What are the event hours?

The event runs from 10:00 AM to 5:00 PM on both days.

How can I buy tickets?

Tickets can be purchased online through the official website.

Is there parking available?

Yes, parking is available at the venue for a fee.

Are there food options at the venue?

Yes, there are various food options available on-site.

What is the minimum age for attendees?

There is no minimum age requirement for attendees.

Can I register for free?

Registration is not free; tickets must be purchased.

Chicago Travel & Adventure Show

Name: Chicago Travel & Adventure Show
Start: 2027-02-06
End: 2027-02-07
Location: Santa Clara Convention Center

Event overview

Overview

The Chicago Travel & Adventure Show is a premier event connecting travel enthusiasts with top travel brands.

Scheduled for February 6-7, 2027, at the Santa Clara Convention Center, this show features a variety of exhibitors and engaging sessions designed to inspire attendees to explore new travel opportunities.

TL;DR

1Event Dates: February 6-7, 2027
2Location: Santa Clara Convention Center
3Expected Attendance: Over 150,000 travel enthusiasts
4Exhibitors: 1,000+ travel brands
5Engaging seminars and sessions available

Why visit

Attendees will discover a wide range of travel options, receive expert advice, and access exclusive show-only deals.

Why exhibit

Attendees, exhibitors & solutions

Who this event is for

Visitor profile

Typical attendee groups you can expect to meet.

Travel enthusiasts looking for vacation options

Travel advisors seeking the latest industry trends

Families planning vacations

Adventure seekers interested in unique travel experiences

Media professionals covering travel and tourism

Industry professionals looking to network

Exhibitor profile

Main supplier and exhibitor segments present at the show.

Travel destinations and tourism boards

Tour operators and travel agencies

Cruise lines and travel suppliers

Adventure travel companies

Travel technology providers

Hospitality and accommodation services

Product categories

Key solution areas showcased across the event.

Adventure travel packages

Cruise and tour offerings

Travel insurance and safety products

Travel technology solutions

Destination marketing materials

Travel accessories and gear

Location & Facilities

Venue

Open in Google Maps

Halls & areas

Main Hall

Santa Clara Convention Center

5001 Great America Pkwy, Santa Clara, CA 95054, United States

Entrances & gates

Main Entrance

Main Hall

Accessible entrance available.

Floor plans & maps

Floor plan (PDF)Official venue page

Facilities

Parking

Parking available on-site.

500 spaces · $20.00/day

Accessibility

Fully accessible venue.

Prayer rooms

Prayer rooms available on-site.

Cloakroom

Cloakroom services available.

Luggage storage

Luggage storage available.

Charging points

Charging points available throughout the venue.

On-site shuttle

Shuttle services available to nearby hotels.

Food options

Cafeteria

On-site dining

Parking: Parking is available at the venue.

Attend

Entry & tickets

Event days & opening times

DayOpening hours

10:00 AM –5:00 PM

General Admission
Tickets available online.
$20.00

Ticket info

Badge collection

Badges can be collected at the entrance.

Ticket notes

Advance purchase recommended.

Build-up & tear-down

Setup starts5 Feb 2027

Setup ends6 Feb 2027

Teardown starts8 Feb 2027

Teardown ends9 Feb 2027

Who runs the show

Organisers

UNICOMM, LLC

Organizer

Email Call Website

How the last edition performed

Previous edition

Current edition

2027 · 150,000 visitors · 1,000 exhibitors

Forecast — not final

Visitors

140,000

Exhibitors

950

Edition #

Growth over time

Next edition outlook

2028-02-05 – 2028-02-06

high

The Chicago Travel & Adventure Show will continue to grow, offering more exhibitors and engaging sessions.

Increased focus on sustainable travel options

Impact

A bigger and stronger platform

The 2026 edition brought together 140,000+ visitors at Santa Clara Convention Center. The Chicago Travel & Adventure Show is a premier event connecting travel enthusiasts with top travel brands. Scheduled for February 6-7, 2027, at the Santa Clara Convention Center, this show features a variety of exhibitors and engaging sessions designed to inspire attendees to explore new travel opportunities. The Travel & Adventure Show series is vital for connecting serious travelers with.

