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    Content Marketing World 2026

    Content Marketing World 2026 is the flagship content marketing conference hosted by the Content Marketing Institute and Informa, taking place October 5–7, 2026 at the Colorado Convention Center in Denver

    Dates

    5 Oct 2026

    City / country

    Denver, United States

    Venue

    Colorado Convention Center

    Time

    5:15 AM – 6:00 PM

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    Event overview

    Overview

    Content Marketing World 2026 is the premier global conference for content marketing professionals, organized by the Content Marketing Institute and Informa.

    The 2026 edition runs October 5–7 at the Colorado Convention Center in Denver, Colorado

    TL;DR

    1. 1Content Marketing World 2026 runs October 5–7 at the Colorado Convention Center in Denver
    2. 2Over 100 sessions across 15 tracks cover content strategy, AI, storytelling, measurement, and more
    3. 3Keynotes include Gabrielle Union, Sophia Bush, and P&G's Marc Pritchard and Kirti Singh
    4. 4The Expo Hall features 60+ suppliers showcasing the latest marketing technology and resources
    5. 5The event is built around the theme 'Impact' and the shared idea 'Insight to

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Professionals responsible for developing and executing content marketing strategies, including content creators, editors, and strategists at all levels
    CMOs, VPs of Marketing, Directors of Content Strategy, and other senior leaders focused on high-level strategy, budget, and business outcomes
    Marketers from B2B and B2C brands across industries including technology, finance, healthcare, manufacturing, retail, and education
    Professionals focused on discoverability, search optimization, and social media strategy
    Directors of Data & Analytics, insights leaders, and researchers who use customer data to inform creative and strategy
    Representatives from marketing agencies, consultancies, and creative firms who serve brand clients

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Companies offering marketing technology solutions, including content management, automation, analytics, and customer experience platforms
    Agencies and creative firms that provide content strategy, creation, and production services
    Vendors offering AI-powered content creation, optimization, workflow, and analytics tools
    Suppliers of marketing, advertising, and promotional services, including those specializing in B2B and B2C strategies

    Location & Facilities

    Venue

    Open in Google Maps

    Colorado Convention Center

    700 14th Street, 80202 Denver, USA

    Entrances & gates

    Main Entrance (14th Street)

    Located off 14th Street between Stout and California Streets. Primary attendee entrance

    Floor plans & maps

    Floor plan (PDF)Floor planHall & site plansVenue navigation mapOfficial venue page

    Parking: On-site underground parking garage with 772 spaces, open 24/7. Rates: up to 8 hours $12, up to 12 hours $15, up to 18 hours $17, up to 24 hours $25. Monthly rate $160. Vehicle clearance 8'2", max length 19'0"; no trailers or oversized vehicles. Handicapped parking available on all three levels with valid placard. EV charging station on P1. Garage capacity has been reduced due to expansion; arrive early and consider alternative parking or ride-share/public transit

    Attend

    Entry & tickets

    Event days & opening times

    DayOpening hours
    Monday, October 5Wednesday, October 7, 2026
    Registration opens at7:00 AM daily
    Keynotes and sessions begin at8:15 AM
    Event daysExpo Hall hours vary
    Tuesday Happy Hour from5:15 AM – 6:00 PM
    Event daysWorkshops on October 7

    • Digital Pass

      Starting price; includes access to 100+ recorded sessions

      $899.00

    • 2-Day Pass

      Estimated starting price for in-person attendance

      $1,799.00

    • 3-Day Pass / All Access

      Estimated price; includes full access to all sessions, workshops, and co-located TMRE events

      $2,749.00
    Register

    Ticket info

    Badge collection

    Badge pickup available at registration counters on-site. Bring confirmation email and photo ID. Registration counters open from 7:00 AM daily

    Ticket notes

    Multiple pass types available: All Access, 3-Day, 2-Day, and Digital. Early registration and group discounts (3+ attendees) offer savings. Prices vary by tier and timing. All Access Pass includes workshops and full access to co-located TMRE events

    Who runs the show

    Organisers

    Victoria Grant

    Exhibitor Contact

    EmailWebsite

    Registration Team

    Registration Questions

    EmailWebsite

    Attendee Support

    Attendee Questions

    EmailWebsite

    Amanda Subler

    Media Inquiries

    EmailWebsite

    Drew James

    Sponsored Speaking Opportunities

    Website

    What's on

    Programme

    4

    Keynote

    1

    Masterclass

    3

    Event days

    08:15–15:30

    Typical time

    Official agenda
    This agenda is still being finalised. Check the official agenda for the latest sessions.

    Speakers

    MP

    Marc Pritchard

    Chief Brand Officer @ Procter & Gamble

    Keynote: From Insight to Impact

    KS

    Kirti Singh

    Chief Analytics and Insights Officer @ Procter & Gamble

    Keynote: From Insight to Impact

    PC

    Paul Coxhill

    LIONS

    Keynote

    HS

    Hailey Sullivan

    Chief Marketing Officer @ Denver Broncos

    Keynote

    GU

    Gabrielle Union

    Actress, Entrepreneur, Publisher and Producer

    Keynote (TMRE)

