    by car

    DAL

    Dallas Love Field Airport

    Closer to downtown; primarily domestic flights. Taxi ~$20; rideshare available

    7 miles

    to venue

    ~15–20 minutes

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    Downtown Dallas / Market Center

    USD 99–180 / night

    Includes Hampton Inn & Suites Dallas Downtown, Residence Inn by Marriott Dallas Downtown, and hotels near Love Field or Market Center. Prices vary by season and booking window

    Mid-range
    Downtown / Reunion District

    USD 150–280 / night

    Includes Aloft Dallas Downtown (0.21 mi), Lorenzo Hotel (0.3 mi), Courtyard by Marriott (0.5 mi), and Westin Dallas Downtown. Good balance of proximity and value

    Premium / Luxury
    Downtown / Arts District

    USD 250–500 / night

    Includes Omni Dallas Hotel (skybridge to convention center), The Adolphus, The Joule, and Hotel ZaZa. Higher-end amenities and prime locations

    Local transport

    Get around the city with these convenient transport options.

    DART Light Rail

    Estimated cost$3–6
    Best forOrange Line to West End Station, then walk; Convention Center Station closed until ~2029 – use Cedars or EBJ Union with GoLink shuttle connections

    DART Convention Center Station closed for construction; alternative stops and GoLink service available 5 AM–midnight. Check DART.org for detours and updated routes

    Bus

    Estimated cost$1–4
    Best forRoutes 28, 106, 224, 383 (detours due to station closure)

    Detours in place; use Akard & Marilla stop or East Transfer Center. Day passes available for unlimited rides

    Taxi

    Estimated cost$10–75
    Best forFrom DFW or Love Field directly to venue, or between downtown hotels and venue

    DFW taxi ~$60–75, Love Field taxi ~$20. Short downtown hotel-to-venue trips under $10. Metered fares apply

    Rideshare (Uber / Lyft)

    Estimated cost$8–45
    Best forPoint-to-point from airports, hotels, or anywhere in Dallas metro

    From DFW ~$35–45; from Love Field ~$12–18; from downtown hotels to venue ~$6–10. Surge pricing may apply during peak hours

    GoLink (on-demand shuttle)

    Estimated cost$3
    Best forConnects to DART stations near the venue (Cedars, EBJ Union)

    Book via DART GoPass app; operates as a ride-share service within designated zones. Useful as a replacement for the closed Convention Center Station

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    B-1/B-2 Visitor VisaMost foreign nationals not eligible for the Visa Waiver Program who wish to enter the U.S. for business (B-1) or tourism (B-2)$185.00Varies by country and workload; typically several weeks to months
    ESTA (Visa Waiver Program)Citizens of 40+ participating countries (e.g., UK, Australia, Japan, South Korea, most EU nations) traveling for business or tourism for 90 days or less$21.00Usually approved within minutes to 72 hours; valid for two years
    C-1 Transit VisaForeign nationals transiting through the U.S. to a third country who do not qualify for ESTA or visa-free transit$185.00Similar to B-1/B-2; varies by post

    Citizens of Visa Waiver Program countries (including the UK, Australia, Japan, South Korea, and most EU nations) may travel to the U.S. for business or tourism without a visa for up to 90 days under the ESTA program. For a full list of participating countries, check the U.S. Customs and Border Protection website. Citizens of other countries typically require a visa

    The United States accepts ATA Carnets for the temporary import of commercial samples, professional equipment, and goods for exhibitions or fairs. The U.S. is a member of the ATA Carnet system. Traders should check with their local Chamber of Commerce for application procedures and ensure proper documentation is prepared in advance

    Official visa page

    Weather

    Dallas in early March: average high 21°C (70°F), average low 10°C (50°F), average rainfall ~91 mm. Temperatures can vary significantly; layering recommended. Indoor venue is climate-controlled

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    DART light rail provides access to downtown but Convention Center Station is closed for construction until ~2029; use Cedars or EBJ Union stations with GoLink shuttle connections. I-35E and I-30 provide major highway access. The convention center is in the heart of downtown, walkable to many hotels and attractions

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Dallas Business Culture

    Dallas is a major business hub with a professional yet friendly culture. Punctuality is appreciated. Dress for the show is typically business casual to professional, though comfortable shoes are recommended for walking the exhibit floor. Networking is direct and relationship-oriented

    Local Dining and Hospitality

    Dallas is known for its diverse culinary scene, from Texas barbecue and Tex-Mex to fine dining. The convention center is near downtown with numerous restaurant options. Tipping at restaurants is customary (15–20%)

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: DFW (Dallas Fort Worth International) or DAL (Dallas Love Field)

    DFW is the primary international gateway; Love Field serves mainly domestic flights. Book early for best rates

    Book flights

    Visa

    Most international visitors require a visa or ESTA to enter the United States. Citizens of Visa Waiver Program countries can travel visa-free for up to 90 days via ESTA. Others must apply for a B-1/B-2 visa at a U.S. embassy or consulate. Since visa processing can take weeks or months, all attendees should start the application process immediately

