Impact
A bigger and stronger platform
Prior-edition figures sourced from post-show reporting for 2025; confirm against organiser press release when available. The 2025 edition brought together 350+ visitors at H4 Hotel München Messe.
Event overview
Overview
The Conversational AI & Customer Experience Summit is set to take place from 28-29 October 2026 at the H4 Hotel München Messe in Munich, Germany.
This event will gather industry leaders and innovators to discuss the transformative potential of Conversational AI in enhancing customer experiences.
Attendees will gain insights from expert speakers, engage in networking opportunities, and explore the latest technologies shaping the future of customer engagement.
TL;DR
- 1Scale and Focus: This summit is a premier event focusing on the latest trends in Conversational AI and customer experience, attracting industry leaders and innovators.
- 2Organiser: Hosted by Altrusia, the event promises insightful discussions and networking opportunities for professionals in the AI and customer experience sectors.
- 3Buyer Authority: Attendees include decision-makers from various industries, including banking, retail, and technology, looking to enhance their customer engagement strategies.
- 4Entry: Registration is required, with early bird discounts available until 15 October 2026.
Why visit
Attending the summit provides a unique opportunity to learn from industry leaders and gain insights into the latest trends in Conversational AI. Network with peers and explore innovative solutions that can enhance your customer engagement strategies. The event also offers access to case studies and best practices from leading organizations in various sectors.
Why exhibit
Exhibiting at the Conversational AI & Customer Experience Summit allows companies to showcase their innovative solutions to a targeted audience of decision-makers. Gain visibility among industry leaders and potential clients, and engage in meaningful conversations that can lead to partnerships and business opportunities. The summit is an ideal platform to demonstrate your expertise in Conversational AI and customer experience.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Contact-centre directors and heads of customer service evaluating AI agent assist, routing and quality tools
Conversational AI programme owners and chatbot product leads comparing platform vendors
CX, voice-of-customer and speech analytics leads assessing interaction data and QA automation
IT procurement and vendor management teams shortlisting CCaaS, CPaaS and conversational middleware
Speech, NLP and ML engineers reviewing ASR, TTS, NLU and LLM orchestration infrastructure
BPO and systems-integrator partners scoping voice and chat automation deployments for clients
Data protection, compliance and risk leads reviewing AI governance for customer contact
Digital transformation and marketing directors mapping conversational journeys across channels
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Conversational AI Technology Providers
Customer Experience Solution Vendors
AI Startups and Innovators
Consultancy Firms in Digital Transformation
Software Developers specializing in AI
Data Analytics Companies
Product categories
Key solution areas showcased across the event.
Conversational AI platforms and chatbot builders
Customer experience management and contact-centre software
Voice and speech technology solutions
Data analytics for customer insight
Natural language processing tooling
AI-powered automation and agent-assist products
Location & Facilities
Venue
H4 Hotel München Messe
Konrad-Zuse-Platz 14, 81829 München, Germany
Facilities
Parking
H4 Hotel München Messe in Munich typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: H4 Hotel München Messe in Munich typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at H4 Hotel München Messe for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Ticket info
Ticket notes
Early bird discounts available until 15 October 2026.
Who runs the show
Organisers
Altrusia
How the last edition performed
Previous edition
Visitors
350
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Munich, Germany
Why it matters
Attending the summit provides a unique opportunity to learn from industry leaders and gain insights into the latest trends in Conversational AI. Network with peers and explore innovative solutions that can enhance your customer engagement strategies.
Industry trends
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Munich Airport
Primary gateway for Munich. S-Bahn S1 and S8 connect the terminals to the city, with U2 onward to Messestadt Ost for Messe Munich. Confirm live timetables and fares before travel
approx. 40 km from Messe Munich
to venue
approx. 45-60 min by car; 50-65 min by S-Bahn plus U2
by car
Memmingen Airport
Secondary airport used by some low-cost carriers; transfer times to Messe Munich are much longer than from MUC. Check coach and rail connections before booking
approx. 115-125 km southwest of Munich
to venue
approx. 1 h 20 min-1 h 40 min by road or rail/coach via Munich
by car
Nuremberg Airport
Useful alternate gateway for travellers already in Bavaria or southern Germany; allow a longer transfer to Munich and confirm rail schedules in advance
approx. 165-175 km north of Munich
to venue
approx. 1 h 45 min-2 h by road or direct rail to Munich
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Leonardo Royal Hotel Munich
4-star
Am Riesenfeld / Bavaria Towers, MunichFull-service 4-star option with breakfast, free Wi-Fi, paid parking, air conditioning, fitness centre, bar and restaurant. Rate band reflects the Google Hotels capture for 27-29 October 2026; confirm live.
