Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
CP+ 2027 is a premier event dedicated to photography and imaging, held annually in Yokohama, Japan. This year's edition will take place from February 25 to 28 at Pacifico Yokohama, featuring a wide array of exhibitors from the camera and imaging industry.
Attendees can expect to see the latest innovations, engage with industry leaders, and participate in various workshops and exhibitions. CP+ 2027 takes place in Yokohama, Japan.
TL;DR
- 1Dates and Venue: 25-28 February 2027 at Pacifico Yokohama, the Minato Mirai waterfront convention complex in Yokohama, Japan.
- 2Show Identity: CP+ (Camera & Photo Imaging Show) is Japan's annual imaging exhibition, run by CIPA, the Camera & Imaging Products Association, and hosted on cpplus.jp.
- 3What Is On the Floor: Mirrorless and full-frame camera bodies, interchangeable lens ranges, sensors and optical components, lighting, tripods and bags, photo printers and finishing, tethering and editing software, drones and 360-degree capture.
- 4Who Walks It: Camera retailers and distributors, professional and commercial photographers, studio operators, imaging engineers, photo media and enthusiast buyers from Japan and overseas.
- 5Travel Note: The venue sits in Minato Mirai, a short walk from Minato Mirai Station on the Minato Mirai Line; February is cold and mostly dry, so most of the visit happens inside the halls.
Why visit
Attending CP+ 2027 offers a unique opportunity to explore cutting-edge camera technology and imaging solutions. Dates and Venue: CP+ 2027 runs from February 25 to 28, 2027, at Pacifico Yokohama, Japan. Buyer Authority: Attendees include photography enthusiasts, industry professionals, and media representatives. Entry: Pre-registration for visitors is scheduled to begin in early December 2026.
Why exhibit
Exhibiting at CP+ 2027 provides unparalleled visibility to a targeted audience of photography enthusiasts and professionals. Scale and Focus: This premier event showcases the latest in camera and imaging technology, attracting thousands of enthusiasts and professionals. Buyer Authority: Attendees include photography enthusiasts, industry professionals, and media representatives.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Camera store buyers and category managers sourcing bodies, lenses and accessories for Japanese retail chains and e-commerce.
Distributors and importers evaluating Japan-made optics, accessories and imaging hardware for their home markets.
Professional photographers - wedding, commercial, portrait and editorial - testing handling, autofocus and colour science before a system switch.
Studio and rental house operators assessing durability, service intervals and lens line-ups for fleet purchases.
Imaging engineers and product planners tracking sensor, processor and lens-mount developments from component makers.
Photo media, reviewers and video creators producing hands-on coverage of new bodies and lenses.
Educators and students from photography and imaging programmes exploring equipment and career paths.
Advanced enthusiasts and camera club organisers researching upgrades and Japan-market accessories.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Camera and lens manufacturers presenting current bodies, lens roadmaps and hands-on demo stations.
Sensor, shutter, actuator and optical component suppliers serving camera and module makers.
Lighting brands - strobes, LED panels and modifiers - for studio, location and video work.
Tripod, gimbal, bag and support manufacturers targeting photographers and videographers.
Photo printing, album and finishing equipment suppliers for labs, studios and retail print counters.
Imaging software vendors covering RAW processing, tethering, cataloguing, retouching and colour management.
Drone, action-camera and 360-degree capture brands addressing aerial and immersive content demand.
Storage, memory card and workflow hardware makers supplying high-resolution capture pipelines.
Product categories
Key solution areas showcased across the event.
