Dates

    13–15 Apr 2027

    City / country

    Vancouver, Canada

    Venue

    Vancouver Convention Centre

    Time

    1:00 PM – 6:00 PM

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    Matched booths for CPMA 2027 Annual Convention and Trade Show

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    Event overview

    Overview

    CPMA 2027, the Annual Convention and Trade Show of the Canadian Produce Marketing Association, brings Canada's fresh produce supply chain to the Vancouver Convention Centre from 13 to 15 April 2027.

    Retailers, wholesalers, foodservice buyers, growers, packers, importers and exporters meet across three exhibit halls, with a New Product Showcase, business sessions, awards and structured networking.

    The 2026 edition drew more than 4,600 attendees and over 330 exhibiting companies, making this the country's largest dedicated fresh fruit and vegetable event and a practical route into Canadian retail and foodservice accounts.

    TL;DR

    1. 1CPMA 2027 runs 13-15 April 2027 at the Vancouver Convention Centre.
    2. 2Canada's largest fresh fruit and vegetable trade show, with 300+ exhibiting companies expected.
    3. 3Trade-only access for retail, wholesale, foodservice and supply-chain buyers.
    4. 4New Product Showcase, business sessions, awards and evening networking.
    5. 5Vancouver is the gateway for Canadian and Pacific Rim produce trade.

    Why visit

    Visit to meet Canadian retail and foodservice buyers in one hall, compare suppliers across categories, and see the New Product Showcase. The programme mixes business sessions with receptions and an awards brunch, so a two-day visit can cover sourcing, category review and relationship building without a separate road trip.

    Why exhibit

    Exhibit to reach decision-makers from Canada's largest grocery, wholesale and foodservice operators in a trade-only setting. More than 330 companies took part in 2026, and the 2027 floor was already 80% sold out at announcement. A Vancouver edition adds Pacific Rim importers and exporters to the Canadian buyer base.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Retail category managers and produce buyers from national and regional grocery chains
    Wholesale distributors and brokers sourcing fresh fruit and vegetables for Canadian accounts
    Foodservice and hospitality procurement teams reviewing menu and supply options
    Importers, exporters and logistics providers active in cross-border produce trade

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Growers, packers and shippers of fresh fruit, vegetables and floral products
    Importers and exporters seeking Canadian retail and foodservice distribution
    Packaging, cold-chain, technology and logistics suppliers to the produce sector
    New product and value-added food brands targeting grocery and foodservice buyers

    Product categories

    Key solution areas showcased across the event.

    Fresh fruit
    Fresh vegetables
    Floral and ornamental produce
    Packaging and labelling
    Cold chain and logistics
    Produce technology and equipment

    Location & Facilities

    Venue

    Halls & areas

    2
    Exhibit Halls A, B and CWest Building

    Vancouver Convention Centre

    Vancouver Convention Centre West, 1055 Canada Place, Vancouver, BC V6C 0C3, Canada

    Facilities

    Food options

    West Building concourse catering, Canada Place waterfront restaurants

    On-site dining

    Parking: Use the Canada Place / West Building parking access off Canada Place; allow extra time on cruise-ship turnaround days.

    Gate: Trade-show access is through the West Building Meeting Level foyer, where registration and badge collection are located.

    Attend

    Entry & tickets

    Trade-only

    Event days & opening times

    DayOpening hours
    Trade showWed 14 Apr 1:00 PM – 6:00 PM
    Thu 15 Apr11:30 AM – 4:30 PM
    RegistrationMon 12 Apr 12:00 PM – 5:00 PM
    Tue 13 Apr7:30 AM – 6:00 PM
    Wed 14 Apr7:00 AM – 6:00 PM
    Thu 15 Apr8:00 AM – 4:30 PM
    Register

    Ticket info

    Badge collection

    Collect your badge at the registration foyer on the Meeting Level of the West Building; bring photo ID and the confirmation email.

    Ticket notes

    Delegate registration opens in January 2027. The International Retailer Program includes full delegate registration, economy airfare and a convention hotel stay for accepted first-time international retail buyers.

