Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
C! Brand Trade Show returns for its third edition on 24 & 25 March 2027 at Paris Expo Porte de Versailles. This event is dedicated to brands, retailers, and communication agencies seeking innovative marketing solutions.
Attendees can expect expert conferences, networking opportunities, and demonstrations in a vibrant business atmosphere. C! Brand Trade Show takes place in Paris, France.
Venue: Paris Expo Porte de Versailles.
TL;DR
- 1Dates and Venue: C!Brand Trade Show takes place on 24 & 25 March 2027 at Paris Expo Porte de Versailles.
- 2Scale and Focus: This trade show focuses on marketing solutions for brands, featuring 170 exhibitors and 6000 professionals.
- 3Organiser: Infopro Digital manages the event, with registration details available on the official website.
- 4Buyer Authority: Attendees include brand managers, retailers, and marketing agencies seeking innovative solutions.
- 5Entry Conditions: Registration opens in December 2026; access is reserved for professionals in the marketing and retail sectors.
Why visit
Attendees will gain insights into the latest marketing trends and solutions, network with industry leaders, and explore innovative products and services. Attendees include brand managers, retailers, and marketing agencies seeking innovative solutions.
Why exhibit
Exhibitors will showcase their products to a targeted audience of marketing professionals, gain access to decision-makers, and participate in engaging conferences. This trade show focuses on marketing solutions for brands, featuring 170 exhibitors and 6000 professionals. Attendees include brand managers, retailers, and marketing agencies.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Brand and marketing managers from retailers, e-commerce teams and consumer-goods companies sourcing promotional campaigns and retail displays
Retail operations and visual merchandising leads comparing POS/POP displays, store fixtures and seasonal graphics
Promotional products buyers and corporate gift managers looking for branded merchandise, textiles and packaging
Packaging and print buyers from retail, beauty, food and fashion brands seeking retail-ready packaging and large-format print
Marketing agencies, design studios and brand consultancies researching production partners for activation campaigns
Procurement and sourcing teams evaluating custom manufacturing, sustainable materials and European suppliers
Event, trade marketing and customer-experience managers looking for signage, digital displays and in-store media
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Promotional product manufacturers and branded merchandise suppliers, including textiles, drinkware, bags and corporate gifts
Packaging converters and retail-ready packaging specialists serving beauty, food, fashion and e-commerce brands
POS/POP display and retail fixture manufacturers producing floor stands, shelf displays and shop-in-shop systems
Print houses and large-format printers for posters, window graphics, banners and campaign collateral
Signage and digital display suppliers, including screens, wayfinding and in-store media hardware
Retail design and visual merchandising studios offering store concepts, fixture design and campaign rollouts
Brand activation agencies and event marketing suppliers that produce sampling, pop-ups and shopper experiences
Sustainable materials and custom sourcing platforms for recycled, recyclable or low-impact branded products
Product categories
Key solution areas showcased across the event.