Mirrorless and DSLR camera bodies, including full-frame, APS-C and medium-format systems
Interchangeable lenses, adapters, teleconverters and mount-ecosystem accessories
Image sensors, image processors, shutters, stabilisation units and optical components
Studio and location lighting, strobes, LED panels, softboxes and light modifiers
Tripods, monopods, gimbals, sliders, cages and camera support systems
Camera bags, cases, straps, rain covers and outdoor protection gear
Photo printers, ink, paper, album binding and photo-finishing equipment
RAW processing, tethering, cataloguing, retouching and colour-management software
Drones, action cameras and 360-degree capture hardware for aerial and immersive imaging
Memory cards, SSD storage, card readers and high-speed data workflow hardware
Batteries, chargers, power solutions and field accessories for mirrorless systems
Studio services, rental, printing bureaus and imaging-related publishing
Location & Facilities
Venue
Pacifico Yokohama
Yokohama, Japan
Facilities
Parking
Pacifico Yokohama in Yokohama typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Pacifico Yokohama in Yokohama typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Pacifico Yokohama for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Free registration
Who runs the show
Organisers
Camera & Imaging Products Association
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Yokohama, Japan
Why it matters
Attending CP+ 2027 on 2027-02-25 to 2027-02-28 in Yokohama lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · JPY
Hotel tiers
A range of accommodation options near the venue and across key areas.
The Yokohama Bay Hotel Tokyu
upscale
Minato Mirai, 280 m from venue5-star, listed as 280 m from Pacifico Yokohama; free Wi-Fi, indoor pool, transfer service (Google Hotels capture).
Mitsui Garden Hotel Yokohama Minatomirai PREMIER
upscale
Minato Mirai, 670 m from venue5-star, 670 m from venue; pools, fitness center, parking, bar and restaurant (Google Hotels capture).
APA Hotel & Resort Yokohama Bay Tower
midscale
Yokohama Bay, 840 m from venue3-star, 840 m from venue; public bath, open-air bath, outdoor pool, fitness center, restaurant, free Wi-Fi (Google Hotels capture).
InterContinental Yokohama Grand by IHG
upscale
Minato Mirai waterfront near venueListed in the same Google Hotels search for hotels near Pacifico Yokohama; rating 4.3 in capture.
Local transport
Get around the city with these convenient transport options.
Minato Mirai Line
Estimated costJPY 6,000–12,000 taxi or rideshare to the venue district
Best forYokohama Station to Minato Mirai Station
The most direct rail approach to Pacifico Yokohama; the station exits lead into the Minato Mirai pedestrian deck.
JR Negishi Line
Estimated costJPY 6,000–12,000 taxi or rideshare to the venue district
Best forYokohama Station to Sakuragicho Station
Sakuragicho is a 10-15 minute walk to the venue via the waterfront deck or a short bus ride.
Municipal bus
Estimated costJPY 180-320 single metro journey
Best forYokohama Station or Sakuragicho Station to Pacifico Yokohama
Useful with heavy bags or in rain; check the route number and stop name before boarding.
Taxi
Estimated costJPY 6,000–12,000 taxi or rideshare to the venue district
Best forYokohama Station to Pacifico Yokohama
Short metered ride; useful for early build days or when carrying equipment, but slower during show opening hours.
Airport limousine bus
Estimated costJPY 180-320 single metro journey
Best forHaneda Airport to Yokohama City Air Terminal (YCAT)
YCAT sits by Yokohama Station, so you still need a short train or taxi hop to Minato Mirai.
Narita Express or limousine bus
Estimated costJPY 180-320 single metro journey
Best forNarita Airport to Yokohama Station
Rail and coach options both work; choose based on your arrival terminal and luggage volume.
Parking
Estimated costApprox. JPY 500-1,500 for a show-day stay; confirm the venue's posted tariff
Best forPacifico Yokohama on-site car park
Capacity tightens around large events; arriving before the morning opening reduces the wait.
Walking
Estimated costFree
Best forMinato Mirai Station and surrounding hotels to Pacifico Yokohama
Covered and open-air pedestrian decks connect the district; expect cold waterfront wind in February.
Weather
Yokohama in late February is cold and comparatively dry: daytime highs around 9-12 C, overnight lows around 1-4 C, with a waterfront wind in Minato Mirai that makes standing outside feel colder. Precipitation is usually modest, but a passing rain or light snow shower is possible. Plan for indoor halls, a warm coat and a compact umbrella.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Japan.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Greetings and business cards
A light bow and a two-handed exchange of business cards (meishi) are standard in Japanese business settings. Keep cards in a dedicated case rather than a pocket, and take a moment to read the card before putting it away.
