Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
CLIA Cruise360 is the largest annual professional development event for travel advisors, bringing together the cruise community for six days of education, industry access, ship inspections, networking, and inspiration.
Attendees will connect directly with cruise line leaders, destinations, suppliers, and fellow travel advisors, gaining practical knowledge and insights to help grow their cruise business.
CLIA Cruise360 takes place in Ft.
TL;DR
- 1Dates and Venue: CLIA Cruise360 runs from April 13 to 18, 2027, at the Greater Fort Lauderdale Broward County Convention Center.
- 2Scale and Focus: This event is CLIA's largest annual professional development event for travel advisors, featuring extensive networking and educational opportunities.
- 3Organiser: The event is organized by the Cruise Lines International Association (CLIA), a leading authority in the cruise industry.
- 4Buyer Authority: Travel advisors, cruise line leaders, and industry suppliers will attend, providing valuable insights and connections.
- 5Entry: Registration is available for CLIA members at $469 and non-members at $569.
Why visit
Attendees will benefit from extensive networking opportunities with industry leaders and fellow travel advisors. This event is CLIA's largest annual professional development event for travel advisors, featuring extensive networking and educational opportunities. Travel advisors, cruise line leaders, and industry.
Why exhibit
Exhibitors will gain visibility among key decision-makers in the cruise industry, connect with potential clients, and showcase their products and services to a targeted audience of travel advisors and industry professionals. The event is organized by the Cruise Lines International Association (CLIA), a leading authority in the cruise industry. Travel advisors, cruise line leaders, and industry suppliers will attend, providing valuable insights.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Travel advisors specializing in cruise travel
Cruise line executives and representatives
Suppliers and service providers in the cruise industry
Travel agency owners and managers
Marketing professionals in the travel sector
Industry analysts and consultants
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Cruise lines showcasing their latest offerings
Travel technology providers for the cruise industry
Destination marketing organizations
Suppliers of cruise-related services and products
Travel agencies looking to expand their cruise offerings
Training and certification program providers for travel advisors
Product categories
Key solution areas showcased across the event.
Cruise line brands and fleet products
Host agency and consortium programs
Booking engines, CRM, and advisor technology
Destination marketing organizations, ports, and shore excursion operators
Travel insurance, payment processing, and financial services
Onboard revenue products including retail, spa, specialty dining, and beverage
Air/sea, transfers, and pre- and post-cruise hotel programs
Sales training, marketing, and lead-generation services for travel agencies
Group travel, accessibility, and concierge services
Port operations, sustainability, and cruise destination services
Location & Facilities
Venue
Greater Fort Lauderdale Broward County Convention Center
Ft. Lauderdale, FL, United States
Facilities
Parking
Greater Fort Lauderdale Broward County Convention Center in Ft. Lauderdale, FL typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Greater Fort Lauderdale Broward County Convention Center in Ft. Lauderdale, FL typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Greater Fort Lauderdale Broward County Convention Center for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
CLIA Members
469Non Members
569
Who runs the show
Organisers
CLIA, offering a comprehensive blend of professional development, networking opportunities
Organiser
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Ft. Lauderdale, FL, United States
Why it matters
On 2027-04-13 to 2027-04-18, CLIA Cruise360 in Ft.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Hotel tiers
A range of accommodation options near the venue and across key areas.
B Ocean Resort Fort Lauderdale Beach
4-star
Fort Lauderdale BeachUSD 175–220 / night
Beachfront 4-star; approximate nightly range for the 13-18 April 2027 stay. Confirm taxes, fees, and cancellation terms.
The Westin Fort Lauderdale
4-star
Fort LauderdaleUSD 175–220 / night
4-star city hotel with free parking listed; approximate nightly range for the show week. Confirm transfer options to the convention center.
The Westin Fort Lauderdale Beach Resort
4-star
Fort Lauderdale BeachUSD 175–220 / night
Beachfront 4-star; approximate nightly range. Confirm whether parking and breakfast are included at booking.
Hampton Inn Ft. Lauderdale/Downtown Las Olas Area
3-star
Downtown Las OlasUSD 115–145 / night
Downtown Las Olas 3-star with free breakfast; about 2.8 km from the search center. Approximate nightly range; confirm parking cost and cancellation terms.
Hyatt Place Fort Lauderdale Cruise Port & Convention Center
3-star
Cruise Port / Convention Center district, about 4.7 km from the search centerUSD 115–145 / night
Capture flags excellent location and a current deal (about 30% less than usual). Confirm refundable rate, taxes, and shuttle options.
