Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The COVESA Networking Reception & Demonstration Showcase CES will be held on January 6, 2027, in Las Vegas, USA.
This event is designed to bring together industry leaders and stakeholders in the automotive sector to explore advancements in connected vehicle technologies.
Attendees will have the opportunity to network and engage with various organizations showcasing their latest innovations.
TL;DR
- 1Scale and Focus: The event will feature numerous networking opportunities and demonstrations from various organizations.
- 2Organiser: Hosted by COVESA, a global community focused on connected vehicles.
- 3Buyer Authority: Attendees include automotive industry professionals and stakeholders in connected vehicle technologies.
- 4Entry: Registration details can be found on the official COVESA website.
- 5Location: COVESA Networking Reception & Demonstration Showcase CES takes place in Las Vegas, USA. Venue: Las Vegas Convention Center. Scheduled 2027-01-06.
Why visit
Attendees will gain insights into the latest developments in connected vehicle technologies, network with industry leaders, and explore innovative solutions that can enhance their business strategies. The event will feature numerous networking opportunities and demonstrations from various organizations. The COVESA Networking Reception & Demonstration Showcase CES will be held on January 6, 2027, in Las Vegas, USA. This event is designed to bring together industry leaders.
Why exhibit
Exhibitors will have the chance to showcase their latest products and technologies to a targeted audience of industry professionals, enhancing visibility and fostering potential partnerships. Attendees include automotive industry professionals and stakeholders in connected vehicle technologies. Location: COVESA Networking Reception & Demonstration Showcase CES takes place in Las Vegas, USA. Venue: Las Vegas Convention Center.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Connectivity, software and E/E architecture leads at global automakers working on vehicle data models and APIs
Tier-1 suppliers building telematics units, domain controllers and cockpit platforms
Automotive middleware and operating system engineers implementing VSS and vehicle API interfaces
Fleet, rental and mobility operators evaluating connected-vehicle data feeds and remote diagnostics
Semiconductor and module vendors supplying 5G, GNSS and in-vehicle networking silicon
Cloud and edge platform teams delivering vehicle data pipelines, digital twins and OTA infrastructure
Standards, testing and certification engineers active in open automotive software projects
Cybersecurity and functional safety specialists assessing connected-vehicle attack surfaces
Corporate development and venture teams scouting software-defined vehicle startups during CES week
Researchers and academics in automotive software, intelligent transport and vehicle-to-everything systems
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Automotive middleware and vehicle operating system vendors
Vehicle Signal Specification (VSS) tooling and vehicle API providers
Telematics control unit, antenna and connectivity module manufacturers
OTA update, remote diagnostics and fleet data platform companies
Cockpit, infotainment and HMI software developers
Vehicle data cloud, edge analytics and digital twin providers
Automotive cybersecurity, key management and access control specialists
Engineering consultancies and systems integrators serving OEM connectivity programmes
Open-source automotive projects and industry consortia
Test, simulation and validation tool vendors for software-defined vehicle platforms
Product categories
Key solution areas showcased across the event.
Vehicle Signal Specification (VSS) data models, catalogues and code-generation tools
Vehicle APIs and VISS-based data access layers for app developers
Automotive middleware and service-oriented in-vehicle architectures
Telematics control units, 5G modules and connectivity hardware
Over-the-air update, remote diagnostics and vehicle health platforms
Cockpit, infotainment and HMI software frameworks
Vehicle data cloud, edge processing and data-broker services
Cybersecurity, secure boot and key management for connected vehicles
GNSS, cellular and V2X communication modules
Development, simulation and validation environments for software-defined vehicles
Location & Facilities
Venue
Las Vegas Convention Center
3150 Paradise Rd, Las Vegas, NV 89109, USA
Facilities
Parking
Las Vegas Convention Center in Las Vegas typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: The Las Vegas Convention Center operates on-site parking lots across its campus at 3150 Paradise Rd. Confirm current lot pricing and access routes with the venue before the show, since lots are shared with concurrently running events.
Gate: Follow organiser signage to the main visitor entrance at Las Vegas Convention Center for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Who runs the show
Organisers
COVESA
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Las Vegas, USA
Why it matters
On 2027-01-06 to 2027-01-06, COVESA Networking Reception & Demonstration Showcase CES in Las Vegas covering Connected vehicle systems and technologies, Telematics solutions for fleet management, Automotive software and applicati gives automotive buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Harry Reid International
Harry Reid International is the main gateway; rideshare pickup zones are signed at each terminal.
