Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Join us at Cold Comfort 2027 on 19-20 May at CBS Arena, Coventry, UK, for the premier conference on winter maintenance and road safety.
Dates
19–20 May 2027
City / country
Coventry, United Kingdom
Venue
CBS Arena
Companies exhibiting at Cold Comfort - Winter Maintenance Conference & Exhibition include Aebi Schmidt Group, AGD, Appyway, ARTSM/TOPAS and ARVOO.
Event overview
Cold Comfort 2027 is the UK's leading conference focused on winter maintenance and road safety, taking place at CBS Arena in Coventry. This event brings together local highway authorities, contractors, and meteorologists to discuss real-world solutions and innovations in winter service delivery.
Attendees will benefit from networking opportunities, expert speakers, and insights into the latest technologies and practices in the industry. Cold Comfort - Winter Maintenance Conference & Exhibition.
TL;DR
Attending Cold Comfort 2027 provides valuable insights into winter maintenance strategies and technologies. Network with industry leaders and gain knowledge on best practices for improving road safety and service delivery. The event features expert speakers and practical discussions that can enhance your operational effectiveness.
Exhibiting at Cold Comfort 2027 offers a unique opportunity to showcase your products and services to key decision-makers in the winter maintenance sector. Gain visibility among local authorities and contractors looking for innovative solutions. This is an ideal platform for lead generation and building valuable business connections.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Coventry, United Kingdom
CBS Arena in Coventry typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: CBS Arena in Coventry typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at CBS Arena for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Who runs the show
Hemming Group Ltd.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
On 2027-05-19 to 2027-05-20, Cold Comfort - Winter Maintenance Conference & Exhibition in Coventry covering Winter maintenance equipment and vehicles, De-icing and anti-icing products, Weather monitoring and forecasting technolo gives trade buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

Choose from the following airports, with convenient access to the event and venue.
Birmingham Airport
The practical international gateway for CBS Arena. Rail alternative: Birmingham International to Coventry, then a local service to Coventry Arena station. Allow extra time on weekday mornings
Approx. 15-20 miles
to venue
Approx. 20-30 min by road via the A45 and M6
by car
Coventry Airport
A business and general aviation airfield close to the city, with no scheduled commercial passenger service. Useful only for private or charter arrivals; do not plan a commercial itinerary through CVT
Approx. 4-6 miles
to venue
Approx. 10-15 min by road
by car
East Midlands Airport
A viable alternative for freight-heavy or East Midlands itineraries, but the road transfer is long enough that most visitors are better served by BHX. Taxi transfer is expensive; a pre-booked car or rail via Derby or Leicester is usually cheaper
Approx. 30-40 miles
to venue
Approx. 45-60 min by road via the M1, M6 and A46
by car
London Luton Airport
Reasonable only when a Luton fare is materially cheaper. Rail option: Luton Airport Parkway to London St Pancras, walk to Euston, then a West Coast service to Coventry and a local train to Coventry Arena
Approx. 70-80 miles
to venue
Approx. 1 h 15 min to 1 h 30 min by road via the M1 and M6
by car
London Heathrow Airport
Best for long-haul routings that do not connect to BHX. Rail via London Euston to Coventry is usually faster and more predictable than the drive; budget a half day door to door to CBS Arena
Approx. 90-100 miles
to venue
Approx. 1 h 45 min to 2 h by road via the M40 and M42
by car
A range of accommodation options near the venue and across key areas.
DoubleTree by Hilton Coventry Building Society Arena
USD 150–190 / night
The only hotel inside the arena complex, so it is a short indoor or covered walk to the halls. Best choice for exhibitors on early build days or anyone running a stand. Night rate band shown in GBP and approximate for event dates; confirm with the hotel.
sourceHotel Indigo Coventry, an IHG Hotel
USD 120–165 / night
City-centre four-star with restaurants and evening options within walking distance. Roughly 10-15 min by taxi (about GBP 12-18) or a short train from Coventry to Coventry Arena station. Approximate GBP night band for event dates.
Holiday Inn Coventry M6, JCT.2 by IHG
USD 105–145 / night
Motorway-side option north of the city, useful if you are driving in from the M6 and want free parking. About 10-15 min by road to the arena. Approximate GBP night band; confirm event-date availability directly.
Holiday Inn Kenilworth - Warwick by IHG
USD 100–140 / night
Quieter base in the Kenilworth and Warwick corridor, about 20-25 min by road to CBS Arena. Suited to delegates combining the show with meetings in Warwickshire. Approximate GBP night band.
Holiday Inn Express Birmingham Airport NEC by IHG
USD 85–120 / night
Airport hotel suited to early BHX departures or arrivals, with a rail connection via Birmingham International and Coventry. About 20-30 min by road to the arena. Approximate GBP night band; limited food service, so plan dinner before arrival.