Punctuality and stand appointments
Meetings start on time, and arriving early is normal. If a booth representative is with another visitor, wait to be acknowledged rather than interrupting a product demonstration.
Language on the floor
Major brands usually field some English-speaking staff, while smaller Japanese companies may operate mainly in Japanese. A short written list of questions, or an interpreter, helps on technical and commercial matters.
Shoes and interiors
Some restaurants, traditional venues and private meeting rooms require shoes to be removed. Wear shoes that are easy to slip off if you have evening hospitality meetings.
Tipping, cash and payments
Tipping is not customary in Japan. Cards and IC transit cards are widely accepted in Yokohama, but small independent shops may still prefer cash, so carry some yen.
On trains and in public
Keep phone calls short and quiet on trains, queue in marked lines on platforms and avoid eating while walking in crowded station areas. Bins are scarce, so carry small rubbish with you.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Captured Google Flights searches for 25 Feb 2027 arrival price tickets into Tokyo NRT including taxes and fees for one adult in economy; the London search showed fares currently low (about JPY 73,574 below the usual level for that query). Re-check fares closer to departure and allow onward rail or bus time from Narita to Yokohama.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Yokohama; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Pacifico Yokohama: Minato Mirai, 280 m from venue: The Yokohama Bay Hotel Tokyu; Minato Mirai, 670 m from venue: Mitsui Garden Hotel Yokohama Minatomirai PREMIER; Yokohama Bay, 840 m from venue: APA Hotel & Resort Yokohama Bay Tower.
Ride-hail: Ride-hailing apps are commonly used in Yokohama; confirm local availability before travel.
Public transit: Yokohama's Minato Mirai Line links Yokohama Station to Minato Mirai Station near Pacifico Yokohama; the JR Negishi Line and municipal buses also serve the waterfront district. Allow extra time on show mornings and confirm last-train times against the official programme.
Parking: On-site parking is available at Pacifico Yokohama; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: February 2027
Temperature: Around 9-12 C (48-54 F) daytime highs and 1-4 C (34-39 F) overnight lows in late February, with wind chill near the Minato Mirai waterfront.
Seasonality: February is one of Yokohama's drier months, typically with modest total rainfall and occasional windy cold snaps; light snow is possible but uncommon. The show is an indoor hall event, so a warm coat, layers and a compact umbrella are enough.
Packing: February 2027
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at CP+ 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
D-14
Confirm show logistics on cpplus.jp
D-12
Book flights and a Minato Mirai hotel
D-10
Build a hall plan by product interest
D-7
Check entry and insurance requirements
D-5
Sort payments and transit cards
D-3
Prepare meeting slots
D-2
Pack for a trade visit in Japan
D-1
Travel and orient
Day 1
Walk the floor at opening
Day 2
Deeper commercial conversations
Day 3
Seminars and shortlist revisits
Day 4
Close out and collect evidence
Post-show
Follow up within a week
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Pacifico Yokohama
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2CP+ 2027 registration concourse
Pacifico Yokohama
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Pacifico Yokohama
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights¥190
- Per diem × 2¥150
Estimated total¥340
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether CP+ 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Digital cameras and lenses solutions and benchmarking suppliers at CP+ 2027 in Yokohama.
Min. budget
$450.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Digital cameras and lenses products who need qualified meetings with the event's trade audience.
Min. budget
$2,200.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Yokohama show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
What is CP+ and who organises it?
CP+ (Camera & Photo Imaging Show) is Japan's main camera and imaging trade exhibition, organised by CIPA, the Camera & Imaging Products Association. The official site for the show is cpplus.jp.
When and where is CP+ 2027?
The 2027 edition is scheduled for 25-28 February 2027 at Pacifico Yokohama in the Minato Mirai district of Yokohama, Japan, according to the listing dates for this edition.
Is CP+ trade-only or open to the public?
CP+ has historically drawn both trade visitors and photography enthusiasts, with admission arrangements set each year by the organiser. Check cpplus.jp for the 2027 registration route, any trade-only hours and admission requirements before travelling.
How do I get to Pacifico Yokohama from Tokyo?
