Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The CMO Summit London 2026 will focus on how marketing leaders can effectively integrate AI into their strategies. Set for December 1 at the InterContinental - The O2, this event will feature discussions led by top executives in the marketing field.
Attendees will gain insights into practical frameworks for leveraging AI in their organizations. CMO Summit London 2026 takes place in London, United Kingdom.
Venue: InterContinental - The O2.
TL;DR
- 1Dates and Venue: CMO Summit London 2026 takes place on December 1, 2026, at InterContinental - The O2, London.
- 2Scale and Focus: This summit gathers senior marketing leaders to discuss AI's impact on marketing strategies.
- 3Organiser: Hosted by CMO Alliance, known for connecting marketing professionals.
- 4Buyer Authority: Attendees include CMOs, CROs, and other senior marketing executives.
- 5Entry: Registration is required to attend this exclusive event.
Why visit
Attendees will benefit from networking with industry leaders, gaining insights into AI-driven marketing strategies, and participating in discussions that shape the future of marketing. This summit is an opportunity to learn from peers and experts about the challenges and successes in implementing AI in marketing.
Why exhibit
Exhibitors will have the chance to showcase their solutions to a targeted audience of senior marketing professionals, gain visibility among decision-makers, and establish valuable connections that can lead to partnerships and sales opportunities. This summit gathers senior marketing leaders to discuss AI's impact on marketing strategies. Hosted by CMO Alliance, known for connecting marketing professionals. Attendees include CMOs,.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Chief marketing officers and VP-marketing from brands, scale-ups and marketplaces, owning budget, agency relationships and board-level reporting
Marketing directors and heads of brand responsible for positioning, campaign planning and creative standards across paid and owned channels
Heads of growth and demand generation carrying pipeline targets and balancing paid media, lifecycle and partner channels
Marketing operations and MarTech leads selecting platforms, running integrations and owning data governance
Customer insight, analytics and measurement leads working on attribution, marketing mix modelling and incrementality testing
Content, communications and social leaders building editorial, influencer and thought-leadership programmes
Customer experience and lifecycle marketers mapping retention journeys across email, app and CRM
Agency, media and consultancy partners serving CMO clients and scouting brand-side relationships
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Martech and marketing cloud platforms demonstrating CDP, automation and orchestration integrations for enterprise stacks
Measurement, attribution and marketing mix modelling vendors proving incrementality to sceptical CMOs
Retail media networks and commerce media owners selling shopper-data inventory to brand marketing teams
Data, identity and clean-room providers helping brands activate first-party data without sharing raw records
Creative, content and production agencies pitching always-on content models and AI-assisted production
Media agencies plus programmatic, CTV and connected commerce specialists buying and planning on behalf of brands
Customer insight, research and voice-of-customer platforms supporting brand and category strategy
Experiential and event marketing suppliers serving brand activation and field marketing teams
Product categories
Key solution areas showcased across the event.
AI-assisted content production, creative automation and brand-safe generative tooling
Marketing mix modelling, multi-touch attribution and incrementality measurement
Customer data platforms, identity resolution and first-party data activation
Retail media, commerce media and connected TV advertising
Marketing automation, CRM and lifecycle orchestration platforms
Data clean rooms, consent management and brand-safety tooling
Customer insight, research and voice-of-customer analytics
Agency services spanning creative, media, content, PR and experiential
Location & Facilities
Venue
InterContinental - The O2
InterContinental London - the O2, 1 Waterview Drive, London SE10 0TW, United Kingdom
Facilities
Parking
InterContinental - The O2 in London typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: InterContinental - The O2 in London typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at InterContinental - The O2 for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
London, United Kingdom
Why it matters
On 2026-12-01 to 2026-12-01, CMO Summit London 2026 in London covering AI-driven marketing solutions, Marketing automation tools, Data analytics platforms, Customer relationship management so gives technology buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · GBP
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
London Heathrow
Main long-haul gateway. Piccadilly line to Green Park then Jubilee line to North Greenwich, or Heathrow Express to Paddington and onward by Tube. Taxis take 45-75 minutes depending on traffic
About 32 km west of Greenwich Peninsula
to venue
45-75 min by road; 60-75 min by Piccadilly and Jubilee lines
by car
London Gatwick
Gatwick Express or Southern to Victoria, then Jubilee line to North Greenwich. Thameslink to London Bridge also connects to the Jubilee line
About 45 km south of central London
to venue
60-90 min by road; 60-75 min by rail and Tube
by car
London Stansted
Stansted Express to Liverpool Street, then Central or Jubilee line connections to North Greenwich. Popular with European low-cost carriers
About 60 km northeast of central London
to venue
75-95 min by road; 70-85 min by Stansted Express and Tube
by car
London Luton
Thameslink or East Midlands Railway to St Pancras, then Northern and Jubilee line connections to North Greenwich
About 55 km north of central London
to venue
70-90 min by road; 65-85 min by rail and Tube
by car
London City
Closest airport to the venue. DLR to Canning Town, then one Jubilee line stop to North Greenwich. Best option for short-haul European arrivals
About 10 km east of Greenwich Peninsula
to venue
20-35 min by road; 20-30 min by DLR and Jubilee line
by car
London Southend
Greater Anglia to Liverpool Street, then Jubilee line to North Greenwich. Smaller terminal with limited route network; check onward rail times before booking
About 65 km east of central London
to venue
70-95 min by road; 75-90 min by rail and Tube
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
InterContinental London - the O2
upscale
Greenwich Peninsula (on-site)USD 220–340 / night
The event venue itself, with Eighteen Sky Bar, Clipper Bar and Terrace and the Kinaara restaurant. Staying on-site removes daily transfers; December rates are approximate and should be confirmed at booking.