Holiday Inn Express Nuneaton by IHG
USD 70–100 / night
Budget option with free parking, about 15-20 min by road to the arena and on the same rail corridor as Coventry Arena station. Approximate GBP night band; check free cancellation terms at booking.
Get around the city with these convenient transport options.
rail
The cheapest and most reliable arrival: the station is beside the arena complex. Buy on the day or by contactless where available, and check the timetable for the return service after hall close.
rail
Fastest rail path from Birmingham and BHX. Allow 20-30 min plus the change at Coventry, and check West Midlands Railway for engineering works on the Coventry to Nuneaton line.
rail
West Coast main line service to Coventry, then a short local hop to the arena. Advance fares booked two to three weeks out are typically much cheaper than walk-up tickets.
bus
Several Coventry bus services pass the arena. Check Network West Midlands timetables for the route nearest your hotel and allow extra time in the evening peak.
taxi
App-based ride-hailing or a licensed private hire car. Ask for the arena's designated drop-off point rather than the stadium approaches.
taxi
Direct road transfer on the A45 and M6. Pre-book for arrival evenings; walk-up airport taxi ranks price higher. Rail via Birmingham International and Coventry is the cheaper alternative.
taxi
Long transfer that rarely beats BHX for this event. If the fare matters, take a train from East Midlands Parkway or a coach to Coventry and finish by local rail or taxi.
parking
Large event car parks serve the arena complex. Pre-book where the arena parking page allows it and note that exhibitor vans and demo gritters may need separate access arrangements with the organiser.
Weather
Cold Comfort runs in mid-May, a mild but changeable period in Coventry. Seasonal climatology puts daytime highs near 15-18 C and nights near 7-9 C, with rain on roughly one day in two across the month; treat those as averages, not a forecast. The automated weather lookup failed for this run, so no live figures are quoted. Check a short-range UK forecast in the 48 hours before travel: May mornings can still start cold enough for a local authority winter fleet to be on standby, which is precisely the operational reality the show addresses.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
UK prepaid SIM and eSIM plans from EE, O2, Vodafone and Three can be bought at Birmingham Airport or online, and 4G/5G coverage across Coventry is generally good. Venue Wi-Fi at CBS Arena depends on the event configuration, so ask the organiser whether visitor and exhibitor networks are provided before you rely on it. Bring a power bank: halls with large vehicle exhibits have limited socket access, and you should download your badge and the exhibitor list for offline use before arrival.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Business dress
Smart casual is standard at UK trade shows: chinos or trousers with a shirt or knit for visitors, and a jacket only for supplier negotiations. Practical footwear matters more here than a suit, given the amount of walking between vehicle exhibits.
Greetings and small talk
A handshake and first names are normal in UK business settings. Conversations often open with a comment on the weather or the journey, which is also the natural entry line at a winter service show.
Punctuality
Meetings start on time. If you are arriving by rail to Coventry Arena station, leave a buffer for the walk and for badge collection on day one.
Payments and cards
Contactless card and phone payment is accepted almost everywhere, including on many buses and at rail ticket machines. You rarely need cash, though a small amount is useful for a taxi whose card reader is out of service.
Tipping
Tipping is not expected in pubs or cafes beyond rounding up, and a 10-12.5 percent discretionary service charge is often already on restaurant bills in Coventry city centre, so check before adding more.
Evening networking
Industry conversations frequently continue in city-centre pubs and restaurants rather than at formal receptions. Book a table if you are hosting a group, as central Coventry gets busy on weekday evenings.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: BHX
Book Birmingham (BHX) as the destination for this show rather than a London airport. Long-haul samples for mid-May showed one-stop routings via Dublin, Paris and similar hubs into BHX, so allow a connection and check the minimum connection time on each leg. UK domestic and Dublin links into BHX are short and nonstop, with sample one-way fares from about GBP 30 to GBP 44. Compare Heathrow itineraries only if the long-haul fare saving clearly exceeds the extra rail time from London Euston to Coventry plus the local hop to Coventry Arena. Fares sampled were still loading and showed taxes and fees only, so confirm baggage allowances and payment fees before booking, and leave a connection buffer if you must reach the arena for a first-morning meeting.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Birmingham Airport (BHX): Approx. 20-30 min by road via the A45 and M6; Coventry Airport (CVT): Approx. 10-15 min by road; East Midlands Airport (EMA): Approx. 45-60 min by road via the M1, M6 and A46; London Luton Airport (LTN): Approx. 1 h 15 min to 1 h 30 min by road via the M1 and M6. Allow road or rail time to CBS Arena; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near CBS Arena: On-site at Coventry Building Society Arena: DoubleTree by Hilton Coventry Building Society Arena; Coventry city centre: Hotel Indigo Coventry, an IHG Hotel; Coventry, junction 2 of the M6: Holiday Inn Coventry M6, JCT.2 by IHG.
