Cosmetics Innovation Expo 2027

Name: Cosmetics Innovation Expo 2027
Start: 2027-03-04
End: 2027-03-06
Location: Hangzhou International Expo Center

Event overview

Overview

The Cosmetics Innovation Expo (CiE) is the first beauty exhibition in China focusing on innovative resources.

It aims to create an innovation hub for the beauty industry, showcasing new technologies, aesthetics, brands, and buyers.

The event will take place from March 4-6, 2027, at the Hangzhou International Expo Center.

TL;DR

1Event Name: Cosmetics Innovation Expo 2027
2Dates: March 4-6, 2027
3Location: Hangzhou International Expo Center, Hangzhou, China
4Focus: Innovative resources in the beauty industry
5Expected Growth: 50% annual growth since inception

Why visit

Attendees will gain insights into the latest beauty innovations, network with industry leaders, and discover new products and technologies that can enhance their business strategies.

Why exhibit

Exhibitors will have the opportunity to showcase their brands to a targeted audience of beauty professionals, increase visibility, and establish valuable connections within the industry. The Cosmetics Innovation Expo is crucial for connecting industry professionals with innovative resources, fostering growth and collaboration in the rapidly evolving beauty market.

Attendees, exhibitors & solutions

Who this event is for

Visitor profile

Typical attendee groups you can expect to meet.

Beauty brand owners seeking innovative products

Retail buyers looking for new suppliers

Manufacturers interested in the latest technologies

Marketing professionals in the beauty sector

Distributors aiming to expand their product offerings

Industry analysts tracking market trends

Exhibitor profile

Main supplier and exhibitor segments present at the show.

Cosmetics manufacturers showcasing new products

Packaging suppliers presenting innovative solutions

Raw material suppliers offering unique ingredients

Technology providers demonstrating cutting-edge tools

Brand owners looking to expand their market reach

Service providers supporting the beauty industry

Product categories

Key solution areas showcased across the event.

Skincare products focusing on innovative ingredients

Makeup products featuring new aesthetics and technologies

Packaging solutions for cosmetics

Beauty tools and accessories

Sustainable and eco-friendly beauty products

Haircare products with advanced formulations

Location & Facilities

Venue

Open in Google Maps

Hangzhou International Expo Center

Hangzhou, China

Attend

Entry & tickets

Who runs the show

Organisers

PinGuan Technology (Wuhan) Co., Ltd.

Email Call Website

How the last edition performed

Previous edition

This edition

2027

Next edition

Not announced yet

Impact

A bigger and stronger platform

The Cosmetics Innovation Expo (CiE) is the first beauty exhibition in China focusing on innovative resources. It aims to create an innovation hub for the beauty industry, showcasing new technologies, aesthetics, brands, and buyers. The event will take place from March 4-6, 2027, at the Hangzhou International Expo Center. The Cosmetics Innovation Expo is crucial for connecting industry professionals with innovative resources, fostering growth and collaboration in the rapidly evolving beauty market.

Audience quality

High-value decision-makers

Visitors typically include Beauty brand owners seeking innovative products, Retail buyers looking for new suppliers, Manufacturers interested in the latest technologies, Marketing professionals in the beauty sector. Event Name: Cosmetics Innovation Expo 2027. Dates: March 4-6, 2027. Location: Hangzhou International Expo Center, Hangzhou, China. Focus: Innovative resources in the beauty industry. Cosmetics Innovation Expo 2027 attracts an audience aligned with the organiser's published visitor positioning.

Exhibitor outcomes

Real business growth

Intelligence

Market context

Key market insights, trends, news and related events to help you understand the bigger picture.

Hangzhou, Zhejiang Province — Yangtze River Delta, China

Why it matters

China is the world's second-largest beauty and personal-care market, and Hangzhou sits at its commercial centre: home city of Alibaba, of major domestic beauty groups and of a dense C-beauty brand, livestream and e-commerce ecosystem, with Zhejiang and neighbouring provinces hosting large cosmetics manufacturing and packaging clusters. A Hangzhou show gives international ingredient, ODM/OEM, packaging and equipment suppliers direct access to Chinese brand owners, e-commerce channel buyers and formulation teams in one trip — with Shanghai, Yiwu and the wider Yangtze River Delta reachable by high-speed rail for follow-up meetings.

