Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
Caravana 2027 is set to be the premier event for camping enthusiasts, taking place at WTC Expo in Leeuwarden from January 27 to January 31. This five-day exhibition will feature a diverse array of caravans, campers, tents, and camping accessories from across Europe.
Attendees can look forward to engaging demonstrations, informative lectures, and the latest innovations in camping technology. It's a perfect day out for families and anyone interested in outdoor adventures.
TL;DR
- 1Dates and Venue: Caravana runs from January 27 to January 31, 2027 at WTC Expo, Leeuwarden, Netherlands.
- 2Scale and Focus: This is the largest camping fair in Northern Netherlands, showcasing a wide range of caravans, campers, and camping accessories.
- 3Organiser: The event is organised by WTC Expo Leeuwarden BV, with more details available at caravana.eu.
- 4Buyer Authority: Expect to see camping enthusiasts, families, and outdoor adventure seekers attending.
- 5Entry / Access: Tickets are available online, with special discounts for early purchases.
Why visit
Visitors will have the opportunity to explore the latest camping trends and products, attend informative workshops, and participate in exciting demonstrations. The event promises a family-friendly atmosphere with activities for all ages, making it a great outing for camping enthusiasts. Don't miss the chance to connect with industry experts and discover new camping destinations.
Why exhibit
Exhibitors at Caravana can showcase their latest products to thousands of potential customers, gaining visibility in a vibrant and engaging environment. The fair offers numerous promotional opportunities, including advertising in the event magazine and social media exposure. Participating in Caravana is a strategic move for brands looking to strengthen their presence in the camping market.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Camping enthusiasts looking for the latest products
Families planning their next camping trip
Outdoor adventure seekers interested in new experiences
Travel agencies specializing in camping holidays
Suppliers of camping gear and accessories
Manufacturers of caravans and campers
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Caravan and camper manufacturers
Camping accessory suppliers
Outdoor equipment retailers
Travel agencies specializing in camping
Service providers for camping sites
Innovators in camping technology
Product categories
Key solution areas showcased across the event.
Touring caravans and lightweight glass-fibre models
Motorhomes: integrated, semi-integrated and overcab layouts
Camper vans and van conversions
Tents: inflatable, tunnel and family models
Awnings, canopies and drive-away awning systems
Camping furniture, tables, chairs and storage
Outdoor cooking, BBQs, cool boxes and refrigeration
Camping accessories: lighting, power, solar and water
Campsites, holiday parks and camping destinations
Campervan conversion parts, fit-out and rental services
Outdoor clothing, footwear and travel gear
Cycle and e-bike carriers for caravan and camper use
Safety, security and levelling equipment
Leisure batteries, chargers and off-grid power kits
Location & Facilities
Venue
WTC Expo
Fryslânplein/Stadionplein, 8914 BX Leeuwarden
Facilities
Parking
WTC Expo in Leeuwarden typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: WTC Expo in Leeuwarden typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at WTC Expo for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
General admission
€12.00
Who runs the show
Organisers
WTC Expo Leeuwarden BV
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Leeuwarden, Netherlands
Why it matters
On 2027-01-27 to 2027-01-31, Caravana in Leeuwarden covering Caravans and campers, Tents and awnings, Camping accessories and gear, Camping sites and destinations, Outdoor cooking e gives technology buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Hotel tiers
A range of accommodation options near the venue and across key areas.
Budget chain hotels near Leeuwarden station
Leeuwarden station area
USD 80–120 / night
Approx. EUR 75-110 per night; convenient for rail arrivals. Confirm show-date availability and breakfast inclusion.
Midscale city-centre hotels
Leeuwarden city centre
USD 125–180 / night
Approx. EUR 115-165 per night; a 7-10 minute taxi ride or 25-35 minute walk to the venue.
Upscale and boutique hotels
Leeuwarden city centre
USD 180–260 / night
Approx. EUR 165-240 per night; limited rooms in Leeuwarden, so book well ahead for January show dates.
