Dates

    7–8 Nov 2026

    City / country

    Guangzhou, China

    Venue

    Guangzhou Yuexiu International Congress Center

    20 Floor Picks

    Matched booths for CHINA EDUCATION EXPO - GUANGZHOU 2026

    Get my picks

    Exhibiting at?

    Enter your business email to get a free first Exclusive Spotlight worth 250$.

    Explore Spotlights
    Register / Buy Tickets

    Are you the organiser of this event?

    Event overview

    Overview

    The China Education Expo (CEE) is a premier exhibition that connects overseas educational institutions with potential students in China.

    Scheduled for November 7-8, 2026, at the Guangzhou Yuexiu International Congress Center, this event will feature numerous national pavilions and educational institutions, providing a platform for students and parents to explore study opportunities abroad.

    TL;DR

    1. 1Event Name: CHINA EDUCATION EXPO - GUANGZHOU 2026
    2. 2Dates: November 7-8, 2026
    3. 3Location: Guangzhou Yuexiu International Congress Center
    4. 4Expected Attendance: Over 60,000 visitors
    5. 5Participating Institutions: More than 600 overseas schools

    Why visit

    Visitors will gain access to a wide range of educational opportunities, meet representatives from international schools, and attend presentations about studying abroad.

    Why exhibit

    Exhibitors will benefit from direct access to thousands of potential students and their families, enhancing their visibility in the Chinese market. The event provides a unique opportunity to showcase educational programs and scholarship options. The China Education Expo is crucial for international educational institutions looking to tap into the vast Chinese market, which is one of the largest sources of international students globally.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Students seeking international education opportunities
    Parents of prospective students
    Educational consultants
    School administrators
    Government education officials
    Representatives from educational institutions

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Universities and colleges
    Language schools
    Vocational training providers
    Study abroad agencies
    Educational technology companies
    Government education departments

    Product categories

    Key solution areas showcased across the event.

    Undergraduate and postgraduate programs
    Language courses
    Vocational training programs
    Scholarship opportunities
    Exchange programs
    Online education platforms

    Location & Facilities

    Venue

    Open in Google Maps

    Guangzhou Yuexiu International Congress Center

    No. 119 Liu Hua Road, Guangzhou, China

    Attend

    Entry & tickets

    Free registration
    Register

    Ticket info

    Badge collection

    Register online at chinaeducationexpo.com before travelling; successful registrants receive a visitor code that is used for smooth entry to the exhibition hall. Bring your visitor code and photo ID to the venue to collect your badge.

    Who runs the show

    Organisers

    YuanSheng Education Ltd.

    EmailCallWebsite

    China Education Association for International Exchange (CEAIE)

    How the last edition performed

    Previous edition

    This edition

    2026

    Visitors: 60,000

    Next edition

    Not announced yet

    Impact

    A bigger and stronger platform

    The China Education Expo (CEE) is a premier exhibition that connects overseas educational institutions with potential students in China. Scheduled for November 7-8, 2026, at the Guangzhou Yuexiu International Congress Center, this event will feature numerous national pavilions and educational institutions, providing a platform for students and parents to explore study opportunities abroad. The China Education Expo is crucial for international educational institutions looking to tap into the vast Chinese market,.

    Audience quality

    High-value decision-makers

    Visitors typically include Students seeking international education opportunities, Parents of prospective students, Educational consultants, School administrators. Event Name: CHINA EDUCATION EXPO - GUANGZHOU 2026. Dates: November 7-8, 2026. Location: Guangzhou Yuexiu International Congress Center. Expected Attendance: Over 60,000 visitors. CHINA EDUCATION EXPO - GUANGZHOU 2026 attracts an audience aligned with the organiser's published visitor positioning.

