Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
CSTB Telecom & Media 2027 is a premier forum dedicated to the telecommunications and media sectors, taking place in Moscow on 16-17 February 2027.
The event will feature discussions led by top experts and industry leaders, covering key topics such as content creation, distribution technologies, and media consumption trends.
With over 5700 visitors and 160 speakers expected, this forum serves as a vital platform for networking and exploring innovative solutions in the media landscape.
TL;DR
- 1Dates and Venue: CSTB Telecom & Media 2027 takes place on 16-17 February 2027 at Loft Hall #2, 3 in Moscow, Russia.
- 2Scale and Focus: This forum is a leading platform for the telecommunications and media industries, featuring over 160 speakers and 5700 attendees.
- 3Organiser: The event is organised by Midexpo, with registration available on their official website.
- 4Buyer Authority: Attendees include industry leaders, media professionals, and content creators who influence purchasing decisions.
- 5Entry: Admission is paid, granting access to the business program and exhibition.
Why visit
Attendees will gain insights into the latest trends and technologies in telecommunications and media. The event provides opportunities for networking with industry leaders and experts, as well as access to valuable discussions on content monetization and distribution strategies. Visitors can explore innovative solutions and engage with exhibitors showcasing cutting-edge technologies in the media sector.
Why exhibit
Exhibiting at CSTB Telecom & Media 2027 offers companies a chance to showcase their latest products and services to a targeted audience of industry professionals. Exhibitors can connect with potential clients, partners, and decision-makers, enhancing their visibility in the telecommunications and media markets. The event provides a unique platform for launching new products and gathering feedback from key stakeholders in the industry.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Pay-TV, cable and IPTV operators evaluating headend, middleware, conditional access and set-top box upgrades
Broadcast channel executives and chief engineers sourcing playout automation, studio, routing and contribution equipment
OTT and streaming product teams comparing CDN, DRM, transcoding and recommendation platforms
Telecom operators building multiscreen and IPTV bundles on top of broadband and mobile networks
Content producers, film and series distributors licensing and windowing rights with Russian platforms
Advertising and media-buying teams assessing connected TV and addressable advertising inventory
Systems integrators and broadcast engineering consultants specifying turnkey studio and headend builds
Satellite operators, teleports and signal-distribution providers serving Russian and CIS broadcasters
Regional network and municipal broadcaster representatives modernising analogue-era infrastructure
Media CTOs, heads of digital and technology procurement leads benchmarking vendors for the 2027-2028 budget cycle
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Broadcast hardware vendors: cameras, vision mixers, routers, audio consoles, intercom and studio lighting
Playout, automation, scheduling and media asset management software developers
CDN, cloud playout and OTT platform-as-a-service providers
DRM, conditional access and anti-piracy technology suppliers
Satellite operators, teleports, uplink providers and fibre-capacity resellers
Set-top box, antenna, receiver and consumer-premises equipment manufacturers
Systems integrators and engineering firms delivering studio, headend and OB builds
Channel distributors, content aggregators and rights holders seeking carriage deals
Measurement, analytics, recommendation and ad-tech vendors for connected TV
Post-production, graphics, subtitling and archive digitisation tool vendors
Product categories
Key solution areas showcased across the event.
Telecommunications infrastructure and services
Media production and post-production equipment
Content distribution technologies
Broadcasting solutions
OTT and streaming services
Advertising and marketing technologies
Location & Facilities
Venue
Halls & areas
1Loft Hall #2, 3
Loft Hall #2, 3
Leninskaya Sloboda, 26s11, Moscow, Russia
Facilities
Parking
Loft Hall #2, 3 in Moscow typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Loft Hall #2, 3 in Moscow typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Loft Hall #2, 3 for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
How the last edition performed
Previous edition
This edition
—
Visitors: 5,700
Next edition
Not announced yet
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Moscow, Russia
Why it matters
On 2027-02-16 to 2027-02-17, CSTB Telecom & Media 2027 in Moscow covering Telecommunications infrastructure and services, Media production and post-production equipment, Content distribution tec gives trade buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · RUB
Hotel tiers
A range of accommodation options near the venue and across key areas.
Maxima Panorama Hotel
4-star
Paveletskaya / Derbenevskaya area, near Loft Hall #2USD 150–190 / night
Simonov Park Otel
3-star
Simonov / Paveletskaya districtUSD 95–122 / night
AZIMUT Hotel Derbenevskaya Moscow
3-star
Derbenevskaya, south-central MoscowUSD 95–122 / night
ibis Moscow Paveletskaya
3-star
PaveletskayaUSD 95–122 / night
Best Seasons Hotel
3-star
Central Moscow, Paveletskaya vicinityUSD 95–122 / night
Local transport
Get around the city with these convenient transport options.
