Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

COSME Week TOKYO, held from February 17-19, 2027, at Tokyo Big Sight, is Japan's premier trade show for the cosmetics and beauty industry, showcasing a wide range of products and innovations.
Dates
17–19 Feb 2027
City / country
Tokyo, 日本
Venue
Tokyo Big Sight
Time
10:00 AM – 6:00 PM daily
Event overview
COSME Week TOKYO is Japan's leading exhibition covering the entire cosmetics and beauty industry, featuring ingredients, OEM, packaging, and finished products.
The event takes place from February 17 to 19, 2027, at Tokyo Big Sight, attracting thousands of professionals and brands from around the world.
COSME Week TOKYO takes place in Tokyo, 日本.
TL;DR
Visitors to COSME Week TOKYO can explore a vast array of products, engage with industry experts, and gain insights into the latest trends in cosmetics and beauty. Dates and Venue: COSME Week TOKYO runs from February 17 to 19, 2027, at Tokyo Big Sight, Japan. Buyer Authority: Attendees include cosmetics manufacturers, retailers, and industry professionals with purchasing influence. Entry: Registration is required for attendance; details can be found on the official website.
Exhibiting at COSME Week TOKYO provides brands with direct access to key decision-makers in the cosmetics industry, enhancing visibility and facilitating business growth. Scale and Focus: This leading exhibition covers the entire cosmetics and beauty industry, attracting thousands of professionals and brands. Buyer Authority: Attendees include cosmetics manufacturers, retailers, and industry professionals with purchasing influence.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
東京, 日本
Tokyo Big Sight in Tokyo typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Tokyo Big Sight in Tokyo typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Tokyo Big Sight for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Event days & opening times
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Attending COSME Week TOKYO on 2027-02-17 to 2027-02-19 in Tokyo lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

Choose from the following airports, with convenient access to the event and venue.
Tokyo
Primary international gateway serving Tokyo.
to venue
by car
A range of accommodation options near the venue and across key areas.
USD 50–90 / night
Compact business-hotels and hostels near Kokusai-Tenjijo; prices rise sharply during trade shows. Confirm before travel.
USD 100–170 / night
Typical 3–4 star Tokyo Bay hotels (e.g., Trusty, Sotetsu, Villa Fontaine) with Wi-Fi and restaurants. Book early.
USD 200–380 / night
Larger international hotels and luxury properties; consider travel time to Big Sight. Confirm rates.
Get around the city with these convenient transport options.
taxi
Door-to-door but expensive; 60–90 minutes depending on traffic. Confirm fare before travel.
airport limousine bus
Direct bus to Ariake area; journey about 60–90 minutes. Confirm schedule and stop before travel.
Narita Express (N'EX)
Then transfer to Yurikamome or Rinkai Line; total 90–120 minutes. Consider a Suica/PASMO card.
Keikyu Line + Yurikamome
About 45–60 minutes; frequent services. Confirm last-train times before travel.
Yurikamome Line
Direct to Tokyo Big Sight; runs frequently. Buy a day pass if multiple trips.
Rinkai Line
Direct to Tokyo Big Sight; useful from west Tokyo. Fares vary by origin.
taxi
Primary international gateway serving Tokyo.
Weather
February in Tokyo is winter: cold and dry. Average daytime highs are around 8-12°C (46-54°F), with nighttime lows around 1-3°C (34-37°F). Rain is relatively uncommon, but light snow can occur occasionally. Indoor venues are heated, but you will need a warm coat for transit and outdoor walks. Check a reliable forecast closer to travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Japan has excellent mobile and internet coverage. Free Wi-Fi is often available at Tokyo Big Sight and in hotels, but it may be limited. Options for visitors include renting a pocket Wi-Fi at the airport, buying a prepaid SIM or eSIM (e.g., from major carriers), or using international roaming. Make sure your phone is unlocked. Business centers and cafes provide Wi-Fi. Confirm your plan before travel.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Business Etiquette
Japanese business culture values punctuality, politeness, and formality. Bow slightly when greeting; exchange business cards (meishi) with both hands and take a moment to read them. Dress conservatively for trade shows.
Tipping
Tipping is not customary in Japan. Service charges are included. Do not tip taxi drivers or hotel staff unless for exceptional service.
