Trade show

    Central Asia Beauty Expo 2027

    Central Asia Beauty Expo 2027 is the leading international beauty and cosmetics exhibition in Central Asia, held on 28-30 April 2027 in Almaty, Kazakhstan. It connects global manufacturers and brands with distributors, retailers and salon professionals across the region. The event features three specialised pavilions, a buyer programme and a beauty business forum. The 2026 edition attracted 418 exhibitors from 31 countries and over 11,000 visitors.

    Dates

    Apr 28 – 30, 2027

    City / country

    Almaty, Kazakhstan

    Venue

    Atakent Expo

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    • Central Asia's beauty market is growing rapidly, with Kazakhstan's cosmetics market exceeding $500 million and 86% of products imported, offering strong demand for international brands.
    • The exhibition provides direct access to local distributors, retail chains and salon professionals, plus a dedicated buyer programme with 300 key buyers.
    • Exhibitors can present products across three specialised pavilions and benefit from national pavilions and business matchmaking.
    • The 2026 edition attracted 418 exhibitors from 31 countries, confirming the event's reach and effectiveness.

    Audience at a Glance

    Who Exhibits

    Exhibitor Profile

    10 categories represented

    • Cosmetics manufacturers
    • Perfume and fragrance brands
    • Skincare and personal care companies
    • Professional salon product suppliers
    • Nail, makeup, hair, lash and brow brands
    • Cosmetology and aesthetic equipment providers
    • Contract manufacturers and private label
    • Packaging and raw material suppliers

    Who Attends

    Visitor Profile

    10 audience types

    • Beauty salon owners and managers
    • Cosmetologists and aesthetic practitioners
    • Nail technicians and makeup artists
    • Hair stylists and barbers
    • Retail chains and cosmetics stores
    • Pharmacies and drugstore chains
    • Distributors and wholesalers
    • Online beauty retailers

    Coverage & Spotlights

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