Take a train to Yokohama Station, then the Minato Mirai Line to Minato Mirai Station, which is a short walk from Pacifico Yokohama. From central Tokyo the journey typically takes around 40-60 minutes depending on your starting station and connections.
Which airport should I fly into for CP+?
Tokyo Haneda (HND) is the closest major airport, usually around 30-50 minutes from Yokohama by train or limousine bus. Narita (NRT) is further, typically 90-120 minutes by Narita Express or limousine bus.
What can buyers actually evaluate at CP+?
The floor covers camera bodies and lenses with hands-on demo stations, plus sensors and components, lighting, support gear, printers and finishing, software and drones. Retail buyers usually come to compare line-ups, confirm Japan-market availability and meet product planners.
Is there software and workflow content, or only hardware?
Workflow is part of the show: RAW processing, tethering, cataloguing, retouching and colour-management software are shown alongside printers and finishing equipment, because professional buyers evaluate the whole capture-to-output chain.
Do I need to speak Japanese to visit?
Major exhibitors usually have some English-speaking staff, especially at international brands, but many Japanese small and mid-sized companies operate mainly in Japanese. Bringing a Japanese-speaking colleague or an interpreter helps for technical and commercial discussions.
What is the weather like in Yokohama during the show?
Late February is cold and comparatively dry, with daytime highs around 9-12 C and overnight lows around 1-4 C. Waterfront wind near Minato Mirai makes it feel colder, and light snow is possible though uncommon.
How far in advance should I book hotels for CP+?
Book Minato Mirai hotels several months ahead, because the show week pulls photographers, retail buyers and exhibitors into a compact waterfront district. Properties within walking distance of Pacifico Yokohama fill fastest.
Glossary
- CIPA
- Camera & Imaging Products Association, the Japanese industry body that organises CP+ and publishes camera shipment and specification standards used across the imaging sector.
- Mirrorless system camera
- A camera with no reflex mirror, using an electronic viewfinder and a short-flange lens mount. Mirrorless bodies dominate the new-product launches shown at CP+, across full-frame, APS-C and medium-format mounts.
- Full frame vs APS-C
- Sensor size classes. Full-frame sensors are roughly 36 x 24 mm and favour low light and shallow depth of field; APS-C is smaller, giving lighter bodies and a tighter field of view with the same lens.
- Lens mount ecosystem
- The bayonet standard linking a body to its lenses. At CP+ the mount matters commercially because buyers commit to a lens roadmap, not to a single camera body.
- IBIS
- In-body image stabilisation: sensor-shift stabilisation that compensates for hand shake and works with any mounted lens; a recurring comparison point in body launches.
- Stacked BSI sensor
- A backside-illuminated sensor with a stacked circuit layer for faster readout, quieter electronic shutter and better autofocus tracking - a key spec talking point for sports and video bodies.
- MTF chart
- Modulation transfer function chart used to describe lens sharpness and contrast across the frame; usually published by lens makers alongside new optics.
- RAW workflow
- Shooting and processing unprocessed sensor data. Tethering, RAW conversion and cataloguing software are shown at CP+ alongside hardware, since professional buyers evaluate the whole pipeline.
- Tethering
- Shooting with the camera connected to a computer or tablet for instant review and capture control - standard practice in studio and commercial photography.
- Colour grading and colour management
- The process of matching capture, monitor and print output using profiles and calibrated displays; relevant to photographers selling print or video deliverables.
- Photo finishing
- Post-capture printing, album binding, mounting and lab services. CP+ carries a dedicated print and finishing contingent that supplies retail photo counters and studios.
- CIPA battery rating
- A standardised battery-life figure published by camera makers, useful for comparing bodies on a like-for-like basis when planning shoot days.
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Also known as
Alternate names and search phrases for this event.
- CP+ 2027 Yokohama 2027
- CP 2027
- CP Yokohama 2027
- Yokohama Japan
- Digital cameras and lenses
- Photography accessories and equipment
- Imaging software and editing tools
- Drones and aerial imaging technology
- digital transformation expo
- Yokohama technology expo 2027
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.