Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
China Fish 2027 is the world's leading fishing tackle trade show, tailored for qualified industry buyers.
Set to take place from February 15 to 17, 2027, at the Capital International Exhibition and Convention Center in Beijing, this event serves as a vital platform for global sourcing and networking within the fishing tackle industry.
Organised by ChinaFish, it attracts a diverse range of exhibitors and buyers, facilitating valuable connections and business opportunities.
TL;DR
- 1Dates and Venue: China Fish 2027 runs from February 15 to 17, 2027 at the Capital International Exhibition and Convention Center in Beijing, China.
- 2Scale and Focus: This premier fishing tackle trade show is designed exclusively for qualified industry buyers.
- 3Organiser: Hosted by ChinaFish, the event is a key platform for global sourcing in the fishing tackle sector.
- 4Buyer Authority: Attendees include manufacturers, suppliers, and industry professionals looking to network and source products.
- 5Entry: Pre-registration is free until January 22, 2027, with fees applicable thereafter.
Why visit
Attendees will benefit from networking with industry leaders, discovering new products, and gaining insights into market trends. The event provides a unique opportunity to connect with suppliers and manufacturers, enhancing sourcing strategies and business growth. Visitors can also participate in discussions and presentations that highlight innovations in the fishing tackle sector.
Why exhibit
Exhibiting at China Fish 2027 offers companies unparalleled visibility among key industry buyers. It is an opportunity to showcase products, generate leads, and establish partnerships. Exhibitors can engage directly with potential customers and gain insights into market demands, ensuring a strong return on investment.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Independent fishing tackle retailers and multi-store angling chains sourcing rods, reels and terminal tackle
Importers, wholesalers and distributors building spring 2027 assortments across hard baits, soft plastics and lines
OEM/ODM sourcing agents and private-label buyers for European, North American and Japanese tackle brands
E-commerce and marketplace category managers (Amazon, AliExpress, regional platforms) buying lures, hooks and accessories
Fishing line, hook and terminal tackle specialists comparing PE braid, fluorocarbon and monofilament suppliers
Outdoor and camping retailers extending ranges into angling, kayak fishing and bank-side equipment
Product development and brand marketing managers scouting new lure shapes, rod actions and packaging
Buying teams from Japan, Korea, Europe, North America, Russia and Southeast Asia attending the Beijing edition
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Rod and blank manufacturers producing carbon blanks, spinning, casting and carp rods
Reel factories covering spinning, baitcasting, trolling and fly reels across entry to premium tiers
Hard bait and lure makers (crankbaits, jerkbaits, poppers, spoons, jigs) with OEM and own-brand lines
Soft plastic, silicone skirt and terminal tackle suppliers including hooks, swivels, snaps and sinkers
Line manufacturers of PE braid, fluorocarbon leader, monofilament and coated lines
Bait, attractant and scent producers plus fly-tying material and fly-dressing suppliers
Fishing apparel, wader, tackle bag and lure box manufacturers serving private-label programmes
Fish finder, sonar and marine electronics brands plus outdoor and camping gear suppliers
Contract manufacturers and export trading companies quoting MOQs, tooling and lead times to visiting buyers
Product categories
Key solution areas showcased across the event.
Fishing rods, carbon blanks and rod components
Spinning, baitcasting, trolling and fly reels
Hard baits, soft plastics, jigs, spoons, spinners and flies
Hooks, swivels, snaps, sinkers and terminal tackle
PE braid, fluorocarbon leader, monofilament and coated lines
Baits, attractants, scents and fly-tying materials
Fishing apparel, waders, boots and rainwear
Tackle bags, lure boxes, rod holders and storage systems
Fish finders, sonar, marine electronics and fishing kayaks
Outdoor, camping and bank-side equipment
OEM/ODM contract manufacturing and private-label services
Angling accessories, tools, nets, landing mats and rod pods
Location & Facilities
Venue
Capital International Exhibition and Convention Center (CIECC)
Beijing, China
Facilities
Parking
Capital International Exhibition and Convention Center (CIECC) in Beijing typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Capital International Exhibition and Convention Center (CIECC) in Beijing typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Capital International Exhibition and Convention Center (CIECC) for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Free registration
General admission
USD 30 for pre-registration before February 5, 2027
30General admission
USD 55 for registration after February 5, 2027
55
Who runs the show
Organisers
ChinaFish (China International Fishing Tackle Trade Exhibition)
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Beijing, China
Why it matters
Attending China Fish 2027 on 2027-02-15 to 2027-02-17 in Beijing lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · CNY
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Beijing Capital International Airport
Primary international gateway for the Beijing edition, with terminals T1, T2 and T3 and a direct Capital Airport Express rail link into the city metro network
TBA
to venue
Approximately 20-40 min by taxi to the CIECC venue district, longer in peak traffic; confirm the route with your hotel before travel
by car
Beijing Daxing International Airport
Second Beijing gateway for international carriers, connected to the city by the Daxing Airport Express and intercity rail. Allow a longer transfer if you land here
TBA
to venue
Approximately 60-90 min by road to the CIECC venue district; confirm the route and allow extra time
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Hilton Beijing Wangfujing
5-star
Wangfujing, central BeijingGoogle Hotels listed a 19% below-usual deal at capture time; amenities include indoor pool, fitness center, spa and bar. Room rate not shown in local currency.