    Exhibitor outcomes

    Real business growth

    Exhibitors will benefit from direct access to thousands of potential students and their families, enhancing their visibility in the Chinese market. The event provides a unique opportunity to showcase educational programs and scholarship options. The China Education Expo is crucial for international educational institutions looking to tap into the vast Chinese market, which is one of the largest sources of international students globally. Exhibitor categories include Universities and colleges, Language schools,.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Guangzhou (Yuexiu District) — Greater Bay Area, Guangdong Province, China

    Why it matters

    Guangzhou anchors the Greater Bay Area, one of China's largest markets for outbound study and international education, and Guangdong is among the country's top source provinces for students going abroad. A Guangzhou stop on the expo circuit puts exhibitors in front of South China agencies, international schools and families who may not travel to Beijing or Shanghai fairs, and it sits alongside a dense cluster of universities, international schools and education-service companies within a few hours' travel (Shenzhen, Foshan, Dongguan, Zhuhai, Hong Kong, Macau).

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Diversifying destinations beyond the US and UK

    Chinese families and agencies are spreading applications across Australia, Canada, Europe, Japan, South Korea, Singapore, Malaysia and Hong Kong, which increases the value of multi-country recruitment fairs.

    02

    Greater Bay Area international-school growth

    Continued expansion of international and bilingual K-12 schools across Guangdong sustains demand for counsellors, curricula, pathway programmes and university partnerships.

    03

    Agent-led recruitment remains dominant

    A large share of Chinese outbound applications still runs through study-abroad agencies, so institutions treat agent training, commissions and counsellor relationships as core market entry tools.

    04

    Pathway, foundation and short-cycle mobility

    Foundation years, language preparation, vocational and short-cycle programmes are growing as families seek lower-cost or faster routes into overseas study.

    05

    Digital-first research and WeChat/Xiaohongshu channels

    Prospective students and parents research institutions on Chinese platforms before contact, so exhibitors increasingly pair a stand presence with Chinese-language digital follow-up.

    Plan your trip

    Travel & logistics

    Local currency · CNY

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    Yuexiu — Guangzhou Railway Station / Liuhua district, walking or one metro stop from the venue

    USD 35–75 / night

    source
    Mid-range
    Liuhua / Yuexiu Park — 5–15 minutes from the Congress Center by foot, taxi or metro Lines 2 and 5

    USD 75–140 / night

    source
    Premium
    Shamian Island, Huanshi East and Zhujiang New Town — 15–35 minutes by taxi or metro

    USD 160–320 / night

    source

    Local transport

    Get around the city with these convenient transport options.

    taxi

    Estimated costCNY 150–220 (taxi estimate)
    Best forPVG Airport (PVG) to Guangzhou Yuexiu International Congress Center

    Maglev + metro or taxi to Pudong expo clusters.

    taxi

    Estimated costCNY 80–120 (taxi estimate)
    Best forSHA Airport (SHA) to Guangzhou Yuexiu International Congress Center

    Hongqiao is closer to central Shanghai halls.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: check with organiser
    TypeWho needs itFeeProcessing
    M (Business) visaForeign nationals travelling to China for trade fairs, business meetings, contract signing or other commercial activities—Apply in advance through a Chinese Visa Application Service Centre; allow several weeks before travel

    China grants visa-free entry to certain nationalities under mutual visa exemption agreements, and also operates transit and port visa schemes; check the State Council Visit China portal for the current list and eligibility.

    Official visa page

    Weather

    November in Guangzhou typically sees 18–24°C. Mild and dry. Comfortable fair-weather business attire. Check the forecast a week before travel and pack for walking between halls and outdoor transfers.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    For business travel to China, plan connectivity in advance: options include international roaming, a local SIM card or a travel eSIM. Note that many non-Chinese websites and apps are restricted on local networks, so arrange a VPN before arrival; venue Wi-Fi at the expo is intended for basic email and browsing only.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Registration

    Confirm registration and venue access with the organiser before travelling to Guangzhou.

    Arrival

    Arrive early on the first show day for orientation and security screening.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: PVG

    Compare flights to the nearest international gateway serving Guangzhou; confirm ground transport on the organiser site.

