Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
Coaching Expo 2027 is a specialized online exhibition that brings together leading coaching providers and corporate clients, including HR directors and development institutions. This event offers a comprehensive view of coaching options, from general approaches to tailored practices, addressing current business challenges.
Participants will have the opportunity to network, find partners, and discover solutions to enhance their coaching strategies. Coaching Expo 2027 takes place in Online-event,.
TL;DR
- 1Dates and Venue: Coaching Expo 2027 takes place online on January 20, 2027.
- 2Scale and Focus: This event is the only specialized exhibition in Russia uniting leading coaching providers with corporate clients.
- 3Organiser: The event is organized by Coaching Media, a prominent name in the coaching industry.
- 4Buyer Authority: Attendees include HR directors, executives, and development institutions looking for coaching solutions.
- 5Entry: Registration is required to participate in this unique online event.
Why visit
Attendees will gain insights into the latest coaching practices and connect with top providers. The event offers a unique opportunity to network with industry leaders and explore tailored coaching solutions that meet specific business needs. Participants can engage in discussions and workshops that focus on innovative coaching methodologies.
Why exhibit
Exhibitors will have direct access to corporate clients seeking coaching solutions, providing a platform to showcase their services and innovations. This event allows for meaningful connections with potential partners and clients, enhancing visibility in the coaching industry. Exhibitors can also participate in discussions that shape the future of coaching practices.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Corporate HR and L&D leaders commissioning executive coaching, team coaching and leadership development programmes for Russian and CIS businesses
Internal coaches and talent-management specialists building in-house coaching capability and comparing external providers
Independent executive, career and team coaches looking for supervision, advanced training and corporate clients
Coaching school students and graduates comparing certification routes such as ICF ACC/PCC and EMCC EIA, plus CPD hours
Business owners and founders of small and mid-sized companies buying coaching for their leadership teams
Consultants, organisational-development practitioners and psychologists adding coaching methods to advisory work
Corporate university, business school and education-sector staff sourcing coaching-based learning designs
Buyers from wellbeing and people-function teams assessing burnout-prevention and resilience programmes that bundle coaching
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Coach training schools and accreditation bodies presenting ICF and EMCC aligned certification tracks and CPD hours
Executive coaching boutiques and agencies selling B2B coaching programmes to corporate HR and L&D buyers
Coaching supervision and mentoring providers offering individual and group supervision packages
Assessment and psychometric vendors selling 360 feedback, personality profiles and leadership diagnostics
Coaching technology platforms for coach matching, session booking, progress tracking and learning management
Corporate wellbeing and resilience providers bundling coaching with burnout prevention and mental-health support
Publishers, toolkit developers and online course producers serving coaches and internal coaching leads
Business school and corporate university partners offering coaching-based leadership programmes
Product categories
Key solution areas showcased across the event.
Executive and leadership coaching programmes for senior managers, directors and boards
Team coaching and facilitation for leadership teams, project groups and cross-functional units
Coach certification and accreditation tracks from ICF and EMCC aligned schools and Russian training providers
Coaching supervision, mentor coaching and continuing professional development courses for practising coaches
Assessment and psychometric tools including 360 feedback, leadership diagnostics and personality profiles
Coaching technology: coach matching platforms, session management, CRM, progress dashboards and LMS tools
Corporate wellbeing, resilience and burnout-prevention services that combine coaching with mental-health support
Career coaching, outplacement and role-transition support for individuals and employers
Books, toolkits, card decks and training materials for coaches and internal coaching leads
Internal coaching function design: competency models, quality assurance frameworks and supervision structures
Location & Facilities
Venue
Online
Online-event, Russia
Facilities
Parking
Online in Online-event typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Online in Online-event typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Online for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
Official show dateJanuary 20, 2027
Event daysconfirm daily opening hours on the organiser registration page
Who runs the show
Organisers
Коучинг Медиа
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Online-event, Russia
Why it matters
Attending Coaching Expo 2027 on 2027-01-20 to 2027-01-20 in Online-event lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit - worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Hotel tiers
A range of accommodation options near the venue and across key areas.