    Who runs the show

    Organisers

    Canadian Produce Marketing Association (CPMA)

    Organiser

    Nicole Jeffrey

    Exhibitor contact

    What's on

    Programme

    Topic tracks

    Retail and Category GrowthSupply Chain and International TradeHealth, Sustainability and Innovation

    How the last edition performed

    Previous edition

    Last edition

    2026

    Completed

    Visitors: 4,600

    Exhibitors: 330

    Floor area: 6,503 sqm

    Visitor countries: 15

    This edition

    2027

    Forecast — not final

    Visitors: 4,600

    Exhibitors: 350

    Next edition

    Not announced yet

    New this edition

    • 1

      New Product Showcase

      A showcase of new produce and value-added products selected for the trade show floor.

      Source
    • 2

      International Retailer Program

      A hosted programme for first-time international retail buyers, including delegate registration, airfare and a convention hotel stay.

      Source

    Impact

    A bigger and stronger platform

    CPMA is Canada's largest dedicated fresh produce gathering, and the 2026 edition set the benchmark with more than 4,600 attendees and over 330 companies. The 2027 move to Vancouver shifts the buyer mix toward western Canada and Pacific Rim trade while keeping national grocery and foodservice chains in the room.

    Audience quality

    High-value decision-makers

    The audience is concentrated among retail produce category managers, wholesale distributors, foodservice procurement teams and import-export traders. Attendance is trade-only and programme-led, so conversations tend to be commercial rather than consumer-facing; a booth or meeting room reaches buyers with live category responsibility.

    Exhibitor outcomes

    Real business growth

    The show works best for suppliers with a clear Canadian listing or distribution proposition. A 10x10 booth puts a brand in front of national and regional buyers, while the New Product Showcase and business sessions create earned attention. Plan follow-up around retail listing cycles and expect several weeks to convert meetings into orders.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    North America

    Why it matters

    Canada imports a large share of its fresh produce out of season, so CPMA is where Canadian retail and foodservice buyers meet growers and shippers from the Americas, Europe and beyond. The Vancouver edition adds a Pacific Rim gateway and puts western Canadian supply close to national account teams.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Year-round sourcing and supply resilience

    Canadian retailers are diversifying origin countries and adding backup suppliers to protect shelf availability through weather, freight and border disruption.

    What it changes: Suppliers with consistent quality and logistics across multiple origins can win listings that reward reliability, not just price.

    02

    Packaging and sustainability rules

    Retailers and governments are pushing recyclable, compostable and right-sized packaging while keeping produce protected and shelf life long.

    What it changes: Packaging choices now affect listing decisions and can differentiate an exhibitor on the show floor.

    03

    Category premiumisation and convenience

    Value-added formats such as ready-to-eat, snack packs and meal solutions are growing faster than bulk produce in many Canadian banners.

    What it changes: Brands that solve meal preparation and reduce waste can earn space beyond the commodity aisle.

    Fresh produce circuit around CPMA

    Book CPMA booth space and Vancouver hotels in the northern autumn; registration opens in January 2027.

    CPMA anchors the Canadian calendar in spring. Buyers and suppliers pair it with the global Berlin show in February, the European spring show in Italy, and the North American fall gathering.

    3–5 Feb 2027

    Fruit Logistica 2027

    Berlin, Germany

    Dates from the annual early-February circuit slot; confirm on the organiser site before booking.

    website
    5–7 May 2027

    Macfrut 2027

    Rimini, Italy

    Spring circuit date is indicative; confirm the official 2027 calendar.

    website
    21–23 Oct 2027

    IFPA Global Produce & Floral Show 2027

    Orlando, United States

    Autumn circuit slot; exact 2027 dates and venue to be confirmed by the organiser.

    website

    Circuit dates are planning guidance, not confirmed CPMA information.

    Plan your trip

    Travel & logistics

    Local currency · CAD

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    YVR

    Vancouver International Airport

    Canada Line trains run from the airport to Waterfront station, a short walk from the venue.

    About 12 km

    to venue

    25-35 minutes by taxi; 25 minutes by SkyTrain Canada Line

    by car

    YXX

    Abbotsford International Airport

    Useful for regional British Columbia flights; allow extra time for highway traffic.

