Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
Cafeex Hangzhou 2026 is a premier exhibition dedicated to the coffee and beverage industry, taking place from December 25 to 27, 2026, at the Hangzhou International Expo Center. This event will gather top brands and industry professionals, providing a platform for networking, product showcasing, and industry discussions.
Attendees can expect a rich experience with various activities, including forums and competitions. Cafeex Hangzhou 2026 takes place in Hangzhou, China.
TL;DR
- 1Dates and Venue: Cafeex Hangzhou 2026 runs from December 25 to 27, 2026, at the Hangzhou International Expo Center.
- 2Scale and Focus: This event showcases a wide range of coffee and beverage brands, attracting industry professionals.
- 3Organiser: The event is organised by Qinnuo Exhibition (Shanghai Qinnuo Exhibition Co., Ltd.), with more details available on their official website.
- 4Buyer Authority: Attendees include coffee industry professionals, brand owners, and suppliers looking to connect and explore new opportunities.
- 5Entry: Registration details and ticketing information can be found on the official website.
Why visit
Attending Cafeex Hangzhou 2026 offers valuable insights into the latest trends in the coffee and beverage industry. Visitors will have the opportunity to network with key players, discover innovative products, and participate in engaging activities that enhance their understanding of the market.
Why exhibit
Exhibiting at Cafeex Hangzhou 2026 allows brands to gain significant exposure to a targeted audience of industry professionals. This event showcases a wide range of coffee and beverage brands, attracting industry professionals. Attendees include coffee industry professionals, brand owners, and suppliers looking to connect and explore new opportunities.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Independent cafe owners and multi-site operators comparing espresso machines, grinders, water treatment, beans, syrups, and store-fit equipment for new or refitted locations.
Coffee roasters and green coffee buyers sourcing single-origin lots, blends, roast profiles, packaging formats, and private-label programmes.
Distributors, importers, and wholesalers of coffee equipment, ingredients, and ready-to-drink beverages looking for China-market supply partners.
Hotel, restaurant, bakery, and catering F&B managers specifying coffee programmes, staff training, and back-of-house equipment.
Chain coffee and tea beverage buyers scouting menu innovation, seasonal drinks, syrups, powders, dairy alternatives, and packaging.
Head baristas and baristas evaluating workflow tools, grinders, espresso machines, brewers, and training pathways.
Packaging and private-label buyers for roasted beans, capsules, drip bags, and ready-to-drink coffee formats.
E-commerce and retail buyers sourcing home brewing devices, gift sets, and consumer coffee accessories.
Franchise, store-development, and design teams looking for turnkey cafe formats, counter layouts, and fit-out suppliers.
Investors, market analysts, and trade media tracking China's coffee shop, RTD coffee, and specialty beverage sectors.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Green coffee traders, importers, and origin representatives presenting single-origin lots and blending components.
Coffee roasters and private-label roasters offering roasted beans, capsules, drip bags, and white-label programmes.
Espresso machine and automatic coffee equipment manufacturers showing commercial and prosumer systems.
Grinder, brewer, water-treatment, and barista-tool suppliers focused on extraction consistency and workflow.
Syrup, sauce, powder, and beverage-base producers for coffee, tea, and seasonal drink menus.
Fresh dairy, plant-based milk, creamer, and topping brands targeting cafe beverage programmes.
Cup, lid, packaging, and takeaway-supply companies with recyclable and branded format options.
Cafe POS, vending, automation, and store-analytics providers for ordering, loyalty, and operations.
Bakery, pastry, and food-pairing suppliers building coffee-menu bundles.
Training academies, certification bodies, and consultancy services for barista skills and cafe operations.
Ready-to-drink coffee, canned coffee, and bottled beverage brands seeking distribution and retail listings.
Cafe furniture, store-design, and fit-out specialists offering counter, seating, and lighting solutions.
Product categories
Key solution areas showcased across the event.
Green coffee beans, single-origin lots, blends, and origin-specific offerings.
Roasted coffee beans, private-label coffee, capsules, and drip bags.
Espresso machines, automatic coffee machines, grinders, brewers, and water-treatment systems.
Barista tools, tampers, portafilters, scales, and workflow accessories.
Syrups, sauces, powders, beverage bases, and seasonal drink ingredients.