Hilton Garden Inn Munich Messe
4-star
Messe Munich district4-star hotel near the exhibition grounds with breakfast, free Wi-Fi, paid parking, air conditioning, fitness centre, bar and restaurant. Approx. EUR 140-180 per night in the capture; confirm live.
Rimedya Hotel - an der Messe München
Midscale
Messe Munich districtMidscale hotel with a 4.2 guest rating in the capture; breakfast, free Wi-Fi, paid parking, bar, room service and accessible rooms. Approx. EUR 110-150 per night; confirm live.
ibis budget Muenchen Ost Messe
Budget
East Munich, Messe sideBudget option near the Messe side of Munich with a 3.8 guest rating in the capture; breakfast, free Wi-Fi, parking and air conditioning. Approx. EUR 70-100 per night; confirm live.
a&o Hostel München Hackerbrücke
Hostel
Hackerbrücke / central MunichHostel option with dorm and private rooms and a 3.0 guest rating in the capture; breakfast, free Wi-Fi, paid parking and bar. Approx. EUR 40-70 per night; confirm live.
B&B HOTEL München-Olympiapark
Budget
Olympiapark / north MunichBudget hotel with a 4.2 guest rating in the capture; free Wi-Fi and parking. Not walkable to Messe Munich; allow a longer U-Bahn or road transfer. Confirm live rate.
MEININGER Hotel München Olympiapark
Budget
Olympiapark / north MunichBudget hotel with a 3.7 guest rating in the capture; breakfast, free Wi-Fi, paid parking, bar and family rooms. Approx. EUR 70-100 per night; confirm live.
Local transport
Get around the city with these convenient transport options.
S-Bahn
Estimated costApprox. EUR taxi/rideshare from MUC to venue (estimate; confirm before travel)
Best forMunich Airport (MUC) to Munich Hauptbahnhof or Ostbahnhof
S1 and S8 run from the airport terminals. For Messe Munich, change to U2 toward Messestadt Ost at Ostbahnhof or Hauptbahnhof.
U-Bahn
Estimated costEUR 35–85 taxi or rideshare to the venue district
Best forMunich city centre to Messe Munich
Take U2 toward Messestadt Ost and follow signs to the halls. Allow extra time on show mornings.
Tram / bus
Estimated costEUR 2-5 single metro journey (contactless)
Best forMunich east side to Messe Munich/Riem
Use MVV tram and bus connections toward Messestadt; check the MVG app for the fastest route from your hotel.
Taxi
Estimated costApprox. EUR taxi/rideshare from MUC to venue (estimate; confirm before travel)
Best forMunich Airport (MUC) to H4 Hotel München Messe
Taxi ranks are outside the terminal. Allow extra time during peak show arrival hours.
Rideshare
Estimated costApprox. EUR 15-25 (app quote; surge pricing possible)
Best forMesse-side hotels to Messe Munich
Uber and Bolt operate in Munich. Confirm the venue pickup and drop-off zone in the app before booking.
Parking
Estimated costEUR 15-30 daily venue parking
Best forMesse Munich car parks
Multi-storey and outdoor parking is available around the halls. Arrive early on busy days and follow venue signage for the correct car park.
taxi
Estimated costApprox. EUR taxi/rideshare from FMM to venue (estimate; confirm before travel)
Best forMemmingen Airport (FMM) to H4 Hotel München Messe
approx. 1 h 20 min-1 h 40 min by road or rail/coach via Munich; Secondary airport used by some low-cost carriers; transfer times to Messe Munich are much longer than from MUC. Check coach and rail connections before booking.
taxi
Estimated costApprox. EUR taxi/rideshare from NUE to venue (estimate; confirm before travel)
Best forNuremberg Airport (NUE) to H4 Hotel München Messe
approx. 1 h 45 min-2 h by road or direct rail to Munich; Useful alternate gateway for travellers already in Bavaria or southern Germany; allow a longer transfer to Munich and confirm rail schedules in advance.