    Processing: Varies; B-1/B-2 visa processing typically takes 2-6 weeks on average, but can take longer during peak seasons or due to administrative processing. ESTA approvals are usually within 72 hours

    For the Dallas Travel & Adventure Show, business visitors should apply for a B-1 visa if attending for professional reasons such as sourcing products, networking with exhibitors, or business meetings. Tourism attendees should apply for a B-2 visa. Applicants from Visa Waiver countries must have an approved ESTA prior to departure. Always check with the nearest U.S. embassy or consulate for country-specific instructions and wait times

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Areas to stay

    Downtown Dallas (closest to venue) · Reunion District · West End · Arts District · Market Center (further but lower rates)

    Budget

    $99–$180 per night

    Mid-range

    $150–$280 per night

    Premium / Luxury

    $250–$500+ per night

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: DFW: taxi ~$60–75, rideshare ~$35–45, DART Orange Line (~49 min to West End, then walk). Love Field (DAL): taxi ~$20, rideshare available. Note: DART Convention Center Station closed until ~2029; use Cedars or EBJ Union Station with GoLink connections

    Hotel → venue: Downtown hotels are walkable (0.2–1 mile). Many offer shuttle services or are near DART bus/rail stops

    Ride-hail: Uber and Lyft readily available throughout downtown; typical fare from downtown hotels to venue under $10

    Public transit: DART light rail and buses serve downtown; use West End, Cedars, or EBJ Union stations (Convention Center station closed)

    Parking: On-site garages and surface lots at venue: $10–$20 per day. Off-site parking available nearby

    Weather

    Plan and pack for the event climate.

    Month: March

    Temperature: 10°C – 21°C (50°F – 70°F)

    Seasonality: Average rainfall ~91 mm; spring showers possible

    Packing: Layered clothing for variable temperatures; comfortable walking shoes; light rain jacket or umbrella

    Itinerary builder

    Add priorities and side trips to make the most of your visit.

    Add side trips

    Default day plan

    1. 09:30 AMArrive at venue; pick up badge or tickets
    2. 10:00 AMExplore exhibit floor; visit destinations and tour operators
    3. 12:00 PMAttend a destination theater presentation
    4. 01:00 PMLunch break at nearby restaurant or food trucks (if available)
    5. 02:00 PMContinue networking and collecting travel deals
    6. 04:30 PMFinal walkthrough; visit last exhibitors before close

    Plan your trip

    Planning

    Best day to visit: Saturday, March 6, 2027

    Saturday offers the longest public hours (10 AM – 5 PM) and travel advisor early access at 9:30 AM, providing the most time to explore the full exhibit floor and attend all presentation sessions

    T-90

    Register online and book discounted tickets if available — Check official website for advance ticket pricing; travel advisors may have complimentary access

    T-60

    Research exhibitor list and create a target plan — Review participating destinations, cruise lines, and tour operators to prioritize booths

    T-30

    Book travel and accommodation — Dallas hotels fill quickly; book early for best rates. Consider Omni Dallas (skybridge) or nearby downtown properties

    T-14

    Review show schedule and theater presentations — Plan which celebrity speaker sessions and destination theaters to attend

    T-7

    Confirm logistics: parking, DART closure alternatives, and weather — DART Convention Center station closed until ~2029; use Cedars or EBJ Union stations with GoLink connections

    T-1

    Prepare questions and materials; bring a bag for brochures — Wear comfortable shoes; business casual recommended

    Sample visitor itinerary

    Route-optimised day
    08:30 AM

    Registration, badge collection, and morning welcome coffee at Kay Bailey Hutchison Convention Center Dallas

    Kay Bailey Hutchison Convention Center Dallas Main Entrance Concourse
    09:30 AM

    Attending Opening Plenary Keynote: Future Industry Innovations & Market Outlook at Dallas Travel & Adventure Show

    Kay Bailey Hutchison Convention Center Dallas Plenary Auditorium
    11:00 AM

    Exhibition floor exploration: live product demonstrations and technology showcases

    Kay Bailey Hutchison Convention Center Dallas Exhibition Halls
    01:00 PM

    Networking luncheon and scheduled B2B supplier matchmaking meetings

    Kay Bailey Hutchison Convention Center Dallas Executive Networking Lounge
    02:30 PM

    Specialized Technical Workshop: Advanced Methodologies, Automation & Best Practices

    Kay Bailey Hutchison Convention Center Dallas Conference Rooms Level 2
    04:30 PM

    Evening Industry Networking Reception and collaborative discussions

    Kay Bailey Hutchison Convention Center Dallas Central Terrace & Hospitality Lounge

    Side trips

    7

    AT&T Discovery District

    Tech Plaza / Dining

    0.3 miles / ~6-min walk

    Futuristic plaza with immersive LED screens and diverse food hall options

    Reunion Tower

    Observation Deck

    0.6 miles / ~14-min walk

    Iconic 470-ft tower with 360-degree views, especially at sunset

    The Sixth Floor Museum at Dealey Plaza

    Historic Museum

    0.7 miles / ~16-min walk

    Museum dedicated to President JFK's legacy, located in the former Texas School Book Depository