Fresh dairy, plant-based milk, creamers, and toppings for coffee menus.
Cups, lids, sleeves, takeaway packaging, and branded retail packaging.
Ready-to-drink coffee, canned coffee, bottled beverages, and cold brew products.
Bakery, pastry, and food pairings for cafe menus.
Cafe POS, vending, automation, and store-analytics technology.
Cafe furniture, counter systems, store design, and fit-out services.
Training, certification, franchise, and supply-chain services for coffee businesses.
Location & Facilities
Venue
Hangzhou International Expo Center
Hangzhou International Expo Center, Ben Jing Er Lu, Xiaoshan District, Hangzhou, China
Facilities
Parking
Hangzhou International Expo Center in Hangzhou typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Hangzhou International Expo Center in Hangzhou typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Hangzhou International Expo Center for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Hangzhou, China
Why it matters
On 2026-12-25 to 2026-12-27, Cafeex Hangzhou 2026 in Hangzhou covering Coffee beans and blends from various regions, Brewing equipment and accessories, Packaging solutions for coffee products gives food buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · CNY
Hotel tiers
A range of accommodation options near the venue and across key areas.
Holiday Inn Express Hangzhou Qianjiang CenturyCity, an IHG Hotel
4-star
Qianjiang Century City5.0
USD 150–190 / night
Crowne Plaza Hangzhou Binjiang, an IHG Hotel
5-star
Binjiang4.8
USD 230–265 / night
Courtyard by Marriott Hangzhou Qianjiang
4-star
Qianjiang4.2
USD 150–190 / night
Holiday Inn Hangzhou Airport Zone
4-star
Airport zone (Xiaoshan)4.6
USD 150–190 / night
Ibis Hotel Hangzhou West Lake Qingchun Road Branch
3-star
West Lake / Qingchun Road4.7
USD 95–122 / night
Novotel Hangzhou East Railway Station
3-star
East Railway Station4.0
USD 95–122 / night
North Star Hangzhou Expo Center Hotel
Expo Center area
Hangzhou International Expo Center district4.6
USD 150–202 / night
Local transport
Get around the city with these convenient transport options.
Metro
Estimated costCNY 2-8 typical single public transport journey (confirm before travel)
Best forExpo Center station to Hangzhou International Expo Center
Dedicated metro station serving the venue, per Hangzhou Metro references.
Airport bus / metro
Estimated costCNY 2-8 typical single public transport journey (confirm before travel)
Best forHangzhou Xiaoshan International Airport (HGH) to Hangzhou International Expo Center
Airport bus and metro options are documented in Hangzhou airport transfer guides.
Taxi / ride-hailing (Didi)
Estimated costCNY 120-250 taxi or Didi ride to the venue district
Best forCity hotels to Hangzhou International Expo Center
Didi and metered taxis are commonly listed alongside metro in Hangzhou transport guides.
Weather
December 2026 Late December is winter in Hangzhou; expect cool, damp conditions. Check a live forecast close to departure.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to China.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language and venue names
Mandarin is the working language. Save the venue name 杭州国际博览中心 and your hotel address in Chinese; English is common at international exhibitor stands but not universal in local transport.
Mobile payments
Alipay and WeChat Pay are standard in Hangzhou; link an international card before travel and keep a small cash backup for cases where foreign cards are not accepted.
Metro and ride-hailing
Hangzhou Metro connects to Expo Center station; DiDi is the usual ride-hailing app. Have the venue name and hall number ready for drivers, and avoid unlicensed taxis.
Business cards and WeChat
Exchange business cards with both hands and consider adding contacts on WeChat, which is widely used for follow-up in China. Keep a QR code for your WeChat profile.
Coffee and beverage etiquette
Coffee sampling is common at expos; ask before taking photos of stands or products, and confirm whether samples are for tasting or display only.
Tipping and service
Tipping is not customary in Hangzhou's cafes, taxis, or hotels. Service charges may appear on hotel or restaurant bills; check the bill before paying.
Weather and clothing
Late December is cool and damp, with temperatures roughly 2-11 C. Wear layers and comfortable shoes; the fairground involves long walks between halls.
Power and connectivity
China uses 220V power with Type A/I sockets. Bring a universal adapter and a power bank; venue Wi-Fi may be limited, so plan mobile data or roaming.