    Visa

    Most foreign nationals need a visa for business travel to China. The M (Business) visa covers attending trade fairs, meetings and commercial activities and normally requires an invitation letter from a Chinese company or organisation. Passports must be valid for at least 6 months with 2 or more blank pages. Some nationalities qualify for visa-free entry under mutual exemption agreements.

    Estimated cost: Varies by visa type and nationality (check official site).

    Processing: Varies by nationality; apply several weeks before travel.

    Apply through a Chinese Visa Application Service Centre (visaforchina.cn). Fees and processing times vary by nationality; Chinese missions have extended reduced visa fees for some nationalities (current notice runs to 31 December 2026). Confirm requirements with the Chinese embassy or consulate for your country before applying.

    Official

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: PVG Airport (PVG); SHA Airport (SHA). Allow road or rail time to Guangzhou Yuexiu International Congress Center; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near Guangzhou Yuexiu International Congress Center: Yuexiu — Guangzhou Railway Station / Liuhua district, walking or one metro stop from the venue: 7 Days Inn (Guangzhou Railway Station area), Hanting Hotel (Guangzhou Railway Station area), Home Inn (Yuexiu / Liuhua area); Liuhua / Yuexiu Park — 5–15 minutes from the Congress Center by foot, taxi or metro Lines 2 and 5: Guangzhou Dongfang Hotel (Liuhua, adjacent to the congress district), China Hotel, Guangzhou (Liuhua / Yuexiu

    Ride-hail: Ride-hailing apps are commonly used in Guangzhou; confirm local availability before travel.

    Public transit: Check local bus/metro options for routes to Guangzhou Yuexiu International Congress Center.

    Parking: On-site parking is available at Guangzhou Yuexiu International Congress Center; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: November 2026

    Temperature: 8–16°C

    Seasonality: Cooling.

    Packing: November in Guangzhou typically sees 8–16°C. Cooling. Warm layers for outdoor queues.

    Plan your trip

    Planning

    Best day to visit: Day 1 — Saturday 7 November 2026

    It is a compact two-day expo: opening day normally carries the fullest exhibitor staffing, the launch/opening ceremony and the densest forum programme, and school and agency decision-makers typically attend first. Day 2 is quieter and better suited to detailed follow-up meetings, so plan your shortlist meetings for Day 1 and contracts for Day 2.

    14

    Check passport and visa requirements — Confirm your nationality's visa or visa-free status for China; passport must be valid for at least 6 months with 2 blank pages.

    12

    Book flights to Guangzhou — Ticket for arrival on 6 November, ahead of the 7-8 November show days in Guangzhou.

    10

    Reserve a hotel near the venue — Book accommodation in Guangzhou close to the Yuexiu International Congress Center for 6-8 November.

    8

    Complete online visitor registration — Register at chinaeducationexpo.com to receive your visitor code for smooth entry; visitor registration is free.

    7

    Download the programme and hall plan — Review exhibitor lists and session times; the Guangzhou show opens on 7 November.

    6

    Shortlist institutions and sessions — Identify target universities, language schools, scholarship desks and study abroad agents to meet.

    4

    Pre-book meetings with exhibitors — Message target institutions to schedule on-stand meetings across the two show days.

    3

    Plan local transport and payment — Arrange metro or taxi transfers within Guangzhou and set up a payment method in Chinese yuan (CNY).

    2

    Prepare documents and packing — Pack passport, printed registration and visitor code, business cards and any invitation documents.

    1

    Arrive and collect your visitor badge — Travel to Guangzhou, complete any on-site check-in and collect your badge before the 7 November opening.

    Side trips

    2

    Shamian Island and Zhujiang New Town / Canton Tower

    Foshan — Lingnan Tiandi and Ancestral Temple

    Networking spots

    3

    Organiser B2B / matchmaking lounge

    Venue-logical first stop for pre-booked buyer–supplier meetings and institution/agency introductions during the show.