Metro
Estimated costCost TBA
Best forMoscow metro from Paveletskaya or Avtozavodskaya stations to the Loft Hall #2 district
Paveletskaya is served by the Zamoskvoretskaya line (Line 2) and the Koltsevaya circle line (Line 5); Avtozavodskaya sits on Line 2. Top up a Troika card at any station ticket office or machine.
Aeroexpress rail
Estimated costCost TBA
Best forDomodedovo airport (DME) to Paveletskaya station, then metro or taxi to Loft Hall #2
The fastest rail option if you land at DME, because Paveletskaya station is close to the venue district.
Taxi from SVO
Estimated costCost TBA
Best forSheremetyevo Alexander S. Pushkin International Airport (SVO) to Loft Hall #2, 3
Use official airport taxi counters or a ride-hailing app rather than unmarked cars in the arrivals hall.
Taxi from VKO
Estimated costCost TBA
Best forVnukovo International Airport (VKO) to Loft Hall #2, 3
VKO is generally the shortest road transfer of the three Moscow airports to the southern city centre.
Taxi from DME
Estimated costCost TBA
Best forMoscow Domodedovo Mikhail Lomonosov Airport (DME) to Loft Hall #2, 3
Compare the taxi price with the Aeroexpress plus metro combination, which is usually cheaper in daytime traffic.
Ride-hailing
Estimated costCost TBA
Best forCross-city trips between hotels and Loft Hall #2
App-based ride-hailing is widely used in Moscow; set the pickup point carefully because venue entrances can be off the main road.
Bus and tram
Estimated costCost TBA
Best forSurface routes connecting Paveletskaya, Derbenevskaya and Simonov with the venue district
Useful for the last kilometre in snow, when walking from Paveletskaya is slower than usual.
Parking
Estimated costCost TBA
Best forOn-site and street parking around Loft Hall #2
On-site parking is listed for the venue; arriving early on show days is advisable in winter conditions.
Weather
Mid-February is deep winter in Moscow. Daytime temperatures usually sit a few degrees below freezing and nights are markedly colder, with snow cover and icy pavements. Snowfall can slow road transfers between hotels and Loft Hall #2, so allow buffer time for taxis and airport runs and check a local forecast in the 48 hours before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Check roaming costs with your home operator before departure; a local SIM usually requires passport registration and can take a shop visit to activate. Hotel and venue Wi-Fi is common, but keep a mobile data backup for taxi apps and messaging. Install the messaging apps your Russian counterparts use before you fly, and download offline maps and translation packs, since app availability can differ from your home market.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language on site
Russian is the working language at CSTB and in the halls; exhibitor staff may speak English, but a translated product summary and a translation app make technical conversations faster.
Currency and payments
The local currency is the Russian ruble (RUB). Many foreign-issued Visa and Mastercard cards do not work in Russia, so confirm payment options in advance and carry ruble cash for taxis, metro and small purchases.
Metro etiquette
Moscow's metro is fast and heavily used. Stand to the right on escalators, keep moving in the platform flow, and have your Troika card ready at the gates during the morning and evening peaks.
Winter daylight
February days are short, with darkness arriving in the late afternoon. Schedule meetings for daylight hours and plan evening transfers by taxi or metro rather than long walks on icy pavements.
Business dress and timings
Business dress is formal and meetings usually start on time. Exchange mobile numbers with counterparts to confirm appointments, since same-day schedule changes are common.
Tipping and service
Tipping is discretionary and often left in cash: around 10 percent in restaurants is customary, with small amounts for porters and housekeeping.
Venue character
Loft Hall #2 is a converted industrial-space venue, so expect concrete floors, tall ceilings and a compact footprint. Allow a few minutes for badge checks and bag screening at peak entry times.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
The flight capture for Moscow shows round-trip economy itineraries from US gateways starting around RUB 93,765, with one or two stops on every routing; treat those figures as indicative because the searched dates differ from the 16-17 February 2027 show window. Airlines named in the capture serving Moscow include Ural Airlines, Red Wings, RusLine, Somon Air and Southwind Airlines. Book early for a February arrival, allow generous connection time, and choose your arrival airport by ground transfer: DME has the direct Aeroexpress link to Paveletskaya, while SVO and VKO are road transfers. Re-price fares and confirm baggage allowances with the operating carrier before paying.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Moscow; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Loft Hall #2, 3: Paveletskaya / Derbenevskaya area, near Loft Hall #2: Maxima Panorama Hotel; Simonov / Paveletskaya district: Simonov Park Otel; Derbenevskaya, south-central Moscow: AZIMUT Hotel Derbenevskaya Moscow.