sourcea&o London Docklands Riverside
budget
Docklands RiversideBudget hostel-hotel with free Wi-Fi, bar and restaurant; breakfast, parking and airport shuttle are paid extras. About 20-25 minutes to North Greenwich by DLR or bus.
Travelodge London Docklands Central
budget
DocklandsLimited-service hotel with paid breakfast, paid Wi-Fi and paid parking, plus a bar and restaurant. Simple rooms and a short DLR or bus ride to Canning Town and North Greenwich.
Holiday Inn Express London-Royal Docks, Docklands by IHG
midscale
Royal Docks, DocklandsBreakfast and Wi-Fi included, with paid parking, air conditioning, bar, restaurant and laundry. Around 15-25 minutes to the O2 by DLR and Jubilee line.
Smart Hyde Park View
budget
Bayswater / Hyde ParkCentral London base with paid breakfast, free Wi-Fi, air conditioning and a bar. Adds 40-50 minutes to the venue via the Central and Jubilee lines, so it suits a longer London stay rather than a single-day visit.
London Kensington Holland Park
midscale
KensingtonWest London hotel with breakfast, free Wi-Fi, bar and restaurant. Convenient for museum-district evenings but requires a 40-50 minute Tube journey to North Greenwich.
Local transport
Get around the city with these convenient transport options.
rail
Estimated costApprox. GBP 5.60-6.70 contactless on the Piccadilly and Jubilee lines; Heathrow Express approx. GBP 25 if booked ahead; taxi approx. GBP 60-95
Best forLondon Heathrow (LHR) to InterContinental - The O2
45-75 min by road; 60-75 min by Piccadilly and Jubilee lines; Main long-haul gateway. Piccadilly line to Green Park then Jubilee line to North Greenwich, or Heathrow Express to Paddington and onward by Tube. Taxis take 45-75 minutes depending on traffic.
rail
Estimated costApprox. GBP 12-22 single on Gatwick Express or Southern to Victoria, plus approx. GBP 3 for the Jubilee line; taxi approx. GBP 70-110
Best forLondon Gatwick (LGW) to InterContinental - The O2
Rail to Victoria then Jubilee line to North Greenwich, or Thameslink to London Bridge and change to the Jubilee line. Allow 60-75 minutes door to door.
rail
Estimated costApprox. GBP 12-22 single on the Stansted Express to Liverpool Street, plus approx. GBP 3 for the Tube; taxi approx. GBP 70-105
Best forLondon Stansted (STN) to InterContinental - The O2
Stansted Express runs to Liverpool Street in about 45-50 minutes; change onto the Central line and then the Jubilee line, or take a short taxi from Liverpool Street.
rail
Estimated costApprox. GBP 12-20 single on Thameslink or East Midlands Railway to St Pancras, plus approx. GBP 3 for the Tube; taxi approx. GBP 65-100
Best forLondon Luton (LTN) to InterContinental - The O2
Rail to St Pancras International, then Northern line to London Bridge and Jubilee line to North Greenwich. Allow 65-85 minutes.
tram
Estimated costApprox. GBP 3.00-5.00 contactless on the DLR and Jubilee line; taxi approx. GBP 20-35
Best forLondon City (LCY) to InterContinental - The O2
DLR from London City Airport to Canning Town, then one Jubilee line stop to North Greenwich. The quickest airport option for the venue.
rail
Estimated costApprox. GBP 12-18 single on Greater Anglia to Liverpool Street, plus approx. GBP 3 for the Tube; taxi approx. GBP 60-90
Best forLondon Southend (SEN) to InterContinental - The O2
Greater Anglia to Liverpool Street in roughly 55-65 minutes, then Jubilee line to North Greenwich.
metro
Estimated costApprox. GBP 2.80-3.50 contactless single in Zones 2-3; daily cap approx. GBP 8.90
Best forNorth Greenwich station (Jubilee line) to InterContinental London - The O2
Exit North Greenwich towards the O2 and walk 5-10 minutes along Waterview Drive. Contactless bank cards and Oyster both work; daily caps apply.
bus
Estimated costApprox. GBP 1.75 single contactless, with a second bus within 60 minutes included under the Hopper fare
Best forNorth Greenwich bus station to Greenwich Peninsula venues
Local bus routes serve North Greenwich bus station and the peninsula. Buses are slower than the Jubilee line at peak times but useful for Docklands hotels.