Industry trends

Key trends shaping this market and its wider industry.

Share shift to domestic C-beauty brands

Efficacy-first skincare and active ingredients

Tighter NMPA regulation and claim substantiation

Livestream, short-video and e-commerce launch cycles

Sustainability and packaging innovation

Beauty, cosmetics and personal-care circuit around East Asia

Plan the combined circuit 6–9 months ahead: PCHi (Q1), Cosmetics Innovation Expo and Cosmoprof Bologna (March), in-cosmetics Global and China Beauty Expo (Q2), Cosmoprof Asia (November).

Cosmetics Innovation Expo occupies the early-Q1 slot on the China beauty calendar. The strongest comparator and overlap risk is China Beauty Expo in Shanghai; ingredient-focused suppliers typically also exhibit at PCHi and in-cosmetics, while brand and retail buyers travel to Cosmoprof Asia and Cosmoprof Worldwide Bologna.

Q1 (February–March)

PCHi (ingredients, China) and Cosmoprof Bologna bracket the same buying season as Cosmetics Innovation Expo — suppliers often exhibit at two of the three.

Q2 (April–May)

in-cosmetics Global and China Beauty Expo Shanghai absorb many of the same international supplier and brand audiences.

Q4 (November)

Cosmoprof Asia Hong Kong is the main Asia-Pacific brand and retail counterpart.

Peer events and timings compiled from public circuit knowledge and listing context; confirm dates, venues and overlap on each organiser's official site before committing travel.

Plan your trip

Travel & logistics

Local currency · CNY

Arrival airports

Choose from the following airports, with convenient access to the event and venue.

HGH

Hangzhou Xiaoshan International Airport

Closest international gateway to Hangzhou International Expo Center. Metro lines run into the city with a transfer (Line 2/6) to Qianjiang Century City; taxis and DiDi are available at the arrivals level.

~25 km

to venue

30–45 min off-peak (up to ~60 min in weekday peak)

by car

SHA

Shanghai Hongqiao International Airport

Best value route: high-speed rail Shanghai Hongqiao → Hangzhou East (departures every 15–30 min), then metro/taxi to the venue. Good option for domestic and regional connections.

~170 km

to venue

2–2.5 h by road; 45–60 min by high-speed rail plus ~25–35 min transfer

by car

PVG

Shanghai Pudong International Airport

Main long-haul international gateway for the region. Allow a full transfer day, or take the rail/bus link to Hongqiao for the high-speed train to Hangzhou.

~200 km

to venue

2.5–3.5 h by road

by car

NGB

Ningbo Lishe International Airport

Useful secondary gateway for Zhejiang supplier and factory visits (Ningbo/Yiwu corridor).

~150 km

to venue

2–2.5 h by road

by car

Hotel tiers

A range of accommodation options near the venue and across key areas.

Budget

Xiaoshan District and the fringe of Qianjiang Century City, 10–20 min from the venue

Chain economy hotels; book early for the show week and confirm whether a foreign-guest registration is accepted (not all budget properties register international guests).

Mid-range

Qianjiang Century City / north-bank Qianjiang New City, 10–25 min from the venue

Best balance of proximity and price; riverside north-bank properties add ~10–15 min for the bridge crossing.

Premium

Qianjiang New City riverside and West Lake, 20–35 min from the venue

International five-star options with meeting facilities and English-speaking staff; rates spike during spring conference season.

Local transport

Get around the city with these convenient transport options.

Metro

Estimated costCNY 3–8 per ride (approx. USD 0.5–1.2)

Best forAirport/city lines into the network, then Line 2/6 to Qianjiang Century City for the Expo Center

Cheapest option; expect one transfer and a 10–15 min walk or short taxi from Qianjiang Century City station. Buy a QR-code ticket via Alipay/WeChat or a transit card.