Self-catering apartments and B&Bs
Leeuwarden and nearby villages
USD 95–150 / night
Approx. EUR 90-140 per night; check minimum stays and late-arrival arrangements.
Hotels in Groningen or Drachten
Groningen or Drachten
USD 90–140 / night
Approx. EUR 85-130 per night; use if Leeuwarden is sold out, but budget extra travel time.
Local transport
Get around the city with these convenient transport options.
Train
Estimated costCost TBA
Best forAmsterdam Schiphol Airport to Leeuwarden station
The main long-distance rail option. Journey usually involves a change and takes roughly 2h15-2h45; confirm NS fares and route.
Bus
Estimated costCost TBA
Best forLeeuwarden station to WTC Expo
A short local bus ride for the 1.6 km trip, or about a 20-minute walk. Confirm the current timetable.
Bus
Estimated costCost TBA
Best forLeeuwarden city centre to WTC Expo
Useful if you plan several trips in one day. Leeuwarden has no tram or metro, so buses are the main public transport.
Taxi
Estimated costCost TBA
Best forLeeuwarden station to WTC Expo
About 4 minutes for 1.6 km. A taxi rank is normally available at the station; confirm the meter or fixed fare.
Taxi
Estimated costCost TBA
Best forLeeuwarden city centre to WTC Expo
About 7 minutes for 2.4 km via Tesselschadestraat. Book ahead during show opening and closing peaks.
Parking
Estimated costCost TBA
Best forWTC Expo on-site parking
Confirm the current venue rate and hall access. Weekend show mornings can be busy, so allow extra time.
taxi
Estimated costCost TBA
Best forGroningen Airport Eelde (GRQ) to WTC Expo
taxi
Estimated costCost TBA
Best forAmsterdam Airport Schiphol (AMS) to WTC Expo
Weather
Late January in Leeuwarden is cold, windy and often wet. Daytime temperatures typically sit around 0-6 C, and wind chill can make it feel colder. Rain showers are frequent, with frost or brief snow possible. Wear waterproof layers and shoes suitable for walking between parking, bus stops and the WTC Expo halls.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Mobile coverage in Leeuwarden and around WTC Expo is generally strong on Dutch 4G and 5G networks. EU visitors can usually use roam-like-at-home; non-EU travellers should check their operator's Netherlands pass or buy a local eSIM. Venue Wi-Fi availability is not confirmed, so bring a power bank and save an offline copy of your show plan.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Frisian language and identity
Leeuwarden is the capital of Friesland, where Dutch and Frisian are both visible on signs and in local life. English is widely spoken, but a friendly greeting in Dutch goes a long way at hotels and venues.
Card-first payments
Contactless debit and credit cards are widely accepted in the Netherlands, including at many show stands. Carry a small cash backup for market stalls or small vendors, but do not rely on cash alone.
Direct communication
Dutch business culture tends to be direct and practical. At dealer stands, ask clear questions about price, delivery time, warranty and vehicle weight rather than waiting for a formal sales pitch.
Cycling and pedestrian priority
Leeuwarden is cycle-friendly and has separate bike lanes. Watch for cyclists when walking near the station and venue, and use marked crossings around WTC Expo.
Show-floor etiquette
Ask before photographing stand displays or vehicle interiors. Queue politely at popular caravan and motorhome stands, and keep aisles clear when taking measurements or comparing layouts.
Winter-ready dress
The show is an indoor venue, but you may queue outside or walk between parking and halls. Dress in warm, waterproof layers and wear shoes suitable for wet pavements.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Compare Amsterdam Schiphol (AMS) and Groningen Airport Eelde (GRQ). AMS has more routes but adds a rail leg to Leeuwarden; GRQ is closer but has fewer flights. Book flexible fares if January weather could disrupt connections, and allow 2-3 hours between landing and onward rail travel.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Leeuwarden; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near WTC Expo: Leeuwarden station area: Budget chain hotels near Leeuwarden station; Leeuwarden city centre: Midscale city-centre hotels; Leeuwarden city centre: Upscale and boutique hotels.
