Dates

    12–14 May 2027

    City / country

    Shanghai, China

    Venue

    Shanghai New International Expo Centre

    20 Floor Picks

    Matched booths for China Beauty Expo Shanghai 2027

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    Event overview

    Overview

    CBE 2027 will present cutting-edge products, technologies, and strategic launches from global beauty leaders, champions of Eastern aesthetics, and fast-growing emerging brands.

    The CBE 2026 will gather over 3,200 exhibitors including 1,500+ companies covering OEM/ODM, ingredients, packaging, and equipment.

    TL;DR

    1. 1Positioning: China Beauty Expo Shanghai 2027 is a major cosmetics supply chain and brand sourcing hub in Asia.
    2. 2Scale: More than 3,200 exhibitors are expected at the 12-14 May 2027 edition.
    3. 3Buyer Reach: Professional visitors from over 130 countries attend to source beauty products and partners.
    4. 4Venue: The Shanghai New International Expo Centre in Shanghai, China hosts all three show days.
    5. 5Sector Scope: The programme spans OEM/ODM manufacturing, ingredients, packaging and beauty machinery.

    Why visit

    Visitors gain access to over 10,000 trendy brands and products, discover innovative beauty suppliers, and stay updated with the latest trends and technologies. Buyer Reach: Professional visitors from over 130 countries attend to source beauty products and partners. Venue: The Shanghai New International Expo Centre in Shanghai, China hosts all three show days.

    Why exhibit

    Exhibitors can access China’s master distributors, importers, and decision makers of brands, recognizing the latest industry developments and trends. Positioning: China Beauty Expo Shanghai 2027 is a major cosmetics supply chain and brand sourcing hub in Asia. Scale: More than 3,200 exhibitors are expected at the 12-14 May 2027 edition. Buyer Reach: Professional visitors from over 130 countries attend to source beauty products and partners. China Beauty Expo is the Asia’s.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Beauty industry professionals
    Retail buyers from cosmetics chains
    Distributors and wholesalers
    Manufacturers of beauty products
    Brand managers and marketers
    Research and development specialists

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    OEM/ODM manufacturers
    Ingredient suppliers
    Packaging companies
    Machinery and equipment providers
    Beauty product brands
    Cosmetic technology innovators

    Product categories

    Key solution areas showcased across the event.

    Cosmetics and skincare products
    Packaging solutions for beauty products
    Machinery for beauty manufacturing
    Raw materials and ingredients for cosmetics
    Personal care products
    Fragrance and beauty accessories

    Location & Facilities

    Venue

    Open in Google Maps

    Shanghai New International Expo Centre

    Shanghai, China

    Attend

    Entry & tickets

    Register

    Who runs the show

    Organisers

    Informa Markets

    China Beauty Expo

    CCPIT Sub-Council of Light Industry (CLIS)

    How the last edition performed

    Previous edition

    Last edition

    2026

    Completed

    Visitors: 500,000

    Exhibitors: 3,000

    This edition

    2027

    Exhibitors: 3,200

    Next edition

    Not announced yet

    Impact

    A bigger and stronger platform

    CBE 2027 will present cutting-edge products, technologies, and strategic launches from global beauty leaders, champions of Eastern aesthetics, and fast-growing emerging brands. The CBE 2026 will gather over 3,200 exhibitors including 1,500+ companies covering OEM/ODM, ingredients, packaging, and equipment. China Beauty Expo is the Asia’s leading B2B platform for beauty supply chain and brands, providing the latest technology, resources, knowledge, and trends to boost communication and commerce. 31ST EDITION, May.

    Audience quality

    High-value decision-makers

    Visitors typically include Beauty industry professionals, Retail buyers from cosmetics chains, Distributors and wholesalers, Manufacturers of beauty products. Positioning: China Beauty Expo Shanghai 2027 is a major cosmetics supply chain and brand sourcing hub in Asia. Scale: More than 3,200 exhibitors are expected at the 12-14 May 2027 edition. Buyer Reach: Professional visitors from over 130 countries attend to source beauty products and partners. Venue: The Shanghai New International Expo Centre in Shanghai,.

    Exhibitor outcomes

    Real business growth

    Exhibitors can access China’s master distributors, importers, and decision makers of brands, recognizing the latest industry developments and trends. Over 3,200 exhibitors expected. Largest cosmetics supply chain and brands sourcing hub. China Beauty Expo is the Asia’s leading B2B platform for beauty supply chain and brands, providing the latest technology, resources, knowledge, and trends to boost communication and commerce. Meet qualified buyers and partners including. Exhibitor categories include OEM/ODM.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Shanghai (Pudong), China — East China / Yangtze River Delta beauty manufacturing, ingredient supply and consumption hub

    Why it matters

    Shanghai is the commercial capital of China's beauty industry and the anchor of the Yangtze River Delta, which concentrates a large share of domestic cosmetics manufacturing, ingredient supply and brand head offices. Holding China Beauty Expo at the Shanghai New International Expo Centre puts attendees inside that ecosystem: finished-goods brands, OEM/ODM manufacturers, packaging and equipment suppliers, and ingredient houses present in the same halls, with Pudong's cross-border e-commerce and logistics infrastructure next door. For international suppliers it is a direct route to Chinese formulators and private-label buyers; for brands and distributors it is the fastest single scan of local pricing, packaging and category momentum.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.