Airport coach

Estimated costCNY 20–30 (approx. USD 3–5)

Best forHGH airport shuttle → city-centre stops, then metro/taxi to the venue

Slower but cheap; check last-departure times if arriving on a late flight.

Ride-hailing (city)

Estimated costCNY 25–60 (approx. USD 4–8) for 8–15 km trips

Best forQianjiang Century City hotels ↔ venue and West Lake / city centre

DiDi and Amap-based hailing are the practical default; keep the venue name in Chinese characters to share with drivers.

High-speed rail

Estimated costCNY 73–120 second class (approx. USD 10–17)

Best forShanghai Hongqiao → Hangzhou East, then metro/taxi to the venue

45–60 min journey with very frequent departures; combine with Shanghai Hongqiao (SHA) or Pudong (PVG) arrivals for cheaper long-haul fares.

Parking

Estimated costCNY 20–60 per day (approx. USD 3–8)

Best forOn-site car park at Hangzhou International Expo Center

Confirm daily rates and hall access with the organiser; weekday peak traffic on the river crossings is heavy.

taxi

Estimated costCNY 80–120 (taxi estimate)

Best forShanghai Hongqiao International Airport (SHA) to Hangzhou International Expo Center

Hongqiao is closer to central Shanghai halls.

taxi

Estimated costCNY 150–220 (taxi estimate)

Best forShanghai Pudong International Airport (PVG) to Hangzhou International Expo Center

Maglev + metro or taxi to Pudong expo clusters.

taxi

Estimated costCNY 120–250 taxi or Didi ride to the venue district

Best forHangzhou Xiaoshan International Airport (HGH) to Hangzhou International Expo Center

Plan your trip

Visa & entry documents

Check the latest visa requirements and entry guidelines before travelling.

Visa required

ATA Carnet: accepted

Eligible nationalities may enter visa-free for up to 30 days under the unilateral scheme; 240-hour transit without visa is also available at Hangzhou Xiaoshan. Both are time-limited policies — confirm status on the official portal (also see https://en.nia.gov.cn/) before booking.

China accepts ATA Carnets for exhibitions and trade fairs. Confirm acceptance and processing with the organiser and your issuing chamber, allow extra customs clearance time, and list all demonstration/sample goods accurately.

Official visa page

Weather

March is early spring in Hangzhou: daytime highs typically 13–17°C with night-time lows of 5–9°C, and roughly 10–15 rainy days in the month (≈100–130 mm). Expect cool, changeable weather with occasional drizzle and short cold snaps — the humid plum-rain season only arrives in June.

Plan for the climate

Check temperatures and pack accordingly

Venue connectivity

Confirm mobile roaming or local SIM options for business visitors to China.

Ride-hailing

Taxis

Public transit

Car rentals

Cultural notes

Useful information to help you have a smooth and respectful visit.

Tipping

Tipping is not customary in China and is generally not expected in taxis, restaurants or hotels; some upscale hotels and restaurants add a service charge. Rounding up or leaving small change for good service is enough.

Business etiquette

Bring bilingual business cards and present/receive them with both hands. Punctuality is expected. Banquets and hosted dinners often involve toasting (baijiu) — a light touch and a polite toast back are acceptable.

Dress, language and payments

Business smart-casual is standard on the show floor, with suits for forums. English is widely used in the international halls but taxi drivers and smaller stands are Chinese-speaking — have the venue name in Chinese characters and a translation app, and set up Alipay/WeChat Pay before arrival as card acceptance is patchy outside hotels.

Practical guides

Visitor & Exhibitor Essentials

Everything needed to arrive prepared, navigate the event, and make the visit productive.

Flights

Destination: HGH

Compare flights to the nearest international gateway serving Hangzhou; confirm ground transport on the organiser site.

Visa

Most international visitors need a Chinese visa for business travel (M visa for commercial/trade activity) unless they qualify for China's unilateral visa-free entry (many European, Asian and Latin American nationalities, up to 30 days) or the 240-hour (10-day) visa-free transit available at Hangzhou Xiaoshan and other ports when continuing to a third country. Apply several weeks ahead; visa-free programmes are time-limited and nationality-specific, so verify current validity on the official portal before booking non-refundable travel.