    About 70 km

    to venue

    60-80 minutes by car

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    budget
    Downtown Vancouver, near Burrard and Robson

    USD 130–190 / night

    April is shoulder season; refundable rates cluster at the top of the band.

    mid
    Coal Harbour and Burrard Street

    USD 210–300 / night

    Walking distance to the West Building and Canada Place.

    premium
    Canada Place waterfront

    USD 360–540 / night

    Connected to or opposite the venue; book early because the 2027 programme uses these hotels for receptions.

    Local transport

    Get around the city with these convenient transport options.

    SkyTrain Canada Line

    Estimated costCAD 9-11 one way
    Best forYVR Airport to Waterfront station, then walk to Canada Place

    Fastest option during peak traffic; trains run every 6-12 minutes.

    Taxi / rideshare

    Estimated costCAD 35-45 airport to downtown; CAD 10-18 within downtown
    Best forVancouver airport or downtown hotel to the West Building

    Use the official taxi queue at YVR; rideshare pickup is on the departures level.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa not required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    eTA (visa-exempt air travellers)Citizens of visa-exempt countries flying to Canada$7.00Usually minutes to a few days
    Visitor visa (TRV)Travellers from visa-required countries$75.00Varies by office; apply weeks in advance

    US citizens do not need a visa or eTA for short business visits. Check IRCC for your nationality before booking.

    Canada accepts ATA carnets for qualifying temporary imports; confirm the goods list and customs broker arrangements before shipping.

    Official visa page

    Weather

    Vancouver in mid-April is mild and changeable: daytime highs around 14°C and lows around 8°C, with frequent light rain. Pack a waterproof layer and comfortable walking shoes for the Canada Place waterfront.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    The venue offers business-grade Wi-Fi in meeting areas; mobile coverage is strong downtown. Bring a North American plug adaptor for UK/EU devices.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Tipping

    Restaurant servers expect 15-20% before tax; taxis and rideshare tips are typically 10-15%.

    Business etiquette

    Meetings are punctual and direct. Exchange business cards, use first names, and confirm follow-up actions by email within a few days.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: YVR - Vancouver International Airport

    Book 8-12 weeks ahead for April; YVR is the closest gateway and the Canada Line connects it to downtown.

    Book flights

    Visa

    Most visa-exempt air travellers need an eTA; visa-required travellers need a visitor visa. US citizens are exempt from both for short visits.

    Estimated cost: CAD 7 eTA; CAD 100 visitor visa application fee (indicative)

    Processing: eTA usually minutes to days; visitor visa weeks, depending on the office

    Apply through IRCC only. Carry your passport, eTA or visa confirmation and a copy of your registration.

    Official

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Take the Canada Line from YVR to Waterfront station (about 25 minutes, CAD 9-11), then walk 8-10 minutes to the West Building. A taxi takes 25-35 minutes and costs CAD 35-45.

    Hotel → venue: Canada Place and Coal Harbour hotels are a 5-15 minute walk; Burrard Street hotels are 10-20 minutes or a short taxi ride.

    Ride-hail: Uber and local taxis serve downtown; use the Canada Place drop-off area rather than the cruise terminal approach on busy days.

    Public transit: TransLink SkyTrain and buses cover downtown; a Compass Card or contactless fare is required.

    Parking: Paid underground parking at the Vancouver Convention Centre, accessible from Canada Place; expect event-week pricing.

    Weather

    Plan and pack for the event climate.

    Month: April

    Temperature: 8-14°C

    Seasonality: Frequent light rain and occasional bright spells; spring is changeable rather than hot.

    Packing: Bring a waterproof jacket, layers, an umbrella and comfortable shoes for the waterfront.

    Plan your trip

    Planning

    Best day to visit: Wednesday 14 April

    Wednesday combines the first full trade show afternoon (13:00-18:00) with the delegate breakfast, business sessions and the Outstanding Women in Produce Reception, so a single day covers sourcing, programme content and networking.

    T-14

    Register and book travel to YVR — Registration opens in January 2027; book refundable flights and a Canada Place-area hotel.

    T-10

    Build a target exhibitor list — Use the exhibitor directory and the New Product Showcase to pick 12-15 must-see companies.

    T-7

    Confirm eTA or visa and download documents — Check passport validity and carry registration confirmation.

