Join us for the 35th China (Shenzhen) International Gifts Fair from April 25-28, 2027, at Shenzhen World Exhibition & Convention Center, featuring over 4,500 exhibitors.
Dates
25–28 Apr 2027
City / country
Shenzhen, China
Venue
Shenzhen World Exhibition & Convention Center
Time
9:00 AM – 5:30 PM
Event overview
The 35th China (Shenzhen) International Gifts, Handicrafts, Watches & Houseware Fair will take place from April 25 to 28, 2027, at the Shenzhen World Exhibition & Convention Center.
This flagship trade platform for the gift industry in the Asia-Pacific region connects suppliers with corporate buyers, showcasing a wide range of consumer goods.
TL;DR
Visitors gain access to a diverse range of innovative products and the opportunity to network with leading manufacturers and suppliers.
Exhibitors can showcase their products to a vast audience of qualified buyers, enhancing brand visibility and generating leads. The Shenzhen Gifts & Home Fair is a crucial event for the gift industry, providing a platform for suppliers to connect with buyers across various sectors, including retail and e-commerce. It plays a significant role in shaping market trends and facilitating business growth.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
16No.1, Zhanlan Road, Baoan District, Shenzhen, China
Entrances & gates
Main Entrance
Food options
Cafeteria
On-site diningAttend
Event days & opening times
How the last edition performed
Current edition
2027 · 300,000 visitors · 4,500 exhibitors
Exhibitors
2,500
Photos
Impact
The 35th China (Shenzhen) International Gifts, Handicrafts, Watches & Houseware Fair will take place from April 25 to 28, 2027, at the Shenzhen World Exhibition & Convention Center. This flagship trade platform for the gift industry in the Asia-Pacific region connects suppliers with corporate buyers, showcasing a wide range of consumer goods. The Shenzhen Gifts & Home Fair is a crucial event for the gift industry, providing a platform for suppliers to.
Audience quality
Visitors typically include Retail buyers looking for innovative gift products, Corporate procurement teams seeking promotional items, Distributors and wholesalers in the consumer goods sector, E-commerce platforms searching for new suppliers. Date: April 25-28, 2027. Location: Shenzhen World Exhibition & Convention Center, Shenzhen, China. Over 4,500 exhibitors showcasing 1 million products. Connect with 300,000+ visitors annually. China (Shenzhen) International Gifts, Handicrafts, Watches & Houseware Fair.
Exhibitor outcomes
Exhibitors can showcase their products to a vast audience of qualified buyers, enhancing brand visibility and generating leads. The fair provides a unique opportunity to engage directly with potential clients and partners in the gift and home sectors. Over 4,500 exhibitors showcasing 1 million products. Connect with 300,000+ visitors annually. The Shenzhen Gifts & Home Fair is a crucial event for the gift industry, providing a platform for suppliers to connect with buyers. Exhibitor categories include.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Shenzhen sits at the centre of China's gifts, premium and houseware manufacturing belt, with factory clusters in Shenzhen, Dongguan, Foshan and Guangzhou reachable within roughly two hours of the venue. The spring edition is one of the largest sourcing windows of the year for corporate gifting, promotional products and homeware, and Shenzhen World co-locates related RX Huabo shows so buyers can cover multiple categories in one trip. Shenzhen's port, airport and cross-border links with Hong Kong make it a practical base for export-oriented buyers planning QC visits or supplier audits around the fair.
Key trends shaping this market and its wider industry.
Customisation and private label
Corporate gifting is shifting upmarket: private-label gift sets, branded packaging and personalised merchandise are the fastest-growing order types, and buyers increasingly expect low-MOQ custom runs.
Sustainability and eco-materials
Recycled and RPET fabrics, bamboo, FSC-certified packaging and plastic-free presentation are now routine line items in EU and North American buyer RFQs, pushing Chinese suppliers to publish certifications.
Smart and connected houseware
Charging accessories, small connected appliances and wellness gadgets blur the line between gifts, houseware and consumer electronics — expect cross-category displays across the halls.
