Dates

    5–7 Mar 2027

    City / country

    Piacenza, Italy

    Venue

    Piacenza Expo

    Time

    9:00 AM – 6:30 PM daily

    20 Floor Picks

    Matched booths for Buon Vivere

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    Notable exhibitors

    Companies exhibiting at Buon Vivere include AGRIMERCATO DI PIACENZA, AGRITURISMO LA VALLESCURA, ALTA VIA FORMAGGI DELLE ALPI, ANTICHI SAPORI SARDI and ANTICO GRANAIO FOOD DI MATERA.

    • AGRIMERCATO DI PIACENZA
    • AGRITURISMO LA VALLESCURA
    • ALTA VIA FORMAGGI DELLE ALPI
    • ANTICHI SAPORI SARDI
    • ANTICO GRANAIO FOOD DI MATERA

    Event overview

    Overview

    Buon Vivere is an exhibition dedicated to gastronomy, featuring a wide range of organic and quality products, regional specialties, and artisanal foods. The event will include guided tastings, workshops, and show-cooking sessions led by chefs and food experts.

    It aims to promote Italian culinary traditions and foster new connections in the food industry. Buon Vivere takes place in Piacenza, Italy.

    TL;DR

    1. 1Dates and Venue: Buon Vivere takes place from March 5 to 7, 2027, at Piacenza Expo, Piacenza, Italy.
    2. 2Scale and Focus: This event is dedicated to gastronomy, featuring organic products, regional specialties, and Italian culinary excellence.
    3. 3Organiser: The event is organised by Piacenza Expo, with more details available at their official website.
    4. 4Buyer Authority: Attendees include food enthusiasts, chefs, and industry professionals interested in high-quality food products.
    5. 5Entry: Tickets are priced at €12 at the door, €10 online, and free for children under 12.

    Why visit

    Visitors will have the opportunity to taste regional specialties, participate in workshops, and meet producers and chefs. The event is a perfect platform for food lovers to explore high-quality products and learn about Italian culinary traditions. The show also offers a chance to network with industry professionals and discover new trends in gastronomy. Session on the agenda: Sunday: 09:00 - 18:00 What you will find Typical and organic products: regional and ....

    Why exhibit

    Exhibitors will gain visibility among a targeted audience of food enthusiasts and industry professionals. The event provides an excellent opportunity to showcase products, build brand recognition, and connect with potential buyers. Participating in Buon Vivere allows exhibitors to engage directly with consumers and industry stakeholders, enhancing their market presence.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Food enthusiasts looking for high-quality products
    Chefs interested in regional specialties
    Gastronomy professionals seeking new suppliers
    Culinary students and educators
    Health-conscious consumers focused on organic products
    Local producers and artisans

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Organic and regional food producers from Emilia-Romagna
    Artisanal cheesemakers and cured-meat producers (salumi, prosciutto)
    Wine estates and beverage producers
    Gourmet and specialty food brands
    Agricultural equipment and food-processing suppliers
    Packaging and food-service suppliers for the Italian market

    Product categories

    Key solution areas showcased across the event.

    Organic food products and ingredients
    Regional specialties and delicacies
    Artisanal cheeses and cured meats
    Beverages including wines and spirits
    Culinary tools and equipment
    Gourmet snacks and desserts

    Location & Facilities

    Venue

    Piacenza Expo

    Via Tirotti 11, Piacenza

    Facilities

    Parking

    Piacenza Expo in Piacenza typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.

    Food options

    On-site catering

    On-site dining

    Parking: Piacenza Expo in Piacenza typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.

    Gate: Follow organiser signage to the main visitor entrance at Piacenza Expo for badge collection; allow extra time for security screening during peak morning arrival.

    Attend

    Entry & tickets

    Event days & opening times

    DayOpening hours
    :9:00 AM – 6:30 PM daily
    March 7:9:00 AM – 6:00 PM
    • General admission

      Online ticket price

      10
    • General admission

      On-site ticket price

      12
    Register

    Who runs the show

    Organisers

    Piacenza Expo

    What's on

    Programme

    1

    Seminar

    1

    Event days

    09:00–18:30

    Typical time

    Friday, Mar 5, 2027

    09:00 – 18:30

    Sunday: 09:00 - 18:00 What you will find Typical and organic products: regional and ...

    Seminar

    How the last edition performed

    Previous edition

    Last edition

    2026

    Completed

    Next edition

    Not announced yet

    Edition recap

    Buon Vivere 2026 returned to Piacenza Expo as a market of authentic flavours. The official Buonvivere 2026 PDF and the espositori 2026 page promoted the edition, while a WebMobi event archive lists the Piacenza edition dated 6 March 2026. Available search snippets did not state visitor or exhibitor counts. No post-show report was available in the provided results.

    Impact

    A bigger and stronger platform

    Buon Vivere 2026 returned to Piacenza Expo as a market of authentic flavours. The official Buonvivere 2026 PDF and the espositori 2026 page promoted the edition, while a WebMobi event archive lists the Piacenza edition dated 6 March 2026. Available search snippets did not state visitor or exhibitor counts. No post-show report was available in the provided results.