~8 mi (13 km)
to venue
15–25 min off-peak
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Holiday Inn Express & Suites Henderson
3-star
HendersonUSD 129–159 / night
Google Hotels capture listed a nightly rate for 6-7 Jan 2027; guest rating 4.3.
Holiday Inn Express & Suites Las Vegas SW - Spring Valley
3-star
Spring ValleyUSD 129–159 / night
Google Hotels capture row; guest rating 4.1.
Holiday Inn Express & Suites Las Vegas - E Tropicana
3-star
East TropicanaUSD 129–159 / night
Google Hotels capture row; guest rating 3.4.
Staybridge Suites Las Vegas - Stadium District
3-star
Stadium DistrictUSD 129–159 / night
Google Hotels capture row; guest rating 4.5.
Candlewood Suites Las Vegas - E Tropicana
3-star
East TropicanaUSD 129–159 / night
Google Hotels capture row; guest rating 3.9.
SpringHill Suites by Marriott Las Vegas North Speedway
3-star
North Las Vegas (Speedway)USD 129–159 / night
Google Hotels capture row; guest rating 4.5.
Local transport
Get around the city with these convenient transport options.
rideshare
Estimated costApprox. USD 25-40 one way (rideshare, off-peak; surge pricing common during CES week)
Best forHarry Reid International (LAS) to Las Vegas Convention Center
Follow signs to the designated rideshare pickup zone at each terminal; drop-off at the Convention Center uses the designated rideshare lot during major shows. Confirm the live fare in the app before requesting.
taxi
Estimated costApprox. USD 28-45 metered fare including airport surcharge and tip
Best forLAS taxi rank to Las Vegas Convention Center
Nevada taxis are metered and accept cards; the airport levy is added to pickups at LAS. Journey time depends on Paradise Road and Convention Center Drive congestion.
bus
Estimated costApprox. USD 2-6 for a 2-hour or 24-hour pass (contactless or app)
Best forRTC Southern Nevada routes along Paradise Road / Convention Center Drive
RTC operates the regional bus network and publishes current fares, pass options and route maps on rtcsnv.com. Buses are the cheapest option but slower with luggage.
monorail
Estimated costApprox. USD 5-6 single ride, USD 13-15 for a 24-hour pass
Best forLas Vegas Monorail, Strip corridor (connections to the Convention Center district by rideshare or bus)
The monorail runs along the east side of the Strip and does not stop directly at the Las Vegas Convention Center; plan a short rideshare or bus leg from the nearest station. Confirm current fares and station access at the monorail operator's site.
parking
Estimated costApprox. USD 10-25 per entry in Convention Center lots during show days
Best forLas Vegas Convention Center on-site lots (West Hall and Silver Lot layouts)
The venue operates on-site parking for major shows; CES-week demand can fill lots early and pricing is event-specific. Estimate only, check the venue's own parking pages before driving in.
Weather
Desert winter conditions in Las Vegas: mild afternoons, cold nights and low humidity. Indoor halls at the convention center are climate controlled, so the key variable is the outdoor transfer between hotel and venue.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or a local SIM for business visitors to the United States.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Business dress at technology events
Automotive software and standards gatherings in Las Vegas lean smart casual: collared shirts, knitwear and chinos. Suits are uncommon on the demo floor but appear at evening receptions; a jacket covers both.
Tipping and service charges
US tipping conventions apply: 18-20 percent at sit-down restaurants, a dollar or two per drink or bag handled, and a few dollars for housekeeping. Some Strip venues add a service charge, so check the bill before adding a tip.
Desert winter weather
Early January in Las Vegas brings mild afternoons around 15 C (near 60 F) and nights close to freezing. Conference halls are climate controlled, so the practical concern is the outdoor walk or rideshare wait between hotel and venue.
Walking distances and venue layout
Las Vegas blocks and resort corridors are much longer than they look on a map; the Convention Center campus alone spans several halls. Allow 15 to 20 minutes between halls and use the signed rideshare zones rather than cutting through casino floors with luggage.
Badges, security and casino-floor navigation
CES-week venues run badge and bag checks at hall entrances, and many hotels route guests through gaming floors to reach conference space. Keep your badge visible and allow extra time for screening at peak evening hours.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: LAS
Fly into Harry Reid International (LAS), the gateway for the Las Vegas Convention Center. Nonstop long-haul options from Europe and Asia are limited, so many international attendees connect via US or Canadian hubs; US domestic fares on the captured dates ranged from about USD 43 (Dallas) upward. Confirm bag and seat fees with the airline.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Harry Reid International (LAS): 15–25 min off-peak. Allow road or rail time to Las Vegas Convention Center; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Las Vegas Convention Center: Henderson: Holiday Inn Express & Suites Henderson; Spring Valley: Holiday Inn Express & Suites Las Vegas SW - Spring Valley; East Tropicana: Holiday Inn Express & Suites Las Vegas - E Tropicana.
