Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
Camp Villmark (Villmarksmessen) is the ultimate destination for outdoor enthusiasts, taking place from March 12 to 14, 2027 at NOVA Spektrum in Lillestrøm, Norway.
This exhibition brings together leading brands and retailers in the outdoor sector, offering a wide range of products and experiences for hunting, fishing, camping, and outdoor adventures.
Camp Villmark (Villmarksmessen) takes place in Lillestrøm, NO.
TL;DR
- 1Dates and Venue: Camp Villmark (Villmarksmessen) takes place from March 12 to 14, 2027 at NOVA Spektrum in Lillestrøm, Norway.
- 2Scale and Focus: This event is a premier gathering for outdoor enthusiasts, featuring numerous exhibitors showcasing outdoor gear and activities.
- 3Organiser: The event is organised by NOVA Spektrum, known for hosting significant trade fairs in Norway.
- 4Buyer Authority: Attendees include outdoor enthusiasts, retailers, and suppliers in the outdoor and adventure sector.
- 5Entry: Tickets can be purchased online, and the event is open to the public.
Why visit
Visitors will have the opportunity to explore the latest outdoor gear and innovations from top brands. The event features engaging talks and workshops that provide valuable insights into outdoor activities. Networking opportunities with industry professionals and fellow outdoor enthusiasts are abundant, making it a great place to connect and learn.
Why exhibit
Exhibiting at Camp Villmark offers brands unparalleled visibility among a targeted audience of outdoor enthusiasts and industry professionals. It's an opportunity to showcase new products, engage directly with potential customers, and build valuable relationships within the outdoor community. Exhibitors can also benefit from the event's extensive marketing and promotional efforts.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Norwegian camping and cabin owners planning seasonal upgrades to tents, caravans, and campsite equipment
Retail buyers from outdoor, sports, and camping chains sourcing private-label and branded gear
Hunting and fishing enthusiasts comparing tackle, optics, apparel, and field equipment
Families planning summer camping, hiking, and cabin holidays
Adventure tour operators and campsite owners evaluating equipment and guest services
Kayak, canoe, and paddle-sports dealers looking for boats, paddles, and safety gear
Outdoor clothing and footwear buyers sourcing rainwear, insulation, and hiking boots
Public-sector park, trail, and outdoor recreation managers assessing equipment and services
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Tent, tarp, and sleeping-system brands for family and expedition camping
Caravan, motorhome, trailer, and campsite accessory suppliers
Fishing tackle, rod, reel, and marine electronics distributors
Hunting apparel, optics, knives, and field equipment makers
Outdoor clothing, footwear, and rainwear brands
Kayak, canoe, paddleboard, and paddling safety equipment manufacturers
Camping furniture, cookware, portable power, and outdoor kitchen suppliers
Sustainable outdoor materials, repair services, and outdoor education providers
Product categories
Key solution areas showcased across the event.
Tents, tarps, sleeping bags, sleeping pads, and family camping shelters
Caravans, motorhomes, trailers, awnings, and campsite accessories
Fishing rods, reels, tackle, lines, and marine electronics
Hunting apparel, optics, knives, packs, and field equipment
Outdoor clothing, rainwear, insulated layers, and hiking footwear
Kayaks, canoes, paddleboards, paddles, and buoyancy aids
Camping furniture, cookware, portable power, and outdoor kitchens
Outdoor navigation, repair, sustainability, and outdoor education services
Location & Facilities
Venue
NOVA Spektrum
Messeveien 8, 2004 Lillestrøm, Norway
Facilities
Parking
NOVA Spektrum in Lillestrøm typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: NOVA Spektrum in Lillestrøm typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at NOVA Spektrum for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
March 12 to 14, 2027:10:00 AM – 7:00 PM daily
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Lillestrøm, NO
Why it matters
On 2027-03-12 to 2027-03-14, Camp Villmark (Villmarksmessen) in Lillestrøm covering Camping gear and accessories, Fishing equipment and supplies, Hunting gear and apparel, Outdoor clothing and footwear, K gives fashion buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Oslo Airport, Gardermoen
Best airport for most international visitors; allow extra time in winter and check live train times
TBA
to venue
About 28 minutes via the E6 in a Google Maps sample
by car
Sandefjord Airport, Torp
Serves the Oslo region but is farther from Lillestrøm than OSL; confirm total journey time before choosing this airport
TBA
to venue
by car
Moss Airport, Rygge
A secondary option in the Oslo region; confirm commercial flight availability and transfer times for your dates
TBA
to venue
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Midscale hotel, Lillestrøm centre
Lillestrøm centreWalkable to Lillestrøm stasjon and a short bus or taxi ride to NOVA Spektrum to venue
USD 130–190 / night
Planning band only; central Lillestrøm gives easy access to local buses and regional trains.