Weather
December in London is cold, dark and changeable. Typical daytime highs sit around 7-9°C with lows of 2-4°C, rain falls on roughly 10-11 days of the month, and sunset comes before 16:00. Snow is uncommon but frost and wind chill are normal, and winter weather can slow airport rail links and road transfers. Build buffer time into arrival plans and check Transport for London status updates on the day.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
UK prepaid SIM cards and eSIMs are sold by EE, Vodafone, Three and O2; UK networks are not covered by EU roaming rules, so check your home plan before travelling. Wi-Fi is available in guest rooms and public areas at the InterContinental London - The O2; confirm meeting-room access codes and any delegate network with the organiser. Mobile signal on the Jubilee line is patchy between stations, so download the agenda, tickets and offline maps before leaving the hotel.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Business dress
Smart casual or business casual is the norm at London marketing and technology events. A jacket over a shirt or knit works for both stage sessions and informal meetings, and a removable layer helps with heated rooms.
Greetings and small talk
A handshake and first name are standard in UK business settings. Weather and travel are safe opening topics; directness in meetings is normal and not usually read as rudeness.
Punctuality
Sessions and meetings start on time. Arrive 10 minutes early for pre-booked meetings and allow extra time on the Jubilee line during rush hour.
Tipping and payments
Currency is pound sterling. Restaurants often add a discretionary 10-12.5% service charge; check the bill before adding a tip. Contactless cards are accepted almost everywhere, including buses and the Tube.
Getting around
Traffic drives on the left, and pavements can be narrow and crowded near the O2. Stand on the right when using Tube escalators and let passengers off trains before boarding.
Evening socialising
Pub and bar meetings are common after conference sessions. The O2 estate and North Greenwich have bars and restaurants within walking distance of the InterContinental, but book ahead on arena show nights.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: LHR
London Heathrow is the benchmark arrival airport for this venue, and every long-haul band captured for the 1-5 December 2026 window was searched against LHR. Transatlantic fares are usually cheapest when booked 2-5 months out, while the Dubai and Singapore searches showed typical rather than elevated pricing for these dates. Sydney results all required at least one stop, so build a connection buffer into a same-week arrival. Frankfurt travellers can substitute a roughly 6 hour 23 minute rail journey from Frankfurt Hauptbahnhof to St Pancras International and continue by Tube. Compare Heathrow with London City for short-haul European trips, since LCY is far closer to North Greenwich.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: London Heathrow (LHR): 45-75 min by road; 60-75 min by Piccadilly and Jubilee lines; London Gatwick (LGW): 60-90 min by road; 60-75 min by rail and Tube; London Stansted (STN): 75-95 min by road; 70-85 min by Stansted Express and Tube; London Luton (LTN): 70-90 min by road; 65-85 min by rail and Tube. Allow road or rail time to InterContinental - The O2; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near InterContinental - The O2: Greenwich Peninsula (on-site): InterContinental London - the O2; Docklands Riverside: a&o London Docklands Riverside; Docklands: Travelodge London Docklands Central.
Ride-hail: Uber, Bolt and FREENOW operate across London, and black cabs can be hailed on street or picked up at ranks. Heathrow and Gatwick pickups usually carry airport surcharges, and surge pricing is common on O2 Arena show nights and around the Greenwich Peninsula. Confirm the fare in the app before booking and allow extra time when the arena has an evening event.
Public transit: North Greenwich station on the Jubilee line is the main gateway, a 5-10 minute walk from the InterContinental London - The O2. The DLR connects at Canning Town and Greenwich, and local buses serve North Greenwich bus station and the peninsula. Contactless bank cards or Oyster work on bus, Tube, DLR and most National Rail services in London, with daily and weekly caps applied automatically. Allow 25-35 minutes from central London stations such as Green Park, Bond Street or Waterloo.
Parking: Paid car parks serve the InterContinental London - The O2 and the wider O2 estate; pre-book where possible, especially on evenings when the arena has a show. Expect roughly GBP 20-40 for a full day, with higher event-night pricing - confirm the current tariff with the venue. The Greenwich Peninsula falls inside the London ULEZ but outside the central Congestion Charge zone, so check your vehicle against ULEZ rules before driving in.