    SB

    Sophia Bush

    Actress, Producer and Investor

    Keynote

    NH

    Nancy Harhut

    HBT Marketing

    Content Creation & Storytelling / Unscripted

    DS

    Dennis Shiao

    Founder @ Attention Retention LLC

    Marketing Core Concepts

    AG

    Ashley Guttuso

    Prompt Health

    Marketing Core Concepts

    TS

    Talia Salem

    Marriott International

    Content Strategy

    JS

    Jen Stratton

    Marriott International

    Content Strategy

    LG

    Laura Garfield

    Co-founder @ Idea Decanter

    Visual & Audio Experiences

    MS

    Mitch Slater

    UBS

    Visual & Audio Experiences

    TM

    Tom Mansell

    Croud

    Discoverability & Optimization

    CB

    Chris Barth

    Principal Strategist @ LIONS Advisory

    Summit | Science & Magic

    LW

    Lexi Wolf

    LIONS Advisory

    Summit | Science & Magic

    RS

    Robin Simon Wood

    neuemotion

    Content Creation & Storytelling

    DB

    Dale Bertrand

    President @ Fire&Spark

    Discoverability & Optimization

    JW

    Julie Weber

    Senior Manager, Social and Influencer Marketing @ Siemens EDA

    Social Media & Creator Marketing

    SB

    Staci Bradbury

    Siemens EDA

    Social Media & Creator Marketing

    GC

    Goldie Chan

    Founder @ Warm Robots

    Purposeful Marketing

    JP

    Joe Pulizzi

    Founder @ The Tilt

    Content Strategy

    PK

    Paul Kemp-Robertson

    SVP @ LIONS Division

    Summit | Science & Magic

    NL

    Nick Lafferty

    Founding Marketing Engineer @ Profound

    Partner Case Studies

    SJ

    Shobhit Jain

    Universal Destinations & Experiences

    Brand & Demand Marketing

    AC

    Amy Cuddy

    Social Psychologist, Award-Winning Harvard Lecturer, and Bestselling Author

    Keynote (TMRE)

    SR

    Sol Rashidi

    4x C-Suite & Amazon Exec, World’s 1st Chief AI Officer

    Keynote (TMRE)

    MG

    Megan Gilbert

    Vice President, Fortune Brand Studio @ Fortune

    Thought Leadership

    NW

    Natasha Whitling

    SVP @ Burson

    Thought Leadership

    LO

    Lee Odden

    CEO @ TopRank Marketing

    Thought Leadership

    Monday, Oct 5, 2026

    08:15

    Keynote: Paul Coxhill

    Keynote
    08:25

    Opening Keynote: From Insight to Impact

    Keynote
    09:00

    Keynote: Hailey Sullivan

    Keynote
    09:45

    Science + Magic Summit: Session 1

    Summit
    09:50

    Science + Magic Summit: Session 2

    Summit
    10:00

    Session: Nancy Harhut (Content Creation & Storytelling)

    Session
    10:00

    Session: Dennis Shiao, Ashley Guttuso (Marketing Core Concepts)

    Session
    10:00

    Session: Talia Salem, Jen Stratton (Content Strategy)

    Session
    10:20

    Science + Magic Summit: Chris Barth, Lexi Wolf

    Summit
    10:45

    Session: Robin Simon Wood (Content Creation & Storytelling)

    Session
    10:45

    Session: Joe Pulizzi (Content Strategy)

    Session
    10:55

    Science + Magic Summit: Paul Kemp-Robertson

    Summit
    14:00

    Session: Shobhit Jain (Brand & Demand Marketing)

    Session
    14:00

    Science + Magic Summit: David Tiltman

    Summit
    14:00

    Session: Zari Venhaus, Guzide Ozcan Bacimer (Content Strategy)

    Session
    14:00

    Session: Grace Miller (Marketing Core Concepts)

    Session
    14:45

    Session: Jessica Serrano, Adeta Gayah, Isabel Hewgley (Content Strategy)

    Session
    14:45

    Session: Karen Hopper (Marketing Core Concepts)

    Session

    Tuesday, Oct 6, 2026

    08:20 – 09:30

    Keynote: Tuesday Keynote

    Keynote
    10:15

    Session: Wil Reynolds (Content Strategy)

    Session
    11:00

    Session: Andrew Hanelly (Content Strategy)

    Session
    14:00

    Session: Amanda Natividad (Content Strategy)

    Session
    14:45

    Session: Marisa Tranchina (Content Strategy)

    Session
    15:15 – 15:30

    Effie Summit Session

    Summit

    Wednesday, Oct 7, 2026

    09:00 – 10:30

    Effie Summit Workshop

    Workshop
    09:10 – 10:00

    Masterclass by Keplar

    Masterclass
    10:10 – 10:20

    Track Welcome: Insights in Action

    Summit

    Topic tracks

    AI in MarketingAttribution & ROIAudience BuildingBrand, Demand & Performance MarketingCareer Building, Leadership & Team DevelopmentContent Creation & StorytellingContent Management & OptimizationContent StrategyCore ConceptsCreative ImpactData-Driven Decision MakingDiscoverability & OptimizationDistribution & PartnershipsLeadership & Team DevelopmentMarketing Core ConceptsMeasurement FrameworksPurposeful & Ethical MarketingSEO/DiscoverabilitySocial Media & Creator MarketingStorytellingSummit | AI in ActionSummit | Marketing EffectivenessSummit | Science & MagicThought LeadershipVisual & Audio Experiences

    Co-located events

    TMRE: The Market Research Event

    Separate ticket

    LIONS Brands (Effie, WARC, Contagious)

    Separate ticket

    Co-located seminars

    AMA x Content Marketing World Masterclass

    Paid

    Awards

    Content Marketing Awards

    Annual

    The world's largest and longest-running international content marketing awards program, produced by the Content Marketing Institute. The 2026 awards celebrate excellence across every dimension of the discipline, from strategic planning and content creation to visual and audio storytelling. Winners are recognized and celebrated at Content Marketing World

    Project of the YearAgency of the Year (Less Than 100 Employees)Agency of the Year (More Than 100 Employees)Content Marketer of the Year50+ Additional Categories Covering Strategy, Distribution, Editorial, and Visual Storytelling
    source

    Sponsors

    Adobe

    Optimizely

    Pantheon

    Acquia

    Aprimo

    How the last edition performed

    Previous edition

    Current edition

    2026 · 4,000 visitors · 550 exhibitors

    Official 2026 attendee and exhibitor counts not yet published. The event is co-located with TMRE and features a shared expo hall