Promotional products and branded merchandise (textiles, drinkware, bags, corporate gifts)
Retail packaging and secondary packaging for shelf-ready presentation
POS/POP displays, floor stands and shop-in-shop fixtures
Visual merchandising systems, store fittings and seasonal graphics
Print communication, catalogues and large-format campaign printing
Signage, digital signage, screens and wayfinding hardware
Retail design services, fixture design and store concept development
Brand activation, sampling and pop-up experience production
Sustainable materials, recycled substrates and eco-designed packaging
Custom sourcing platforms and European manufacturing partners
Location & Facilities
Venue
Paris Expo Porte de Versailles
Place de la Porte de Versailles, Hall 5, 75015 Paris, France
Facilities
Parking
Paris Expo Porte de Versailles in Paris typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Paris Expo Porte de Versailles in Paris typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Paris Expo Porte de Versailles for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Free registration
Event days & opening times
DayOpening hours
24 – 25 March 2027:9:00 AM – 6:00 PM daily
Who runs the show
Organisers
Infopro Digital
How the last edition performed
Previous edition
Last edition
—
Completed
Exhibitors: 170
Next edition
Not announced yet
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Paris, France
Why it matters
On 2027-03-24 to 2027-03-25, C!Brand Trade Show in Paris covering Packaging solutions for retail, Promotional products and gifts, Print communication materials, Signage and display solut gives packaging buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Charles de Gaulle
Main long-haul gateway for Paris; RER B plus Metro line 12 is the rail option, with approx. 60-75 min door-to-door
Approx. 30 km by road from Paris Expo Porte de Versailles
to venue
Approx. 45-60 min by car or taxi, traffic dependent
by car
Paris Orly
Closest Paris airport to the venue; use Orlyval or Orlybus with metro connections, or a taxi for a faster direct transfer
Approx. 15 km by road from Paris Expo Porte de Versailles
to venue
Approx. 25-40 min by car or taxi, traffic dependent
by car
Paris Beauvais
Furthest Paris gateway; the Beauvais shuttle reaches Porte Maillot, then metro or tram continues to Porte de Versailles
Approx. 85 km by road from Paris Expo Porte de Versailles
to venue
Approx. 75-90 min by shuttle or car
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Novotel Paris Porte de Versailles
4-star
Porte de VersaillesApprox. 480 m from Paris Expo Porte de Versailles to venueUSD 150–190 / night
Breakfast (paid), free Wi-Fi, parking (paid), air conditioning, pet-friendly, fitness center, bar, restaurant
OKKO Hotels Paris Porte de Versailles
4-star
Porte de VersaillesWalkable to Paris Expo Porte de Versailles to venueUSD 145–185 / night
Breakfast (paid), free Wi-Fi, parking (paid), air conditioning, pet-friendly, fitness center, bar, restaurant
Arty Paris Porte de Versailles
Budget
Porte de VersaillesApprox. 1.3 km from Paris Expo Porte de Versailles to venueUSD 85–120 / night
Breakfast, free Wi-Fi, air conditioning, restaurant, kitchen in some rooms, kid-friendly
Hotel Le Carrosse
1-star
Porte de VersaillesApprox. 280 m from Paris Expo Porte de Versailles to venueUSD 140–200 / night
Breakfast, free Wi-Fi, restaurant
Local transport
Get around the city with these convenient transport options.
RER B + Metro
Estimated costCost TBA
Best forCDG Airport to Paris Expo Porte de Versailles
RER B into Paris, then Metro line 12 toward Porte de Versailles; allow 60-75 min with luggage.
Orlyval + RER B + Metro
Estimated costCost TBA
Best forORY Airport to Paris Expo Porte de Versailles
Orlyval to Antony, RER B into Paris, then metro connection to line 12; allow 45-60 min.
Orlybus + Metro
Estimated costCost TBA
Best forORY Airport to Paris Expo Porte de Versailles
Orlybus to Denfert-Rochereau, then metro connections to Porte de Versailles; allow 45-60 min.
taxi
Estimated costCost TBA
Best forCDG Airport to Paris Expo Porte de Versailles
Official taxi rank at CDG; journey 45-60 min depending on traffic.
taxi
Estimated costCost TBA
Best forORY Airport to Paris Expo Porte de Versailles
Official taxi rank at ORY; journey 25-40 min depending on traffic.
airport shuttle
Estimated costCost TBA
Best forBVA Airport to Paris Expo Porte de Versailles
BVA is furthest; allow 75-90 min by shuttle and metro; confirm shuttle timetable.
Metro / tram
Estimated costCost TBA
Best forWithin Paris to Paris Expo Porte de Versailles
Metro line 12, Tram T2 and T3a serve Porte de Versailles; useful for hotel-to-venue trips.
parking
Estimated costCost TBA
Best forParis Expo Porte de Versailles on-site car park
Pre-book parking if driving; access can be busy during show opening hours.