Audience quality

High-value decision-makers

Visitors typically include Travel enthusiasts looking for vacation options, Travel advisors seeking the latest industry trends, Families planning vacations, Adventure seekers interested in unique travel experiences. Event Dates: February 6-7, 2027. Location: Santa Clara Convention Center. Expected Attendance: Over 150,000 travel enthusiasts. Exhibitors: 1,000+ travel brands. Documented attendance reached 140,000+ visitors in the reference edition. Chicago Travel & Adventure Show attracts an audience aligned.

Exhibitor outcomes

Real business growth

Exhibitors gain direct access to a qualified audience of travel enthusiasts and industry professionals, maximizing their visibility and potential for bookings. The Travel & Adventure Show series is vital for connecting serious travelers with industry professionals and brands, facilitating direct interactions that drive bookings and travel decisions. Exhibitor categories include Travel destinations and tourism boards, Tour operators and travel agencies, Cruise lines and travel suppliers, Adventure travel companies.

Intelligence

Market context

Key market insights, trends, news and related events to help you understand the bigger picture.

San Francisco Bay Area / Silicon Valley, California, United States

Why it matters

The Bay Area is one of the highest-income outbound travel markets in the United States, with strong demand for long-haul, adventure and premium cruise product and a dense corporate-travel buyer base in Silicon Valley. A Santa Clara weekend show gives exhibitors direct access to affluent consumers plus trade intermediaries from Northern California in a single venue adjacent to Levi's Stadium and the Great America convention district.

Industry trends

Key trends shaping this market and its wider industry.

Adventure and experiential travel lead demand

Long-haul and premium cabin recovery

AI-assisted trip planning

River and expedition cruise capacity growth

Wellness, solo and multigenerational travel

Plan your trip

Travel & logistics

Local currency · USD

Arrival airports

Choose from the following airports, with convenient access to the event and venue.

SJC

Norman Y. Mineta San José International Airport

Closest airport to the Santa Clara Convention Center; short rideshare or taxi hop, limited international nonstops.

~4 mi / 6 km

to venue

5–12 min off-peak

by car

SFO

San Francisco International Airport

Main international gateway for the Bay Area; Caltrain and rideshare connections to Santa Clara.

~35 mi / 56 km

to venue

35–50 min off-peak (longer in commute hours)

by car

OAK

Oakland International Airport

Alternative Bay Area airport; useful for some domestic and transatlantic routings.

~40 mi / 64 km

to venue

45–60 min off-peak

by car

Hotel tiers

A range of accommodation options near the venue and across key areas.

Budget

Great America Parkway / Mission College Blvd, Santa Clara

USD 130–200 / night

source

Mid-range

Convention district, Santa Clara

USD 190–280 / night

source

Premium

Adjacent to Santa Clara Convention Center / Great America Parkway

USD 280–450 / night

source

Local transport

Get around the city with these convenient transport options.

Rideshare (Uber/Lyft) from SJC

Estimated costUSD 20–35 rideshare estimate

Best forSJC terminals → Santa Clara Convention Center

Fastest door-to-door option; 5–12 min off-peak.

Taxi from SJC

Estimated costUSD 25–40 metered taxi estimate

Best forSJC taxi ranks → Santa Clara Convention Center

Flat-ish metered runs; ranks outside each terminal.

VTA light rail / bus

Estimated costUSD 2.50 single-ride VTA fare (estimate)

Best forSanta Clara Transit Center & Great America stations ↔ convention district

Cheapest option; use VTA lines serving the Great America / Santa Clara station area and walk or short rideshare to the hall.

Caltrain

Estimated costUSD 4–11 one-way by zone (Caltrain estimate)

Best forSanta Clara station ↔ San Francisco / Peninsula

Useful for visitors staying in San Francisco or on the Peninsula.

