Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Join us at CropTec Show 2027 on 20-21 January at NEC, Birmingham, for the latest in agricultural innovations and networking opportunities.
Dates
20–21 Jan 2027
City / country
Birmingham, United Kingdom
Venue
NEC
Time
8:00 AM – 6:00 PM
Companies exhibiting at CropTec Show 2027 include 1st Containers, 2G Energy AG, 4 xtrahands, A Perry Ltd and A-Consult Ltd.
Event overview
CropTec Show 2027 is the UK's leading arable farming event, taking place on 20-21 January at NEC, Birmingham. This year, the show will co-locate with LAMMA and Low Carbon Agriculture, providing a comprehensive platform for farmers and industry professionals.
With over 150 exhibitors, attendees can explore cutting-edge products and services in crop protection, precision farming, and sustainable agriculture. CropTec Show 2027 takes place in Birmingham, United Kingdom.
TL;DR
CropTec Show 2027 offers a unique opportunity to connect with over 150 exhibitors showcasing the latest innovations in agriculture. Attendees will gain insights into sustainable farming practices and technologies that can enhance productivity. The event also features expert-led seminars and networking opportunities with industry leaders.
Exhibiting at CropTec Show 2027 provides unparalleled access to a targeted audience of arable farmers and agronomists. This is an opportunity to showcase your products and services, engage with potential customers, and strengthen your brand presence in the agriculture sector. The co-location with LAMMA and Low Carbon Agriculture enhances visibility and networking potential.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Pendigo Way, Birmingham B40 1NT
NEC in Birmingham typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: NEC in Birmingham typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at NEC for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Event days & opening times
Who runs the show
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Organiser
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Attending CropTec Show 2027 on 2027-01-20 to 2027-01-21 in Birmingham lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

Choose from the following airports, with convenient access to the event and venue.
Birmingham Airport
Closest major gateway to the NEC. Take the free Air-Rail Link to Birmingham International station, then walk or take a short train to the venue; allow 15-25 minutes door to door. Confirm live times and fares before travel
Approx. 13 km
to venue
10-20 min by road or rail
by car
East Midlands Airport
Useful for arrivals from the East Midlands, Sheffield and Nottingham. Rail via Birmingham New Street or a direct taxi is possible; allow extra time for connections
Approx. 65 km
to venue
45-60 min by road
by car
London Heathrow Airport
Rail via London Euston to Birmingham International is usually faster than road. Allow 2.5-3 hours door to door including transfers
Approx. 160 km
to venue
2-2.5 hours by road or rail
by car
London Luton Airport
Rail via London or drive via the M1 and M6. Allow extra time at peak periods and confirm connections to Birmingham International
Approx. 145 km
to venue
1.5-2 hours by road or rail
by car
Coventry Airport
Coventry Airport is not a major scheduled commercial gateway for most international visitors. Use Birmingham Airport (BHX) instead unless you have a specific private or charter arrival
Approx. 20 km
to venue
20-30 min by road
by car
A range of accommodation options near the venue and across key areas.
Travelodge Birmingham Central Bull Ring
3-star hotel with an excellent central location; breakfast, Wi-Fi and parking are charged extra. Approx. USD 70-110 per night; convenient for Birmingham New Street rail connections to Birmingham International.
Travelodge Birmingham Streetly
2-star hotel with free parking; breakfast and Wi-Fi are charged extra. Approx. USD 55-85 per night. Requires a bus or taxi to Birmingham New Street, then rail to Birmingham International for the NEC.
easyHotel Birmingham City Centre
3-star limited-service hotel with free Wi-Fi and air conditioning; rooms are compact. Approx. USD 65-95 per night. Check room size and luggage space before booking.
Premier Inn Birmingham Central (Hagley Road)
3-star hotel with free Wi-Fi, free parking, air conditioning, bar and restaurant. Approx. USD 90-140 per night; good road access to the M5 and M42 for drivers heading to the NEC.
Travelodge Birmingham Frankley M5 Southbound
2-star roadside hotel with free parking; breakfast and Wi-Fi are charged extra. Approx. USD 55-85 per night. Practical for visitors driving to the NEC, with a 30-40 minute road journey depending on traffic.
Get around the city with these convenient transport options.
rail
Journey time is about 10-15 minutes, then a covered walkway to the NEC. Confirm National Rail fares and times before travel.
rail
Journey time is about 1 hour 10 minutes to 1 hour 30 minutes. Advance tickets are usually cheaper; confirm live fares and operator details.
rail
Automated people mover between the airport terminal and Birmingham International station; journey time is about 2 minutes.
bus
Local bus services connect the city centre and airport corridor with the NEC. Contactless payment is common; confirm route and timetable with the operator.
taxi
About 10-20 minutes depending on traffic. Use the official taxi rank or a licensed ride-hailing pickup point.
taxi
About 25-40 minutes depending on traffic. Allow extra time during show opening and closing peaks.
rideshare
Uber and other ride-hailing apps operate in Birmingham. Surge pricing is possible at peak times; use designated pickup points at the airport and NEC.
car
Tariffs are set by the NEC and may vary by car park and event. Pre-book where offered and allow 20-30 minutes at peak times.