Red Carpet Inn Airport / Cruise Port Fort Lauderdale
2-star
Airport / Cruise Port corridorUSD 175–236 / night
Airport/cruise corridor property with airport shuttle and free parking listed; approximate nightly range. Confirm shuttle schedule and room conditions.
HomeTowne Studios Fort Lauderdale
2-star
Fort LauderdaleUSD 175–236 / night
Extended-stay style property with kitchen in rooms and free parking; approximate nightly range. Confirm location and cancellation terms.
Local transport
Get around the city with these convenient transport options.
Hotel shuttle (where offered)
Estimated costCost TBA
Best forFLL airport and Port Everglades corridor to participating hotels
Red Carpet Inn lists an airport shuttle; schedule and fare were not stated in the capture. Other hotels may not offer shuttles.
Rideshare or taxi from FLL
Estimated costCost TBA
Best forFort Lauderdale-Hollywood International Airport (FLL) to Greater Fort Lauderdale Broward County Convention Center
Use the designated rideshare pickup area at FLL. I-595 and SE 17th St traffic can add time during peak hours.
Rideshare or taxi from Las Olas hotels
Estimated costCost TBA
Best forDowntown Las Olas hotels to the convention center
Hampton Inn Las Olas is about 2.8 km from the search center; walking is possible for some downtown locations but not ideal with show materials.
Rideshare or taxi from Cruise Port hotels
Estimated costCost TBA
Best forCruise Port / Convention Center district hotels to the convention center
Hyatt Place Cruise Port is about 4.7 km from the search center; some properties may run shuttles, confirm with the hotel.
Broward County Transit bus
Estimated costCost TBA
Best forDowntown Fort Lauderdale and beach corridors to the Port Everglades / convention center area
Check Broward County Transit routes and schedules; a last-mile walk or rideshare may be needed.
Parking at convention center
Estimated costCost TBA
Best forSelf-drive to Greater Fort Lauderdale Broward County Convention Center
City parking and ParkMobile locations appear in the capture; garage rates were not extracted. Arrive early during show days.
Tri-Rail or Brightline plus rideshare
Estimated costCost TBA
Best forRegional rail stations in Fort Lauderdale to the convention center
Tri-Rail and Brightline serve Fort Lauderdale; both require a last-mile taxi or rideshare to the venue district.
taxi
Estimated costCost TBA
Best forMiami International Airport (MIA) to Greater Fort Lauderdale Broward County Convention Center
Weather
Mid-April in Fort Lauderdale is warm and often sunny, with typical highs around 27-29 C (81-84 F) and lows around 20-22 C (68-72 F). April sits before the summer wet season, but short afternoon showers are possible and humidity is rising. The free-source weather lookup returned no data for this run, so check a short-range forecast in the week before travel. Indoor convention halls are heavily air conditioned; carry a light layer.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
U.S. mobile networks work on most unlocked GSM/LTE/5G phones; check your roaming plan or buy a U.S. eSIM before arrival. Wi-Fi is common in hotels and may be available in public areas of the convention center, but confirm venue access. Bring a power bank and a Type A/B plug adapter if your devices use another standard; U.S. power is 120 V.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Business dress
Cruise and travel trade meetings in Fort Lauderdale are generally business casual, with some cruise line and consortium teams in business formal for executive meetings. Comfortable shoes matter for long days on the convention center floor.
Meeting culture
Advisors and suppliers often run short back-to-back meetings. Arrive with a clear agency profile, target cruise lines, and a follow-up plan so floor conversations turn into real leads.
Port context
Port Everglades is a working cruise homeport next to the convention district. Some attendees combine Cruise360 with ship visits or port meetings, so allow buffer time around those appointments.
Traffic and timing
South Florida traffic on I-95, I-595, and the beach causeways can build quickly. Allow extra time for morning sessions, airport transfers, and evening reservations in Las Olas or the beach area.
Tipping and payments
Prices are in U.S. dollars. Tipping is standard for restaurant service, bar tabs, and hotel housekeeping; check whether a service charge is already included on the bill.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Flights were searched for arrivals into FLL on 2027-04-13 in USD, but the capture returned no live priced itineraries. Compare fares on the Google Flights date grid and price graph, and check MIA as an alternate South Florida gateway. April is a busy visitor period in Fort Lauderdale, so book a refundable or changeable fare early and confirm baggage, seat, and change fees before purchase. Displayed currencies can differ from the purchase currency.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Ft. Lauderdale, FL; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Greater Fort Lauderdale Broward County Convention Center: Fort Lauderdale Beach: B Ocean Resort Fort Lauderdale Beach; Fort Lauderdale: The Westin Fort Lauderdale; Fort Lauderdale Beach: The Westin Fort Lauderdale Beach Resort.