    Conference and forum session rooms

    Session breaks concentrate counsellors, association representatives and ministry-linked speakers in one area.

    Liuhua / Yuexiu Park hotel lobby cluster

    Walking distance from the hall; good for informal follow-up coffees and dinners after the exhibition closes.

    Budget

    Costs & budget

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visitor_ticket

    visitor · standard (pre-registered)

    —

    estimate

    visa_fee

    both · M (Business) single-entry

    USD 140–185 / per person

    estimate

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You want to meet multiple institutions/agencies, benchmark the South China market, or gather counselling intelligence in 1–2 days

    Best for

    Schools, universities, agencies, EdTech and service providers scouting partners, plus counsellors and families comparing study options in the Greater Bay Area

    Min. budget

    $500.00

    Timeline

    2–6 weeks — visa appointment, flights and Yuexiu/Liuhua hotel booking

    Risks

    China M (Business) visa needs an invitation letter and several weeks of lead time

    November is shoulder season but Greater Bay Area hotel rates rise on fair weeks

    Budget estimate from listing cost signals — confirm live rates.

    exhibit

    You can staff the stand with Mandarin/English-capable colleagues and have follow-up capacity for agent and school leads after the show

    Best for

    Institutions, recruitment agencies and service providers with a defined China or Greater Bay Area enrolment/partnership target

    Min. budget

    $2,500.00

    Timeline

    3–6 months — space booking, stand design/build, freight, visas and staffing

    Risks

    Stand/space rates are not published by the organiser — request a rate card before committing

    Visa lead times and invitation letters for multi-person delegations

    Cargo/freight and stand build in China add cost beyond space rental

    Budget estimate from listing cost signals — confirm live rates.

    skip

    Your market focus is elsewhere, or partners/agents already on the ground can represent you remotely

    Best for

    Teams with no China/Greater Bay Area recruitment, agent or partnership pipeline this cycle

    Timeline

    n/a — monitor the schedule page and post-show coverage instead

    Risks

    No in-person read on competitor positioning or agency sentiment in South China

    Gallery

    Photos

    Official imagery from CHINA EDUCATION EXPO - GUANGZHOU 2026
    Official imagery from CHINA EDUCATION EXPO - GUANGZHOU 2026

    FAQs & glossary

    Answers

    Frequently asked

    Can we choose our booth location?
    No. The floorplan layout will be arranged by the CEE organizer according to the country/region as well as the registration policy 'first come, first paid and first served'.
    Will there be internet in the exhibition hall?
    There is complimentary WIFI in the exhibition hall. Simply log on the wireless network shown available. Please be kindly noted that the exhibition hall internet will only be suitable for checking e-mails, blogs, etc.
    What is the cost of panel decoration?
    CEE official contractor provides two options for panel decoration, after registration, please login your online account to download the order form.
    Is there any registration fee for visitors?
    No. CEE is open to public for free. Once visitors have registered successfully, they can receive a visitor code which will help them to enter the exhibition hall smoothly.
    What are the exhibition opening hours?
    Guangzhou: November 7 (Saturday 10:00 - 16:00)

    Glossary

    1
    Exhibitor
    A company or organization that displays its products or services at the event.
    2
    Visitor
    An individual attending the event to explore educational opportunities.
    3
    National Pavilion
    A designated area at the expo where countries showcase their educational institutions.
    4
    Panel Decoration
    The process of setting up and decorating the booth space for exhibitors.
    5
    WIFI
    Wireless internet access provided at the venue.
    6
    Registration Code
    A unique code provided to registered visitors for entry into the exhibition.

    Trust footer

    Sources

    1

    References

    1

    Publishers

    0

    Date checked

    1

    China Education Expo

    Digital business cards for the show floor

    Display a free company card at your booth, or share your professional card on the show floor.

    Create a free card