Budget chain hotel or aparthotel
City centre or near a metro interchange, if an in-person venue is confirmedStandard room, room-only. Reasonable for independent coaches and students who only need a bed and reliable Wi-Fi. Confirm the metro link to the venue once the city is confirmed.
Mid-range business hotel
Central business district, if an in-person venue is confirmedTypical choice for HR buyers and exhibiting teams that need meeting space, breakfast and a short commute to a central venue.
Upper-upscale or five-star hotel
Premium central district, if an in-person venue is confirmedSuitable for sponsor delegations and speakers. Ask about corporate rates before booking direct, and confirm cancellation terms.
Airport-area hotel
Near the main international gatewayPractical for early departures after the event. Trade-off is a longer commute to any city-centre venue, so compare against a central booking first.
Local transport
Get around the city with these convenient transport options.
Metro
Estimated costApprox. RUB 70-80 per single journey
Best forCity metro network, single journey
Pay per ride with a stored-value card or contactless bank card where accepted. Confirm live fares on the operator site; metro is typically the fastest option for central journeys.
Bus or tram
Estimated costApprox. RUB 65-75 per single journey
Best forSurface public transport, single journey
Surface routes fill the gaps between metro lines and the venue district. Validate your ticket on boarding and confirm current fares locally.
Airport rail express
Estimated costApprox. RUB 600-650 one way
Best forInternational gateway to central rail terminal
Fixed-fare airport train, the most predictable option during peak traffic. Confirm the current timetable and terminal stop before relying on it for a tight arrival.
Ride-hail app
Estimated costApprox. RUB 700-1,500 per trip
Best for20 to 30 minute city trip
App-based ride-hailing is widely used; surge pricing applies in rain, snow and at peak hours. Confirm the fare shown in the app before accepting the ride.
Taxi from airport
Estimated costApprox. RUB 2,000-3,500 per trip
Best forAirport to central hotel
Use an official taxi rank or pre-booked transfer rather than unlicensed drivers in the arrivals hall. Journey time depends heavily on traffic.
Parking
Estimated costApprox. RUB 250-500 per hour
Best forCentral or venue-adjacent car park, hourly
On-street and mall parking is metered in central districts. Day caps vary; confirm the venue's own parking rate once a physical venue is confirmed.
Weather
The 2027 edition is currently recorded as an online event, so weather does not affect attendance. For anyone travelling in Russia in January, expect mid-winter conditions: daytime temperatures around -10 C to -3 C in European Russia, colder nights down to roughly -18 C, frequent snow cover and short daylight hours. Pack insulated footwear, a windproof outer layer and gloves, and allow extra time for snow-affected transfers. Confirm the host city with the organiser before booking anything.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Russia.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Working language
Russian is the default language for most sessions and exhibitor conversations. International coaches and accreditation bodies often present in English, so check the programme per session and ask whether interpretation is provided.
Time zone planning
Schedules are published in Moscow time (UTC+3). Convert start times before the event, and note that Russia spans multiple time zones, so colleagues joining from regional offices will see different local times.
Online meeting etiquette
Join a few minutes early, keep your camera on for one-to-one vendor meetings, and use the chat for questions during presentations. Written follow-up after the event is expected and is often how Russian B2B relationships move forward.
Business communication style
Corporate buyers tend to want credentials and concrete outcomes up front: accreditation, client references, measurable results and a clear commercial model. Formal titles and company names are used in first contact.
Sector culture in Russian coaching
The market mixes international credential routes such as ICF and EMCC with strong domestic training schools. Expect questions about how a programme maps to both, and about supervision and ethics frameworks rather than marketing claims alone.
Practical note
Because this edition is recorded as an online event, cultural preparation is mainly about language, time zone and follow-up discipline rather than venue etiquette. Reconfirm the format on coachingexpo.ru before planning any travel.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Compare flights to the nearest international gateway serving Online-event; confirm ground transport on the organiser site.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Online-event; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Online: City centre or near a metro interchange, if an in-person venue is confirmed: City centre or near a metro interchange, if an in-person venue is confirmed; Central business district, if an in-person venue is confirmed: Central business district, if an in-person venue is confirmed; Premium central district, if an in-person venue is confirmed: Premium central district, if an in-person venue is confirmed.