Hilton Garden Inn Beijing Temple of Heaven East Gate Station
Midscale
Temple of Heaven East Gate, central-south BeijingGuest rating 3.8 at capture; breakfast, free Wi-Fi, parking, restaurant, accessible rooms.
Ibis Style Beijing Capital Airport
3-star
Beijing Capital Airport (PEK)Airport shuttle, free Wi-Fi, free parking, restaurant; convenient for early arrivals and departures.
Holiday Inn Express Langfang Park View
3-star
Langfang (outside central Beijing)Listed in the Beijing-area result set at about INR 3,219; breakfast, free Wi-Fi, free parking, business center. Location is well outside the city core - check travel time to the venue.
Local transport
Get around the city with these convenient transport options.
Airport Express train
Estimated costCNY 120-250 taxi or Didi ride to the venue district
Best forBeijing Capital Airport (PEK) Terminal 2 or Terminal 3 to Dongzhimen, then metro or taxi onward to the CIECC venue
Fastest rail option out of PEK; trains run frequently between roughly 06:00 and 23:00, so check the last service if you land late.
Metro
Estimated costCNY 2-8 typical single public transport journey (confirm before travel)
Best forBeijing Subway network to the station nearest the CIECC venue
Cheapest way to cross Beijing; buy a single ticket at the machine or tap a Yikatong card or app. Avoid the 07:30-09:00 and 17:30-19:00 commuter peaks with luggage.
Taxi
Estimated costCNY 120-250 taxi or Didi ride to the venue district
Best forBeijing Capital Airport (PEK) taxi rank to the CIECC venue
Use the official taxi rank inside the terminal, never an unsolicited driver in the arrivals hall. Show the driver the Chinese venue name on your phone.
Ride-hail (Didi)
Estimated costApprox. CNY 90-180 for a Didi Express trip from the airport, higher during surge or heavy traffic; confirm in the app before booking
Best forPEK or central Beijing hotel to the CIECC venue
Didi is the dominant ride-hail app and has an English interface. Set a pinned pickup point in the app, since large venues have multiple gates.
Airport shuttle coach
Estimated costApprox. CNY 30 per person one way on an airport shuttle coach; confirm route and live fares
Best forBeijing Capital Airport (PEK) shuttle bus routes into the city, then taxi to the CIECC venue
Useful if you carry oversize tackle samples and want to avoid metro stairs, but routes and stops change, so confirm the correct line at the airport information desk.
Public bus
Estimated costCNY 2-8 typical single public transport journey (confirm before travel)
Best forCity bus routes serving the roads around the CIECC venue
Very cheap but signed in Chinese and slower with luggage. Best used only if a route drops you directly at the venue.
Venue parking (self-drive)
Estimated costApprox. CNY 40-80 per day for venue car parking; confirm current rates and hall access rules with the venue
Best forOn-site car parking at the Capital International Exhibition and Convention Center (CIECC)
Space is limited during major shows. If you are driving, arrive before the hall opens, and confirm the daily cap and payment method with the venue or organiser.
Weather
Mid-February is deep winter in Beijing: dry, cold and often breezy, with overnight lows near -8°C and afternoon highs typically 3-7°C. Rain is rare, but light snow is possible and untreated pavements can be icy in the early morning. The halls are heated, so dress in layers that you can shed indoors. Winter haze days still occur during the heating season, which can affect visibility and air quality, so travellers with respiratory sensitivities should check the daily AQI and carry a mask.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to China.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Business cards
Exchanging cards is standard at Chinese trade fairs. Offer and receive with both hands, look at the card briefly, and keep a stack printed in English with your company name and category in plain terms.
Mobile payments
Alipay and WeChat Pay are used almost everywhere in Beijing, including taxis and market stalls, and both accept foreign cards. Load one app before you fly and keep a small amount of cash as a backup.
Language on the floor
Mandarin is the working language of most factory booths, though export-oriented exhibitors usually have English-speaking staff. Save the venue's Chinese name on your phone to show taxi drivers.
Meetings and hospitality
Negotiations often continue over a banquet at a round table, where dishes are shared and the host may toast. It is acceptable to decline alcohol politely, and tipping is not customary in Beijing restaurants or taxis.
Connectivity
Many Western apps and services are blocked in mainland China. Arrange a VPN before departure and set up an eSIM or international roaming, since hotel Wi-Fi sits behind the same restrictions.