Estimated cost: Varies by visa type and nationality (check official site).

Processing: Varies by nationality; apply several weeks before travel.

Fee shown is the published level for US citizens; most other nationalities pay roughly USD 30–120 depending on reciprocity (Schengen applicants pay higher EUR-denominated fees). Requires an invitation letter from the organiser or a Chinese partner for some nationalities. Same fee structure as the M visa for US citizens; use the M visa when the trip involves trade or purchasing activity.

Official

Transport

Get to the venue and around the city with these options.

Airport → venue: Primary gateways: Hangzhou Xiaoshan International Airport (HGH): 30–45 min off-peak (up to ~60 min in weekday peak); Shanghai Hongqiao International Airport (SHA): 2–2.5 h by road; 45–60 min by high-speed rail plus ~25–35 min transfer; Shanghai Pudong International Airport (PVG): 2.5–3.5 h by road; Ningbo Lishe International Airport (NGB): 2–2.5 h by road. Allow road or rail time to Hangzhou International Expo Center; on-site parking is usually available at major exhibition venues.

Hotel → venue: Precinct hotels near Hangzhou International Expo Center: Xiaoshan District and the fringe of Qianjiang Century City, 10–20 min from the venue: Hanting Hotel (Hangzhou branches), Home Inn (Hangzhou branches), Atour Hotel (Qianjiang Century City branches); Qianjiang Century City / north-bank Qianjiang New City, 10–25 min from the venue: Holiday Inn Express (Hangzhou branches), New Century Grand Hotel Hangzhou (Xiaoshan), Atour S Hotel (Hangzhou branches); Qianjiang New City riverside and West Lake

Ride-hail: Ride-hailing apps are commonly used in Hangzhou; confirm local availability before travel.

Public transit: Check local bus/metro options for routes to Hangzhou International Expo Center.

Parking: On-site parking is available at Hangzhou International Expo Center; confirm daily rates and hall access on the organiser or venue site.

Weather

Plan and pack for the event climate.

Month: March 2027

Temperature: 13–17°C daytime highs and 5–9°C night-time lows in Hangzhou in March

Seasonality: Early spring with roughly 10–15 rainy days and ~100–130 mm of rainfall across March; drizzle and short cold snaps are common, while the humid plum-rain season starts in June. Pack layers and a light waterproof jacket.

Packing: Early spring with roughly 10–15 rainy days and ~100–130 mm of rainfall across March; drizzle and short cold snaps are common, while the humid plum-rain season starts in June. Pack layers and a light waterproof jacket.

Plan your trip

Planning

Best day for qualified buyer meetings: Day 2 — Friday 5 March 2027

Day 1 is dominated by registration, opening ceremonies and stand set-up, while Day 3 typically sees early breakdown and exhibitor departures. Day 2 is the fullest show day: all exhibitors are present, the forum/conference track is at its densest, and both supplier meetings and networking receptions can be fitted into one day.

Side trips

West Lake (Xi Hu), Hangzhou

UNESCO World Heritage lakeside causeways, temples and teahouses — the standard half-day Hangzhou experience, easily fitted after the show closes.

Wuzhen Water Town (乌镇)

Restored canal town with stone bridges and evening lanterns; best as a full day before or after the show, or combined with a Zhejiang supplier visit.

Networking spots

Venue business-matching and international buyer zone

Organiser-run matchmaking and buyer lounges inside Hangzhou International Expo Center are the highest-yield place to meet Chinese brand and channel contacts during show hours.

Conference/forum area and VIP lounge

Forum sessions and speaker receptions concentrate senior brand, regulatory and ingredient-company decision-makers — arrive early and stay for the coffee breaks.

Qianjiang Century City riverside dining district

Walkable/short-taxi cluster of restaurants and hotel bars around the venue district, well suited to informal evening meetings without crossing the river to West Lake.