Ride-hail: Ride-hailing apps are commonly used in Online-event; confirm local availability before travel.
Public transit: For the 2027 edition the listing records an online format, so no transit to a venue is required. If an in-person element is confirmed, pick accommodation within walking distance of a metro station: metro is the fastest way to cross a large Russian city and single rides cost roughly RUB 70-80 with a stored-value card. Surface buses and trams cover gaps between lines at roughly RUB 65-75 per ride, airport rail expresses run at a fixed fare of roughly RUB 600-650 one way, and app-based ride-hailing is widely available for evening returns. Confirm live fares and the confirmed venue location before travel.
Parking: On-site parking is available at Online; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: January 2027
Temperature: -10 C to -3 C daytime in European Russia in January, with colder nights down to roughly -18 C; the event itself is currently listed as online, so this matters only if you travel
Seasonality: January is mid-winter: precipitation falls mostly as snow, snow cover is common and daylight is short at roughly 7 to 8 hours. Allow extra transfer time during snowfall. Not relevant for online attendance; pack insulated footwear and layers if you add in-person meetings.
Packing: January 2027
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Coaching Expo 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Day 14 to 10: reconfirm the 20 January 2027 date, format and access platform on coachingexpo.ru, and save the organiser support contact for login problems
T-2
Day 10 to 8: register and complete your profile, stating whether you are an HR buyer, internal coach or independent coach so exhibitors can route relevant conversations
T-3
Day 8 to 7: build a shortlist of coach training schools and assessment vendors, and note the certification route you are comparing, for example ICF ACC or PCC versus EMCC EIA
T-4
Day 7 to 6: convert published session times from Moscow time (UTC+3) into your local zone and block calendar slots for the sessions you will attend live
T-5
Day 6 to 5: test the streaming platform, camera, headset and browser version, and check whether a wired connection is needed
T-6
Day 5 to 4: draft 4 to 6 questions for exhibitors covering accreditation, supervision included in the programme, pricing model and client references in your sector
T-7
Day 4 to 3: check whether recordings are included in your pass, and plan replays for sessions that clash with your working day
T-8
Day 3 to 2: prepare a simple lead log or spreadsheet so you can capture vendor names, contacts and next steps during the event
T-9
Day 1 evening: note any schedule changes or platform notices posted by the organiser
T-10
After the event: send follow-ups within 48 hours, asking for the specific next step, such as a sample session, proposal or accreditation pack
Day 2
review the programme for workshop or roundtable formats that require advance sign-up
Day 1
confirm access links, hold a backup device ready and keep the organiser contact details open
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Online
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Coaching Expo 2027 registration concourse
Online
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Online
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$190.00
- Per diem × 2$150.00
Estimated total$340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Coaching Expo 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Corporate coaching services and solutions solutions and benchmarking suppliers at Coaching Expo 2027 in Online-event.
Min. budget
$450.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Corporate coaching services and solutions products who need qualified meetings with the event's trade audience.
Min. budget
$2,200.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Online-event show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
What is Coaching Expo and when is the 2027 edition?
Coaching Expo is a Russia-focused exhibition and conference for the coaching profession, organised on coachingexpo.ru. The 2027 edition is dated 20 January 2027 and the listing records it as an online event. Confirm the final format, platform and session timetable on the organiser site before planning any travel.
Is Coaching Expo online only, or is there a physical venue?
The seed listing records the city as an online event, with no venue name supplied. Check coachingexpo.ru for platform access details and whether any in-person meet-ups, regional hubs or partner venues are added closer to the date.
Who attends Coaching Expo Russia?
The audience is made up of corporate HR and L&D buyers, internal coaches, independent executive and team coaches, coaching school students comparing certification routes, consultants and psychologists, plus business owners buying coaching for their leadership teams.
How do I register and get access?