Free time near the venue
If you build in a rest day, central Beijing landmarks such as Tiananmen Square, the Forbidden City and the Temple of Heaven are a short metro ride from the Wangfujing and Temple of Heaven hotel districts used by visiting buyers.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Captured Google Flights searches for the 15 Feb 2027 arrival show nonstop London LHR-PEK at about 10 hours on Air China, Tokyo NRT-PEK connections via ICN from about CN¥3,573, and New York JFK-PEK connections via ICN or IST from about CN¥6,573. Prices are round-trip economy for one adult including taxes and fees, and were typical or low at capture time.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Beijing Capital International Airport: Approximately 20-40 min by taxi to the CIECC venue district, longer in peak traffic; confirm the route with your hotel before travel; Beijing Daxing International Airport: Approximately 60-90 min by road to the CIECC venue district; confirm the route and allow extra time. Allow road or rail time to Capital International Exhibition and Convention Center (CIECC); on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Capital International Exhibition and Convention Center (CIECC): Wangfujing, central Beijing: Hilton Beijing Wangfujing; Temple of Heaven East Gate, central-south Beijing: Hilton Garden Inn Beijing Temple of Heaven East Gate Station; Beijing Capital Airport (PEK): Ibis Style Beijing Capital Airport.
Ride-hail: Ride-hailing apps are commonly used in Beijing; confirm local availability before travel.
Public transit: Check local bus/metro options for routes to Capital International Exhibition and Convention Center (CIECC).
Parking: On-site parking is available at Capital International Exhibition and Convention Center (CIECC); confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: February 2027
Temperature: Typical mid-February range in Beijing is about -8°C overnight to 3-7°C in the afternoon, with frost common and a wind-chill that makes the open-air queues feel colder. Layer a warm coat over business wear and bring gloves and a scarf for transfers between hotels and the halls.
Seasonality: February is one of the driest months of the Beijing year, so rain is unlikely and an umbrella is mostly insurance against occasional light snow. Skies are frequently clear and breezy, but winter haze can build during the heating season, so check the daily air quality index if you have respiratory sensitivities.
Packing: February 2027
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at China Fish 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 14
Confirm your registration status and badge type on chinafishshow.org; check whether you fall before or after the 5 February 2027 pre-registration cut-off.
Day 13
Book flights into Beijing Capital (PEK) and pick a hotel with a straightforward metro or taxi link to the CIECC venue.
Day 12
Check your Chinese visa or visa-free eligibility and request an invitation letter from the organiser if your application needs one.
Day 11
Build a shortlist of rod, reel, lure and terminal tackle exhibitors from the online exhibitor list, and rank 15-20 must-see booths.
Day 10
Download Alipay or WeChat Pay, link a card, and arrange an eSIM or roaming plan plus a VPN before departure.
Day 9
Prepare a one-page company profile and buyer requirements sheet: categories, target prices, MOQ tolerance and delivery windows.
Day 8
Print business cards and load a digital copy of your passport, visa and hotel confirmation into your phone.
Day 7
Draft a meeting schedule with your top 8 exhibitors and note their hall and stand numbers.
Day 6
Pack for Beijing winter: warm coat, gloves, layered clothing and comfortable shoes for long hall walks.
Day 5
Confirm airport transfer plan, whether Capital Airport Express, shuttle coach, taxi or Didi, and save the Chinese venue name for the driver.
Day 4
Set sample budget and note which catalogues, price sheets and quotations you need to bring home.
Day 3
Re-check the organiser site for any hall, opening-hour or registration changes before you fly.
Day 2
Fly into Beijing, exchange or load cash for taxis, and test your payment apps and connectivity at the hotel.
T-14
Day 1 (14 February): Collect your badge if early collection is offered, walk the venue layout, and confirm your day-one meeting times.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Capital International Exhibition and Convention Center (CIECC)
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2China Fish 2027 registration concourse
Capital International Exhibition and Convention Center (CIECC)
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Capital International Exhibition and Convention Center (CIECC)
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nightsCN¥190.00
- Per diem × 2CN¥150.00
Estimated totalCN¥340.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
CNY 30 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | CNY 30 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether China Fish 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Fishing rods and reels solutions and benchmarking suppliers at China Fish 2027 in Beijing.
Min. budget
$505.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Fishing rods and reels products who need qualified meetings with the event's trade audience.
Min. budget
$2,272.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Beijing show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
When does ChinaFish 2027 take place and where in Beijing?
ChinaFish 2027 runs 15-17 February 2027 at the Capital International Exhibition and Convention Center (CIECC) in Beijing. Doors open on the morning of 15 February; allow extra time on day one for badge collection and security screening.
Is ChinaFish 2027 open to the public or trade only?