Ride-hail: Uber and Lyft operate across Fort Lauderdale, including FLL and the convention center area. Use the designated rideshare pickup zones at the airport and venue, and expect surge pricing during peak show hours. Confirm the driver and plate before entering; taxis are also available at FLL.
Public transit: Broward County Transit buses serve Fort Lauderdale, including downtown, the beach, and the Port Everglades area, but routes and frequencies vary by time of day. Tri-Rail connects to regional stations, and Brightline serves central Fort Lauderdale; both usually need a last-mile taxi or rideshare to the convention center. Check current schedules and fares before relying on transit for a timed session.
Parking: The convention center has on-site parking, and city garages and ParkMobile locations appear in the Fort Lauderdale parking capture. Expect approximate daily rates of USD 15-25 and higher event pricing during large shows; confirm the current rate and hall access with the venue. Arrive early on peak days because the SE 17th St area is shared with Port Everglades cruise traffic.
Weather
Plan and pack for the event climate.
Month: April 2027 (show week 13-18 April 2027)
Temperature: Approx. 20-29 C (68-84 F) across the day; typical highs around 27-29 C (81-84 F) and lows around 20-22 C (68-72 F). Check a short-range forecast before packing.
Seasonality: April is before South Florida's summer wet season, so all-day rain is less likely than in summer, but short afternoon showers are possible. Humidity is rising and the sun is strong at outdoor venues.
Packing: Lightweight business-casual clothing, a light layer for air-conditioned session rooms, a compact umbrella or rain shell, sun protection, and comfortable walking shoes for the convention center and downtown blocks. Bring a refillable water bottle and a power bank for long days on the show floor.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at CLIA Cruise360 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 1
Pack business-casual clothing, a light layer for air-conditioned session rooms, an umbrella, and comfortable shoes for the show floor.
Day 2
Save confirmations, travel insurance details, and emergency contacts; check your mobile roaming or U.S. eSIM plan.
Day 3
Schedule dinners or informal meetings in Las Olas or the Port Everglades area, allowing time for traffic between venues.
Day 4
Prepare an agency profile, target cruise lines, and questions for supplier meetings so short conversations on the floor stay productive.
Day 5
Arrange your airport transfer and confirm whether your hotel offers a shuttle or whether rideshare is the better option.; Download the show programme or app, note registration hours, and mark the convention center halls you need to visit.
Day 6
Check U.S. entry requirements for your nationality and request a visa invitation letter only if the organiser confirms it provides one.; Request meetings with cruise line sales teams, host agencies, consortia, destination partners, and technology vendors.
Day 7
Build a session plan around advisor training, host agency models, cruise line updates, and booking technology.
Day 8
Compare flights into FLL and check MIA as an alternate South Florida gateway; book a changeable fare before the spring travel peak.
Day 9
Book a hotel in the Las Olas or Cruise Port / Convention Center district and compare refundable rates for the April 2027 show week.
Day 10
Confirm your Cruise360 registration category and CLIA membership status; check whether agency credentials or proof are needed for the travel advisor badge.; Pick up your badge early at the Broward County Convention Center and carry photo ID for registration checks.
Day 11
Check the short-range Fort Lauderdale forecast and plan extra time for I-595, I-95, and the beach causeways during peak hours.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Greater Fort Lauderdale Broward County Convention Center
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2CLIA Cruise360 registration concourse
Greater Fort Lauderdale Broward County Convention Center
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Greater Fort Lauderdale Broward County Convention Center
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$230.00
- Per diem × 2$150.00
Estimated total$380.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · CLIA Members
USD 469 / per person
organiser_published
visitor_ticket
visitor · Non Members
USD 569 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | CLIA Members | USD 469 / per person | organiser_published | |
| visitor_ticket | visitor | Non Members | USD 569 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether CLIA Cruise360 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For CLIA Cruise360, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Cruise line services and products and Travel technology solutions solutions and benchmarking suppliers at CLIA Cruise360 in Ft. Lauderdale, FL.
Min. budget
$1,191.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Cruise line services and products and Travel technology solutions products who need qualified meetings with the event's trade audience.
Min. budget
$5,359.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Ft. Lauderdale, FL show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
Where do I fly into for Cruise360 in Fort Lauderdale?