Ride-hail: App-based ride-hailing is widely used in Moscow, with Yandex Go the dominant local service. Set the pickup pin carefully: Loft Hall #2 sits inside a business complex, so agree a specific gate or building entrance in the app comment and share the Russian-language address with the driver. Fares vary with demand and weather, and payment is usually card-linked in the app or in cash, so have rubles available if your foreign card is not accepted.
Public transit: The metro is the fastest way to reach the venue district. Paveletskaya station connects the Zamoskvoretskaya line (Line 2) with the Koltsevaya circle line (Line 5), and Avtozavodskaya on Line 2 also serves the lower Derbenevskaya area. From Paveletskaya, the Loft Hall #2 complex is a walk of roughly 20-30 minutes or a short bus, tram or taxi ride. Buy and top up a Troika card at any station; the same card covers metro, bus and tram. transport.mos.ru publishes current routes, timetables and fares. For airport rail, Aeroexpress links Domodedovo with Paveletskaya station, which makes that airport the easiest rail-connected arrival for this venue.
Parking: On-site parking is listed at Loft Hall #2, and several nearby hotels, including Maxima Panorama, Simonov Park Otel and ibis Moscow Paveletskaya, offer parking for guests. Confirm daily rates, barrier access and whether spaces can be reserved during the show days directly with the venue or your hotel. In February, snow clearing can reduce available street parking, so arriving early or relying on metro and taxi is usually simpler than driving.
Weather
Plan and pack for the event climate.
Month: February 2027
Temperature: Mid-February in Moscow is typically several degrees below freezing by day, with colder nights; published climate averages put daytime highs near -6 to -2 C and nighttime lows near -13 to -7 C. Check a local forecast in the 48 hours before the 16-17 February 2027 dates, as cold snaps and thaws both occur.
Seasonality: February is a winter month, so precipitation usually falls as snow rather than rain, and snow cover plus refrozen slush can make pavements icy. Daylight is limited, so plan outdoor walking for the middle of the day.
Packing: Pack a heavy insulated coat, thermal base layers, a hat, gloves and a scarf, plus waterproof boots with grip soles for snow and ice. Bring removable indoor layers because exhibition halls and hotels are heated, and add a compact umbrella for wet snow. A power bank and a warm phone case help in cold weather, when batteries drain faster.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at CSTB Telecom & Media 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 1
Book flights into Sheremetyevo (SVO), Domodedovo (DME) or Vnukovo (VKO), comparing total travel time to the Paveletskaya and Derbenevskaya district rather than ticket price alone. — DME pairs best with the Aeroexpress rail link to Paveletskaya station.
Day 2
Reserve a hotel within walking distance of Loft Hall #2: Maxima Panorama, Simonov Park Otel, AZIMUT Derbenevskaya or ibis Paveletskaya are the closest options. — Ask for a late-arrival guarantee and confirm whether breakfast is included.
Day 3
Check the visa or entry regime for your passport and, if an application is required, start it now because processing can take several weeks. — Keep copies of the invitation or hotel booking the consulate asks for.
Day 4
Build a short-list of exhibitors from the CSTB catalogue by product area: playout, OTT platform, CDN, set-top boxes, satellite capacity or content licensing. — Aim for 8-12 target stands so both show days stay productive.
Day 5
Request meetings with target exhibitors and with any content or channel partners you want to see in Moscow the same week. — Two-day shows leave little room for walk-up conversations.
Day 6
Confirm with your bank that a card will work in Russia or plan to carry ruble cash, and set up a backup payment method.; Sort out mobile connectivity: check roaming rates with your home operator or plan a local SIM, which usually requires passport registration. — Install the messaging apps your Russian counterparts use before departure.
Day 7
Check the Moscow forecast and prepare winter clothing: insulated coat, thermal base layers, gloves, hat and grip-soled boots. — February pavements can be icy; indoor halls are heated, so use removable layers.
Day 8
Plan the metro route from your hotel to the venue district and buy or top up a Troika card on arrival at the first metro station. — Paveletskaya is the main interchange for the venue area, served by Line 2 and the Koltsevaya circle line.
Day 9
Download offline maps, save the venue address in Russian script and store your hotel's phone number in your phone. — Drivers and hotel staff may prefer the Russian-language address.
Day 10
Print or save your badge confirmation, passport copy, insurance and hotel voucher in one travel folder. — Keep a photo of your passport and migration card on your phone.
Day 11
Re-check the show opening hours and the day-by-day schedule on cstb.ru and finalise your two-day meeting plan. — Confirm whether any sessions require separate sign-up.
Day 12
Confirm your registration for CSTB with the organiser and check whether your badge is issued in advance or collected on site at Loft Hall #2.; Prepare ruble cash for metro, taxi and small purchases, pack chargers and EU-type plug adapters, and set an early alarm for day one. — Russia uses 220V Type C and F sockets.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Loft Hall #2, 3
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2CSTB Telecom & Media 2027 registration concourse
Loft Hall #2, 3
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Loft Hall #2, 3
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nightsRUB 190.00
- Per diem × 2RUB 150.00
Estimated totalRUB 340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether CSTB Telecom & Media 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For CSTB Telecom & Media 2027, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Telecommunications infrastructure and services and Media production and post-pro solutions and benchmarking suppliers at CSTB Telecom & Media 2027 in Moscow.