Rideshare / taxi city hops

Estimated costUSD 8–18 rideshare estimate

Best forHotel district ↔ Santa Clara Convention Center

Most convention-district hotels are within a 5–15 min drive or a short walk.

Venue parking

Estimated costUSD 15–25 daily parking estimate

Best forSanta Clara Convention Center on-site and adjacent garages

Confirm event-day rates and overflow lots with the venue.

taxi

Estimated costUSD 35–75 taxi or rideshare to the venue district

Best forNorman Y. Mineta San José International Airport (SJC) to Santa Clara Convention Center

taxi

Estimated costUSD 35–75 taxi or rideshare to the venue district

Best forSan Francisco International Airport (SFO) to Santa Clara Convention Center

Plan your trip

Visa & entry documents

Check the latest visa requirements and entry guidelines before travelling.

Visa not required

ATA Carnet: check with organiser

Weather

February in Santa Clara is mild and changeable: daytime highs typically in the low-to-mid 60s °F (16–19 °C) with overnight lows in the mid-40s °F (7–9 °C). It is one of the wetter months for the Bay Area, with roughly 3 inches of rain spread over about 8 days, so pack a light waterproof layer.

Plan for the climate

Check temperatures and pack accordingly

Venue connectivity

Confirm mobile roaming or a local SIM for business visitors to the United States.

Ride-hailing

Taxis

Public transit

Car rentals

Cultural notes

Useful information to help you have a smooth and respectful visit.

Tipping

Restaurant tipping of 18–20% on the pre-tax total is standard; USD 2–5 per bag for hotel porters and USD 1–2 per drink at bars.

Business dress

Business casual (smart shirt, trousers, no tie) is typical for a consumer travel expo; exhibitors often wear branded polo shirts.

Punctuality and small talk

Meetings start on time; opening small talk is common before getting to commercial terms. Carry business cards or have a digital contact QR ready.

Practical guides

Visitor & Exhibitor Essentials

Everything needed to arrive prepared, navigate the event, and make the visit productive.

Flights

Destination: SJC

Book 4–8 weeks ahead for the best Bay Area fares; SJC is closest to the venue but has fewer long-haul routes, so international visitors should compare SFO and OAK. Midweek departures and Saturday-night stays usually price lower; fares and Santa Clara hotel rates rise sharply when Levi's Stadium or the convention district hosts major events.

Visa

Visa may be required for international visitors.

Estimated cost: Not yet confirmed

Processing: Varies by nationality; apply several weeks before travel.

Hotels

Find a stay near the venue with options for every budget.

Check-in (recommended)

February 5, 2027

Check-out (recommended)

February 8, 2027

Areas to stay

Adjacent to Santa Clara Convention Center / Great America Parkway · Convention district, Santa Clara · Great America Parkway / Mission College Blvd, Santa Clara

budget

$130-$200 USD/night

Book

mid range

$190-$280 USD/night

Book

premium

$280-$450 USD/night

Book

Transport

Get to the venue and around the city with these options.

Airport → venue: Primary gateways: Norman Y. Mineta San José International Airport (SJC): 5–12 min off-peak; San Francisco International Airport (SFO): 35–50 min off-peak (longer in commute hours); Oakland International Airport (OAK): 45–60 min off-peak. Allow road or rail time to Santa Clara Convention Center; on-site parking is usually available at major exhibition venues.

Hotel → venue: Precinct hotels near Santa Clara Convention Center: Great America Parkway / Mission College Blvd, Santa Clara: Motel 6 Santa Clara, Best Western Plus Santa Clara; Convention district, Santa Clara: Embassy Suites by Hilton Santa Clara, Courtyard by Marriott Santa Clara, Residence Inn by Marriott Santa Clara; Adjacent to Santa Clara Convention Center / Great America Parkway: Hyatt Regency Santa Clara, Santa Clara Marriott, Hilton Santa Clara.

Ride-hail: Ride-hailing and taxis serve Santa Clara; confirm local apps and ranks before travel.