Weather
Late October in Munich is cool and changeable: daytime highs typically in the low teens Celsius, nights near 4-6 C, and rain-bearing fronts are common. The walk between U2 Messestadt Ost and the Messe halls is open, so pack a windproof layer and a compact umbrella.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Munich has wide 4G and 5G coverage. EU and EEA SIMs roam at domestic rates under EU rules; non-EU visitors should check roaming costs or buy a local prepaid SIM. Messe Munich and most hotels provide Wi-Fi, but confirm the venue network and exhibitor bandwidth needs before relying on it for live demos. Download the MVG app and offline maps for the Messe district.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language and signage
German is the default language, but Messe Munich and MVG signage is usually bilingual German/English. A polite 'Grüß Gott' works in Bavaria, and English is widely spoken in hotels, taxis and at the venue.
Sunday trading
Bavarian shop-closing laws keep most shops closed on Sundays. Buy groceries, pharmacy items or SIM cards before Sunday if your stay spans a weekend.
Cash and cards
Cards are widely accepted, but some bakeries, taxi drivers and small kiosks prefer cash. Keep EUR 20-30 in notes and coins for transit machines and small purchases.
Tipping
Service is not included in the bill. Rounding up or leaving 5-10 percent is customary in restaurants, bars and taxis.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: MUC
Munich Airport (MUC) is the primary arrival point for the summit. S-Bahn S1 and S8 connect the terminals to Munich Hauptbahnhof and Ostbahnhof, with U2 onward to Messestadt Ost. Google Flights captures for 27 October 2026 departures from LHR, DXB, JFK, NRT, SIN and SYD returned both direct and one-stop options, for example SunExpress via ADB, Gulf Air via BAH, Lufthansa via FRA, Turkish via IST, Icelandair via KEF, Qatar/JAL via DOH and Emirates via DXB. Some long-haul fares were flagged as high, so shift dates by plus or minus two days using the price graph. A rail option from London St Pancras to Munich Central also appears for London departures. Confirm live fares and baggage rules before booking.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Munich Airport (MUC): approx. 45-60 min by car; 50-65 min by S-Bahn plus U2; Memmingen Airport (FMM): approx. 1 h 20 min-1 h 40 min by road or rail/coach via Munich; Nuremberg Airport (NUE): approx. 1 h 45 min-2 h by road or direct rail to Munich. Allow road or rail time to H4 Hotel München Messe; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near H4 Hotel München Messe: Am Riesenfeld / Bavaria Towers, Munich: Leonardo Royal Hotel Munich; Messe Munich district: Hilton Garden Inn Munich Messe; Messe Munich district: Rimedya Hotel - an der Messe München.
Ride-hail: Uber and Bolt operate in Munich alongside licensed taxis. Availability is generally good in the city centre and around Messe Munich, but surge pricing can apply during show opening and closing times. Confirm the venue pickup point and fare estimate in the app before booking.
Public transit: Munich's MVV network covers S-Bahn, U-Bahn, tram and bus. From MUC, S1 and S8 run to the city; for Messe Munich use U2 to Messestadt Ost. Buy tickets at station machines or via the MVG app, and validate paper tickets before boarding. Allow extra time on show mornings and confirm live timetables and fare zones on mvg.de.
Parking: Messe Munich has multi-storey car parks and outdoor parking areas around the halls; expect approx. EUR 10-15 per day and arrive early on busy show days. Hotel parking is often paid and limited, so confirm with your hotel before driving. Use live traffic maps and follow venue signage for the correct car park entrance.
Weather
Plan and pack for the event climate.
Month: October 2026
Seasonality: Late autumn in Munich brings frequent rain-bearing fronts and noticeably shorter daylight. The Messe halls are indoors, but the walk from U2 Messestadt Ost to the entrance is open to the weather. Build in indoor alternatives for evening plans and keep a compact umbrella in your bag.