Ride-hail: App-based ride-hailing works across Coventry and the surrounding Midlands, with Uber the operator most visitors use; check the app for live coverage from your exact hotel. Licensed private-hire and hackney carriage firms also serve the arena and city centre. Use the arena's designated pick-up and drop-off area rather than the stadium approaches, expect surge pricing around hall close and after any evening event in the complex, and pre-book a private hire car for very early airport departures when app supply is thinner.
Public transit: Coventry Arena station sits beside the venue and is served by West Midlands Railway trains on the Coventry to Nuneaton line, a short ride from Coventry city centre for roughly GBP 3-4 single. From Birmingham and Birmingham International, take a service to Coventry and change for the arena, roughly GBP 6-9 single. Local bus routes also run past the arena complex; check Network West Midlands timetables for the service nearest your hotel. Allow extra time if engineering works are scheduled on the line and check the last return service before an evening at the show, as frequencies drop after the commuter peak.
Parking: CBS Arena has extensive on-site event car parks serving the halls and stadium. Pre-book where the venue parking page allows it and expect roughly GBP 8-12 per day per car, treated as an estimate to confirm on the day. Exhibitors arriving with vans, trailers or demo gritter chassis should confirm vehicle height, hall access times and yard space with the organiser before travelling. Check the venue accessibility page for blue badge bays near the main entrances, and allow 10-15 min to clear the car parks at hall close on a busy day.
Plan and pack for the event climate.
Month: May 2027
Temperature: Approx. 7-9 C overnight and 15-18 C by day, based on mid-May climatological averages for Coventry rather than a live forecast. Confirm a short-range UK forecast in the 48 hours before travel, as May days can swing widely between mild sunshine and cold showery spells.
Seasonality: May is a showery month in the Midlands: expect changeable days mixing bright spells with rain bands, with roughly 50-60 mm across the month as a seasonal average. Rain is usually short-lived rather than all-day, but the arena approaches and station walkway are exposed, so carry a compact umbrella or hooded waterproof.
Packing: Pack layers rather than a heavy coat: a mid-May day in Coventry can start around 8 C and reach the high teens by afternoon. Bring a packable waterproof and an umbrella for the walk between Coventry Arena station and the halls, comfortable shoes for a full day on concrete floors, and a power bank for scanning stands and photographing vehicle specifications. If you plan to inspect gritter and spreader bodies in the outdoor or yard areas, add a second layer and gloves for standing around in the wind.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Cold Comfort - Winter Maintenance Conference & Exhibition usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Register for Cold Comfort and download the badge confirmation. Check the organiser schedule page for opening hours and hall layout so you know which halls carry gritter chassis, spreader bodies and salt or brine suppliers.
Fix travel into Coventry: rail to Coventry Arena station, or drive and pre-book arena parking via the venue parking page. If you are flying, book into Birmingham (BHX) rather than a London airport unless the fare difference pays for the extra rail time.
Reserve accommodation and choose by arrival mode: the on-venue DoubleTree for walk-to-hall convenience, Coventry city centre for evening options with a short train or taxi to the arena, or an M6 junction hotel if you are driving in from the north.
Draft your winter service shopping list: replacement spreader bodies, brine plant, plough compatibility, salt tonnage and grading, RWIS sensors, forecasting service, route optimisation software and grit bin supply. Rank each by whether the decision is a 2027/28 season priority.
Pull the published exhibitor list and mark stand numbers for the suppliers you must see. Book meeting slots with salt and liquid de-icer suppliers early, since seasonal contract conversations cluster on day one.
Check West Midlands Railway for engineering works on the Coventry to Nuneaton line and check the venue directions page for event-day traffic or car park changes around CBS Arena.
Check a short-range UK forecast for Coventry and pack accordingly, plus comfortable shoes for walking between halls and the station. Charge phones and a power bank so you can capture stand photos and spec sheets.
Download your badge and the exhibitor list for offline use, confirm your first three meetings and arrival time, and plan to reach the arena before doors open on day one for badge collection and hall orientation.
Registration and hall orientation at CBS Arena
Supplier meetings and product demos
Final negotiations and follow-up
Cold Comfort - Winter Maintenance Conference & Exhibition registration concourse
CBS Arena
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
CBS Arena
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether Cold Comfort - Winter Maintenance Conference & Exhibition fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Cold Comfort - Winter Maintenance Conference & Exhibition, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Winter maintenance equipment and vehicles and De-icing and anti-icing products solutions and benchmarking suppliers at Cold Comfort - Winter Maintenance Conference & Exhibition in Coventry.
Min. budget
$418.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Winter maintenance equipment and vehicles and De-icing and anti-icing products products who need qualified meetings with the event's trade audience.
Min. budget
$1,881.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Coventry show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
Display a free company card at your booth, or share your professional card on the show floor.