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    Trade showB2B Trade Show

    Cafe Show Seoul

    Cafe Show Seoul 2026, November 11, COEX, Seoul, a premier event for coffee and F&B professionals.

    Coffee machines and brewing equipmentCoffee beans and blendsBeverages and food productsPackaging solutions for coffee and F&BCoffee accessories and merchandiseSustainable and eco-friendly products

    Dates

    11 Nov 2026

    City / country

    Seoul, South Korea

    Venue

    COEX

    20 Floor Picks

    Matched booths for Cafe Show Seoul

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    Event overview

    Overview

    Cafe Show Seoul is the world's largest business platform that takes place every November to revitalize the global coffee industry and F&B culture.

    The show provides a distinctive value and experience that is exclusive to the Cafe Show Seoul.

    TL;DR

    1. 1Date: November 11, 2026
    2. 2Location: COEX, Seoul, South Korea
    3. 3Focus: Global coffee industry and F&B culture
    4. 4Unique MICE model integrating industry and culture
    5. 5B2B exhibition recommended by industry professionals

    Why visit

    Attendees will gain insights into the latest coffee trends, network with industry leaders, and explore innovative products and solutions.

    Why exhibit

    Exhibitors can showcase their products to a targeted audience, gain visibility, and connect with potential buyers and partners. Cafe Show Seoul serves as a vital platform for networking and discovering new trends in the coffee and F&B sectors, making it essential for industry professionals.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Coffee shop owners and operators
    F&B industry professionals
    Coffee enthusiasts and connoisseurs
    Suppliers of coffee equipment and products
    Retail buyers and distributors
    Café and restaurant managers

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Coffee equipment manufacturers
    Coffee bean suppliers
    Beverage and food product companies
    Packaging solution providers
    Technology and software solutions for F&B
    Consultants and service providers in the coffee industry

    Product categories

    Key solution areas showcased across the event.

    Coffee machines and brewing equipment
    Coffee beans and blends
    Beverages and food products
    Packaging solutions for coffee and F&B
    Coffee accessories and merchandise
    Sustainable and eco-friendly products

    Location & Facilities

    Venue

    Halls & areas

    4
    Hall AHall BHall CHall D

    COEX

    5, Baekjegobun-ro 9-gil, Songpa-gu, Seoul 05561, South Korea

    Entrances & gates

    Main Entrance

    Hall AHall BHall CHall D

    Attend

    Entry & tickets

    Who runs the show

    Organisers

    EXPORUM Inc.

    Reed Exhibitions

    How the last edition performed

    Previous edition

    Current edition

    2026

    Forecast — not final

    Impact

    A bigger and stronger platform

    Cafe Show Seoul is the world's largest business platform that takes place every November to revitalize the global coffee industry and F&B culture. The show provides a distinctive value and experience that is exclusive to the Cafe Show Seoul. Cafe Show Seoul serves as a vital platform for networking and discovering new trends in the coffee and F&B sectors, making it essential for industry professionals. Cafe Show Seoul 2026, November 11, COEX,.

    Audience quality

    High-value decision-makers

    Visitors typically include Coffee shop owners and operators, F&B industry professionals, Coffee enthusiasts and connoisseurs, Suppliers of coffee equipment and products. Date: November 11, 2026. Location: COEX, Seoul, South Korea. Focus: Global coffee industry and F&B culture. Unique MICE model integrating industry and culture. Cafe Show Seoul attracts an audience aligned with the organiser's published visitor positioning.

    Exhibitor outcomes

    Real business growth

    Exhibitors can showcase their products to a targeted audience, gain visibility, and connect with potential buyers and partners. Cafe Show Seoul serves as a vital platform for networking and discovering new trends in the coffee and F&B sectors, making it essential for industry professionals. Exhibitor categories include Coffee equipment manufacturers, Coffee bean suppliers, Beverage and food product companies, Packaging solution providers. Exhibitors use the event for lead generation, product launches, and direct.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Seoul, South Korea

    Why it matters

    Attending Cafe Show Seoul on 2026-11-11 to 2026-11-11 in Seoul lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.

    02

    Sustainability in procurement

    Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.

    03

    Automation and labour efficiency

    Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.

    04

    Regional supply-chain resilience

    Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.

    05

    Hybrid engagement models

    Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.

    Food trade fair circuit

    Book hotels and meetings 8–12 weeks before opening day; peer shows in the same sector often fall in adjacent months.

    Buyers covering food often plan Cafe Show Seoul alongside regional peer shows to compare products, pricing, and service coverage across markets.

    Pre-show

    Confirm exhibitor meetings and product demos for Cafe Show Seoul.

    Show week

    Hall walk-throughs, live demos, and supplier negotiations.

    Peer events are widely known sector fairs; verify dates on each organiser website before booking.

    Plan your trip

    Travel & logistics

    Local currency · KRW

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    ICN

    Seoul

    Primary international gateway serving Seoul.

    to venue

    45–70 min

    by car

    Local transport

    Get around the city with these convenient transport options.

    taxi

    Estimated costKRW 60,000–80,000 (taxi to COEX or KINTEX)
    Best forSeoul (ICN) to COEX

    AREX train to Seoul, then metro to the venue line.

    Weather

    November in Seoul typically sees 8–16°C. Cooling. Warm layers for outdoor queues. Check the forecast a week before travel and pack for walking between halls and outdoor transfers.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or local SIM options for business visitors to South Korea.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Registration

    Confirm registration and venue access with the organiser before travelling to Seoul.

    Arrival

    Arrive early on the first show day for orientation and security screening.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: ICN

    Book flights to ICN (Seoul) when possible for the shortest transfer to the venue.

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Seoul (ICN): Primary international gateway serving Seoul.. Allow road or rail time to COEX; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Primary gateways: Seoul (ICN): Primary gateway for the host city — confirm routes on the organiser site.. Allow road time to COEX; confirm parking via the organiser.

    Ride-hail: Ride-hailing apps are commonly used in Seoul; confirm local availability before travel.

    Public transit: Use local bus, tram, or metro routes serving COEX; check operator timetables.

    Parking: On-site parking is available at COEX; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: November 2026

    Temperature: 8–16°C

    Seasonality: Cooling.

    Packing: November in Seoul typically sees 8–16°C. Cooling. Warm layers for outdoor queues.

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Your category focus and target suppliers align with the official exhibitor profile.

    Best for

    Buyers, engineers, and delegates sourcing Coffee machines and brewing equipment solutions and benchmarking suppliers at Cafe Show Seoul in Seoul.

    Min. budget

    $350.00

    Timeline

    4–8 weeks before opening day for registration, hotels, and travel.

    Risks

    Session times and ticket tiers may change — confirm the official agenda before booking.

    exhibit

    You have a defined lead-generation or distributor recruitment goal for this market.

    Best for

    Brands and manufacturers launching Coffee machines and brewing equipment products who need qualified meetings with the event's trade audience.

    Min. budget

    $2,200.00

    Timeline

    3–6 months for stand booking, freight, staffing, and pre-show marketing.

    Risks

    Booth pricing and corner premiums vary by hall — confirm with the organiser sales team.

    skip

    Audience, geography, or commercial goals do not justify travel and stand costs this cycle.

    Best for

    Teams with weak category fit, budget constraints, or overlapping commitments during the Seoul show week.

    Timeline

    N/A

    Risks

    No major risks listed.

    Trust footer

    Sources

    4

    References

    1

    Publishers

    0

    Date checked

    1

    Cafe Show Seoul

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