It is a trade fair for the fishing tackle and angling industry. Visitors register as buyers, distributors, retailers, sourcing agents or media, and you should carry a business card and company credentials for verification at the registration desk.
What does a visitor ticket to ChinaFish 2027 cost?
Pre-registration is cheaper than late registration: captured pricing shows USD 30 for pre-registration before 5 February 2027 and USD 55 after that cut-off. Confirm the current fee and payment method on chinafishshow.org before you pay.
Which airports serve the venue and how do I get in from the airport?
Beijing Capital International Airport (PEK) is the closest major gateway to the CIECC venue and Beijing Daxing International Airport (PKX) is the second option. From PEK you can take the Capital Airport Express into the metro network, an airport shuttle coach, a metered taxi or a Didi ride.
What product categories can buyers source at ChinaFish?
Rods and blanks, spinning and baitcasting reels, hard baits and soft plastics, hooks and terminal tackle, PE braid and fluorocarbon leaders, baits and attractants, fishing apparel and waders, tackle bags and boxes, sonar and marine electronics, kayaks, and outdoor or bank-side equipment, plus OEM/ODM private-label manufacturing.
Can I place OEM or private-label orders at the show?
Yes. Most Chinese and international exhibitors quote OEM and ODM programmes with sample approval, tooling costs, MOQs and production lead times. Bring your packaging artwork and target price so the conversation moves to a quotable offer.
How cold is Beijing in mid-February and what should I pack?
Expect winter conditions: overnight lows around -8°C and daytime highs near 3-7°C, with very little rain but occasional light snow. Bring a warm coat, gloves, and comfortable shoes for the hall floor; interiors are heated.
Do I need a visa to attend ChinaFish 2027 in Beijing?
Many nationalities need a Chinese visa, but policy has been liberalising, including unilateral visa-free entry for some passports and 240-hour visa-free transit for eligible Beijing arrivals. Ask the organiser for an invitation letter early and confirm current rules with the Chinese embassy or consulate in your country.
How do business payments and connectivity work for foreign buyers in Beijing?
Mobile payment through Alipay and WeChat Pay is standard in China and both support foreign cards; carry some cash as a backup. Set up an eSIM or roaming plan before landing, since many Western apps and services require a VPN.
Are English catalogues and interpreters available on the show floor?
ChinaFish is an export-oriented fair, so most exhibitors keep English catalogues and at least one English-speaking salesperson. For detailed technical negotiation with a Mandarin-only factory, consider booking a local interpreter through your hotel or the organiser.
Glossary
- Hard bait
- A rigid artificial lure, usually moulded plastic or wood, such as a crankbait, jerkbait, popper or minnow. ChinaFish is a key sourcing point for hard-bait tooling and painting lines.
- Soft plastic
- A flexible plastic lure body (shad, worm, swimbait, creature bait) that is rigged on a jig head or hook. Buyers at the show compare mould quality, plastic hardness, scent and salt content.
- Terminal tackle
- The small components at the end of the line: hooks, swivels, snaps, split rings, sinkers, beads and stoppers. Usually sold in multi-pack retail formats with high private-label potential.
- PE braid
- A braided polyethylene main line with low stretch and high strength-to-diameter ratio, specified by weave count, colour fastness and breaking-strain consistency.
- Fluorocarbon leader
- A near-invisible, abrasion-resistant leader material attached to the braid main line. Buyers check clarity, stiffness and knot strength.
- Blank
- The unfinished tapered rod shaft before guides, reel seat and handle are fitted. Blank manufacturers sell to rod brands that finish and brand the rod.
- MOQ
- Minimum order quantity. The core negotiation number at ChinaFish, quoted per model, per colour and per packaging format.
- OEM and ODM
- OEM means the factory builds to the buyer's design and branding; ODM means the factory offers an existing design the buyer brands. Both models are widespread among Chinese tackle manufacturers exhibiting in Beijing.
- Jig
- A weighted lure or hook head, fished with a lifting and dropping retrieve. Jigs vary by head shape, weight and hook gauge for different currents and depths.
- Trolling
- Fishing by dragging lures behind a moving boat. Trolling tackle, wire leaders and diving plugs are a distinct product group at the show.
- Trade-only registration
- Admission restricted to buyers and industry personnel with business credentials rather than the general public.
- Private label
- A product manufactured to a retailer's or brand owner's specification and sold under that brand, typically negotiated at the show with tooling and packaging decisions.
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Also known as
Alternate names and search phrases for this event.
- China Fish 2027 Beijing 2027
- China Fish Beijing 2027
- Beijing China
- Fishing rods and reels
- Wire and Cable Trade Fair Beijing 2027
- Baits and lures
- Fishing tackle boxes and storage
- Fishing apparel and accessories
- Wire and Cable Trade Fair Exhibition Beijing
- digital transformation expo
1 more alternate names hidden
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.