Small-batch and e-commerce sourcing
Livestream, Douyin, TikTok Shop, Temu and Amazon sellers have pushed suppliers to quote lower minimum order quantities and offer faster sample turnaround than traditional export programmes.
Design, IP and licensing
Brand, museum and character IP licensing into gift and houseware manufacturing is expanding, with design-led stands prioritising original artwork and limited editions over commodity volume.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Shenzhen Bao'an International Airport
Closest and most convenient gateway to Shenzhen World; taxi/DiDi or Metro Line 20 from the airport area to Shenzhen World station. Allow extra time on show mornings.
~20 km
to venue
20–30 min off-peak
by car
Hong Kong International Airport
Best option for long-haul international arrivals; cross-border coach/limousine services run to Bao'an and Shenzhen World — budget 30–60 min extra for immigration at Shenzhen Bay.
~70 km
to venue
1–1.5 hr via Shenzhen Bay Port (border formalities extra)
by car
Guangzhou Baiyun International Airport
Useful for itineraries combining Guangzhou/Canton Fair; high-speed rail from Guangzhou South to Shenzhen North/Futian then Metro Line 5/12 to the venue.
~135 km
to venue
1.5–2 hr by road; ~1.5 hr by high-speed rail + metro
by car
Practical if combining Macau/Hong Kong legs; cross via Hengqin or the HZMB bridge then road transfer to Bao'an.
~110 km
to venue
2–2.5 hr including border crossing
by car
A range of accommodation options near the venue and across key areas.
USD 35–60 / night
Limited-service business hotels; book early — show-week rates in Bao'an rise sharply.
sourceUSD 60–110 / night
Typical choice for trade buyers; many run or are served by show shuttle routes.
sourceUSD 120–240 / night
Full-service international brands; confirm whether the property is on the organiser's official hotel list and shuttle network.
sourceGet around the city with these convenient transport options.
Metro (Line 20 / Line 12)
Cheapest and usually fastest option around Bao'an; trains run roughly 06:00–23:00 — buy a Shenzhen Tong card or use the metro QR code in Alipay/WeChat.
Ride-hailing (DiDi)
DiDi is the practical app; airport pick-up is at designated ride-hailing zones.
Cross-border coach / limousine
Most convenient HKG-to-venue option; allow 30–60 min for border formalities at Shenzhen Bay.
High-speed rail + metro
Roughly 30–45 min by rail plus 45–60 min across town; useful for Guangzhou-based suppliers.
Show shuttle bus
Shenzhen World trade fairs usually operate hotel shuttle loops; check the organiser's visitor guide for pick-up points and times.
taxi
taxi
taxi
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| M — Business visa | Exhibitors, buyers and business visitors who are not covered by China's visa-free or transit-free policies | $140.00 | 4–7 working days standard at most Chinese visa application centres; express options available | |
| L — Tourist visa | Visitors attending the fair as tourists rather than for contracted business | $140.00 | 4–7 working days standard | |
| 240-hour visa-free transit | Passport holders of eligible nationalities transiting Shenzhen to a third country with confirmed onward travel | — | None — granted on arrival at eligible ports | |
| Unilateral visa-free entry | Passport holders of countries currently on China's unilateral visa-free list (typically 30-day stays) | — | None — granted on arrival |
Applicants must normally apply in their country of residence; full China visa applications require an appointment, biometrics and an invitation letter for business travel. Visa-free and transit-free entry depend on nationality and itinerary — check the latest Chinese embassy/MFA guidance before booking flights.
China is an ATA Convention member and ATA carnets are accepted for goods temporarily imported for exhibitions and trade fairs; exhibitors should still confirm procedures and the local guaranteeing body with the organiser and their freight forwarder.
Official visa pageWeather
April in Shenzhen is warm and humid (lows ~20–22°C, highs ~26–28°C) and marks the start of the rainy season, with roughly 150–200 mm of rain across the month and occasional heavy showers or thunderstorms. Plan light layers plus an umbrella, and allow extra transfer time on rainy show mornings.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to China.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Tipping & payments
Tipping is not customary in mainland China and is often refused; Shenzhen is effectively cashless, so set up Alipay or WeChat Pay with an international card before arrival and keep a small amount of CNY cash as backup. Taxis and small vendors may not accept foreign cards.
