Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
CYCLE WEEK, held from May 20 to 23, 2027, in Zurich, is Switzerland's largest bicycle festival, showcasing the latest in cycling culture and technology.
Dates
20–23 May 2027
City / country
Zurich, CH
Venue
20
Time
10:00 AM – 6:00 PM daily
Are you the organiser of this event?
Event overview
CYCLE WEEK is a vibrant festival celebrating all aspects of cycling. Taking place in Zurich, it features an extensive expo, bike tests, workshops, and contests, attracting cycling enthusiasts from all over Switzerland.
The event aims to unite the cycling community, offering a platform for brands and visitors to connect and explore the latest innovations in the cycling industry. CYCLE WEEK takes place in Zurich, CH.
TL;DR
Visitors can engage with leading brands, participate in exciting workshops, and enjoy various cycling activities. Attendees include cycling enthusiasts, industry professionals, and families interested in cycling. The event is free for visitors, with various activities and workshops available.
Exhibitors gain access to a diverse audience of cycling fans and industry professionals, enhancing brand visibility and engagement. The event provides a platform for networking and showcasing new products to a targeted market. Meet qualified buyers and partners including Bicycle manufacturers showcasing new models, Accessory brands offering cycling gear and equipment, Tourism boards promoting cycling routes and destinations. Position your offer across mountain bikes.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Europaallee 2, 8004 Zürich, Switzerland
20 in Zurich typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: 20 in Zurich typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at 20 for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Event days & opening times
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
On 2027-05-20 to 2027-05-23, CYCLE WEEK in Zurich covering Mountain bikes and accessories for outdoor enthusiasts, Road bikes for competitive cyclists, E-bikes for urban commuting gives fashion buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

Choose from the following airports, with convenient access to the event and venue.
Zurich Airport
Primary gateway for Cycle Week. S-Bahn lines S2, S16 and S24 run from Zurich Flughafen into the city at high frequency; continue to Oerlikon by S-Bahn or tram. Approximate timings, confirm with SBB before travel
About 12 km from central Zurich and roughly 8-10 km from the Oerlikon exhibition quarter
to venue
20-30 min by road; 10-12 min by S-Bahn to Zurich Hauptbahnhof
by car
Basel EuroAirport
Workable secondary gateway for northern Switzerland, but requires a Basel SBB connection and adds a border-free but long onward leg. ZRH is materially closer for the Oerlikon site
About 85-90 km from Zurich
to venue
About 1 h 15 by train via Basel SBB, or 1 h by road
by car
Geneva Airport
Only practical if your itinerary also covers western Switzerland. Direct InterCity trains run to Zurich, but this is a travelling day, not a same-morning arrival option
About 280 km from Zurich
to venue
About 2 h 45 by direct train to Zurich Hauptbahnhof
by car
A range of accommodation options near the venue and across key areas.
Holiday Inn Zürich - Messe by IHG
USD 150–190 / night
Best positioned hotel in the captured set for exhibitors who need to be on the floor early; parking is chargeable and limited during event weeks.
Breakfast (paid), free Wi-Fi, parking (paid), air conditioning, pet-friendly, fitness center, bar, restaurant
Crowne Plaza Zurich by IHG
USD 150–202 / night
Choose this tier if evening access to central Zurich matters more than a short commute to the halls.
Breakfast (paid), free Wi-Fi, parking (paid), indoor pool, hot tub, air conditioning, pet-friendly, fitness center
Holiday Inn Express Zürich Airport by IHG
USD 95–122 / night
Practical for red-eye arrivals and early departures; budget the daily S-Bahn fare both ways.
Free breakfast, free Wi-Fi, parking (paid), air conditioning, pet-friendly, bar, restaurant
ibis budget Zurich City West
USD 85–115 / night
Lowest nightly anchor in the set; small rooms, so better for a short solo stay than for a team.
Breakfast (paid), free Wi-Fi, parking (paid), air conditioning, pet-friendly, airport shuttle, accessible, kid-friendly
Get around the city with these convenient transport options.
S-Bahn (rail)
Lines S2, S16 and S24 run roughly every 10 minutes; journey 10-12 minutes. Buy before boarding at machines or in the ZVV app.
S-Bahn (rail)
S2, S8, S14 and S19 serve Oerlikon in about 6-8 minutes; the station is a short walk from the halls.
tram
Tram 11 runs north towards Oerlikon; allow 20-25 minutes from the Limmatquai area with a change.
taxi
20-30 minutes off-peak; longer in the morning peak. Taxis rank directly outside the airport terminals.
ride-hail
Uber and local taxi apps operate in Zurich; pickup points near the Hauptbahnhof are easier than at the venue during peak exit times.
parking
Event weeks fill the closest garages early; arrive before 09:00 or use the S-Bahn instead.
bike share
Useful for the last kilometre from Oerlikon station; e-bikes cost more per minute than mechanical bikes.
regional rail
About 1 h 15 with a change at Basel SBB; only sensible if Basel is your only viable flight option.