Ride-hail: Ride-hailing apps are commonly used in Las Vegas; confirm local availability before travel.
Public transit: RTC Southern Nevada operates the regional bus network and publishes schedules and fare passes on rtcsnv.com. Harry Reid International (LAS) has public bus connections into the city; check RTC routes for the leg to the Las Vegas Convention Center on Paradise Rd.
Parking: The Las Vegas Convention Center lists 3150 Paradise Rd as its address and operates on-site parking for major shows; check the venue's own pages for current lot pricing and the West Hall and Silver Lot layouts before driving in.
Weather
Plan and pack for the event climate.
Month: January 2027
Temperature: Early January in Las Vegas is desert winter: daytime highs commonly around 14-16 C (upper 50s F) with overnight lows near 4-6 C (low 40s F). Confirm the forecast closer to the date.
Seasonality: January is one of the drier months in the Mojave Desert around Las Vegas, but short rain episodes are possible; wind can make the exposed walkways between halls feel colder than the thermometer suggests.
Packing: Pack layers, a light jacket for cool evenings and conference halls with strong air conditioning, comfortable shoes for the convention center campus, and lip balm or moisturiser for the dry desert air.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at COVESA Networking Reception & Demonstration Showcase CES usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm your CES 2027 badge status and the COVESA RSVP or guest list entry — CES-week venues run badge checks; the host may keep a separate attendee list. Verify both on covesa.global and the CES registration portal.
T-2
Lock flights into Harry Reid International (LAS) and choose an arrival at least one day before the showcase — CES week is the busiest travel window in Las Vegas; later arrivals risk losing the evening to delays.
T-3
Book a hotel within the Convention Center or Strip corridor and check the cancellation policy — Nightly rates in CES week run well above normal winter prices; refundable rates cost more but protect against schedule changes.
T-4
Map the venue address and plan the transfer from LAS or your hotel — Rideshare and taxi take 15 to 25 minutes off-peak; RTC buses along Paradise Road are the low-cost option.
T-5
Shortlist the demonstrations and member companies you want to meet — Review the COVESA project areas - VSS, VISS, middleware, data broker - and note which ones match your current architecture decisions.
T-6
Prepare two or three concrete questions about vehicle data models or API integration — Receptions are short; specific questions about signal naming, schema versioning or SDK support get better answers than general introductions.
T-7
Check the Las Vegas forecast and pack layers for cold desert nights — January afternoons are mild but evenings can drop near freezing; the walk between hotel and venue is outdoors.
T-8
Arrange mobile connectivity and a charged power bank for a long CES day — Demo tables and badge scanning run on apps; charging points at large venues are contested.
T-9
Reconfirm the event time and room on the COVESA schedule page — CES-week side events sometimes move between halls or hospitality suites at short notice.
T-10
Plan the return leg and leave buffer before your departure from LAS — Security queues at LAS are long during CES departures; allow extra time for rideshare pickup.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at the venue
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2COVESA Networking Reception & Demonstration Showcase CES registration concourse
the venue
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
the venue
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$258.00
- Per diem × 2$150.00
Estimated total$408.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether COVESA Networking Reception & Demonstration Showcase CES fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For COVESA Networking Reception & Demonstration Showcase CES, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Connected vehicle systems and technologies and Telematics solutions for fleet ma solutions and benchmarking suppliers at COVESA Networking Reception & Demonstration Showcase CES in Las Vegas.
Min. budget
$528.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Connected vehicle systems and technologies and Telematics solutions for fleet ma products who need qualified meetings with the event's trade audience.
Min. budget
$2,376.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Las Vegas show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
What is the COVESA Networking Reception and Demonstration Showcase?
It is COVESA's CES-week gathering in Las Vegas where member companies demonstrate connected-vehicle software - vehicle signal models, vehicle APIs, middleware and data services - and where OEM, supplier and platform teams meet during CES. The alliance publishes the current agenda and demonstration line-up on covesa.global.
When does the COVESA reception take place during CES 2027?
The event is scheduled in the CES 2027 window in Las Vegas, with the published listing date of 6 January 2027. Because CES-week side events shift between venues and time slots, confirm the exact start time and location on the COVESA schedule page before booking travel.
Do I need a CES badge to attend the COVESA showcase?