    T-3

    Book meetings and download the programme — Request 20-minute booth meetings and shortlist business sessions and receptions.

    T-1

    Plan the route to the West Building — Check Canada Line times, pick badge collection slot and pack a waterproof layer.

    Sample visitor itinerary

    Route-optimised day
    08:00-09:00

    Badge collection and delegate breakfast

    West Building, Meeting Level foyer
    09:00-11:00

    Supplier meetings on the trade show floor

    Exhibit Halls A-C
    11:30-12:30

    Business session and New Product Showcase review

    West Building session rooms
    13:00-16:30

    Retail buyer meetings and Learning Lounge drop-ins

    Exhibit Halls A-C, Booth 2144

    Side trips

    2

    Capilano Suspension Bridge Park

    Nature and Outdoors

    20-25 minutes by shuttle or car from downtown

    A short pre- or post-show half day in the North Shore rainforest; book the free shuttle from downtown.

    Granville Island Public Market

    Food and Culture

    15 minutes by Aquabus or car from Canada Place

    Useful for food-trend spotting, local produce and a relaxed client meal away from the venue.

    Networking spots

    2

    Fairmont Waterfront lobby and bar

    Hotel bar

    The PFP and Young Professionals Reception is held here on 13 April; good for informal follow-ups.

    CPMA Booth 303 and Learning Lounge

    Show-floor meeting point

    Booth 303 hosts the International Reception on 15 April; the Learning Lounge is Booth 2144.

    First-timer guide

    Follow-up playbook

    1. Scan or photograph every badge and note the conversation context before leaving the booth.
    2. Send a personalised email within 48 hours referencing the product and the buyer's category.
    3. Add leads to the CRM with source, owner and next step; set a task for five business days.
    4. Send samples, price lists or specification sheets only where requested.
    5. Review conversion after two weeks and reallocate follow-up effort to the highest-fit accounts.

    CPMA buyers evaluate suppliers against Canadian listing cycles, so speed and a clear next commercial step matter more than a generic brochure.

    Budget

    Costs & budget

    Shell scheme

    CAD 450–650 / m²

    Raw space

    CAD 360–420 / m²

    Standard booth

    9.29 m²

    Published 2027 rate per 10 ft x 10 ft space. Shell scheme and furniture are procured separately; fitted shell band is indicative.

    source

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Booth 9 m² × $405.00/m²$3,645.00
    • Hotel × 3 nights$480.00
    • Per diem × 3$195.00
    • Visa$75.00
    • Insurance$250.00
    • Flight — US West Coast return$320.00
    Estimated total$4,965.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    booth_space

    exhibitor · standard

    CAD 3500–3675 / per 10x10 ft booth

    officialAs of 2026-10-31

    hotel

    both · mid

    USD 210–300 / per night

    estimateAs of 2026-10-31

    per_diem

    both · standard

    USD 50–80 / per day

    estimateAs of 2026-10-31

    flight

    visitor · economy

    USD 320–950 / return

    estimateAs of 2026-10-31

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Six quick questions to decide whether CPMA 2027 is a visit, an exhibit or a skip for your team.

    QUESTION 1 OF 6

    What best describes your role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You have live category or sourcing decisions and can commit one to two days on the floor.

    Best for

    Retail, wholesale and foodservice buyers sourcing fresh produce and packaging

    Min. budget

    $1,200.00

    Timeline

    Book 6-8 weeks ahead; registration opens January 2027

    Risks

    April hotel rates rise near the show

    A single day may not cover all halls

    exhibit

    You have a Canada-ready product, pricing and a follow-up team.

    Best for

    Growers, shippers, importers and suppliers targeting Canadian retail or foodservice accounts

    Min. budget

    $6,500.00

    Timeline

    Reserve space now; 2027 floor was 80% sold at announcement

    Risks

    Booth, travel and freight costs add up quickly

    Buyer meetings need to be booked in advance

    skip

    Your target market is outside Canada or your product is not ready for listing discussions.

    Best for

    Companies with no Canadian commercial plan in the next 12 months

    Timeline

    Reassess in late 2027 for the next edition

    Risks

    Missing competitor and category signals

    Losing early access to 2028 space

    Book with

    Partners

    Vancouver Convention Centre

    Venue

    The waterfront venue hosting CPMA 2027 in the West Building, Exhibit Halls A-C.