Weather
Late May in Zurich is mild and changeable rather than reliably sunny: daytime temperatures typically sit in the high teens to low twenties Celsius, nights fall to single digits, and showers can arrive with little warning. Treat hall days as indoor and outdoor demo or race slots as weather-dependent, and check the Swiss forecast in the final 48 hours. Figures are climatological averages for the period, not a forecast for 20-24 May 2027.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Swiss mobile coverage is dense, with Swisscom, Sunrise and Salt running 4G/5G networks that work well across Zurich and the Oerlikon exhibition quarter. Switzerland is outside the EU roaming area, so EU and UK SIMs may incur surcharge rates; an eSIM or a Swiss prepaid data pack is usually cheaper for a five-day stay. Event halls generally provide Wi-Fi for exhibitors on request - confirm with the organiser - and power is 230 V at 50 Hz on type J sockets, so bring a Swiss adapter for laptops and chargers.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Language in and around the show
Zurich is German-speaking, with Swiss German the everyday spoken dialect and standard German used in written material. English is widely used in the bike industry, hotels and at the venue, and most exhibitor teams can hold technical conversations in English, but German-language stand material lands better with Swiss dealers.
Paying in Zurich
The currency is the Swiss franc (CHF), not the euro. Cards and mobile payments are accepted almost everywhere, including transit ticket machines, but small market stalls and some bike-shop counters still prefer cash. Prices include VAT and service is normally included in restaurant bills, with rounding up the customary courtesy.
Opening hours and Sundays
Shops in Zurich close on Sundays, and many close early on Saturday. Plan bike-shop visits, equipment purchases and pharmacy runs on weekdays; the main station (Hauptbahnhof) has longer trading hours than neighbourhood shops.
Getting around without a car
ZVV runs the tram, bus and S-Bahn network across the city and canton, and the airport station links directly to central Zurich. Buy a ticket before boarding - inspectors check and on-the-spot fines apply - and validate multi-ride tickets at the platform machines.
Cycling culture and rules
Zurich is a cycling city with marked cycle lanes but limited space in the centre, and bikes are expected to follow road signals and tram rails carefully. Helmets are common but not mandatory for adults; lights are required at night, and bikes are carried on trains with a bike day pass. Velostationen provide secure parking at the main station and several transport hubs.
Punctuality and practical etiquette
Trains, meetings and stand appointments run on time, so build small buffers rather than relying on a few minutes of slack. Quiet hours are observed in residential districts, and smoking is restricted indoors - including in many public areas of venues.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: ZRH
Zurich Airport (ZRH) is the direct gateway: a compact single-terminal airport with S-Bahn access to the city in about 10-12 minutes. For the 20-24 May 2027 window, book 8-12 weeks ahead for the best fare and seat availability, and treat accommodation as the tighter constraint - Zurich hotel inventory is limited and event weeks sell out earlier than flights. Basel (BSL) and Geneva (GVA) are secondary options that add substantial rail time. Switzerland is outside the EU customs and VAT area, so if you are bringing demo equipment or samples, check the allowance and keep receipts for the return leg. No fare levels are published here because none could be confirmed from captures; compare live prices closer to the date.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Zurich Airport (ZRH): 20-30 min by road; 10-12 min by S-Bahn to Zurich Hauptbahnhof; Basel EuroAirport (BSL): About 1 h 15 by train via Basel SBB, or 1 h by road; Geneva Airport (GVA): About 2 h 45 by direct train to Zurich Hauptbahnhof. Allow road or rail time to 20; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near 20: Zurich Messe / Oerlikon: Holiday Inn Zürich - Messe by IHG; Zurich city: Crowne Plaza Zurich by IHG; Zurich Airport: Holiday Inn Express Zürich Airport by IHG.
Ride-hail: Ride-hailing works in Zurich: Uber and local taxi apps cover the airport, the Hauptbahnhof and the Oerlikon quarter, and prices surge during show opening and closing peaks. For the airport run, the taxi rank at ZRH is simpler than app pickup, and the S-Bahn remains faster and far cheaper during the day. If you are carrying a bike box or large demo parts, pre-book a larger vehicle rather than ordering on arrival.