    Forecast — not final

    Visitors

    4,000

    Visitor countries

    50

    Growth over time

    Edition recap

    Content Marketing World 2025 (CMWorld) was held September 15-17 at the San Diego Convention Center. The event drew an estimated 4,000+ attendees from over 50 countries. AI and Generative Engine Optimization (GEO) were dominant themes, with speakers like Adobe's Hannah Elsakr calling on marketers to rethink content strategies for AI-driven discovery. Lee Odden of TopRank Marketing cited research showing great creative generates 12X ROI over mediocre creative. The conference featured over 100 sessions, an expansive Expo Hall, and keynotes from industry leaders. The event's theme focused on breaking through the noise and making marketing matter more. (Source: TopRank Marketing recap, September 2025)

    New this edition

    • 1

      Co-location with TMRE: The Market Research Event

      For the first time, Content Marketing World is co-located with TMRE, bringing together content marketers and insights professionals in a shared experience. While each event maintains its own content program, the expo hall is shared, giving attendees and sponsors more exposure and cross-functional learning opportunities

      Source
    • 2

      LIONS Brands Content Integration (Effie, WARC, Contagious)

      CMWorld 2026 features curated content from LIONS brands including Effie (Marketing Effectiveness Decoded Summit), WARC, and Contagious (Science + Magic Summit). These summits explore industry shifts, cultural trends, and marketing effectiveness, available to All Access Pass holders

      Source
    • 3

      AMA x Content Marketing World Masterclass

      A new 3-hour masterclass, co-developed with the American Marketing Association, offers a fast-paced workshop on modern content marketing strategy. Attendees receive 3 AMA Continuing Education Units (CEUs) and a discount on the full certification program

      Source
    • 4

      Extra Innings Party at Coors Field

      The 2026 edition includes an evening networking event at Coors Field, home of the Colorado Rockies, offering attendees a unique social experience beyond the convention center

      Source

    Next edition outlook

    2026-10-05 – 2026-10-07
    confirmed

    Content Marketing World 2026 moves to the Colorado Convention Center in Denver and introduces a major new feature: co-location with TMRE: The Market Research Event. The 2026 edition also integrates content from LIONS brands including Effie, WARC, and Contagious, creating a shared experience around the theme 'Impact' and the idea 'Insight to Impact.' The program will feature over 100 sessions across 15 tracks, with keynotes from Gabrielle Union, Sophia Bush, and P&G's Marc Pritchard and Kirti Singh. The shared expo hall with TMRE is expected to expand the audience and provide more cross-functional learning and networking opportunities

    Co-location with TMRE, bringing together content marketers and insights professionals in a shared expo hall Integration of content from LIONS brands (Effie, WARC, Contagious) with dedicated summits New venue: Colorado Convention Center in Denver, CO Expanded focus on the connection between customer insight, strategy, creativity, and execution

    Impact

    A bigger and stronger platform

    Content Marketing World 2025 brought together over 3,700 marketing professionals from more than 50 countries, featuring over 100 speakers and a comprehensive program covering AI, analytics, storytelling, and purposeful marketing. The conference emphasized three central themes: mastering storytelling, leveraging strategic AI use, and cultivating authentic connections. Keynotes and sessions highlighted the growing importance of Generative Engine Optimization (GEO), the enduring power of emotional and creative storytelling, and the role of AI as a collaborative tool rather than a replacement for human insight. The event served as a critical hub for content professionals to share practical strategies, network, and navigate the rapidly evolving marketing landscape

    Audience quality

    High-value decision-makers

    CMWorld 2025 attracted a high-quality audience of over 3,700 marketing professionals from more than 50 countries. Attendees included senior decision-makers, content strategists, and marketing leaders from a wide range of industries, with a strong presence from B2B technology, SaaS, and adjacent sectors. The conference drew a mix of practitioners focused on practical implementation and executives seeking strategic insights, creating a rich environment for peer learning and high-value networking. The program's depth and the caliber of speakers—including experts from Adobe, Optimizely, and other leading organizations—reinforced the event's reputation as the premier gathering for content marketing professionals

    Exhibitor outcomes

    Real business growth

    Exhibitors at CMWorld 2025 reported strong engagement and valuable conversations with attendees. The Expo Hall served as a central hub for networking and product discovery, with sponsors noting the event's ability to connect them with highly qualified decision-makers actively seeking solutions. Many exhibitors highlighted the opportunity to launch new products, gather direct feedback, and build relationships with key accounts. The co-located nature of the event and the diversity of attendee roles provided exhibitors with access to a broad spectrum of buyers across the content marketing ecosystem

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    North America

    Why it matters

    Content Marketing World 2026 arrives at a pivotal moment for the industry. The rapid adoption of AI in content workflows, the rise of zero-click and AI-generated search, and the fragmentation of discoverability across platforms have created unprecedented challenges—and opportunities—for marketers. With 87% of content marketers increasing budgets and AI search overtaking traditional SEO as the top distribution channel, the event serves as the definitive forum where practitioners, strategists, and leaders converge to navigate this transformation. The co-location with TMRE and integration of LIONS brands (Effie, WARC, Contagious) reflects a broader industry shift: content, insights, creativity, and execution can no longer operate in silos. For attendees, CMWorld provides practical frameworks, real-world case studies, and peer networks to adapt to AI-driven change, optimize for new discovery paradigms, and prove content's business impact. For exhibitors, the shared expo hall doubles access to senior decision-makers—89% of attendees represent brands with business-facing strategies, and 59% engage directly with consumers. In an era where trust, authority, and original research are becoming the currency of visibility, CMWorld 2026 is the essential annual reset for content marketing professionals

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Zero-visit visibility becomes the dominant content challenge

    Zero-click experiences are becoming the majority of online journeys as AI summaries and answer engines deliver answers directly without requiring clicks. Content marketers must now optimize for visibility within AI-generated responses, not just search rankings, making structured, authoritative content the new currency of discoverability