Packing: Pack a windproof rain jacket, warm mid-layer, closed walking shoes for concrete hall floors and an umbrella for transfers. Add a power bank for long show days, a small bag for catalogues and a re-usable water bottle; layer up because halls can be warm while outdoor queues are cold.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Conversational AI & Customer Experience Summit usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at H4 Hotel München Messe
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Conversational AI & Customer Experience Summit registration concourse
H4 Hotel München Messe
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
H4 Hotel München Messe
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Conversational AI & Customer Experience Summit fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Conversational AI & Customer Experience Summit, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
You are actively evaluating chatbot, voice or CX platforms and want to benchmark vendors in person.
Best for
CX, digital and product leads comparing conversational AI and customer experience vendors in one place.
Timeline
4-8 weeks before opening day for registration and travel booking.
Risks
Hall plan and session agenda not yet visible in captures - confirm before booking travel.
exhibit
You have a defined enterprise lead-generation goal and demo-ready product for the audience.
Best for
Conversational AI, voice tech and CX platform vendors targeting enterprise buyers in the DACH market.
Timeline
3-6 months for stand booking, logistics and pre-show marketing.
Risks
Booth pricing not yet published in captured sources - confirm with organiser.
Munich hotel rates during the show week run high, so book blocks early.
skip
AI and customer experience tooling is not on your 2026 procurement or sales roadmap.
Best for
Sector or region mismatch, or teams that only need a post-show report.
Timeline
N/A
Risks
You may miss partner introductions if the show sits at the centre of your DACH pipeline.
FAQs & glossary
Answers
Frequently asked
Glossary
- Conversational AI
- Software that lets customers interact with a business through chat, voice or messaging using natural-language understanding and dialogue management, rather than menu-only IVR trees.
- Natural language understanding (NLU)
- The part of a conversational system that maps a customer utterance to intents, entities and context so the bot can choose the next action.
- Automatic speech recognition (ASR)
- Speech-to-text technology that transcribes caller audio in real time; accuracy, accents and telephony audio quality are key selection criteria for voicebots.
- Text-to-speech (TTS)
- Synthesis technology that turns text into spoken responses. Voice quality, latency and language coverage matter for customer-facing voice agents.
- Large language model (LLM)
- A foundation model trained on large text corpora and used for drafting, summarisation, intent classification or answer generation inside customer-contact workflows.
- Retrieval-augmented generation (RAG)
- A pattern that retrieves passages from an approved knowledge base and passes them to an LLM so answers stay grounded in current policy and product content.
- Agent assist
- Real-time AI support for human agents, such as suggested replies, knowledge snippets, call summaries, sentiment prompts or automatic after-call notes.
- CCaaS
- Contact-centre-as-a-service: cloud-delivered routing, voice, chat, workforce and analytics software sold on subscription and integrated with CRM and AI services.
- CPaaS
- Communications-platform-as-a-service: APIs for embedding voice, SMS, WhatsApp or video into apps and workflows, often used to build custom customer journeys.
- Voicebot
- An automated voice agent that handles inbound or outbound calls, typically combining ASR, NLU, dialogue management and TTS.
- Chatbot
- A text-based conversational agent on web, app or messaging channels; scope can range from FAQ deflection to transactional self-service.
- Containment rate
- The share of customer contacts resolved by automation without escalation to a human agent; a common but easily gamed success metric.
- Escalation and handoff
- The transfer of a conversation from a bot to a human agent, ideally with context, transcript and intent passed across so the customer does not repeat themselves.
- Omnichannel orchestration
- Routing and context-sharing across voice, chat, email, social and messaging so customers can move between channels without restarting the interaction.
- QA automation
- Using speech analytics and scoring models to review agent interactions at scale for compliance, script adherence, empathy and resolution quality.
- Workforce management (WFM)
- Forecasting, scheduling and intraday management of agent capacity; increasingly connected to AI forecasting and real-time adherence tools.
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Also known as
Alternate names and search phrases for this event.
- Conversational AI Summit Munich 2026
- Customer Experience Conference Germany
- AI Technology Summit
- Conversational AI Event
- Conversational AI & Customer Experience Summit 2026
- Conversational AI & Customer Experience Summit Munich 2026
- Conversational AI 2026
- Conversational AI Munich 2026
- Munich Germany
- Technology Conference Munich 2026
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.