Public transit: Zurich's network (ZVV) covers tram, bus and S-Bahn across the city and canton, and it is the default way to reach Cycle Week. Airport trains leave Zurich Flughafen roughly every 10 minutes and reach Zurich Hauptbahnhof in 10-12 minutes; S2, S8, S14 and S19 continue to Zurich Oerlikon in 6-8 minutes, with the exhibition quarter a short walk from the station. Buy a ticket before boarding through ZVV machines or the app, and validate multi-ride tickets. A single city fare is around CHF 4.40, while a 24-hour city ticket is roughly CHF 8.80-9.20 - approximate figures, confirm live prices. SBB is the national timetable and ticketing portal for onward Swiss connections.
Parking: Car parking near the Oerlikon exhibition quarter is in multi-storey garages rather than on-street, and event weeks fill the closest sites early; expect roughly CHF 2.50-3.50 per hour, so CHF 25-40 for a show day, and confirm the current tariff on arrival. Arriving before 09:00 materially improves your chances of a space. Bicycles are better served than cars: use the signed event bike parking and bring a solid lock, or park at a Velostation near Oerlikon station. Verify the designated Cycle Week parking and bike-parking zones on cycleweek.ch before travelling.
Plan and pack for the event climate.
Month: Late May 2027 (event dates 20-24 May 2027), Zurich, Switzerland
Temperature: Typical late-May range: daytime highs of about 17-21 C and overnight lows of about 8-11 C. These are climatological averages for the period, not a forecast - check the Swiss weather service in the final week before travel.
Seasonality: May is one of Zurich's wetter months, with roughly 12-14 rain days across the month and around 120 mm of precipitation. Rain usually arrives as passing showers rather than all-day rain, so outdoor demo areas, race circuits and test-ride queues can pause and restart within an hour. Daylight runs late, which helps if you want to ride after the halls close.
Packing: Pack for mild, wet and changeable weather: a light waterproof shell that packs small, two or three layers including a warm mid-layer for cool mornings, comfortable shoes for long days on hall floors, and a dry bag for gloves or kit if you plan to ride. Bring sunglasses and sunscreen for bright spells, and a compact umbrella for the walk between Oerlikon station and the grounds. If you are testing bikes, bring your own helmet and pedals or shoes.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at CYCLE WEEK usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Confirm the 20-24 May 2027 dates, daily opening hours and which days are public versus registration-gated on cycleweek.ch/schedule.
Book the ZRH flight and a refundable hotel - Oerlikon for walking distance, Hauptbahnhof area for evening flexibility, Zurich Airport for early departures.
Check passport validity (three months beyond return is the safe rule) and confirm your nationality's Schengen entry status for Switzerland.
Buy rail tickets or decide between point-to-point ZVV tickets and a multi-day Swiss pass; compare against a Half-Fare Card if you will ride trains daily.
Build a shortlist from the Cycle Week exhibitor and programme pages: which bike brands, e-drive suppliers and test-ride slots you actually want to see.
Request meeting slots with exhibitors you already work with, and note stand numbers once the floor plan is published.
Download the SBB and ZVV apps, set up mobile payment, and save the Zurich Oerlikon station route for offline use.
Arrange travel insurance that covers cycling activities if you plan to join rides, demo sessions or training circuits.
Pack for wet, mild weather: waterproof shell, layers, comfortable walking shoes for hall floors, and a dry bag for bike gear.
Sort out meeting materials: business cards, a lead-capture note on your phone, and any product spec sheets you want signed off on site.
Check in online, confirm the airport-to-hotel leg, and load a CHF amount on a card or e-wallet for transit machines and small vendors.
Review the final programme for time clashes between talks, race events and demo bookings.
Check the Zurich forecast (May showers are common), confirm badge or ticket collection point, and charge power banks.
Land at ZRH, take the S-Bahn to Zurich Hauptbahnhof in about 10-12 minutes, then continue to Oerlikon by S-Bahn or tram; collect any badge the same afternoon if the desk is open.
Start early: halls and demo areas are busiest from late morning. Keep an afternoon buffer for follow-up meetings and a written note of every stand you want to revisit.
Allow 2 hours at ZRH before a Schengen departure and more if you are checking a bike box or oversized sporting equipment.
Registration and hall orientation at 20
Supplier meetings and product demos
Final negotiations and follow-up
CYCLE WEEK registration concourse
20
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
20
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether CYCLE WEEK fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For CYCLE WEEK, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Mountain bikes and accessories for outdoor enthusiasts solutions and benchmarking suppliers at CYCLE WEEK in Zurich.
Min. budget
$554.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Mountain bikes and accessories for outdoor enthusiasts products who need qualified meetings with the event's trade audience.
Min. budget
$2,493.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Zurich show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
2 more alternate names hidden
Trust footer
4
References
1
Publishers
0
Date checked
CYCLE WEEK
Display a free company card at your booth, or share your professional card on the show floor.