    Source
    02

    AI search displaces traditional SEO as top distribution channel

    52% of B2B technology marketing leaders now rank AI-generated search and answer engines as their most effective content distribution channel, ahead of traditional SEO. This marks a structural shift in how content teams define visibility, performance, and audience in a discovery landscape shaped by both search engines and AI-generated answers

    Source
    03

    Content budgets surge as marketers double down on AI-ready assets

    87% of content marketers plan to increase content marketing budgets in 2026, and more than 55% expect to increase content output. 75% already use AI-powered tools in their standard workflow, and nearly 25% now say LLMs are the primary audience for a majority of their content, rising to 32% among enterprise organizations

    Source
    04

    Original research becomes the top asset for AI search visibility

    Original research and proprietary reports rank as the top written content priority for increasing visibility in AI-generated answers, cited by 82% of marketers. Video content ranks last at just 2%, reflecting AI systems' preference for structured, extractable, and authoritative text-based assets that can be reliably cited

    Source
    05

    Marketers remain optimistic despite AI disruption, but readiness lags

    81% of content marketers feel positive about the state of content marketing in the era of LLMs, and 67% view LLMs as more of an opportunity than a risk. However, only 4% of respondents said their content is fully adapted for AI search, highlighting a significant readiness gap that content marketing events are helping to close

    Source
    06

    Content moves toward conversations, not just answers

    Content is shifting from providing isolated answers to fostering deeper engagement through conversational formats that map user intent across entire query paths. This reflects a broader move toward audience-centric, trust-driven content that builds relationships rather than just capturing traffic

    Source

    Market news

    Latest updates from across the market.

    2026-02-18

    87% of Content Marketers Increasing Budgets in 2026 as SEO Expands Into AI Search

    Clutch and Conductor's 2026 State of Content Report reveals that nearly nine in ten content marketers plan to increase budgets, with one in four now writing primarily for LLMs. The data signals a structural shift as AI search and answer engines reshape content strategy, visibility, and measurement

    Read
    2026-05-12

    AI Search Becomes Top Content Distribution Channel for B2B Tech Marketers

    10Fold research finds that 52% of B2B technology marketing leaders now rank AI-generated search and answer engines as their most effective distribution channel, overtaking SEO. Marketers are redefining success metrics to include AI visibility, brand mentions, and citations

    Read
    2026-06-10

    Vertical Divide Emerges in B2B Content Readiness for AI Search

    10Fold's second report reveals wide differences in AI content adaptation across industries: 91% of specialized technology marketers reported larger budgets, but only 4% say their content is fully adapted for AI search. IoT marketers lead with 75%+ of content updated for AI discoverability

    Read
    2026-06-17

    Original Research Tops AI Search Citations at 82%

    NP Digital's survey of 500 marketers finds original research is the most cited content type in AI search results, leading at 82%. Video content ranks last at just 2%, underscoring AI systems' preference for structured, authoritative text

    Read
    2026-07-29

    Verbatim's Brianna Doe to Rethink Virality at Content Marketing World 2026

    The Founder and CEO of Verbatim will present a session on understanding three forms of modern virality at CMWorld 2026, which features 100+ sessions spanning content strategy, audience development, creator marketing, storytelling, AI, analytics, and marketing effectiveness

    Read

    Content Marketing & Marketing Technology Event Circuit 2026

    September–October 2026

    Content Marketing World is the largest and longest-running dedicated content marketing conference, but it sits within a broader ecosystem of marketing, SEO, and technology events. The 2026 calendar features several complementary events that professionals may consider attending before or after CMWorld, including UNBOUND (formerly INBOUND) in Boston, BrightonSEO in San Diego and the UK, DMEXCO in Cologne, and Ahrefs Evolve in San Diego—all of which address the intersection of AI, search, and content strategy. The circuit reflects the industry's convergence around AI-driven discoverability, with many events adding GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) tracks alongside traditional SEO and content programming

    22–23 Apr 2026

    Content Jam

    Chicago, USA

    Organized by Orbit Media's Andy Crestodina. Known for intimate networking and high-quality, non-salesy content. Tickets from $395

    website
    15–16 Sep 2026

    brightonSEO San Diego

    San Diego, USA

    Strong focus on SEO, GEO, and AI search. Attracts thousands of search marketers and content professionals

    website
    16–18 Sep 2026

    UNBOUND (formerly INBOUND)

    Boston, USA

    Formerly INBOUND; held at Boston Convention and Exhibition Center. Focuses on marketing, sales, and customer experience with strong content marketing and AI tracks

    website
    23–24 Sep 2026

    DMEXCO

    Cologne, Germany

    Major European event for digital marketing, media, and technology. Attracts top decision-makers from brands, agencies, and platforms

    website
    30 Sep – 1 Oct 2026

    ContentCon Europe

    Amsterdam, Netherlands

    Held in Amsterdam. Focuses on digital experience strategy, content management, and marketing technology

    website
    8–9 Oct 2026

    brightonSEO UK (Autumn)

    Brighton, UK

    One of the world's largest and most popular SEO conferences; known for high-energy networking and practical, tactical sessions

    website
    12–13 Oct 2026

    Ahrefs Evolve San Diego

    San Diego, USA

    Features real workflows from high-performing teams; focused on AEO, SEO, and AI-driven marketing. Good complement to CMWorld

    website
    27–28 Oct 2026

    ContentCon US

    Chicago, USA

    Held at Convene Willis Tower in Chicago. Focuses on content management, digital experience, and headless CMS

    website

    Early Fall (September)