Language
Japanese is the primary language at COSME Week TOKYO. Many exhibitors have English-speaking staff, but learning a few phrases (e.g., 'sumimasen' for excuse me, 'arigatou gozaimasu' for thank you) is appreciated.
Registration
Confirm registration and venue access with the organiser before travelling to Tokyo. Trade shows often require pre-registration and a business card for entry.
Arrival
Arrive early on the first show day for orientation and security screening. The venue can be busy; allow extra time.
Public Behavior
Keep noise levels low on public transport, queue politely, and avoid eating while walking. These small courtesies are noticed and appreciated.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: NRT
Book flights early for the best fares to Tokyo. Haneda (HND) is closer to the venue and offers many international connections; Narita (NRT) is a major international gateway with more long-haul options. Compare fares to both airports. Allow at least 2-3 hours for immigration and transfer on arrival. For departures, arrive at the airport 2-3 hours before your flight. Check baggage allowances for samples. Confirm visa and passport requirements before booking.
Find a stay near the venue with options for every budget.
Areas to stay
Ariake / Odaiba, 5–15 minutes walk or short taxi to venue · Ariake / Tokyo Bay, within 1–2 km of Tokyo Big Sight · Odaiba / central Tokyo, 15–30 minutes by train/taxi
budget
JPY 50-90/night
mid range
JPY 100-170/night
premium
JPY 200-380/night
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Tokyo (NRT): Primary international gateway serving Tokyo.. Allow road or rail time to Tokyo Big Sight; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Tokyo Big Sight: Ariake / Tokyo Bay, within 1–2 km of Tokyo Big Sight: Ariake / Tokyo Bay, within 1–2 km of Tokyo Big Sight; Ariake / Odaiba, 5–15 minutes walk or short taxi to venue: Ariake / Odaiba, 5–15 minutes walk or short taxi to venue; Odaiba / central Tokyo, 15–30 minutes by train/taxi: Odaiba / central Tokyo, 15–30 minutes by train/taxi.
Ride-hail: Ride-hailing apps such as Uber, DiDi, and GO are available in Tokyo, but coverage is less extensive than in other global cities. Taxis are plentiful, metered, and reliable; you can hail them on the street or at taxi stands. Fares start around JPY 500 for the first kilometer, with surcharges at night. Use apps to estimate fares. Credit cards and IC transit cards are widely accepted in taxis. Confirm availability in the Ariake area during the show.
Public transit: Tokyo Big Sight is served by two rail lines: the Yurikamome Line (Kokusai-Tenjijo Station) and the Rinkai Line (Kokusai-Tenjijo Station). From central Tokyo, take the Yurikamome from Shimbashi or the Rinkai Line from Osaki/Shinjuku. Both lines connect to the JR Yamanote Line and other major lines. Fares are approximately JPY 300-500 depending on origin. Buses also serve the area. Consider a Suica or Pasmo IC card for convenient travel. Confirm current routes and fares locally.
Parking: Tokyo Big Sight has on-site paid parking, including spaces for cars and buses. Rates are typically around JPY 1,000-2,000 per day for trade shows, but confirm current rates and availability with the venue. Parking can fill quickly during large events; arriving early is advisable. Some nearby hotels offer parking for guests. Alternative parking is limited in the Ariake area, so public transport is recommended.
Plan and pack for the event climate.
Month: February (winter)
Temperature: Average high 8-12°C (46-54°F), average low 1-3°C (34-37°F).
Seasonality: February is one of the driest months in Tokyo. Rain is uncommon, but light snow or sleet can occur occasionally. Days are often clear and crisp.
Packing: Pack warm layers, a heavy coat, scarf, and comfortable walking shoes. Indoor venues are heated, so dress in layers. Bring business attire for the trade show and an umbrella just in case. Gloves and a hat are useful for early mornings and evenings.
Plan your trip
Best day for qualified buyer meetings: Day 2 (mid-show)
Mid-show days at COSME Week TOKYO usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
COSME Week TOKYO registration concourse
Tokyo Big Sight
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Tokyo Big Sight
Hosted matchmaking and buyer programmes when published by the organiser.
Decision
Use this quick check to decide whether COSME Week TOKYO fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4–8 weeks before opening day for registration and travel.
Risks
Limited session times published — confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3–6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources — confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
10 more alternate names hidden
Trust footer
5
References
2
Publishers
0
Date checked
RX Japan株式会社
COSME Week
Display a free company card at your booth, or share your professional card on the show floor.