Fort Lauderdale-Hollywood International Airport (FLL) was the destination used in the flight search for 2027-04-13; hotels in the airport and Port Everglades corridor, such as the Red Carpet Inn Airport / Cruise Port, list airport shuttles.
Which hotels are near the Broward County Convention Center?
Google Hotels capture highlights the Hyatt Place Fort Lauderdale Cruise Port & Convention Center (3-star, about 4.7 km from the search center) and the Hampton Inn Ft. Lauderdale/Downtown Las Olas Area (3-star, about 2.8 km away); beach resorts such as B Ocean Resort and The Westin Fort Lauderdale Beach Resort are also listed for the 2027-04-13 to 2027-04-18 dates.
What is the weather like in Fort Lauderdale in mid-April?
Mid-April is warm and sits ahead of the summer rainy season; the automated weather lookup returned no figures for this run, so check a short-range forecast before packing light layers and rain protection.
Is there parking at or near the venue?
Fort Lauderdale public parking garages and the city ParkMobile locator appear in the parking capture; official convention center parking rates were not extracted, so check the venue's planner pages before driving in.
Glossary
- CLIA
- Cruise Lines International Association, the cruise industry trade body that produces Cruise360 and represents cruise lines, travel agencies, and partner suppliers.
- Cruise360
- CLIA's annual North American conference and trade show for travel advisors, cruise line sales teams, and cruise industry partners; the 2027 edition is in Fort Lauderdale.
- Travel advisor
- A professional who sells cruise and travel products to consumers. Cruise360 sessions and the trade floor are built around advisor training, supplier meetings, and agency business development.
- Host agency
- A company that gives independent travel advisors access to supplier credentials, commissions, back-office support, and sometimes marketing programs. Host agency teams meet advisors and suppliers at Cruise360.
- Consortium
- A membership organization that negotiates supplier commissions, marketing support, and training for member travel agencies. Consortium leaders use Cruise360 to meet agency owners and cruise line partners.
- FAM trip
- A familiarization trip that lets travel advisors experience a ship, destination, or cruise product first-hand so they can sell it with confidence. Cruise line and destination exhibitors discuss FAM opportunities at the show.
- Homeport
- The port where a cruise itinerary starts and ends. Port Everglades in Fort Lauderdale is a major cruise homeport and the reason many cruise line and port suppliers attend the show.
- Port of call
- A stop on a cruise itinerary. Destination marketing organizations, port authorities, and shore excursion operators exhibit at Cruise360 to promote their ports to advisors.
- Shore excursion
- A land-based tour or activity sold as part of a cruise itinerary. Tour operators and destination partners attend Cruise360 to meet advisors and cruise line excursion buyers.
- Onboard revenue
- Income a cruise line earns from onboard spending such as specialty dining, bars, spa, retail, and excursions. Commercial teams use Cruise360 to discuss products that advisors can pre-sell.
- Air/sea department
- The cruise line team that bundles flights, transfers, and sometimes pre-cruise hotels with a cruise booking. Air/sea and transfer suppliers are relevant exhibitors for advisors who sell fly-cruise packages.
- NCF
- Non-commissionable fare, the portion of a cruise fare that is not paid as commission to the travel advisor. Advisors compare NCF treatment when evaluating cruise line and consortium offers.
- Booking engine
- Software that travel advisors use to search, hold, and book cruise inventory. Technology exhibitors at Cruise360 demonstrate booking, CRM, and commission-tracking tools.
- Group block
- A pre-reserved block of cabins held for an agency group cruise. Group business is a common topic in Cruise360 sales training and host agency meetings.
- CLIA membership
- Individual or agency membership in Cruise Lines International Association. Membership can affect ticket rates, training access, and eligibility for CLIA programs; confirm current rules with CLIA.
- Port Everglades
- The Broward County cruise port in Fort Lauderdale, adjacent to the convention center district. It is a working homeport and a practical reference point for hotels and transfers during Cruise360.
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Also known as
Alternate names and search phrases for this event.
- Ft. Lauderdale cruise event
- CLIA Cruise360 2027
- CLIA Cruise360 Ft. Lauderdale, FL 2027
- CLIA 2027
- CLIA Ft. Lauderdale, FL 2027
- Ft. Lauderdale, FL United States
- Cruise Industry Trade Show Ft. Lauderdale, FL 2027
- Cruise Travel
- Travel and Tourism
- Hospitality
3 more alternate names hidden
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Sources
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References
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Publishers
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Date checked
1
Cruise Lines International Association
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Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.