CHINA TOY EXPO 2026
China Toy Expo 2026 is the largest and most international toy industry trade fair in mainland China and the second largest in Asia Pacific. It covers toys, hobby articles, preschool educational resources, education and training, multimedia technologies, and family/child products. The event takes place from October 21 to 23, 2026, at the Shanghai New International Expo Centre (SNIEC) in Shanghai, China. It is organized by the China Toy & Juvenile Product Association (CTJPA) and is open to the trade public.
Dates
Oct 21 – 23, 2026
City / country
Shanghai, China
Venue
Shanghai New International Expo Centre - SNIEC
Type
B2B
Are you the organiser of this event?
- Exhibiting at China Toy Expo gives you direct access to the largest toy and juvenile products market in mainland China, with thousands of trade buyers and distributors expected.
- The fair is the most internationalized in the region, attracting visitors from across Asia Pacific and beyond.
- It is co-located with China Kids Fair, China Preschool Expo, and China Licensing Expo, multiplying your exposure to adjacent sectors.
- With strong media coverage and industry support, it is an efficient platform to launch new products and build brand presence.
Audience at a Glance
Who Exhibits
Exhibitor Profile
7 categories represented
- Toy manufacturers
- Hobby article suppliers
- Preschool educational resource providers
- Education and training companies
- Multimedia technology firms
- Family and child product brands
- Licensing and merchandising companies
Who Attends
Visitor Profile
8 audience types
- Toy and game retailers
- Wholesalers and distributors
- Importers and exporters
- Preschool educators and administrators
- Education and training professionals
- Multimedia technology buyers
- Licensing and brand managers
- Family and child product buyers
Industries & Sectors
Coverage & Spotlights
No exhibitor spotlights published yet for this event.
Be the first exhibitor featured at this event →