    Pioneer Plaza

    Public Art / Park

    Steps from Convention Center

    Largest bronze monument in the world with 49 cattle statues, commemorating cattle drives

    Dallas World Aquarium

    Aquarium / Zoo

    ~5-min drive

    See wildlife from rainforest canopy to coral reef

    Klyde Warren Park

    Urban Park

    1.2 miles / ~7-min drive

    5.2-acre green space built over a freeway with food trucks and interactive fountain

    Dallas Arts District

    Cultural District

    1.6 miles / ~8-min drive

    Walkable district with Dallas Museum of Art (free entry), Nasher Sculpture Center, and Crow Museum of Asian Art

    Networking spots

    3

    AT&T Discovery District Food Hall

    Casual Dining

    Indoor food hall with tacos, sushi, burgers – good for informal meetings

    Omni Dallas Hotel Lobby

    Hotel Bar / Lounge

    Connected to convention center via skybridge; popular for post-show drinks

    Trinity Groves

    Restaurant Park

    Modern restaurant park with diverse food options, mini golf, and skyline views

    Budget

    Costs & budget

    Current edition exhibitor pricing not published on official site as of search date (2026)

    source

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Hotel × 2 nights$200.00
    • Per diem × 2$240.00
    • Flight — Domestic (e.g., LAX–DFW)$400.00
    Estimated total$840.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    Standard 10'x10' booth package

    exhibitor · Shell scheme

    —

    unknown

    Exhibitor badge

    exhibitor

    —

    official

    Public admission ticket (online advance)

    visitor

    —

    unknown

    Public admission ticket (at door)

    visitor

    —

    unknown

    Travel advisor pass

    visitor

    —

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Based on your answers, we've matched you with the option that best fits your goals, budget, and readiness for the Dallas Travel & Adventure Show. Choose the verdict that resonates with your travel planning or marketing needs

    QUESTION 1 OF 8

    What is your primary purpose for attending the Dallas Travel & Adventure Show?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You are ready to book travel within 3 months, value in-person interactions, and want to access exclusive show promotions

    Best for

    Leisure travelers, adventure seekers, families planning vacations, and travel enthusiasts who want to compare destinations, meet experts, and book show-only deals

    Min. budget

    $50.00

    Timeline

    T-14 (register online to secure discounted tickets, if available)

    Risks

    Limited availability of show-only deals if arriving late

    Crowds on peak days; planning required

    DART Convention Center station closure; plan transport in advance

    exhibit

    You have a clear ROI goal, a dedicated sales team, and can commit to pre-show marketing and on-site lead capture

    Best for

    Tourism boards, DMCs, cruise lines, tour operators, travel tech companies, and destination marketers seeking direct consumer and travel advisor engagement

    Min. budget

    $2,500.00

    Timeline

    T-90 (booth selection, staffing, and marketing planning); T-60 for shipping and logistics

    Risks

    Booth space may sell out early

    Freight and drayage costs can exceed expectations

    Staff fatigue and lead follow-up backlog

    skip

    You are in early research mode, prefer online planning, or face high travel friction; monitor the show's social media and website for post-show recaps and future dates

    Best for

    Those with distant travel timelines, limited budgets, or who can meet their goals through digital channels without attending

    Timeline

    Not applicable

    Risks

    No major risks listed.

    Book with

    Partners

    Expo Event Services – Official Decorator

    Exhibitor Services

    Official decorator and logistics provider for the Dallas Travel & Adventure Show. Handles booth setup, material handling, shipping, and on-site services

    Visit partner Confidence: confirmed

    Official exhibitor services portal and manual

    TS Shipper – Official Shipping Carrier

    Exhibitor Logistics

    Official shipping carrier for the event; provides advance pickup, direct show-site delivery, and outbound shipping services

    Visit partner Confidence: confirmed

    Listed in exhibitor manual and ordering portal

    Omni Dallas Hotel – Official Hotel Partner

    Accommodation

    Connected to the convention center via skybridge. Official show hotel with discounted rate of $229/night plus tax

    Visit partner Confidence: confirmed

    Official exhibitor services page

    Aloft Marriott Dallas Downtown

    Accommodation

    Official partner hotel; 0.2 mi / 5-min walk to convention center. Discounted rate of $179/night plus tax

    Visit partner Confidence: confirmed

    Official exhibitor services page

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    Travel Show Series
    A nationwide set of consumer travel expos organized by Unicomm, held in multiple U.S. cities, including Dallas, Chicago, and Washington D.C
    2
    Destination Theater
    A presentation area on the show floor where travel experts, celebrities, and destination representatives give talks and share travel tips
    3
    Show-Only Specials
    Exclusive discounts, upgrades, or package deals offered by exhibitors only to attendees of the live event

    Trust footer

    Sources

    Digital business cards for the show floor

    Display a free company card at your booth, or share your professional card on the show floor.

    Create a free card