Business etiquette
Exchange business cards two-handed with a brief bow of the head, and have cards printed in English and Simplified Chinese. Meetings are punctual and often start with introductions and small talk; decisions can be made quickly at senior level but written terms follow afterwards.
Dress, language and mobile access
Smart-casual business dress (jacket, no tie) suits the fair floor and most meetings. English is limited outside major hotels and international stands — bring a translation app and Chinese-language business cards; many Western apps and services are blocked, so arrange roaming or a Chinese eSIM/VPN in advance.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: SZX
Compare flights to the nearest international gateway serving Shenzhen; confirm ground transport on the organiser site.
Most international visitors need a Chinese visa: the M (business) visa is standard for exhibitors and buyers and requires an invitation letter from the organiser or a Chinese business partner, while L (tourist) visas suit leisure travellers. Some nationalities can instead use China's unilateral visa-free entry or the 240-hour visa-free transit scheme at Shenzhen Bao'an and other Greater Bay Area ports — verify eligibility before booking. Apply at least 4–8 weeks ahead: standard processing takes about 4–7 working days plus appointment and courier time.
Estimated cost: Varies by visa type and nationality (check official site).
Processing: Varies by nationality; apply several weeks before travel.
Requires an invitation letter from the Chinese organiser or business partner; this is the standard category for trade-fair participation. USD 140 is the published US-citizen fee for any entry type — other nationalities commonly pay the equivalent of roughly USD 30–90 for a single entry. Fee shown is the published US-citizen rate; other nationalities vary by reciprocity — check your local Chinese e
OfficialFind a stay near the venue with options for every budget.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Shenzhen Bao'an International Airport (SZX): 20–30 min off-peak; Hong Kong International Airport (HKG): 1–1.5 hr via Shenzhen Bay Port (border formalities extra); Guangzhou Baiyun International Airport (CAN): 1.5–2 hr by road; ~1.5 hr by high-speed rail + metro; Macau International Airport (MFM): 2–2.5 hr including border crossing. Allow road or rail time to Shenzhen World Exhibition & Convention Center; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Shenzhen World Exhibition & Convention Center: Fuyong / Bao'an, within 10–20 min of Shenzhen World: Vienna Hotel (Bao'an Fuyong area), Hanting Hotel (Shenzhen Bao'an Airport area); Bao'an / Shenzhen World - Fuhai corridor, 10–25 min to venue: Holiday Inn Express Shenzhen Bao'an Airport area, Atour Hotel Shenzhen Bao'an; Airport/Bao'an business district or Nanshan/Luohu (~40–50 min to venue): Hyatt Regency Shenzhen Airport area, The St. Regis Shenzhen (Luohu).
Ride-hail: Ride-hailing apps are commonly used in Shenzhen; confirm local availability before travel.
Public transit: Check local bus/metro options for routes to Shenzhen World Exhibition & Convention Center.
Parking: On-site parking is available at Shenzhen World Exhibition & Convention Center; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: April 2027
Temperature: 20–28°C (April daily range: lows around 20–22°C, highs around 26–28°C; humid)
Seasonality: April is the start of Shenzhen's rainy season — roughly 150–200 mm of rain over the month with humid days and occasional thunderstorms. Pack light layers, an umbrella and quick-drying shoes for hall-to-hotel transfers.
Packing: April is the start of Shenzhen's rainy season — roughly 150–200 mm of rain over the month with humid days and occasional thunderstorms. Pack light layers, an umbrella and quick-drying shoes for hall-to-hotel transfers.
Plan your trip
Best day for qualified buyer meetings: Day 2 — Monday 26 April 2027
Opening day is partly absorbed by the official ceremony, heavy registration traffic and press activity, so Day 2 delivers the fullest exhibitor presence and the densest sourcing activity across the gift and houseware halls. Use Day 1 for reconnaissance, Day 2 for scheduled supplier meetings and Day 3 for business matching, negotiation and follow-ups before the show winds down on 28 April.