Weather
Late March 2027 in Paris is early spring: expect roughly 5-15 C, changeable skies and passing showers. Mornings are cool and halls can be warm, so layers help. Carry a compact umbrella for the walk between Metro line 12 and the halls. Check a short-range forecast before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Paris has broad 4G and 5G coverage. EU SIMs can use roam-like-at-home rules; non-EU visitors can buy prepaid SIMs or eSIMs. Venue Wi-Fi policy is not confirmed in accessible captures, so ask the organiser or exhibitor services. For stand demos and lead capture, order dedicated connectivity and bring power banks or spare batteries.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language
French is the official language. English is widely spoken in hotels, at the venue and in tourist areas, but opening with a polite French greeting helps.
Currency and payments
The euro (EUR) is the host currency. Cards and contactless payments are widely accepted in Paris hotels, restaurants and the venue; carry a small amount of cash for small purchases.
Tipping
Service is generally included in French restaurant bills; rounding up or leaving small change is customary for good service.
Business etiquette
Appointments and punctuality are valued; greet with Bonjour before switching to English. Stand teams are busy during show hours, so book meetings in advance.
Security and registration
Allow time for bag checks at the venue and carry photo ID. Keep valuables secure in crowds and follow organiser instructions for hall access.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: CDG
Google Flights samples for 24 Mar 2027 show economy coverage from DXB, JFK, LHR, NRT, SIN and SYD into CDG, with fares varying by origin and booking window. Compare ORY as a second Paris gateway, especially for short-haul Europe, and avoid tight connections if you need to reach Porte de Versailles the same day. Sample fares are indicative only; confirm live prices and baggage rules before booking.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Charles de Gaulle (CDG): Approx. 45-60 min by car or taxi, traffic dependent; Paris Orly (ORY): Approx. 25-40 min by car or taxi, traffic dependent; Paris Beauvais (BVA): Approx. 75-90 min by shuttle or car. Allow road or rail time to Paris Expo Porte de Versailles; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Paris Expo Porte de Versailles: Porte de Versailles: Novotel Paris Porte de Versailles; Porte de Versailles: OKKO Hotels Paris Porte de Versailles; Porte de Versailles: Arty Paris Porte de Versailles.
Ride-hail: Uber, Bolt, Free Now and G7 taxis operate in Paris. Use official ranks at CDG, ORY and the venue, and confirm the pickup point with the driver because the Porte de Versailles perimeter can be congested during show hours. Ride-hail is useful for late arrivals or bulky materials, but Metro line 12 is usually faster at peak.
Public transit: Paris Expo Porte de Versailles is served by Metro line 12 at Porte de Versailles and by Tram T2/T3a. From CDG, take RER B into Paris and change to Metro line 12; from ORY, use Orlyval or Orlybus with metro connections. Use the RATP or Ile-de-France Mobilites journey planner for live routes, and allow extra time for crowds at show opening.
Parking: Paris Expo Porte de Versailles has on-site car parks; expect approx. EUR 20-30 per day and pre-book during show dates. Access can be slow at opening, and taller vans should check height limits. For hotel stays, confirm whether parking is included or charged separately. Metro line 12 and Tram T2/T3a avoid the fairground traffic.
Weather
Plan and pack for the event climate.
Month: March 2027
Temperature: Approx. 5-15 C (41-59 F) across the day; mornings often 5-8 C and afternoons 12-15 C.
Seasonality: Passing showers are common in Paris in late March; this is not a pronounced rainy season, but keep a compact umbrella for the walk between Metro and halls.
Packing: Pack layers, a light waterproof jacket, comfortable shoes for concrete halls and metro stairs, a compact umbrella, and a portable charger for lead-capture devices.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at C!Brand Trade Show usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 1
Charge devices and pack a power bank for lead capture; print backup copies of hotel and flight confirmations.
Day 2
Pack layers, a waterproof jacket, comfortable shoes and a compact umbrella for early-spring Paris weather.
