Trade show

    China Beauty Expo Shanghai 2027

    China Beauty Expo Shanghai 2027 is the 31st edition of Asia's leading B2B beauty trade fair, held May 12-14 at SNIEC. It brings together over 3,200 exhibitors across the supply chain and brands, and welcomes professional visitors from 130+ countries. The event showcases innovations in cosmetics, personal care, and beauty supply, offering a gateway to China's booming beauty market.

    Dates

    May 12 – 14, 2027

    City / country

    Shanghai, China

    Venue

    Shanghai New International Expo Centre (SNIEC)

    20 Floor Picks

    Matched booths for China Beauty Expo Shanghai 2027

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    • Exhibiting at CBE provides direct access to China's rapidly growing beauty market, the world's second-largest cosmetics market, with rising demand from a growing middle class.
    • The show attracts over 500,000 professional visits, including top distributors, importers, and decision-makers from 130+ countries.
    • The CBE Buyer Club connects exhibitors with China's master distributors and key brand decision-makers.
    • Additionally, strong media coverage and government support ensure high visibility and credibility for participating brands.

    Audience at a Glance

    Who Exhibits

    Exhibitor Profile

    10 categories represented

    • Cosmetics and skincare brands
    • Personal care and household cleaning brands
    • Color cosmetics and fragrance brands
    • Professional beauty and salon brands
    • Nail and eyelash brands
    • OEM/ODM/OBM manufacturers
    • Packaging suppliers
    • Ingredients and raw materials suppliers

    Who Attends

    Visitor Profile

    9 audience types

    • Procurement management
    • Product/R&D/Technical
    • Marketing/PR/Branding
    • KOL/Influencers/Media
    • Distributors and importers
    • Retailers and e-commerce channels
    • Beauty salon and spa professionals
    • Manufacturers and formulators

    Coverage & Spotlights

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    Enquiry

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