Business hotel adjacent to NOVA Spektrum
NOVA Spektrum districtClosest practical base for the fairground; confirm exact walking route and winter pavement conditions to venue
USD 150–220 / night
Planning band only; expect higher rates around major events at the venue.
Upscale hotel, Oslo city centre
Oslo city centreAbout 23 minutes by train from Oslo S to Lillestrøm plus local transfer; confirm live Vy times to venue
USD 180–280 / night
Planning band only; factor in daily rail fares and transfer time to the venue.
Airport hotel, Gardermoen
Oslo Airport GardermoenAbout 28 minutes by car to NOVA Spektrum; FLY1 train to Lillestrøm about 23 minutes to venue
USD 140–210 / night
Planning band only; useful for late arrivals or early departures, but less convenient for multiple show days.
Apartment or serviced stay, Lillestrøm
Lillestrøm centreShort walk or local bus to Lillestrøm stasjon and the venue district to venue
USD 110–170 / night
Planning band only; check minimum-night rules, kitchen facilities, and final cleaning fees.
Budget guesthouse or hostel, Lillestrøm or Oslo fringe
Lillestrøm or Oslo fringeVaries by property; verify transit links before booking to venue
USD 60–100 / night
Lowest planning band; confirm private-room availability and whether the property is convenient for late show finishes.
Extended-stay apartment, Oslo
OsloRail-based option; factor daily train fares and transfer time to Lillestrøm to venue
USD 120–190 / night
Planning band only; suitable for longer trips where kitchen space matters more than a short commute.
Local transport
Get around the city with these convenient transport options.
Train (FLY1)
Estimated costUSD 12-28 airport or regional rail single journey
Best forOslo lufthavn stasjon to Lillestrøm area
Google Maps journey sample from Oslo Airport to NOVA Spektrum shows FLY1 departing Oslo lufthavn stasjon; check Vy timetables.
Car
Estimated costUSD 35–75 taxi or rideshare to the venue district
Best forOslo Airport to NOVA Spektrum via E6
Google Maps fastest route note: 28 min, 33.2 km via E6, subject to traffic conditions.
taxi
Estimated costApprox. USD taxi/rideshare from OSL to venue (estimate; confirm before travel)
Best forOslo Airport, Gardermoen (OSL) to NOVA Spektrum
About 28 minutes via the E6 in a Google Maps sample; Best airport for most international visitors; allow extra time in winter and check live train times.
taxi
Estimated costApprox. USD taxi/rideshare from TRF to venue (estimate; confirm before travel)
Best forSandefjord Airport, Torp (TRF) to NOVA Spektrum
Serves the Oslo region but is farther from Lillestrøm than OSL; confirm total journey time before choosing this airport.
taxi
Estimated costApprox. USD taxi/rideshare from RYG to venue (estimate; confirm before travel)
Best forMoss Airport, Rygge (RYG) to NOVA Spektrum
A secondary option in the Oslo region; confirm commercial flight availability and transfer times for your dates.