    UNBOUND (formerly INBOUND)brightonSEO San DiegoDMEXCOContentCon Europe

    September offers a dense cluster of major marketing and search events in North America and Europe. UNBOUND (Boston, Sep 16-18) and BrightonSEO San Diego (Sep 15-16) run concurrently, while DMEXCO (Cologne, Sep 23-24) and ContentCon Europe (Amsterdam, Sep 30-Oct 1) follow

    Peak Season (October)

    Content Marketing WorldbrightonSEO UKAhrefs Evolve San DiegoContentCon US

    October is the busiest month for content marketing events. CMWorld (Denver, Oct 5-7) kicks off the season, followed by BrightonSEO UK (Oct 8-9), Ahrefs Evolve San Diego (Oct 12-13), and ContentCon US (Chicago, Oct 27-28)

    Spring Warm-up (April–May)

    Content JamAhrefs Evolve Singapore

    Content Jam (Chicago, Apr 22-23) and Ahrefs Evolve Singapore (May 14) provide early-year content and search strategy updates

    Event dates and details compiled from official event websites and industry listings including Ahrefs, Similarweb, and Content Marketing Institute sources. All dates are as published for 2026 editions

    Plan your trip

    Travel & logistics

    Local currency · USD

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    DEN

    Denver International Airport

    Major international hub with direct flights from most North American cities and many international destinations. Accessible via RTD A Line train to Union Station (~37 min, ~$10.50), taxi ($65–75), ride-share ($50–85), or bus. The A Line runs every 15 minutes during peak hours

    ~19 miles (straight-line distance) / ~23–25 miles driving

    to venue

    35–45 minutes under typical traffic

    by car

    APA

    Centennial Airport

    General aviation airport, primarily for private/charter flights and corporate aviation. Not a commercial passenger airport

    ~14 miles (straight-line distance)

    to venue

    ~30 minutes

    by car

    COS

    Colorado Springs Airport

    Regional airport with limited commercial service. May be a secondary option for attendees coming from select cities, but significantly farther from the venue

    ~67 miles (108 km)

    to venue

    ~75–90 minutes

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Premium / Connected
    Connected to or within 0.1 miles of Colorado Convention Center

    USD 170–350 / night

    Hyatt Regency Denver (connected, $170-330/night), Westin Denver Downtown (0.5 miles, $180-350/night), Le Meridien Denver Downtown (0.1 miles), The Slate Denver (0.2 miles)

    Upscale
    Within 0.3-0.5 miles of Colorado Convention Center

    USD 150–330 / night

    Sheraton Denver Downtown (0.3 miles, $150-300/night), Embassy Suites by Hilton Denver Downtown Convention Center (0.1 miles)

    Mid-Range
    Downtown Denver, within walking distance

    USD 130–280 / night

    AC Hotel by Marriott Denver Downtown (0.1 miles), Home2 Suites by Hilton Denver Downtown Convention Center (0.1 miles, kitchenette), Hampton Inn & Suites Denver Downtown-Convention Center-, Sonesta Denver Downtown

    Boutique / Lifestyle
    Downtown Denver, near convention center

    USD 160–300 / night

    The Curtis (0.3 miles, 8-minute walk)-, Aloft by Marriott Denver Downtown

    Local transport

    Get around the city with these convenient transport options.

    RTD Light Rail (A Line)

    Estimated cost$10.50 one-way (airport fare)
    Best forDenver International Airport (DEN) to Union Station

    37-minute ride, runs every 15 minutes during peak hours (roughly 6 AM–8 PM weekdays) and every 30 minutes evenings and weekends-. From Union Station, transfer to Free MallRide or walk 28 min to Convention Center

    RTD Light Rail (C Line / T Line)

    Estimated costIncluded in $10.50 airport day pass or $5.50 standard day pass
    Best forUnion Station to Mineral Station (C Line) / Lincoln Station to I-25•Broadway Station (T Line)

    Due to Downtown Rail Reconstruction Project (June 2026 – Q1 2027), D, H, and L lines are suspended. C Line reinstated between Union Station and Mineral Station; temporary T Line added between Lincoln and I-25•Broadway. Use RTD Next Ride app to plan trips

    RTD Bus

    Estimated cost$3–$6 (local fare) or included in day pass
    Best forMultiple routes serving Convention Center area

    Bus lines stopping near Convention Center: 0, 1, 6, 9, 10, 15, 15L, 16, 19, 28, 32, 38, 43, 44, 48, 52, ART. Nearest stops: 15th St & Stout St [Y Stop] and 15th St & California St [X Stop] (2 min walk)

    16th Street Free MallRide

    Estimated costFree
    Best forUnion Station to Civic Center Station along 16th Street Mall

    Free shuttle runs every 3–15 minutes- along 1.2-mile route-. Operates from ~5:21 AM weekdays until 1:19 AM-. Stops at every intersection-, providing easy access to Convention Center (get off near Stout/California)

    Ride-hail (Uber / Lyft)

    Estimated cost$50–85 (from DEN to venue); $10–25 (within downtown)
    Best forAirport or anywhere in Denver to Convention Center

    Widely available. Designated pick-up/drop-off zones near convention center entrances. From DEN to venue: ~43 min under typical traffic. From downtown hotels: 5–15 min ride

    Taxi

    Estimated cost$65–75 (from DEN to venue); $10–20 (within downtown)
    Best forAirport or anywhere in Denver to Convention Center

    Regulated metered fares. From DEN to venue: ~35–45 min. Available at airport taxi stands and throughout downtown

    Walking

    Estimated costFree
    Best forDowntown hotels / Union Station to Convention Center

    Many downtown hotels within 5–15 min walk. Union Station to Convention Center: ~19–28 min walk. Downtown Denver is highly walkable with pedestrian-friendly streets

    Bicycle

    Estimated costFree (if using personal bike)
    Best forDenver trail system and bike-friendly streets

    Denver has a vast trail system and many bicycle-friendly streets. Complete bike and trail maps available via Google Maps. Bike racks available at Convention Center