    Visit partner Confidence: estimated

    Venue named on the official CPMA attendee page.

    Air Canada

    Airline

    Canada's flag carrier with domestic and international connections through Vancouver International Airport.

    Visit partner Confidence: estimated

    A useful travel resource, not an official CPMA partner.

    Canadian Produce Marketing Association

    Industry association

    The national association that owns and organises the annual Convention and Trade Show.

    Visit partner Confidence: estimated

    Organiser named on the official event pages.

    Agriculture and Agri-Food Canada

    Government

    Federal department supporting Canadian agriculture and agri-food market development.

    Visit partner Confidence: estimated

    Public body relevant to Canadian produce exporters; not confirmed as a 2027 partner.

    Recommended providers

    Visa

    Immigration, Refugees and Citizenship Canada

    Apply for an eTA or visitor visa only through the official IRCC site.

    Hotels

    Fairmont Waterfront

    Waterfront hotel opposite the venue and a programme reception venue.

    Flights

    Air Canada

    Book YVR flights 6-8 weeks ahead; the Canada Line connects the airport to downtown.

    Freight & shipping

    Official 2027 freight handler (to be confirmed)

    Do not ship until the exhibitor manual names the handler and delivery address.

    Insurance

    Allianz Global Assistance

    Travel and exhibitor liability cover; confirm the certificate meets the venue's requirements.

    Side trips

    Capilano Suspension Bridge Park

    Book the free downtown shuttle for a half-day pre- or post-show break.

    Lead capture

    CRM of choice

    No official scanner was published; use badge scanning or a shared mobile form and export daily.

    FAQs & glossary

    Answers

    Frequently asked

    When and where is CPMA 2027?
    CPMA 2027 runs from Tuesday 13 to Thursday 15 April 2027 at the Vancouver Convention Centre, 1055 Canada Place, Vancouver, British Columbia, Canada.
    Is CPMA open to the public?
    No. CPMA is a trade-only convention and trade show for the fresh produce supply chain, including retail, wholesale, foodservice, growers, shippers, importers and exporters.
    When does delegate registration open?
    Delegate registration for CPMA 2027 opens in January 2027. The International Retailer Program is a separate hosted route for accepted first-time international retail buyers.
    What are the trade show hours?
    The trade show floor in Exhibit Halls A, B and C of the West Building is open Wednesday 14 April from 13:00 to 18:00 and Thursday 15 April from 11:30 to 16:30.
    How large is the show?
    CPMA 2026 attracted over 4,600 attendees and more than 330 exhibiting companies across more than 700 exhibit spaces. The 2027 edition is planned on that base and was already 80% sold out at announcement.

    Glossary

    1
    CPMA
    Canadian Produce Marketing Association, the national trade association that owns and runs the annual Convention and Trade Show.
    2
    Fresh Week
    The CPMA event week that combines the convention programme, trade show, networking receptions and awards.
    3
    Exhibit space
    A 10 ft by 10 ft booth unit on the trade show floor; the 2027 member rate is CAD 3,500 plus GST for Canadian exhibitors.
    4
    New Product Showcase
    A curated display of new fresh produce and value-added products entered by exhibiting companies.
    5
    International Retailer Program
    A hosted buyer programme for first-time international retail attendees, covering delegate registration, airfare and a convention hotel stay.
    6
    Half Your Plate
    CPMA's consumer-facing healthy eating programme, linked to the Half Your Plate Symposium on the 2027 programme.

    Also known as

    Alternate names and search phrases for this event.

    • CPMA 2027
    • CPMA Convention and Trade Show
    • Canadian Produce Marketing Association
    • Vancouver fresh produce show
    • Canada produce trade show
    • fresh fruit and vegetable expo
    • produce buyers Vancouver
    • CPMA trade show 2027
    • Vancouver Convention Centre April 2027
    • Canadian produce industry event

    5 more alternate names hidden

    Trust footer

    Sources

    6

    References

    2

    Publishers

    6

    Date checked

    1

    Canadian Produce Marketing Association

    2

    Vancouver Convention Centre

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