Weather
Lillestrøm in March sits at the tail of the Norwegian winter, with cold days and a realistic chance of snow or sleet; check a local forecast close to departure and allow extra time for icy pavements between hotels and the venue.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to NO.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language
Norwegian is the main language at the fair; many exhibitors and visitors in customer-facing roles speak English. Ask before assuming that every product briefing or negotiation will be in English.
Currency and payments
Norway uses the Norwegian krone (NOK), not the euro. Cards are widely used, and cash is rarely needed; keep a card and a small backup payment method.
Tipping
Service charges are usually included in restaurant bills. Rounding up or leaving a small amount is optional for good service.
Punctuality and opening hours
Norwegians generally keep fixed schedules; arrive at the venue during published opening hours and allow time for badge checks. Shops and restaurants may close earlier on Sundays.
Outdoor etiquette
Allemannsretten, Norway's right to roam, allows access to many uncultivated areas, but it does not override event rules, campsite bookings, or protected land. Follow local signage.
Weather and dress
Late-winter Lillestrøm can be cold, windy, and icy. Dress in layers, wear shoes with grip, and check the forecast before walking between hotels and NOVA Spektrum.
Food and drink
Tap water is safe to drink. Alcohol for off-premises consumption is sold through Vinmonopolet rather than ordinary supermarkets, apart from low-strength beer; venue rules apply.
Public behaviour
Keep noise low in hotel corridors and on public transport, and respect personal space in queues. These are general Norwegian norms, not show-specific rules.
Accessibility
Ask NOVA Spektrum or the organiser about step-free access and accessible toilets if you need them; do not assume all temporary halls have the same facilities.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: OSL
Compare flights to the nearest international gateway serving Lillestrøm; confirm ground transport on the organiser site.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Oslo Airport, Gardermoen (OSL): About 28 minutes via the E6 in a Google Maps sample; Sandefjord Airport, Torp (TRF): Serves the Oslo region but is farther from Lillestrøm than OSL; confirm total journey time before choosing this airport; Moss Airport, Rygge (RYG): A secondary option in the Oslo region; confirm commercial flight availability and transfer times for your dates. Allow road or rail time to NOVA Spektrum; on-site parking is usually available at major exhibition venue
Hotel → venue: Precinct hotels near NOVA Spektrum: Lillestrøm centre: Midscale hotel, Lillestrøm centre; NOVA Spektrum district: Business hotel adjacent to NOVA Spektrum; Oslo city centre: Upscale hotel, Oslo city centre.
Ride-hail: Ride-hailing apps are commonly used in Lillestrøm; confirm local availability before travel.
Public transit: Rail and bus links serve Lillestrøm: Vy operates regional trains via Lillestrøm stasjon, and Ruter runs local buses through Lillestrøm bussterminal. Plan journeys on ruter.no or vy.no; the FLY1 airport train from Oslo lufthavn stasjon covers the airport leg in roughly 23 minutes.
Parking: On-site parking is available at NOVA Spektrum; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: March 2027
Seasonality: March is a transitional month in the Lillestrøm area: precipitation can fall as rain or snow, and daylight lengthens noticeably across the month. Treat any outdoor walking plans as weather-dependent.
Packing: Pack insulated layers, a windproof and waterproof outer shell, gloves and warm headwear for March in Lillestrøm; waterproof footwear with grip helps on snowy or slushy pavements between hotels and NOVA Spektrum.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Camp Villmark (Villmarksmessen) usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
14 days before: Confirm the current Camp Villmark dates, opening hours, and ticket or registration route on campvillmark.no.
T-2
14 days before: Book accommodation in Lillestrøm centre or near Lillestrøm stasjon; availability tightens closer to the fair.
T-3
12 days before: Check whether your nationality needs a Schengen visa or an invitation letter for Norway and apply through the correct embassy or UDI channel.
T-4
10 days before: Compare FLY1 train times, Vy regional trains, and Ruter local buses for the airport-to-Lillestrøm leg.