    02

    Sustainability in procurement

    Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.

    03

    Automation and labour efficiency

    Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.

    04

    Regional supply-chain resilience

    Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.

    05

    Hybrid engagement models

    Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.

    Global beauty and personal-care trade-show circuit

    Plan China Beauty Expo Shanghai for May 2027, then align the wider calendar: Bologna in March, PCHi in China in late Q1, and Hong Kong / Bangkok / Dubai in October–November.

    China Beauty Expo sits at the centre of a global circuit that lets beauty teams compare sourcing, formulation and retail trends across regions in a single planning year. Bologna is the global benchmark, Hong Kong and Bangkok cover Asia-Pacific finished goods and ingredients, Dubai covers the MENA growth market, and PCHi covers China's ingredient and formulation supply chain around Shanghai and Guangzhou.

    February–March

    PCHi (China Ingredients) and Cosmoprof Worldwide Bologna

    May

    China Beauty Expo Shanghai (this Event)

    October–November

    Cosmoprof Asia (Hong Kong)In-Cosmetics Asia (Bangkok)Beautyworld Middle East (Dubai)

    Peer events drawn from established industry-circuit knowledge plus the single external search for this enrichment step; verify exact dates and venues on each organiser's own site before booking.

    Plan your trip

    Travel & logistics

    Local currency · CNY

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    PVG

    Shanghai Pudong

    Maglev + metro or taxi to Pudong expo clusters.

    to venue

    45–70 min to SNIEC

    by car

    SHA

    Shanghai Hongqiao

    Hongqiao is closer to central Shanghai halls.

    to venue

    30–45 min

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    Longyang Road / Huamu, Pudong (walking or one metro stop from SNIEC)

    USD 55–95 / night

    Limited-service chain hotels closest to the halls; book 6–10 weeks out as show-week inventory tightens quickly.

    source
    Mid-range
    Pudong (Jinqiao / Century Park / Lujiazui fringe)

    USD 110–180 / night

    10–25 minutes by taxi or metro to SNIEC; reliable business facilities and easier access to city dining.

    source
    Premium
    SNIEC campus / Lujiazui riverfront

    USD 220–380 / night

    Best for exhibitors and hosted-buyer programmes needing walking distance to the halls or a riverfront base with meeting space.

    source

    Local transport

    Get around the city with these convenient transport options.

    maglev

    Estimated costCNY 50 per person (approx. USD 7) single ride
    Best forShanghai Pudong (PVG) → Longyang Road station, then 5–10 min taxi or one metro stop to SNIEC

    Fastest airport transfer — 7–8 minutes to Longyang Road; runs roughly 06:45–21:40, so not an option for late-night arrivals.

    metro

    Estimated costCNY 3–8 per journey (approx. USD 0.5–1.2) with Shanghai Public Transport Card or Alipay/WeChat Pay metro QR
    Best forMetro Line 2 (PVG or Hongqiao Airport) → Longyang Road, transfer to Lines 7/16/18 for SNIEC

    Cheapest and traffic-proof option; luggage-heavy travellers should avoid 07:30–09:30 and 17:00–19:00 peak loads.

    taxi

    Estimated costCNY 150–200 (approx. USD 21–28) metered, plus CNY 0–15 for luggage/expressway
    Best forShanghai Pudong (PVG) to Shanghai New International Expo Centre

    30–45 minutes off-peak, up to 60 minutes in rush hour; use the official taxi rank at the terminal and avoid unlicensed touts.

    taxi

    Estimated costCNY 130–180 (approx. USD 18–25) metered
    Best forShanghai Hongqiao (SHA) to Shanghai New International Expo Centre

    40–60 minutes depending on elevated-road traffic; Metro Line 2 is usually faster during peak hours.

    ride_hail

    Estimated costUSD 10–30 per city trip (CNY 70–210) depending on distance and surge
    Best forDiDi / in-app ride-hailing, citywide including hotel ↔ SNIEC