CES-week events in Las Vegas usually sit inside the CES badge and security perimeter, and host organisations commonly add their own RSVP on top. Check the COVESA schedule page for the 2027 attendance requirements and register for CES separately if a badge is required.
Who attends the COVESA Networking Reception?
Expect automotive software and connectivity architects from OEMs, tier-1 telematics and cockpit suppliers, middleware and tooling vendors, cloud and semiconductor companies, plus standards engineers and investors who follow the software-defined vehicle space at CES.
What kinds of demonstrations are shown?
Member demonstrations focus on connected-vehicle software: VSS-based signal models, vehicle API and VISS access, in-vehicle middleware, telematics and data-broker implementations, OTA and diagnostics tooling. The 2027 demonstration list is published by COVESA, so confirm the participating companies there.
Is the COVESA showcase open to non-members?
COVESA opens many CES-week activities to the wider industry, but some sessions are member-only. Check the registration terms on the COVESA schedule page, and if you are not yet a member, ask the alliance about guest access when you RSVP.
How do I get to the venue from Harry Reid International Airport?
Harry Reid International (LAS) is the main gateway and sits roughly 8 miles from the Las Vegas Convention Center district, usually 15 to 25 minutes by car off-peak. Rideshare pickup zones are signed at each terminal, taxis are metered, and RTC Southern Nevada buses serve the Paradise Road corridor.
What should I wear to a CES-week automotive technology reception?
Smart casual works: collared shirt or blouse with chinos or trousers is common at automotive software receptions, and a jacket helps for evening networking. Las Vegas winter evenings are cold, so bring a layer for the walk between hotel and venue.
Can my company demonstrate at the COVESA showcase?
Demonstration slots are organised through COVESA, generally for member companies with a working connected-vehicle implementation to show. Consult the member information on covesa.global or ask the alliance directly about the 2027 demonstration call and any hardware or space constraints.
How early should I plan Las Vegas travel around CES week?
Book flights and rooms early: CES week is the highest-demand period of the Las Vegas year, hotel rates climb well above normal winter levels and the closest properties sell out first. Arrive a day before your first meeting so a delayed flight does not cost you the showcase.
Glossary
- COVESA
- Connected Vehicle Systems Alliance, the industry alliance (formerly GENIVI Alliance) that hosts this CES-week reception and demonstration showcase and stewards open connected-vehicle software work.
- VSS (Vehicle Signal Specification)
- An open data model that names and structures vehicle signals - speed, battery state, door status, HVAC settings - so applications can read them consistently across brands and platforms. VSS is a core COVESA project.
- Vehicle API
- A programmatic interface that exposes vehicle signals and functions to apps and services, abstracting the differences between individual OEM back ends.
- VISS (Vehicle Information Service Specification)
- A W3C specification for accessing vehicle data over web protocols; it is used alongside VSS so browser and cloud applications can query signals in a standard way.
- CVII (Common Vehicle Interface Initiative)
- A COVESA initiative to align vehicle interfaces and data models across the industry so suppliers and OEMs do not each define a separate signal vocabulary.
- Software-defined vehicle (SDV)
- A vehicle whose features are delivered and updated mainly through software layers - middleware, APIs and cloud services - rather than hardware changes at each model year.
- Automotive middleware
- The software layer between the vehicle operating system and applications; it handles service discovery, signal routing, lifecycle and safety isolation inside the vehicle.
- TCU (Telematics Control Unit)
- The in-vehicle module that connects the car to cellular networks for data upload, remote commands, emergency calling and OTA downloads.
- OTA (over-the-air) update
- Delivery of software, calibration or firmware to vehicles over a network, replacing dealer visits for fixes and feature releases.
- V2X (vehicle-to-everything)
- Communication between a vehicle and other vehicles, roadside infrastructure, pedestrians or the grid, typically over cellular or dedicated short-range radio.
- Service-oriented architecture (SOA)
- A design pattern in which vehicle functions are exposed as discoverable services over a network, allowing apps to call them without knowing the underlying ECU.
- Data broker
- A component that mediates access to vehicle signals, applying permissions, filtering and aggregation before data reaches an application or cloud service.
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Also known as
Alternate names and search phrases for this event.
- COVESA CES 2027
- COVESA Networking Reception 2027
- COVESA Demonstration Showcase
- COVESA Las Vegas 2027
- COVESA reception CES week
- COVESA schedule CES 2027
- Vehicle Signal Specification CES 2027
- VSS VISS COVESA event
- software defined vehicle showcase Las Vegas
- vehicle API demonstration CES
3 more alternate names hidden
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Sources
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References
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Publishers
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Date checked
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COVESA
- event_website
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