T-5
10 days before: If driving, confirm NOVA Spektrum parking rates and whether pre-booking is needed.
T-6
7 days before: Build a shortlist of exhibitors by product category such as tents, caravans, fishing, hunting, clothing, and paddling.
T-7
7 days before: Check the weather forecast for Lillestrøm and pack layers, waterproofs, and shoes with grip.
T-8
5 days before: Save the venue address and local journey planners for taxi or rideshare use.
T-9
3 days before: Confirm badge or ticket collection details and the ID you need to bring.
T-10
2 days before: Charge devices and pack a reusable water bottle; tap water is safe to drink in Norway.
T-11
1 day before: Recheck flight, train, and transfer times and allow extra time for winter conditions.
T-12
Show day: Arrive early for security and orientation and keep your ticket or badge accessible.
T-13
After the show: Follow up with exhibitors and save notes on product fit, pricing, and next steps.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at NOVA Spektrum
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Camp Villmark (Villmarksmessen) registration concourse
NOVA Spektrum
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
NOVA Spektrum
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$190.00
- Per diem × 2$150.00
Estimated total$340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Camp Villmark (Villmarksmessen) fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Camp Villmark (Villmarksmessen), what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Camping gear and accessories and Fishing equipment and supplies solutions and benchmarking suppliers at Camp Villmark (Villmarksmessen) in Lillestrøm.
Min. budget
$710.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Camping gear and accessories and Fishing equipment and supplies products who need qualified meetings with the event's trade audience.
Min. budget
$3,195.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Lillestrøm show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
What is Camp Villmark?
Camp Villmark is an outdoor, camping, and wilderness-life fair listed at NOVA Spektrum in Lillestrøm, Norway. Its product mix covers camping gear, fishing and hunting equipment, outdoor clothing and footwear, and kayaking and canoeing equipment.
Where is Camp Villmark held?
The fair is held at NOVA Spektrum in Lillestrøm, a town just east of Oslo. Lillestrøm stasjon is the main rail hub for the venue district and is useful for trains from Oslo and Oslo Airport Gardermoen.
How do I get from Oslo Airport Gardermoen to NOVA Spektrum?
Take the FLY1 airport train from Oslo lufthavn stasjon to Lillestrøm, about 23 minutes in a Google Maps sample, then walk or use a local bus or taxi. The drive is about 28 minutes and 33.2 km via the E6 in the same sample; confirm live times with Vy.
What product categories can I see at Camp Villmark?
The listed product mix includes tents and sleeping systems, caravans and motorhomes, campsite accessories, fishing tackle and marine electronics, hunting apparel and optics, outdoor clothing and footwear, kayaks and canoes, and camping furniture and portable power.
Who attends Camp Villmark?
The listing targets outdoor enthusiasts, retail buyers from outdoor equipment stores, suppliers, families, and adventure seekers. Check the organiser's visitor page for the current edition's audience and any trade-only hours.
Is Camp Villmark a trade show or a consumer fair?
The available listing describes a mix of retail buyers, suppliers, and outdoor enthusiasts. Check campvillmark.no for whether specific days or hours are reserved for trade visitors before you plan a buying trip.
Can I buy camping and fishing gear at the fair?
Exhibitor profiles and product categories include camping gear, fishing equipment, hunting gear, outdoor clothing, and paddle-sports equipment. Product availability varies by exhibitor, so confirm with the organiser or exhibitor list.
Is there parking at NOVA Spektrum?
On-site parking is available at the venue according to the current logistics notes. Confirm daily rates and hall access on the organiser or venue site before driving.
How far is Lillestrøm from Oslo?
Lillestrøm is connected to Oslo by regional rail and sits close to Oslo Airport Gardermoen. Use Vy or Ruter journey planners for current train and bus times rather than relying on a fixed estimate.
What should I pack for a late-winter visit?