Registration is handled through coachingexpo.ru. Create an account, select the pass type offered for the 2027 edition and watch for the access email. Pass categories, fees and any refund terms are set by the organiser, so confirm them on the registration page rather than relying on third-party listings.
Do sessions count towards ICF or EMCC continuing education?
Some conference and workshop hours are eligible for CPD or CCE credit, but recognition must be requested per programme. Ask the organiser for a written CPD statement listing the exact hours and which sessions qualify before you claim credit.
What language are the sessions in?
Russian is the working language of most Russian coaching events, and English appears in tracks aimed at international coaches and accreditation bodies. Session-level language, and whether interpretation is provided, should be confirmed in the published programme.
Can a coaching school or platform provider exhibit at the show?
Yes. The exhibitor mix typically covers coach training schools, coaching agencies, supervision providers, assessment and psychometric vendors, coaching technology platforms and wellbeing providers. Request the exhibitor handbook from the organiser for available formats and pricing.
Will recordings be available after the event?
Access to recordings, if offered, is normally tied to the pass type. Ask the organiser before registering whether replays are included and how long they stay online, particularly if you plan to join from a different time zone.
How should I plan sessions across time zones?
Russian organisers publish schedules in Moscow time (UTC+3). Convert the start times to your local zone, block the slots in advance and check whether a replay is provided for sessions that fall outside your working day.
How much does a visitor ticket cost?
Ticket pricing is set by the organiser and can change by pass type and date. Check the registration page on coachingexpo.ru for the current fee structure rather than using figures from earlier editions.
Glossary
- Coaching
- A structured, goal-focused conversation partnership in which a coach helps a client clarify aims and commit to action. It is distinct from therapy, consulting, mentoring and training, and typically works to an agreed contract and measurable outcomes.
- ICF (International Coaching Federation)
- Global coaching body that sets core competencies, an ethics code and a credential ladder. Exhibiting coach-training schools at the show usually state whether their programme is ICF-accredited and how many training hours it carries.
- EMCC (European Mentoring and Coaching Council)
- European professional body for coaching and mentoring with its own competence framework and EIA accreditation levels. Relevant when comparing European-recognised certification with ICF routes.
- ACC, PCC, MCC
- ICF credential tiers: Associate Certified Coach, Professional Certified Coach and Master Certified Coach. Each tier requires a defined mix of training hours, client coaching hours, mentor coaching and an exam.
- Coaching supervision
- A reflective practice in which an experienced supervisor helps a coach review cases, ethics and effectiveness. Many credential routes require a set number of supervision hours per cycle.
- Team coaching
- Coaching a whole working team on how it coordinates, communicates and performs, rather than coaching individuals one to one. A growing corporate buying category because it links directly to leadership team performance.
- Tripartite contracting
- A three-way agreement between coach, client and the organisation paying for the coaching, covering goals, confidentiality boundaries and how progress is reported back to the sponsor.
- Psychometrics
- Validated assessment instruments such as 360-degree feedback, personality profiles and leadership diagnostics, often used alongside coaching to set a baseline and measure change.
- Internal coach
- An employee trained and deployed to coach colleagues inside the organisation. Internal coaching leads typically attend to compare training, supervision and quality-assurance models.
- CCE or CPD hours
- Continuing Coach Education or Continuing Professional Development hours that credentialed coaches must accumulate to renew. Conference and workshop hours sometimes count, but the organiser must confirm the recognised amount.
- Mentoring versus coaching
- Mentoring usually transfers experience and advice from a more senior practitioner, while coaching facilitates the client's own thinking. Many programmes at the show combine both, so ask which model is being sold.
- Coach matching platform
- Software that helps an organisation select, contract, schedule and track coaches and coaching engagements, often with usage dashboards for HR buyers.
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Also known as
Alternate names and search phrases for this event.
- Coaching Expo 2027 Online-event 2027
- Coaching Expo Online-event 2027
- Online-event Russia
- Corporate coaching services and solutions
- Training programs for HR professionals
- Coaching software and technology platforms
- Workshops on coaching methodologies
- digital transformation expo
- Online-event technology expo 2027
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.