Hong Kong (Tsim Sha Tsui / Central)
Guangzhou (Canton Tower, Shamian Island, Canton Fair complex)
Official business matching / buyer lounge
Organised introductions to vetted buyers, distributors and agents — the highest-yield networking for first-time visitors; book slots before arrival.
Gift, houseware and watch hall B2B zones
Dense clusters of manufacturers and trading companies; stand conversations convert quickly into factory visits and sample orders.
Conference and forum area
Industry talks on gifting, design and export trends draw brand and retail buyers — good for warm introductions outside the aisles.
Budget
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · Trade buyer (pre-registered)
—
visa_fee
visitor · M/L visa — US citizens (published fee)
USD 140 / per person
visa_fee
visitor · Non-US nationalities (indicative single entry)
USD 30–90 / per person
hotel_night
visitor · Mid-range (Bao'an / Fuyong, near venue)
USD 60–110 / per room per night
exhibitor_stand
exhibitor · Minimum shell-scheme engagement
USD 2200–5500 / per stand (minimum engagement)
visa_fee
visitor · M — Business visa
USD 140 / per application
visa_fee
visitor · L — Tourist visa
USD 140 / per application
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | Trade buyer (pre-registered) | — | estimate | |
| visa_fee | visitor | M/L visa — US citizens (published fee) | USD 140 / per person | official | |
| visa_fee | visitor | Non-US nationalities (indicative single entry) | USD 30–90 / per person | estimate | |
| hotel_night | visitor | Mid-range (Bao'an / Fuyong, near venue) | USD 60–110 / per room per night | estimate | |
| exhibitor_stand | exhibitor | Minimum shell-scheme engagement | USD 2200–5500 / per stand (minimum engagement) | estimate | |
| visa_fee | visitor | M — Business visa | USD 140 / per application | official | |
| visa_fee | visitor | L — Tourist visa | USD 140 / per application | official |
Decision
Pick the closest answer for each. Your recommendation updates live.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
You need to compare ranges, benchmark pricing and meet new suppliers in person, or you plan factory/QC visits in the Greater Bay Area around the show.
Best for
Buyers, product and sourcing managers, brand and retail owners evaluating gifts, houseware, watches and promotional products for the next season.
Min. budget
$450.00
Timeline
4–8 weeks (visa appointment, invitation letter if required, flights and Bao'an hotel during show week)
Risks
Budget estimate from listing cost signals — confirm live rates.
Visa lead time can slip in peak season; apply as soon as dates are confirmed.
Show-week hotel rates in Bao'an rise sharply and sell out.
Language and payment friction outside major hotels — set up translation and mobile payments in advance.
exhibit
You have a defined product range, an existing export or domestic distribution channel and the budget to staff and market a stand for the full four days.
Best for
Manufacturers, trading companies and OEM/ODM suppliers of gifts, handicrafts, watches and houseware targeting Chinese and export buyers.
Min. budget
$2,650.00
Timeline
4–6 months (space booking and deposit, stand design, ATA carnet or freight, staff visas, marketing before the show)
Risks
Budget estimate from listing cost signals — confirm live rates.
Stand pricing is not published for this edition — request current shell-scheme and raw-space rates from RX Huabo.
Freight and ATA carnet documentation must be arranged well before shipment; customs delays are common.
Staff visas and invitation letters need lead time; last-minute applications risk missing the show.
skip
Your category focus does not include gifts, handicrafts, watches or houseware, or you can meet the same suppliers at Hong Kong, Guangzhou or another circuit show with lower travel cost.
Best for
General leisure travellers, non-commercial visitors and buyers with no gift, houseware or promotional-product mandate within the next two quarters.
Timeline
Not applicable
Risks
Skipping removes first-hand price and supplier benchmarking that is hard to replicate online.
Competitors attending may lock preferential pricing and allocations for the coming season.
FAQs & glossary
Frequently asked
Glossary
Trust footer
4
References
1
Publishers
0
Date checked
RX Huabo Exhibitions Company
Display a free company card at your booth, or share your professional card on the show floor.