    DiDi works with international cards in some accounts but a Chinese mobile number or Alipay-linked account is more reliable; agree drop-off at the hall gate you are visiting.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    M visa (business)Foreign nationals entering for business meetings, contract negotiation, sourcing or trade-show participation who are not covered by a visa-free scheme$185.004–7 business days standard; 2–3 business days expedited, varies by consulate
    L visa (tourist)Visitors attending purely as trade visitors or accompanying persons without business meetings$140.004–7 business days standard
    240-hour visa-free transitPassport holders from eligible countries transiting Shanghai to a third country, with a confirmed onward ticket and the right to enter that third country—Granted on arrival by immigration (allow 30–60 minutes)
    Unilateral visa-free entry (up to 30 days)Passport holders from countries currently on China's unilateral visa-free list (commonly including France, Germany, Italy, Netherlands, Spain, Malaysia, Australia and others) travelling for business, tourism or family visits—No application required — granted at arrival

    Visa-free access may be available via the 240-hour transit scheme or China's unilateral visa-free list for eligible nationalities; confirm your passport against the National Immigration Administration (https://www.nia.gov.cn/) before booking, as the lists are revised regularly.

    China admits ATA Carnets for temporary admission of exhibition goods; confirm documentation and the approved port of entry with the official freight forwarder appointed by the organiser.

    Official visa page

    Weather

    May in Shanghai is mild and humid: expect roughly 16–18°C overnight and 24–26°C in the afternoon, with about 100 mm of rain across 12–14 days. Show week can bring short showers — pack a compact umbrella and light layers; the heavier plum-rain season typically begins mid-June.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or local SIM options for business visitors to China.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Tipping and payment

    Tipping is not customary in Shanghai — service charges are included and taxi drivers do not expect a tip. Mobile payment (Alipay or WeChat Pay, both usable with international cards) dominates even small purchases, so set up an account before arrival and keep a small amount of CNY cash as backup.

    Business etiquette

    Exchange business cards with both hands and take a moment to read them; Mandarin greetings are appreciated. Be punctual for meetings, expect a short relationship-building phase before commercial detail, and follow up via WeChat rather than email where possible.

    Dress and show floor

    Smart-casual business wear is the norm at SNIEC beauty shows, with more formal attire for buyer dinners and hosted programmes. Immigration and venue security screening is standard — carry your passport or a clear ID copy and your badge at all times.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: PVG

    Book flights to PVG when possible for the shortest transfer to the venue; compare SHA only if fares are materially lower.

    Visa

    Most international visitors need a visa before travelling to Shanghai. Business attendees normally apply for a Chinese M (business) visa; US citizens pay a reciprocal fee of about USD 185, while many other nationalities pay roughly USD 60–140 for a single entry, with 4–7 business days standard processing. Eligible passport holders can instead use China's unilateral 30-day visa-free entry or the 240-hour visa-free transit via Shanghai. Apply 4–8 weeks ahead and carry a printed invitation letter from the organiser or your exhibitor host, plus hotel and return-flight confirmations.

    Estimated cost: Varies by visa type and nationality (check official site).

    Processing: Varies by nationality; apply several weeks before travel.

    Fee shown is the indicative reciprocal rate for US citizens; many other nationalities pay roughly USD 60–140 for single entry and more for multiple entry. Apply via the Chinese Visa Application Service Centre for your jurisdiction with an organiser/exhibitor invitation letter. Indicative single-entry fee for many nationalities; some consulates require confirmed hotel and flight bookings. Not appro

    Official

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Shanghai Pudong (PVG): 45–70 min to SNIEC; Shanghai Hongqiao (SHA): 30–45 min. Allow road or rail time to Shanghai New International Expo Centre; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near Shanghai New International Expo Centre: Longyang Road / Huamu, Pudong (walking or one metro stop from SNIEC): Ibis Shanghai New Exhibition Centre (SNIEC-adjacent), Jinjiang Inn Pudong New International Expo Centre / Longyang Road; Pudong (Jinqiao / Century Park / Lujiazui fringe): Dorsett Shanghai (Pudong), Courtyard by Marriott Shanghai Pudong, Holiday Inn Shanghai Pudong; SNIEC campus / Lujiazui riverfront: Jumeirah Himalayas Hotel Shanghai (adjacent to SNIEC), Kerry Hotel

    Ride-hail: Ride-hailing apps are commonly used in Shanghai; confirm local availability before travel.

    Public transit: Check local bus/metro options for routes to Shanghai New International Expo Centre.

    Parking: On-site parking is available at Shanghai New International Expo Centre; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: May 2027

    Temperature: 16–26°C typical May range (average lows 16–18°C, average highs 24–26°C)

    Seasonality: Mild, humid late-spring weather with around 100 mm of rain spread over roughly 12–14 rain days in May; the heavier plum-rain (meiyu) season usually starts mid-June, so brief showers are possible during show week.