Ride-hail: Ride-hailing coverage in Leeuwarden is less dense than in Amsterdam, and local taxis are often the more reliable choice for short trips. Book ahead for show opening and closing peaks, confirm the fare, and keep a local taxi number as backup.
Public transit: Leeuwarden has no metro or tram; buses are the main public transport. Use a local bus from Leeuwarden station toward WTC Expo, or walk about 20 minutes for the 1.6 km trip. Single bus tickets are approximately EUR 2.50-3.50, and day tickets around EUR 6-8. Confirm the current timetable locally.
Parking: WTC Expo has on-site parking. Expect an approximate charge of EUR 5-10 per day, but confirm the current rate and hall access with the venue. Weekend show days can fill early, so allow 15-20 minutes for parking and walking to the halls.
Weather
Plan and pack for the event climate.
Month: January 2027 (confirm exact dates on caravana.eu)
Temperature: Approx. 0-6 C by day, with wind chill making it feel colder; overnight frost is possible.
Seasonality: Frequent rain showers and gusty North Sea winds are typical in late January. Brief snow or frost is possible, so plan for wet and windy conditions.
Packing: Pack a waterproof jacket, warm layers, gloves, a scarf, comfortable waterproof shoes and a small umbrella. Bring a power bank for show days and a bag for brochures and dealer quotes.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Caravana usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 1
T-10: Buy tickets online if available; general admission was listed at EUR 12 at capture.
Day 2
T-10: Compare rail routes to Leeuwarden via Amsterdam Schiphol or Groningen Airport Eelde.
Day 3
T-7: Check the January weather and pack a waterproof jacket, warm layers and comfortable shoes.
Day 4
T-7: Download or print the show map and note the caravan, motorhome and awning halls you want to visit.
Day 5
T-5: Plan the station-to-WTC Expo leg by bus, taxi or walking and save a local taxi number.; T-3: Confirm parking if you are driving, and allow extra time for weekend traffic.
Day 6
T-2: Write a shortlist of models, weights and layouts to compare with dealers.; T-1: Charge your phone and power bank, and pack business cards or a lead-capture notebook.
Day 7
Arrive early to collect your ticket or badge and orient yourself before halls get busy.
Day 8
At the show: Ask about MTPLM, warranty, delivery times and habitation checks before leaving a stand.
Day 9
At the show: Compare awning sizes and vehicle payload, not just show-floor appearance.
Day 10
T-14: Confirm the exact Caravana dates and opening hours on caravana.eu.; After the show: Request written quotes and follow up with dealers within a few days.
Day 11
T-14: Book Leeuwarden accommodation early, especially for weekend nights during the show.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at WTC Expo
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Caravana registration concourse
WTC Expo
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
WTC Expo
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
EUR 12 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | EUR 12 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Caravana fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Caravana, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Caravans and campers and Tents and awnings solutions and benchmarking suppliers at Caravana in Leeuwarden.
Min. budget
$633.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Caravans and campers and Tents and awnings products who need qualified meetings with the event's trade audience.
Min. budget
$2,848.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Leeuwarden show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
What is Caravana?
Caravana is a caravan and camping show held at WTC Expo in Leeuwarden, Netherlands. The exhibition covers touring caravans, motorhomes, camper vans, tents, awnings, camping accessories and camping destinations.
Where is Caravana held?
The venue is WTC Expo Leeuwarden in Friesland, Netherlands. The site is roughly 1.6 km from Leeuwarden railway station, so it can be reached by bus, taxi or a 20-minute walk from the station area.
When is the next Caravana edition?
The current listing points to January 2027 at WTC Expo Leeuwarden. Confirm exact dates and opening hours on caravana.eu before booking travel or accommodation.
Who is Caravana for?
It is aimed at people planning camping holidays, current caravan and motorhome owners, families considering a first camper, and outdoor enthusiasts comparing tents, awnings and accessories. Dealers and trade visitors also use the show to review new models and supplier ranges.
What can I see at Caravana?