Day 3
Prepare a one-page buyer brief with product categories, volumes and sustainability requirements to use in supplier conversations.
Day 4
Download the venue map and mark target stands; check RATP disruptions and tram stops for Porte de Versailles.
Day 5
List exhibitors in promotional products, packaging, POS displays, print and retail design; request meetings before the floor gets busy.
Day 6
Book flights to CDG or ORY; build a rail plan using RER B plus Metro line 12 and keep a taxi backup for luggage-heavy arrivals.; Book a hotel in the Porte de Versailles cluster or along Metro line 12; compare cancellation terms and breakfast or parking charges.
Day 7
Register for the event and check whether your badge is trade-only, whether photo ID is required, and which hall entrance matches your ticket.; Arrive early, collect your badge, allow time for bag checks, and walk the hall layout before meetings begin.
Day 8
Check the short-range weather and transit status; confirm badge collection hours and hall opening time with the organiser.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Paris Expo Porte de Versailles
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2C!Brand Trade Show registration concourse
Paris Expo Porte de Versailles
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Paris Expo Porte de Versailles
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether C!Brand Trade Show fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For C!Brand Trade Show, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Packaging solutions for retail and Promotional products and gifts solutions and benchmarking suppliers at C!Brand Trade Show in Paris.
Min. budget
$509.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Packaging solutions for retail and Promotional products and gifts products who need qualified meetings with the event's trade audience.
Min. budget
$2,290.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Paris show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
How do I get to Paris Expo Porte de Versailles from Charles de Gaulle Airport?
Take the RER B from CDG into central Paris and change to Metro line 12 toward Porte de Versailles; road transfer is about 36 min in typical conditions. Check live routes and fares on parisaeroport before travelling.
Which hotels are closest to Paris Expo Porte de Versailles?
Hotel Le Carrosse is about 280 m from the venue, Novotel Paris Porte de Versailles about 480 m, and Arty Paris Porte de Versailles about 1.3 km. OKKO Hotels Paris Porte de Versailles is also in the same district.
Which airport should I fly into for the show?
Paris Charles de Gaulle (CDG) is the main international gateway with the widest long-haul coverage; Paris Orly (ORY) and Paris Beauvais (BVA) are alternatives, so compare total transfer time and fare before booking.
What currency is used in Paris?
The local currency is the euro (EUR). Card payments are widely accepted at hotels and venues, but carry some cash for small purchases.
Glossary
- C!Brand
- Paris trade fair for branding, retail marketing, promotional products, packaging and print communication, held at Paris Expo Porte de Versailles.
- Promotional merchandise
- Branded goods such as drinkware, textiles, bags and desk items used for customer gifts, loyalty programmes and trade-fair giveaways.
- Brand activation
- A campaign or experience that turns brand positioning into a shopper-facing action, often using retail displays, sampling, events or digital prompts.
- POS/POP display
- Point-of-sale or point-of-purchase fixtures and displays that present products in-store and guide shopper decisions.
- PLV
- French retail acronym for point-of-sale advertising and display, covering materials that promote products in stores.
- Retail-ready packaging
- Secondary packaging designed to move from transport to shelf quickly, with shelf-ready trays, display cases or easy-open features.
- Visual merchandising
- The use of store layout, fixtures, lighting, signage and product presentation to shape how shoppers move and buy.
- Large-format print
- Wide-format printing for posters, banners, wall graphics, window displays and event signage.
- Porte de Versailles
- The Paris Expo exhibition district in the 15th arrondissement, served by Metro line 12 and Tram T2/T3a.
- RER B
- Regional express line linking Charles de Gaulle Airport with central Paris; travellers change to Metro line 12 for Porte de Versailles.
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Also known as
Alternate names and search phrases for this event.
- C!Brand Paris 2027
- C!Brand Porte de Versailles
- retail marketing Paris
- promotional products Paris
- print communication Paris
- retail design Paris
- brand activation Paris
- POS display Paris
- visual merchandising Paris
- branding expo France
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.