    Packing: May in Shanghai is mild and humid: expect roughly 16–18°C overnight and 24–26°C in the afternoon, with about 100 mm of rain across 12–14 days. Show week can bring short showers — pack a compact umbrella and light layers; the heavier plum-rain season typically begins mid-June.

    Plan your trip

    Planning

    Best day to visit: Day 2 — Thursday 13 May 2027

    Day 2 typically has the densest exhibitor presence and the highest buyer attendance, with trend forums, conference sessions and business matching appointments running alongside full hall activity. Day 1 mornings are consumed by registration and orientation, while Day 3 traffic and exhibitor availability start to thin in the afternoon as stands prepare to dismantle.

    14

    Confirm China entry and visa requirements for your nationality — Check the current China entry rules for your passport and apply early if a visa is required.

    12

    Book flights to Shanghai Pudong (PVG) or Shanghai Hongqiao (SHA) — PVG and SHA are the two main gateways; aim to arrive before the 12 May 2027 opening day.

    10

    Reserve a hotel near the Shanghai New International Expo Centre — Prefer Pudong-area properties within a short drive of the venue for the show period.

    8

    Complete online visitor registration and badge request — Register through chinabeautyexpo.com and save the confirmation for badge collection.

    7

    Download the hall plan and conference programme — Use the floor plan to pre-plan aisles for OEM/ODM, ingredients, packaging and machinery.

    5

    Pre-schedule B2B meetings with target exhibitors — Contact the suppliers and brands you want to meet and agree times before the halls get busy.

    4

    Shortlist sessions and product launches to attend — Build a day-by-day agenda across the three show days, 12-14 May 2027.

    3

    Arrange airport transfer and local transport — Pre-book a transfer or taxi from PVG or SHA to your hotel and allow for Shanghai traffic.

    2

    Pack business materials and event essentials — Bring business cards, meeting documents, comfortable shoes and a charged power bank.

    1

    Arrive in Shanghai and collect your visitor badge — Collect your badge at the Shanghai New International Expo Centre and orient yourself for Day 1.

    Side trips

    2

    The Bund and Yu Garden, Puxi old town

    Suzhou classical gardens and canals

    Networking spots

    3

    SNIEC business matching and buyer meeting area

    Conference and trend stage areas

    Hotel and restaurant venues around Longyang Road / Kerry Hotel Pudong

    Budget

    Costs & budget

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visa_fee

    visitor · Business (M visa, single entry)

    USD 60–185 / per person

    estimate

    visa_fee

    visitor · Visa-free transit / unilateral visa-free entry

    —

    estimate

    visa_fee

    visitor · M visa (business)

    USD 185 / per application

    official

    visa_fee

    visitor · L visa (tourist)

    USD 140 / per application

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You have 2–3 days available, concrete sourcing or market-entry questions, and can pre-book meetings through the show's business matching programme.

    Best for

    Brand owners, distributors, retailers, formulators and media who need market intelligence, supplier shortlists or new-product discovery in China's beauty market

    Min. budget

    $600.00

    Timeline

    6–10 weeks (visa application 4–8 weeks, hotel and flight booking 6–10 weeks ahead)

    Risks

    Budget estimate from listing cost signals — confirm live rates.

    Visa fees and processing times vary sharply by nationality; visa-free options are policy-dependent.

    Show-week hotel rates near SNIEC rise significantly — late booking inflates the budget.

    exhibit

    You can commit staff for the full three show days, have a defined China/Asia distribution plan and can fund a stand plus travel well ahead of the May space deadline.

    Best for

    Ingredients suppliers, OEM/ODM manufacturers, packaging and equipment providers, and international brands seeking China or Asia-Pacific distribution partners

    Min. budget

    $2,600.00

    Timeline

    5–8 months (space selection and contract, stand build, freight customs clearance, visas, staff travel)

    Risks

    Budget estimate from listing cost signals — confirm live rates.

    No published stand pricing captured yet in this listing — derive booth cost directly from the organiser before committing.

    Customs clearance of samples and duty/ATA Carnet handling can add cost and lead time.

    skip

    Beauty is not a target category, visa/travel complexity outweighs expected return, or the team cannot staff a meaningful three-day presence; consider the circuit events in Hong Kong, Bangkok or Dubai instead.

    Best for

    Companies with no China or Asia-Pacific revenue plan this cycle, or those who can obtain equivalent sourcing intelligence from regional shows or online channels

    Timeline

    Not applicable

    Risks

    No major risks listed.

    Gallery

    Photos

    Official imagery from China Beauty Expo Shanghai 2027
    Official imagery from China Beauty Expo Shanghai 2027

    Trust footer

    Sources

    5

    References

    2

    Publishers

    0

    Date checked

    1

    Informa Markets

    2

    China Beauty Expo

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