Expect caravans, motorhomes, camper vans, tents, awnings, camping furniture, outdoor cooking equipment, power and solar accessories, campsites and holiday destinations. The show is a place to compare layouts, weights and equipment in person.
How much are Caravana tickets?
A general admission ticket was listed at EUR 12 at the time of capture. Check caravana.eu for current ticket prices, concessions and any online booking discount before you travel.
How do I get to WTC Expo Leeuwarden?
From Leeuwarden station, take a local bus or taxi for the short trip to WTC Expo, or walk about 20 minutes. From Amsterdam Schiphol, take the train to Leeuwarden and continue by bus or taxi to the venue.
Is there parking at WTC Expo?
WTC Expo has on-site parking. Expect an approximate daily charge of EUR 5-10, but confirm the current rate and hall access with the venue or organiser. Weekend show mornings can be busy.
Is Caravana trade-only?
The listing shows general admission pricing, so it is not a trade-only event. If you need buyer credentials or trade registration, check the organiser site for the current policy before attending.
Where should I stay for Caravana?
Most Leeuwarden hotels are within 2-4 km of WTC Expo. Station-area and city-centre hotels are convenient for rail arrivals, while budget chains and apartments may offer better value if you book early for show dates.
Glossary
- Caravan
- A towed leisure vehicle with living space, typically hitched to a car and used for holidays. At Caravana, touring caravans are shown in layouts from compact two-berth models to family layouts.
- Touring caravan
- A caravan designed to be towed regularly from pitch to pitch, as opposed to a static holiday caravan. Buyers compare weight, body length, washroom layout and storage at the show.
- Motorhome
- A self-propelled leisure vehicle with living accommodation, often classified as integrated, semi-integrated or overcab. Motorhome stands at Caravana let buyers compare cab layouts, sleeping arrangements and payload.
- Camper van
- A compact van-based camper, often a converted panel van with a rising roof or fixed high roof. These are popular in Leeuwarden for couples and solo travellers who want a vehicle that fits normal parking spaces.
- Awning
- A canvas or synthetic shelter attached to the side of a caravan or motorhome to extend outdoor living space. Full awnings, porch awnings and canopy styles are part of the camping equipment on show.
- Drive-away awning
- An awning that can be detached from a camper van or motorhome and left standing on the pitch while the vehicle is driven away. It is a common category for touring families.
- Pitch
- The allocated space for a caravan, motorhome or tent on a campsite, usually with electric hook-up options. Pitch size and access matter for larger vehicles and awnings.
- MTPLM
- Maximum Technically Permissible Laden Mass, the legal upper weight limit for a caravan or motorhome. Buyers should check MTPLM against their driving licence and towing vehicle limits.
- Habitation check
- An inspection of the living area of a caravan or motorhome, covering damp, gas, electrics and water systems. It is a common pre-purchase and annual maintenance topic at dealer stands.
- Cassette toilet
- A removable toilet cassette used in many caravans and motorhomes, emptied at campsite disposal points. It is a practical detail buyers compare when choosing a washroom layout.
- Leisure battery
- An auxiliary battery that powers lights, pumps and accessories when a caravan or camper is not hooked up to mains electricity. Capacity and charging setup are key off-grid considerations.
- Solar panel
- A roof or portable panel that charges a leisure battery, extending off-grid use for motorhomes and camper vans. Show stands often pair solar kits with charge controllers and battery monitors.
- Wild camping
- Camping outside an official campsite, which is restricted in many parts of the Netherlands and Europe. Visitors should use designated campsites and check local rules before planning off-grid stops.
- Campsite
- A serviced site for caravans, motorhomes and tents, often with electric hook-up, water, waste disposal and sanitary facilities. Campsite and holiday park exhibitors at Caravana present destination options for future trips.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
Also known as
Alternate names and search phrases for this event.
- Caravana 2027
- Caravana tickets
- Caravana WTC Expo
- Caravana Netherlands
- Caravana Leeuwarden 2027
- Leeuwarden Netherlands
- Caravans and campers
- Tents and awnings
- Camping accessories and gear
- Camping sites and destinations
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.