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    B-1 Business Visitor VisaCitizens of countries not participating in the Visa Waiver Program (VWP) who wish to enter the U.S. for business purposes, including attending conferences, meetings, or negotiating contracts$185.00Several weeks to months; varies by U.S. embassy/consulate. Expedited appointments may be available for an additional fee of $750
    ESTA (Visa Waiver Program)Citizens or nationals of the 42 Visa Waiver Program countries traveling to the U.S. for business or tourism for stays of 90 days or less$21.00Usually approved within minutes to 72 hours; travelers are advised to apply at least 72 hours before travel

    Citizens of 42 countries are eligible for the Visa Waiver Program (VWP) and can travel to the U.S. for business or tourism for up to 90 days without a visa, but must obtain an approved ESTA prior to travel. The current list of VWP countries is available on the Department of Homeland Security website

    The United States accepts ATA Carnets for the temporary importation of commercial samples, professional equipment, and goods for exhibitions and fairs. ATA Carnets allow duty-free and tax-free temporary import of goods for up to one year. They are issued by the U.S. Council for International Business (USCIB) through its appointed service providers (Roanoke Trade and boomerang carnets) For exhibitors bringing marketing materials, demo equipment, or display items to Content Marketing World, an ATA Carnet can simplify customs clearance and avoid payment of duties and taxes

    Official visa page

    Weather

    October in Denver typically has mild days and cool nights. Average high ~66°F (19°C), average low ~37°F (3°C)-. Rainfall averages ~0.6 inches (15 mm)-. First frost often occurs around October 1–10. Layered clothing is recommended; bring a light jacket or sweater for mornings and evenings. The convention center is air-conditioned, so indoor layers are also useful. Sunscreen is recommended as UV exposure is stronger at Denver's mile-high altitude

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    The Colorado Convention Center is located in downtown Denver at 700 14th Street. The Theatre District–Convention Center Station on the RTD light rail provides internal access to the convention center-. Note: From June 7, 2026, through Q1 2027, RTD's D, H, and L light rail lines are suspended due to the Downtown Rail Reconstruction Project; C and T lines are reinstated as alternatives. Union Station is a 28-minute walk away and serves as the hub for the RTD A Line from Denver International Airport. Many downtown hotels are within a 5-15 minute walk of the venue. The 16th Street Mall free shuttle runs between Union Station and Civic Center Station

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Mile-High Altitude Awareness

    Denver sits at 5,280 feet (1,609 m) above sea level — the 'Mile High City.' Visitors from lower elevations may experience mild altitude effects such as dehydration, fatigue, or shortness of breath. Drink extra water, limit alcohol intake on the first day, and allow time to acclimate. Sunscreen is recommended as UV exposure is stronger at altitude

    Layering for Denver Weather

    October brings mild days (average high ~66°F / 19°C) and cool nights (average low ~37°F / 3°C)-. Layered clothing is essential — a light jacket or sweater for mornings and evenings, with t-shirts or blouses for daytime. The convention center is air-conditioned, so indoor layers are also useful

    Getting Around Downtown

    Downtown Denver is highly walkable, with the 16th Street Mall free shuttle running every few minutes between Union Station and Civic Center Station-. The convention center is centrally located, and many hotels are within a 5-15 minute walk. Ride-share and taxis are readily available. RTD light rail and bus services provide additional options

    Local Dining & Entertainment

    Denver's culinary scene features farm-to-table cuisine, craft breweries, and diverse international options. The 16th Street Mall, Larimer Square, and Union Station offer abundant dining and entertainment-. For a true local experience, try green chile, a bison burger, or visit a local microbrewery

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: Denver International Airport (DEN)

    Major international hub with direct flights from most North American cities and many international destinations. Accessible via RTD A Line train to Union Station (~37 min, ~$10.50), taxi ($65–75), ride-share ($50–85), or bus. The A Line runs every 15 minutes during peak hours

    Visa

    International attendees of Content Marketing World 2026 generally need either a B-1 Business Visitor Visa or, if from a Visa Waiver Program country, an approved ESTA. Attendees from non-VWP countries must apply for a B-1 visa at a U.S. embassy or consulate. An invitation letter from the event organizer is recommended to support the visa application. All travelers should carry proof of conference registration, a return ticket, and evidence of sufficient funds for their stay

    Estimated cost: Not yet confirmed

    Processing: B-1 visa: several weeks to months; ESTA: typically within minutes to 72 hours

    Visa requirements are nationality-dependent. Travelers should check with the U.S. embassy or consulate in their home country for the most current information. CBP determines admissibility and length of stay upon arrival

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Areas to stay

    Downtown Denver (within 0.5 miles of Colorado Convention Center) · 16th Street Mall corridor · Union Station area · LoDo (Lower Downtown)

    Premium / Connected

    $170–$350 per night

    Book

    Upscale

    $150–$330 per night

    Book

    Mid-Range

    $130–$280 per night

    Book

    Boutique / Lifestyle

    $160–$300 per night

    Book

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: ~19 miles (straight-line distance) / ~23–25 miles driving — 35–45 minutes under typical traffic- — Major international hub with direct flights from most North American cities and many international destinations. Accessible via RTD A Line train to Union Station (~37 min, ~$10.50), taxi ($65–75), ride-share ($50–85), or bus. The A Line runs every 15 minutes during peak hours

    Hotel → venue: Downtown Atlanta and convention-center hotels are typically within walking distance or a short ride-hail/MARTA trip to the venue