Food and dietary needs
Hangzhou cafes and restaurants offer local and international food; if you have strict dietary requirements, carry a translated card and confirm ingredients with the venue or hotel.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Compare flights to the nearest international gateway serving Hangzhou; confirm ground transport on the organiser site.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Hangzhou; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Hangzhou International Expo Center: Qianjiang Century City: Holiday Inn Express Hangzhou Qianjiang CenturyCity, an IHG Hotel; Binjiang: Crowne Plaza Hangzhou Binjiang, an IHG Hotel; Qianjiang: Courtyard by Marriott Hangzhou Qianjiang.
Ride-hail: Ride-hailing apps are commonly used in Hangzhou; confirm local availability before travel.
Public transit: Hangzhou Metro serves Hangzhou International Expo Center via the Expo Center metro station. Airport buses and metro links connect Xiaoshan Airport (HGH) with the city center; confirm the current line and fare on the Hangzhou Metro map or Moovit before travelling.
Parking: On-site parking is available at Hangzhou International Expo Center; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: December 2026
Temperature: Approx. 2-11 C daytime in late December, with nights near 2-5 C; cool and damp with possible rain. Confirm a live forecast before departure.
Seasonality: Late December is winter in Hangzhou; expect cool, damp conditions. Check a live forecast close to departure.
Packing: Pack layers for cold, damp winter days, a waterproof outer layer, and comfortable walking shoes for hall floors and metro transfers.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Cafeex Hangzhou 2026 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm dates and venue
T-2
Check passport and visa
T-3
Book flights
T-4
Reserve hotel
T-5
Complete visitor registration
T-6
Save Chinese venue name
T-7
Set up mobile payments
T-8
Install transport and translation apps
T-9
Plan exhibitor meetings
T-10
Prepare travel documents
T-11
Pack power and devices
T-12
Check weather
T-13
Reconfirm travel
T-14
Arrive in Hangzhou
T-15
Show day
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Hangzhou International Expo Center
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Cafeex Hangzhou 2026 registration concourse
Hangzhou International Expo Center
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Hangzhou International Expo Center
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nightsCN¥190.00
- Per diem × 2CN¥150.00
Estimated totalCN¥340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Cafeex Hangzhou 2026 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Cafeex Hangzhou 2026, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Coffee beans and blends from various regions and Brewing equipment and accessori solutions and benchmarking suppliers at Cafeex Hangzhou 2026 in Hangzhou.
Min. budget
$4,857.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Coffee beans and blends from various regions and Brewing equipment and accessori products who need qualified meetings with the event's trade audience.
Min. budget
$21,856.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Hangzhou show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
When is Cafeex Hangzhou 2026?
Cafeex Hangzhou 2026 is scheduled for 25-27 December 2026, according to the event listing. Confirm final opening hours on cafeex.com.cn before travelling.
Where is Cafeex Hangzhou 2026 held?
The listing points to Hangzhou International Expo Center in Hangzhou, China. Use the venue's Chinese name when booking taxis or ride-hailing.
What is Cafeex Hangzhou?
It is a coffee and beverage trade exhibition in Hangzhou, with exhibits covering green coffee, roasted beans, espresso machines, grinders, syrups, dairy alternatives, packaging, cafe technology, and store services.
Who should attend Cafeex Hangzhou 2026?
Cafe owners, roasters, distributors, F&B buyers, baristas, packaging buyers, franchise teams, and investors tracking China's coffee and ready-to-drink beverage market.
Is the show open to trade visitors only?
Access categories are set by the organiser. Check the registration page on cafeex.com.cn for trade, public, or mixed-day access before booking travel.
How do I register for Cafeex Hangzhou 2026?
Use the official registration channel on cafeex.com.cn. Avoid unofficial ticket resellers and keep your registration QR code and passport with you.
How do I get to Hangzhou International Expo Center?
Hangzhou Metro serves the venue via Expo Center station. Taxis and DiDi ride-hailing are also common; have the venue name in Chinese for drivers.
Which airport should I fly into?
Hangzhou Xiaoshan International Airport (HGH) is the primary international gateway for Hangzhou. Some international travellers connect via Shanghai and take high-speed rail to Hangzhou East; confirm live schedules.
Do I need a visa to attend Cafeex Hangzhou 2026?