Budget

Costs & budget

Cost reference

Official cost items and estimated ranges for exhibitors.

visa_fee

visitor · standard (M business visa — US citizens)

USD 185 / per person

estimate

visa_fee

visitor · standard (most other nationalities)

USD 30–120 / per person

estimate

visa_fee

visitor · visa-free unilateral entry / 240-hour transit

—

official

per_diem

visitor · Mid-range

USD 75–150 / per day

estimate

visa_fee

visitor · Entry visa

USD 185 / per application

official

Item	For	Tier	Estimated range	Status
visa_fee	visitor	standard (M business visa — US citizens)	USD 185 / per person	estimate
visa_fee	visitor	standard (most other nationalities)	USD 30–120 / per person	estimate
visa_fee	visitor	visa-free unilateral entry / 240-hour transit	—	official
per_diem	visitor	Mid-range	USD 75–150 / per day	estimate
visa_fee	visitor	Entry visa	USD 185 / per application	official

Decision

Visit, exhibit, or skip?

Should you go?

Pick the closest answer for each. Your recommendation updates live.

QUESTION 1 OF 6

What is your primary role?

Decision matrix

Compare participation options side by side to choose the best fit for your objectives.

visit

You need supplier shortlisting, cost benchmarking or channel contacts and can commit 2–3 days on the floor.

Best for

Brand owners, buyers, distributors, packaging and formulation teams scouting ingredient, ODM/OEM and C-beauty partners in one 3-day Hangzhou trip.

Min. budget

$550.00

Timeline

6–10 weeks (visa, flights, Qianjiang Century City hotel, free/paid trade badge pre-registration).

Risks

Budget estimate from listing cost signals — confirm live rates.

March is peak spring travel in the Yangtze River Delta; flights and hotel rates climb closer to the show.

Visa-free entry rules are nationality-specific and time-limited — verify eligibility before booking non-refundable travel.

exhibit

You have a defined China/APAC pipeline and can staff the stand for all three show days.

Best for

Ingredient, ODM/OEM, packaging, filling-equipment and testing suppliers targeting Chinese brand, e-commerce and distribution buyers.

Min. budget

$2,400.00

Timeline

4–6 months (stand booking and build, visa, freight/ATA carnet, staff travel and accommodation).

Risks

Budget estimate from listing cost signals — confirm live rates.

Stand pricing, hall allocation and shell-scheme inclusions must be confirmed directly with the organiser.

Samples and demonstration stock may require customs/ATA carnet handling — allow extra clearance time.

skip

Travel budget is constrained, or your target buyers do not attend Hangzhou-based C-beauty events.

Best for

Teams with no China/APAC sourcing or sales remit, or whose buyers are better reached at a larger Shanghai circuit show.

Timeline

None — re-evaluate for the next edition or a Shanghai/Hong Kong circuit event.

Risks

No major risks listed.

Gallery

Photos

Official imagery from Cosmetics Innovation Expo 2027

Official Cosmetics Innovation Expo 2027 event branding

FAQs & glossary

Answers

Frequently asked

What are the dates of the Cosmetics Innovation Expo 2027?

The event will take place from March 4-6, 2027.

Where is the event being held?

The event will be held at the Hangzhou International Expo Center in Hangzhou, China.

How can I register for the event?

You can register for the event through the official website at https://cie.pinguan.com/audience/register?ref=cie_gw.

Is there a fee to attend the event?

Registration is not free; please check the official website for details.

What is the focus of the Cosmetics Innovation Expo?

The expo focuses on innovative resources in the beauty industry, showcasing new technologies, aesthetics, brands, and buyers.

Who should attend the event?

The event is ideal for beauty brand owners, manufacturers, retailers, and industry professionals looking to explore new innovations.

Glossary

Cosmetics: Products applied to the body for cleansing, beautifying, promoting attractiveness, or altering appearance.
Innovative Resources: New technologies, materials, and methods that enhance the beauty industry.
Exhibitor: A company or individual that displays products or services at an exhibition.
Visitor: An individual attending the exhibition to explore products and services.
Networking: The act of interacting with others to exchange information and develop professional or social contacts.
Registration: The process of signing up to attend an event, often involving a fee.

Trust footer

Sources

References

Publishers

Date checked

Cosmetics Innovation Expo

Official Website
Lang: ENGLISH
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