Weather
Plan and pack for the event climate.
Month: December 2026
Temperature: Typically 3-9°C (37-48°F) by day, with colder nights and occasional frost
Seasonality: December is one of London's darker, wetter months, with rain on roughly 10-11 days and sunset before 16:00. Snow is uncommon but wind and damp cold make the riverside peninsula feel colder than the thermometer suggests.
Packing: Pack a warm coat with a waterproof outer layer, an umbrella, and comfortable waterproof shoes for the walk from North Greenwich station. Bring a removable mid-layer for heated meeting rooms, and keep gloves and a scarf handy for evening transfers.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at CMO Summit London 2026 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Days 14-10: confirm your registration status on events.cmoalliance.com and check whether the London edition is invitation-only or open registration.
T-2
Days 14-10: book flights or rail into London and favour airports with a direct link to North Greenwich - London City for the DLR, Heathrow for the Piccadilly and Jubilee lines.
T-3
Days 10-7: reserve a hotel on the Greenwich Peninsula or in Docklands so the morning commute stays under 25 minutes.
T-4
Days 7-5: review the published agenda and shortlist sessions that map to your 2027 planning priorities, such as measurement, AI-assisted content and retail media.
T-5
Days 5-3: prepare two or three peer questions on budget benchmarks, agency model changes or MarTech consolidation.
T-6
Days 3-2: check the joining instructions for badge collection, Wi-Fi and any session sign-ups.
T-7
Days 3-2: pack for cold, wet December weather with a waterproof layer and shoes suitable for the walk from North Greenwich station.
T-8
Day before: confirm your route on the Jubilee line or DLR and allow 30-45 minutes for arrival, security and badge pickup.
T-9
Day of: arrive early, charge your phone and set up a notes document for follow-ups and introductions.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at InterContinental - The O2
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2CMO Summit London 2026 registration concourse
InterContinental - The O2
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
InterContinental - The O2
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights£190.00
- Per diem × 2£150.00
Estimated total£340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether CMO Summit London 2026 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For CMO Summit London 2026, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing AI-driven marketing solutions and Marketing automation tools solutions and benchmarking suppliers at CMO Summit London 2026 in London.
Min. budget
$450.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching AI-driven marketing solutions and Marketing automation tools products who need qualified meetings with the event's trade audience.
Min. budget
$2,200.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the London show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
Glossary
- CMO
- Chief Marketing Officer, the most senior marketing executive in an organisation, typically owning brand, growth, media, customer insight and agency budgets.
- Marketing mix modelling (MMM)
- Econometric analysis that estimates how much each channel and campaign contributes to sales over time, used to set budget splits and defend spend at board level.
- Incrementality testing
- Controlled experiments such as geo tests, holdouts or ghost bids that measure the sales lift caused by a campaign rather than correlation between spend and revenue.
- Customer data platform (CDP)
- Software that unifies first-party customer data from web, app, CRM and offline sources into persistent, addressable profiles for activation.
- First-party data
- Data a brand collects directly from its own customers and audiences, including email, loyalty, purchase and on-site behaviour signals.
- Data clean room
- A secure environment where two parties match encrypted audience data for measurement or targeting without exchanging raw personal records.
- Identity resolution
- The process of linking devices, cookies, hashed emails and other identifiers to a single person or household so measurement and targeting stay coherent.
- Retail media network
- Advertising inventory sold by a retailer on its own e-commerce site, app and in-store surfaces, using shopper data for targeting and closed-loop measurement.
- Attribution window
- The period after an ad exposure or click during which a conversion is credited to that touchpoint, a setting that materially changes reported channel performance.
- Demand generation
- Programmes that create and nurture buying intent across content, events, paid media and sales development, measured on pipeline rather than lead volume alone.
- Brand lift
- A survey-based measure of how exposure to a campaign changes awareness, consideration or purchase intent among the target audience.
- MarTech stack
- The combined set of marketing technology products a company runs, from CRM and automation to analytics, consent and content tooling, plus the integrations between them.
- Agency of record (AOR)
- An agency appointed to handle a brand's account across a scope such as media, creative or PR for a defined contract period.
- Programmatic advertising
- Automated buying and selling of ad inventory through platforms and auctions, covering display, video, CTV and increasingly retail media.
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Also known as
Alternate names and search phrases for this event.
- CMO Summit London 2026
- marketing conference London 2026
- CMO events UK 2026
- CMO 2026
- CMO London 2026
- London United Kingdom
- Marketing Conference Summit London
- AI-driven marketing solutions
Trust footer
Sources
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References
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Publishers
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Date checked
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CMO Alliance
- official_website
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.