Public transit: Use local bus, tram, or metro routes serving Santa Clara Convention Center; check operator timetables.

Parking: On-site or nearby parking is available at Santa Clara Convention Center; confirm rates and hall access on the venue site.

Weather

Plan and pack for the event climate.

Month: February

Temperature: 45–66 °F (7–19 °C); daytime highs in the low-to-mid 60s °F, overnight lows in the mid-40s °F, with occasional rain

Seasonality: Mild with occasional rain.

Packing: February in Santa Clara is mild and changeable: daytime highs typically in the low-to-mid 60s °F (16–19 °C) with overnight lows in the mid-40s °F (7–9 °C). It is one of the wetter months for the Bay Area, with roughly 3 inches of rain spread over about 8 days, so pack a light waterproof layer.

Plan your trip

Planning

Best day for qualified buyer meetings: Saturday, 6 February 2027 (opening day)

Opening day carries the fullest programme — headline speaker slots, media activity and a fully staffed exhibit hall — while the second day typically runs shorter hours with thinner staffing. Trade-focused conversations are easiest before the consumer crowds peak in the late morning.

Networking spots

Savvy Traveler Theater Q&A area

Taste of Travel stage

Destination and tourism-board pavilions

Hyatt Regency Santa Clara / Santa Clara Marriott lobby bars

Budget

Costs & budget

Cost reference

Official cost items and estimated ranges for exhibitors.

visitor_ticket

visitor · General Admission

USD 20 / per person

official

Item	For	Tier	Estimated range	Status	As of
visitor_ticket	visitor	General Admission	USD 20 / per person	official

Decision

Visit, exhibit, or skip?

Should you go?

Use this quick check to decide whether Chicago Travel & Adventure Show fits your visit, exhibit or skip plan.

QUESTION 1 OF 6

What is your primary role?

Decision matrix

Compare participation options side by side to choose the best fit for your objectives.

visit

You want to source suppliers, gauge competitor offers, or research a Bay Area / US West Coast itinerary.

Best for

Travel buyers, tour operators, destination marketers and consumers benchmarking itineraries, suppliers and pricing in one hall.

Min. budget

$700.00

Timeline

4–8 weeks before 6 February 2027 for tickets, flights and Santa Clara hotel rooms.

Risks

Bay Area hotel rates spike around major events and long weekends — book early.

Show hours are shorter on Sunday; plan heavy meeting days for Saturday.

Budget estimate from listing cost signals — confirm live rates.

exhibit

You have a West Coast lead-generation, brand-awareness or package-sales goal and can staff both show days.

Best for

Tourism boards, cruise lines, adventure operators, resorts and travel-tech vendors selling to West Coast consumers and trade.

Min. budget

$3,500.00

Timeline

3–6 months for stand booking, freight, staffing and pre-show marketing.

Risks

Booth and sponsorship pricing is not published in captured sources — confirm current rate card with UNICOMM, LLC.

Consumer show traffic is mixed trade/consumer — qualify leads on the stand.

Budget estimate from listing cost signals — confirm live rates.

skip

Your category, region or commercial goals do not match a consumer travel expo.

Best for

Teams with no US West Coast audience, no consumer-facing product, or a diarised clash.

Min. budget

Not yet confirmed

Timeline

N/A

Risks

No major risks listed.

Gallery

Photos

Official imagery from Chicago Travel & Adventure Show

FAQs & glossary

Answers

Frequently asked

Glossary

Exhibitor: A company or organization that displays products or services at the event.
Visitor: An individual attending the event to explore travel options.
Travel Advisor: A professional who assists clients in planning travel arrangements.
Sustainable Travel: Travel that minimizes environmental impact and promotes conservation.
Networking: The act of interacting with others to exchange information and develop professional contacts.
Booking: The process of reserving travel services such as flights, hotels, or tours.

Trust footer

Sources

References

Publishers

Date checked

Travel Shows

Official Website
Lang: ENGLISH
event_website

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