Most foreign passport holders need a visa for mainland China unless covered by a current visa-free or transit policy. Check with the Chinese embassy or consulate in your country and your airline before booking.
What language is used at the show?
Mandarin is the main business language. Some exhibitors and buyers speak English; arrange an interpreter or translation app for detailed technical and commercial discussions.
Can I buy coffee equipment or beans on site?
Many exhibitors are B2B suppliers and may quote trade terms rather than sell retail. Ask each exhibitor about samples, minimum order quantities, and on-site sales.
Will there be coffee samples and cupping?
Sampling and cupping activity depend on exhibitor programmes and the published schedule. Check the schedule page on cafeex.com.cn and ask exhibitors directly about tasting times.
What should I bring to the venue?
Bring your passport, business cards, registration QR code, a charged phone with a working payment app, and a universal power adapter for China's 220V sockets.
What is the weather like in Hangzhou in late December?
Expect cool and damp winter conditions, with daytime temperatures roughly 2-11 C. Pack layers, a compact umbrella, and comfortable shoes for the fairground.
Is parking available at Hangzhou International Expo Center?
On-site parking is available according to the venue listing; confirm current daily rates and hall access on the organiser or venue website before driving.
How many days should I plan for the show?
The listed dates run three days, 25-27 December 2026. Plan at least one full day for exhibitor meetings and a second day for follow-up and product comparisons.
Can I use Alipay or WeChat Pay in Hangzhou?
Mobile payment is widely used in Hangzhou. Set up Alipay or WeChat Pay with an international card before arrival and keep some cash as a backup.
Are there co-located events?
No co-located events are confirmed in the current listing. Check cafeex.com.cn for the final floor plan and any concurrent programme.
Glossary
- Green coffee
- Raw, unroasted coffee beans traded before roasting; quality is assessed by origin, screen size, moisture, and defect count.
- Roast profile
- The time-temperature curve a roaster uses to develop flavour, acidity, body, and colour in a coffee batch.
- Cupping
- A standardised sensory method for evaluating coffee aroma, acidity, sweetness, body, and aftertaste.
- Extraction yield
- The percentage of coffee grounds dissolved into the brewed cup; used to diagnose under- or over-extraction.
- TDS
- Total dissolved solids, a refractometer reading used with brew ratio to estimate coffee extraction strength.
- Brew ratio
- The relationship between coffee dose and water or beverage yield, usually expressed as a ratio such as 1:2 for espresso.
- Crema
- The foam layer on espresso, formed from coffee oils and gas; useful but not a standalone quality indicator.
- Microfoam
- Fine, glossy milk foam created by steaming, used for latte art and texture in milk-based coffee drinks.
- PID controller
- A temperature-control device on espresso machines that stabilises brew water temperature.
- Burr set
- The grinding surfaces inside a coffee grinder; burr geometry and alignment affect particle distribution and cup clarity.
- Single origin
- Coffee traced to one country, region, farm, or lot, rather than a blend of multiple origins.
- Blend
- A coffee made from two or more origins or lots, formulated for consistency, balance, or cost targets.
- Q Grader
- A licensed coffee-quality professional certified by the Coffee Quality Institute to score green coffee using standard protocols.
- Water hardness
- The mineral content of water, especially calcium and magnesium, which affects extraction and scale in coffee equipment.
- Degassing
- The release of carbon dioxide from roasted coffee after roasting; resting beans helps stabilise brewing.
- Portafilter
- The handle-held filter basket assembly that locks into an espresso machine group head.
- Group head
- The part of an espresso machine where hot water meets the coffee puck during extraction.
- Cold brew
- Coffee extracted with cold or room-temperature water over an extended period, producing a low-acid concentrate.
- RTD coffee
- Ready-to-drink coffee sold in cans, bottles, or cartons, often chilled and distributed through retail.
- MAP
- Modified atmosphere packaging, a gas-flush method used to extend shelf life of roasted coffee and packaged beverages.
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Also known as
Alternate names and search phrases for this event.
- Cafeex Hangzhou 2026
- Hangzhou China
- Pet and Veterinary Hangzhou 2026
- Coffee beans and blends from various regions
- Brewing equipment and accessories
- Packaging solutions for coffee products
- Beverage innovations and trends
- Pet and Veterinary Consumer Trade Show Hangzhou
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.