Pack warm layers, a waterproof outer layer, and shoes with grip. Lillestrøm in March can be cold with snow, sleet, or ice; check the forecast before walking between hotels and the venue.
What currency is used in Norway?
Norway uses the Norwegian krone (NOK). Cards are widely accepted; the budget figures in this listing are shown in USD for planning and are approximate.
Do I need a visa for Norway?
Norway is in the Schengen area. Entry rules depend on your nationality; check the Norwegian Directorate of Immigration (UDI) and the Norwegian embassy for your jurisdiction before booking. This listing does not provide legal advice.
Are there family-friendly activities at Camp Villmark?
The visitor profile includes families interested in outdoor activities, and the product mix includes camping and outdoor clothing. Check the organiser's programme for current family activities.
Where should I stay near NOVA Spektrum?
Hotels cluster around Lillestrøm town centre and Lillestrøm stasjon, within a short walk or local bus ride of the venue. Oslo and Gardermoen airport hotels are alternatives if you prefer rail or car access.
Is the venue accessible?
Ask NOVA Spektrum or the organiser about step-free access, accessible toilets, and assistance before travel; facilities can vary by hall and event layout.
What language is used at Camp Villmark?
Norwegian is the main local language. Many exhibitors and visitors in customer-facing roles speak English, but ask before assuming that every product briefing or negotiation will be in English.
Glossary
- Camp Villmark
- The name of the outdoor, camping, and wilderness-life fair covered by this listing, held at NOVA Spektrum in Lillestrøm, Norway.
- NOVA Spektrum
- The exhibition centre in Lillestrøm used as the venue for Camp Villmark; it is the fairground district referenced in the travel and hotel guidance.
- Lillestrøm stasjon
- The main railway station in Lillestrøm and the practical rail hub for trains between Oslo, Oslo Airport Gardermoen, and the venue district.
- FLY1
- The airport train service between Oslo lufthavn stasjon and Lillestrøm in the Google Maps journey sample used for this listing; confirm current Vy timetables before travel.
- Friluftsliv
- Norwegian term for open-air life and outdoor recreation, the cultural context behind much of the camping, hiking, and cabin equipment at the fair.
- Allemannsretten
- Norway's right to roam, which allows access to many uncultivated areas under specific rules; it does not override event rules, campsite bookings, or protected land.
- Campingvogn
- Norwegian term for a caravan or towable camping trailer, a core product family in the Norwegian camping market.
- Bobil
- Norwegian term for a motorhome, often used for cabin-style holidays and long summer road trips.
- Villmark
- Norwegian word for wilderness; it appears in the event name and in outdoor gear categories such as hunting, hiking, and field equipment.
- Paddling
- Kayaking and canoeing activities; the fair's product categories include kayaking and canoeing equipment.
- Hunting optics
- Binoculars, scopes, and sights used in hunting; the fair lists hunting gear and apparel among its product categories.
- Campsite accessories
- Equipment such as camping furniture, cookware, portable power, awnings, and outdoor kitchen items used with tents, caravans, and motorhomes.
- Trade visitor
- A visitor attending for buying, sourcing, or professional evaluation rather than general leisure; check whether Camp Villmark publishes dedicated trade hours.
- Exhibitor
- A company or organisation presenting products or services at the fair; consult the organiser's exhibitor list for the current edition.
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Also known as
Alternate names and search phrases for this event.
- Camp Villmark (Villmarksmessen) 2027
- Camp Villmark (Villmarksmessen) Lillestrøm 2027
- Camp Villmark 2027
- Camp Villmark Lillestrøm 2027
- Villmarksmessen 2027
- Villmarksmessen Lillestrøm 2027
- Lillestrøm NO
- Outdoor and Adventure Lillestrøm 2027
- Camping gear and accessories
- Fishing equipment and supplies
2 more alternate names hidden
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Sources
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References
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Publishers
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Date checked
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Camp Villmark
- event_website
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