BuonaEstetika

Attendees, exhibitors & solutions

Who this event is for

Industry trends

Key trends shaping this market and its wider industry.

Hotel tiers

A range of accommodation options near the venue and across key areas.

Local transport

Get around the city with these convenient transport options.

Frequently asked

Glossary

1

Aesthetic medicine

A branch of medicine focused on non-surgical cosmetic treatments such as injectables, lasers, peels and body contouring. At a trade fair, it covers devices, consumables and practitioner training.

2

Cosmeceuticals

Skincare products positioned between cosmetics and pharmaceuticals, formulated with active ingredients. Buyers compare claims, clinical support and regulatory status.

3

IPL (Intense Pulsed Light)

A device technology using broad-spectrum light for hair removal, pigmentation and skin rejuvenation. Exhibitors demonstrate handpieces, cooling and treatment protocols.

4

Radiofrequency (RF)

An energy-based treatment that heats tissue to stimulate collagen, used for skin tightening and body contouring. Check device class, settings and consumable costs.

5

Body contouring

Non-surgical treatments that reshape or reduce localized fat, using cryolipolysis, RF, ultrasound or muscle stimulation. Compare protocols, sessions and aftercare.

6

Microneedling

A technique using fine needles to create controlled micro-injuries and boost collagen, often combined with serums. Ask about needle depth, hygiene and consumables.

7

Chemical peel

A topical acid treatment that exfoliates skin layers to improve texture and pigmentation. Protocol strength and aftercare depend on the practitioner's training.

8

Hyaluronic acid dermal filler

An injectable gel used to restore volume or hydrate skin. Trade buyers check product approvals, training requirements and adverse-event protocols.

9

Professional skincare (back-bar)

Skincare lines sold to salons and clinics for in-treatment use, distinct from retail take-home products. Buyers assess margin, training and minimum order quantities.

10

Treatment protocol

A documented sequence of steps, products and device settings for a specific treatment. Protocols support consistency, safety and staff training.

11

Consumables

Single-use items such as needles, cannulas, gloves, masks and device tips. Exhibitors quote pack sizes, compatibility and waste-disposal requirements.

12

Device handpiece

The interchangeable or attached tool that delivers energy or product during a device treatment. Check compatibility, lifespan and replacement cost.

13

Medical device classification

Regulatory categories that determine how an aesthetic device can be marketed and used. In the EU, classes under MDR affect technical files and claims.

14

ISO 22716

An international standard for cosmetics good manufacturing practice (GMP). Suppliers may cite it to support quality and export requirements.

15

CPNP

The EU Cosmetic Product Notification Portal, used to notify cosmetic products before sale in the EU. Non-EU exhibitors should confirm who holds the notification.

16

Retail vs back-bar

Retail products are sold to consumers for home use; back-bar products are used by professionals in treatments. A salon's mix affects shelf space and reorder cycles.

17

Treatment menu

The list of services a salon or clinic offers, with pricing and duration. Buyers use it to identify gaps that a new device or skincare line could fill.

18

Aftercare

Instructions and products given to clients after a treatment. Good aftercare supports results and reduces complaint risk.

19

LED phototherapy

A non-invasive light treatment used for acne, healing and skin rejuvenation. Compare wavelength, treatment time and eye-protection requirements.

20

Distributor or importer

A company that buys and resells products in a territory, often providing local training and support. Exhibitors look for exclusivity, stock and service terms.