    Ride-hail: Union Station to Civic Center Station along 16th Street Mall — Free shuttle runs every 3–15 minutes- along 1.2-mile route-. Operates from ~5:21 AM weekdays until 1:19 AM-. Stops at every intersection-, providing easy access to Convention Center (get off near Stout/California). — Free; Airport or anywhere in Denver to Convention Center — Widely available. Designated pick-up/drop-off zones near convention center entrances. From DEN to venue: ~43 min under typical traffic. From downtown hotels: 5–15 min ride. — $50–85 (from DEN to venue); $10–25 (within downtown); Airport or anywhere in Denver to Convention Center — Regulated metered fares. From DEN to venue: ~35–45 min. Available at airport taxi stands and throughout downtown. — $65–75 (from DEN to venue); $10–20 (within downtown)

    Public transit: Denver International Airport (DEN) to Union Station — 37-minute ride, runs every 15 minutes during peak hours (roughly 6 AM–8 PM weekdays) and every 30 minutes evenings and weekends-. From Union Station, transfer to Free MallRide or walk 28 min to Convention Center. — $10.50 one-way (airport fare); Union Station to Mineral Station (C Line) / Lincoln Station to I-25•Broadway Station (T Line) — Due to Downtown Rail Reconstruction Project (June 2026 – Q1 2027), D, H, and L lines are suspended. C Line reinstated between Union Station and Mineral Station; temporary T Line added between Lincoln and I-25•Broadway. Use RTD Next Ride app to plan trips. — Included in $10.50 airport day pass or $5.50 standard day pass; Multiple routes serving Convention Center area — Bus lines stopping near Convention Center: 0, 1, 6, 9, 10, 15, 15L, 16, 19, 28, 32, 38, 43, 44, 48, 52, ART. Nearest stops: 15th St & Stout St [Y Stop] and 15th St & California St [X Stop] (2 min walk). — $3–$6 (local fare) or included in day pass; Downtown hotels / Union Station to Convention Center — Many downtown hotels within 5–15 min walk. Union Station to Convention Center: ~19–28 min walk. Downtown Denver is highly walkable with pedestrian-friendly streets. — Free; Denver trail system and bike-friendly streets — Denver has a vast trail system and many bicycle-friendly streets. Complete bike and trail maps available via Google Maps. Bike racks available at Convention Center. — Free (if using personal bike)

    Weather

    Plan and pack for the event climate.

    Seasonality: Denver in October typically has mild days and cool nights. Average high ~66°F (19°C), average low ~37°F (3°C). Rainfall averages ~0.6 inches (15 mm) for the month. Layered clothing recommended; bring a light jacket or sweater for evenings. First frost typically occurs October 1-10

    Packing: October in Denver typically has mild days and cool nights. Average high ~66°F (19°C), average low ~37°F (3°C)-. Rainfall averages ~0.6 inches (15 mm)-. First frost often occurs around October 1–10. Layered clothing is recommended; bring a light jacket or sweater for mornings and evenings. The convention center is air-conditioned, so indoor layers are also useful. Sunscreen is recommended as UV exposure is stronger at Denver's mile-high altitude

    Itinerary builder

    Add priorities and side trips to make the most of your visit.

    Add side trips

    Default day plan

    1. 7:00 AMArrive at Convention Center; pick up badge
    2. 8:15 AMOpening Keynote (P&G's Marc Pritchard and Kirti Singh)
    3. 10:00 AMBreakout Session: AI in Marketing
    4. 11:30 AMExpo Hall Walkthrough / Vendor Meetings
    5. 12:30 PMLunch (on own or networking lunch)
    6. 2:00 PMBreakout Session: Measurement Frameworks
    7. 3:30 PMMarketing Effectiveness Summit (Effie-led)
    8. 5:15 PMExpo Hall Happy Hour / Networking
    9. 7:00 PMEvening Reception / Extra Innings Party at Coors Field

    Plan your trip

    Planning

    Best day to visit: Tuesday, October 6

    Tuesday is the second day of the conference, featuring a full schedule of keynotes, breakout sessions, and the Expo Hall. It offers the richest content density, including the popular Happy Hour and Coffee Networking on the Expo Floor, making it the ideal day for a single-day visit to maximize learning and networking

    T-90

    Define clear objectives for the event (leads, brand awareness, product launch, partnerships) — Pick one primary goal and two secondary ones to maintain focus

    T-90

    Set a realistic budget including booth space, travel, accommodation, and incidentals — Booth space ranges from $3,000 to $15,000; total costs are often 2-3 times the rental

    T-60

    Book booth position and finalize floor plan selection — Early booking secures better visibility; prioritize near entrances, food areas, or anchor exhibitors

    T-45

    Design and order booth graphics and materials — Focus on a single compelling message visible from 30 feet away

    T-30

    Confirm hotel and travel arrangements for the team — Hotels near the venue fill quickly; recommended: Hyatt Regency Denver ($170–330/night) or Sheraton Denver Downtown ($150–300/night)

    T-14

    Ship printed materials and confirm delivery to the venue — Confirm shipping deadlines and handling with the official freight handler

    T-7

    Send pre-show outreach emails to prospects and schedule meetings — Promote your presence via email, social media, and website updates

    T-3

    Brief the team on talking points, lead qualification criteria, and shift schedules — Assign roles: greeter, product demonstrator, and senior closer; rotate every two hours

    T-1

    Test all technology: displays, tablets, lead capture apps, and Wi-Fi — Ensure all equipment is functional and backups are available

    Sample visitor itinerary

    Route-optimised day
    7:00 AM

    Arrive at Convention Center; pick up badge

    Registration Desk, Colorado Convention Center
    8:15 AM

    Opening Keynote (Paul Coxhill, LIONS)

    Main Stage, Colorado Convention Center
    8:25 AM

    Keynote: P&G's Marc Pritchard and Kirti Singh

    Main Stage, Colorado Convention Center
    9:00 AM

    Keynote: Hailey Sullivan (Denver Broncos)

    Main Stage, Colorado Convention Center
    10:00 AM

    Breakout Session: Content Creation & Storytelling (Nancy Harhut)