Min. budget
$530.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Telecommunications infrastructure and services and Media production and post-pro products who need qualified meetings with the event's trade audience.
Min. budget
$2,385.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Moscow show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
When and where does the show take place?
The edition runs on 16-17 February 2027 at Loft Hall #2, 3 in Moscow, Russia.
How do I get to Loft Hall #2 from the airport?
Moscow is served by Sheremetyevo (SVO), Vnukovo (VKO) and Domodedovo (DME). From DME, Aeroexpress rail runs to Paveletskaya station, which is close to the venue district; metered taxis and ride-hailing are the alternatives from all three airports.
Which hotels are closest to the venue?
Maxima Panorama Hotel is about 370 m away and Simonov Park Otel about 580 m away; AZIMUT Hotel Derbenevskaya Moscow (about 1.4 km) and ibis Moscow Paveletskaya (about 2 km) are further but still convenient.
What is the weather like in Moscow in February?
Expect winter conditions with sub-zero temperatures and snow. Pack a heavy coat, thermal layers and grip-soled boots for the walk between hotel and venue.
What currency and payment methods should I plan for?
The local currency is the Russian ruble (RUB). Settle hotel extras, taxis and incidentals in rubles.
Glossary
- OTT (over-the-top)
- Video delivered over the open internet to apps and browsers rather than through a closed operator network. At CSTB, OTT is the frame for streaming platforms, app-based TV and multiscreen services.
- IPTV
- Television delivered as managed IP multicast by a telecom operator, usually bundled with broadband. Operator visitors compare middleware, set-top boxes and QoS tooling for IPTV rollouts.
- CDN (content delivery network)
- A distributed cache network that pushes video segments close to viewers to cut buffering and start-up time. Relevant when streaming platforms compare edge capacity and peering for peak audience events.
- DRM (digital rights management)
- Encryption and licence-delivery technology that protects premium content on devices. DRM and multi-DRM strategy is usually discussed alongside studio licensing terms.
- Conditional access (CAS)
- The pay-TV access-control system that authorises subscriber set-top boxes. CAS is typically paired with middleware and smart-card or cardless subscriber management.
- Playout automation
- Software that schedules and controls channel output, from clip playback and graphics to ad breaks. Playout vendors show redundancy, channel-in-a-box and IP-based architectures.
- Transcoding
- Converting one video format or bitrate ladder into another for distribution across devices. Live and file-based transcoding, plus per-title encoding, are common comparison points.
- Headend
- The central facility that receives, processes and re-distributes TV signals to a cable or IPTV network. Headend integration covers receivers, multiplexers, scrambling and monitoring.
- Contribution and distribution
- Two links in the broadcast chain: contribution carries feeds from venues to studios, distribution delivers finished channels to operators and platforms. Both increasingly run over IP.
- SRT (Secure Reliable Transport)
- An open streaming protocol for low-latency video over unpredictable networks. Broadcasters use it for remote contribution where dedicated fibre or satellite is impractical.
- NDI (Network Device Interface)
- An IP video standard for moving production-grade video between devices on a local network. It underpins lightweight studio and remote production workflows.
- DVB-T2
- The second-generation digital terrestrial television standard used for free-to-air broadcasting in Russia and many CIS markets. Receiver and transmitter vendors build to it.
- FAST channel
- Free ad-supported streaming television: linear-style channels delivered over IP with ad breaks rather than subscription. It links content owners to connected TV advertising inventory.
- Set-top box (STB)
- The consumer device that decodes operator or OTT services on a television. STB sourcing covers Android TV, Linux-based boxes, remote-control UX and middleware certification.
- Media asset management (MAM)
- Software that catalogues, searches and moves video assets through production and archive workflows. MAM choices are usually tied to archive digitisation and rights metadata projects.
- Addressable advertising
- Targeting TV ad slots at household or device level rather than by broad programme audience. It requires tight integration between ad servers, set-top boxes and measurement data.
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Also known as
Alternate names and search phrases for this event.
- telecommunications forum Moscow 2027
- media industry event Russia 2027
- CSTB Telecom & Media 2027 Moscow
- CSTB Telecom 2027
- CSTB Telecom Moscow 2027
- CSTB 2027
- CSTB Moscow 2027
- Moscow Russia
- Telecommunications & Media Moscow 2027
- Broadcasting
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Sources
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References
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Publishers
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Date checked
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CSTB
- event_website
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.