Weather
January is mid-winter in Birmingham. Expect cold, damp and windy conditions, with daytime temperatures typically around 1-8°C, overnight frosts and occasional snow or ice. NEC halls are heated, but walkways between halls, car parks and stations are exposed. Pack warm layers, a waterproof coat and comfortable shoes, and check the forecast before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
UK mobile networks including EE, O2, Vodafone and Three provide coverage at the NEC and across Birmingham. Visitors from outside the UK should check roaming charges and may prefer an eSIM or prepaid SIM. Venue Wi-Fi availability and capacity vary, so download the floorplan, exhibitor list and appointment details before arrival. Bring a charged power bank for a full day in the halls.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Business dress
Smart casual is the norm at UK agronomy events. Practical footwear helps for large halls and outdoor transfers between car parks, stations and entrances.
Greetings
A handshake and first-name introductions are common in UK business settings. Bring business cards or be ready to connect on LinkedIn after meetings.
Punctuality
Meetings usually start on time. Allow 20-30 minutes to clear NEC security, collect a badge and reach a stand, especially on the first morning.
Cards and cash
Contactless cards are widely used in Birmingham and at the NEC. Some show stands and food kiosks may be card-only, so carry a small amount of GBP cash as backup.
Tipping
Service charges are often included in restaurant bills. Tipping is optional for taxis and table service.
Language
English is the working language. Technical agronomy terms and product labels may vary by region, so ask exhibitors to clarify approvals and use rates.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: BHX
Book flights to Birmingham Airport (BHX) where possible for the shortest transfer to the NEC. Sample fares captured for January 2027 included nonstop Edinburgh-Birmingham from about GBP 50, Birmingham-Dublin from about GBP 30, Birmingham-Glasgow from about GBP 38 and Sydney-Birmingham from about GBP 907 with connections via Dubai or Doha. Fares vary by date, airline and booking window. For long-haul arrivals, compare BHX connections with Heathrow plus rail to Birmingham International; allow 2.5-3 hours for the onward journey from Heathrow. Confirm baggage, transfer and fare conditions before booking.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Birmingham Airport (BHX): 10-20 min by road or rail; East Midlands Airport (EMA): 45-60 min by road; London Heathrow Airport (LHR): 2-2.5 hours by road or rail; London Luton Airport (LTN): 1.5-2 hours by road or rail. Allow road or rail time to NEC; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near NEC: Birmingham city centre (Bullring): Travelodge Birmingham Central Bull Ring; Streetly, north Birmingham: Travelodge Birmingham Streetly; Birmingham city centre: easyHotel Birmingham City Centre.
Ride-hail: Uber and other ride-hailing apps operate in Birmingham. At the NEC, use designated pickup and drop-off points and allow extra time at show close when demand is high. Approximate fares are GBP 12-20 from Birmingham Airport to the NEC and GBP 30-45 from Birmingham city centre. Surge pricing is possible; confirm the fare in the app before booking.
Public transit: West Midlands Railway and Avanti West Coast serve Birmingham International station, which is adjacent to the NEC via a covered walkway. From Birmingham New Street, trains take about 10-15 minutes; from London Euston, about 1 hour 10 minutes to 1 hour 30 minutes. The free Air-Rail Link connects Birmingham Airport with Birmingham International. Local buses and coaches also serve the NEC and Birmingham city centre. Buy tickets via National Rail or contactless where available, and confirm live times before travel.
Parking: The NEC operates on-site car parks with pay-on-entry or pay-on-exit arrangements. Expect approximately GBP 12-20 per day, but confirm the current tariff and pre-booking options with the NEC before travel. Allow 20-30 minutes at peak arrival and departure times. Blue badge spaces are available; check the venue map for locations. Electric vehicle charging availability varies, so confirm before relying on it.
Plan and pack for the event climate.
Month: January
Temperature: Approx. 1-8°C daytime; colder at night with frost. Confirm the forecast before travel.
Seasonality: January is one of the colder and wetter months in Birmingham. Expect rain, wind and occasional snow or ice. NEC halls are heated, but outdoor walkways and car parks are exposed.
Packing: Pack warm layers, a waterproof coat, comfortable waterproof shoes and gloves. Bring an umbrella for outdoor transfers and a charged power bank for maps and appointment notes. Halls are heated, so layers help you adjust between cold outdoor areas and warm exhibition space.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at CropTec Show 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Confirm exact 2027 dates and opening hours on croptecshow.com and block travel dates.
Register visitor badges for all colleagues and check whether advance registration closes before the show.
Book a Birmingham hotel early, comparing NEC-area and city-centre options with refundable rates.
Plan the airport route: Birmingham Airport (BHX) is closest, with a free Air-Rail Link to Birmingham International and a short walk to the NEC.
Pre-book rail to Birmingham International if arriving by train, and check strike or engineering notices.
Download the floorplan and mark must-see exhibitors in crop nutrition, crop protection, seed and precision technology.
Shortlist conference sessions on agronomy, black-grass, fungicide resistance, soil health and nutrient management.
Prepare a one-page farm brief with rotation, soil-test results, machinery replacement needs and current agronomy challenges.
Request meetings with agronomists, seed breeders and technology suppliers before the show.
Check NEC parking charges and pre-book where offered if you are driving.
Pack warm layers, a waterproof coat and comfortable shoes for January weather in Birmingham.
Bring business cards, a notebook and a charged power bank for a full day in the halls.
Check UK visa or electronic travel authorisation requirements if travelling from outside the UK.
Confirm whether attendance counts toward continuing professional development with your professional body.
Registration and hall orientation at NEC
Supplier meetings and product demos
Final negotiations and follow-up
CropTec Show 2027 registration concourse
NEC
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
NEC
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether CropTec Show 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
7 more alternate names hidden
Trust footer
5
References
1
Publishers
0
Date checked
CropTec Show
Display a free company card at your booth, or share your professional card on the show floor.