    Breakout Room, Colorado Convention Center
    11:30 AM

    Expo Hall Walkthrough / Vendor Meetings

    Expo Hall, Colorado Convention Center
    12:30 PM

    Lunch (on own or networking lunch)

    Expo Hall or nearby restaurant
    2:00 PM

    Breakout Session: Marketing Core Concepts

    Breakout Room, Colorado Convention Center
    3:15 PM

    Coffee and Networking on the Expo Floor

    Expo Hall, Colorado Convention Center
    5:15 PM

    Opening Night Reception

    Expo Hall / Reception Area, Colorado Convention Center

    Side trips

    6

    16th Street Mall

    Shopping / Dining

    Pedestrian-friendly promenade with shops, restaurants, bars, and free electric shuttle service

    2 blocks

    Big Blue Bear (I See What You Mean)

    Landmark / Photo

    Iconic 40-foot sculpture peering into the convention center; a must-see Denver photo spot

    At the Convention Center

    Denver Art Museum

    Cultural

    Renowned collection of Native American and Western art in a striking building

    0.5 miles

    Coors Field

    Sports / Entertainment

    Home of the Colorado Rockies; historic ballpark with tours and nearby nightlife

    0.8 miles

    Larimer Square

    Dining / Nightlife

    Denver's oldest and most historic block, with boutiques, restaurants, and lively bars

    0.4 miles

    Union Station

    Transport / Dining

    Historic train station with upscale restaurants, bars, and the RTD A Line to the airport

    0.6 miles

    Networking spots

    4

    Opening Night Reception

    Official Networking

    Monday, October 5, 5:15 PM – 6:15 PM. A great opportunity to connect with other attendees and exhibitors

     

    Coffee and Networking on the Expo Floor

    Official Networking

    Tuesday, October 6, 3:15 PM – 4:15 PM. Informal networking in the Expo Hall

     

    Happy Hour

    Official Networking

    Tuesday, October 6, 5:15 PM – 6:00 PM in the Expo Hall

     

    Expo Hall

    Exhibitor Networking

    The central hub for meeting suppliers and discovering new solutions throughout the event

     

    Budget

    Costs & budget

    Official exhibitor pricing for 2026 is not publicly available on the event website. Interested parties must request a sponsorship prospectus via the official site. Third-party sources estimate booth space costs between $3,000 and $15,000, with turnkey booths ranging from $11,400 for a 10x10 to $101,200 for a 30x30 island

    source

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Booth 9 m² × $1,000.00/m²$9,000.00
    • Hotel × 3 nights$390.00
    • Flight — Domestic (US)$400.00
    Estimated total$9,790.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    Booth Space

    exhibitor · Standard

    USD 3000–15000 / per booth

    estimateAs of 2026-09-01

    Registration (3-Day / All Access)

    visitor · All Access

    USD 1299–2695 / per pass

    estimateAs of 2026-09-01

    Registration (Digital Pass)

    visitor · Digital

    USD 899 / per pass

    estimateAs of 2026-09-01

    Hotel (Premium)

    both · Connected / Premium

    USD 170–350 / per night

    estimateAs of 2026-09-01

    Hotel (Mid-Range)

    both · Upscale

    USD 150–300 / per night

    estimateAs of 2026-09-01

    Hotel (Budget)

    both · Mid-Range

    USD 130–200 / per night

    estimateAs of 2026-09-01

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Based on your answers, here's how Content Marketing World 2026 aligns with your goals. The event offers rich learning, high-level networking, and a shared expo with TMRE. Use the scores to guide your decision

    QUESTION 1 OF 8

    What best describes your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Assess how this option fits your objectives.

    Best for

    Not yet confirmed

    Min. budget

    Not yet confirmed

    Timeline

    Not applicable

    Risks

    No major risks listed.

    exhibit

    Assess how this option fits your objectives.

    Best for

    Not yet confirmed

    Min. budget

    Not yet confirmed

    Timeline

    Not applicable

    Risks

    No major risks listed.

    skip

    Assess how this option fits your objectives.

    Best for

    Not yet confirmed

    Min. budget

    Not yet confirmed

    Timeline

    Not applicable

    Risks

    No major risks listed.

    Book with

    Partners

    American Marketing Association (AMA)

    Association Partner

    Partner for the AMA x Content Marketing World Masterclass. Use code AMA2026 for $200 off All-Access passes

    Visit partner Confidence: confirmed

    AMA is offering a masterclass and discount code for CMWorld 2026 attendees

    TMRE: The Market Research Event

    Co-located Event

    Co-located with Content Marketing World 2026, sharing the expo hall. Brings insights and analytics professionals together with marketers

    Visit partner Confidence: confirmed

    TMRE will be held alongside CMWorld for the first time in 2026

    LIONS (Effie, WARC, Contagious)

    Content Partner

    Provides curated summits and content, including the Marketing Effectiveness Decoded Summit (Effie) and the Science + Magic Summit (WARC and Contagious)

    Visit partner Confidence: confirmed

    LIONS brands are contributing programming to CMWorld 2026

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    Content Marketing
    A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and ultimately drive profitable customer action
    2
    Insight to Impact
    The shared theme of Content Marketing World 2026 and its co-located events, emphasizing the connection between customer insight, strategy, creativity, and execution to drive business outcomes
    3
    TMRE
    The Market Research Event, a leading event for insights professionals, co-located with Content Marketing World 2026 to create a space where strategy, content, data, and creativity connect
    4
    Expo Hall
    The exhibition area at Content Marketing World where 60+ suppliers and solution providers showcase the latest marketing technology, AI tools, and innovative resources

    Trust footer

    Sources

    53

    References

    36

    Publishers

    0

    Date checked

    1

    Content Marketing Institute / Informa

    2

    CMSWire

    3

    Content Marketing Institute

    4

    Expolista

    Digital business cards for the show floor

    Display a free company card at your booth, or share your professional card on the show floor.

    Create a free card