    Audience quality

    High-value decision-makers

    Buon Vivere 2026 returned to Piacenza Expo as a market of authentic flavours. The official Buonvivere 2026 PDF and the espositori 2026 page promoted the edition, while a WebMobi event archive lists the Piacenza edition dated 6 March 2026. Available search snippets did not state visitor or exhibitor counts. No post-show report was available in the provided results.

    Exhibitor outcomes

    Real business growth

    Buon Vivere 2026 returned to Piacenza Expo as a market of authentic flavours. The official Buonvivere 2026 PDF and the espositori 2026 page promoted the edition, while a WebMobi event archive lists the Piacenza edition dated 6 March 2026. Available search snippets did not state visitor or exhibitor counts. No post-show report was available in the provided results.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Piacenza, Italy

    Why it matters

    Attending Buon Vivere on 2027-03-05 to 2027-03-07 in Piacenza lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    What digital buyer journeys means for buyers and exhibitors in this sector.

    02

    Sustainability in procurement

    What sustainability in procurement means for buyers and exhibitors in this sector.

    03

    Automation and labour efficiency

    What automation and labour efficiency means for buyers and exhibitors in this sector.

    04

    Regional supply-chain resilience

    What regional supply-chain resilience means for buyers and exhibitors in this sector.

    05

    Hybrid engagement models

    What hybrid engagement models means for buyers and exhibitors in this sector.

    Market news

    Latest updates from across the market.

    Home - Italian Food News

    Read

    News - Italian Food News

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    Italy's Food Industry Marks Global Growth as Italia del Gusto ...

    Read

    Plan your trip

    Travel & logistics

    Local currency · EUR

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    PMF

    Parma Airport

    Closest airport to Piacenza but with limited scheduled service; check seasonal routes and car hire before relying on it

    approx. 60 km from Piacenza Expo

    to venue

    approx. 50-70 minutes by car

    by car

    LIN

    Milan Linate Airport

    Best major-airport option for central Milan and onward rail to Piacenza; confirm live train times from Milano Centrale or Rogoredo

    approx. 70 km from Piacenza Expo

    to venue

    approx. 60-90 minutes by car

    by car

    BGY

    Bergamo Orio al Serio International Airport

    Served by low-cost carriers; connect by bus or train to Milan and then regional rail to Piacenza

    approx. 100 km from Piacenza Expo

    to venue

    approx. 90-120 minutes by car

    by car

    MXP

    Milan Malpensa Airport

    Main long-haul gateway for Milan; use the Malpensa Express to Milan then Trenitalia or Italo onward to Piacenza

    approx. 120 km from Piacenza Expo

    to venue

    approx. 1.5-2 hours by car

    by car

    BLQ

    Bologna Guglielmo Marconi Airport

    Alternative via Bologna Centrale, with regional trains to Piacenza and local bus or taxi to the fairground

    approx. 150 km from Piacenza Expo

    to venue

    approx. 1.5-2 hours by car or train

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    MH Hotel Piacenza Fiera

    4-star
    Adjacent to Piacenza Expo270 m from Piacenza Expo to venue

    Free breakfast, free Wi-Fi, free parking, air conditioning, pet-friendly, fitness centre, bar, restaurant

    Hotel City Piacenza

    3-star
    Piacenza, 2.3 km from the fairground2.3 km from Piacenza Expo to venue

    Free breakfast, free Wi-Fi, free parking, air conditioning, pet-friendly, bar, restaurant, accessible

    B&B HOTEL Piacenza

    3-star
    Piacenza, 3.7 km from the fairground3.7 km from Piacenza Expo to venue

    Breakfast (paid), free Wi-Fi, parking (paid), air conditioning, pet-friendly, smoke-free property

    Best Western Park Hotel

    4-star
    Piacenza, 5.4 km from the fairground5.4 km from Piacenza Expo to venue

    Free breakfast, free Wi-Fi, free parking, air conditioning, pet-friendly, fitness centre, spa, bar

    Idea Hotel Piacenza

    midscale
    Piacenza

    Budget-friendly option listed alongside Piacenza Expo hotels in hotel search results

    Local transport

    Get around the city with these convenient transport options.

    Train

    Estimated costEUR 10-22 airport or regional rail single journey
    Best forBologna Centrale to Piacenza

    Regional trains connect Bologna Centrale to Piacenza station; book on Trainline or Omio and continue by local bus or taxi to Piacenza Expo.

    Bus

    Estimated costEUR 35-85 taxi or rideshare to the venue district
    Best forBologna to Piacenza

    Itabus and other coach operators run direct Bologna-Piacenza services; useful as a cheaper alternative to rail.

    Public transit

    Estimated costEUR 35-85 taxi or rideshare to the venue district
    Best forPiacenza station to Piacenza Expo

    Moovit lists local bus routes to Piacenza Expo from the station and city centre; check the live timetable on the Moovit Piacenza Expo page.

    taxi

    Estimated costEUR 35-85 taxi or rideshare to the venue district
    Best forMilan Linate Airport (LIN) to Piacenza Expo

    approx. 60-90 minutes by car; Best major-airport option for central Milan and onward rail to Piacenza; confirm live train times from Milano Centrale or Rogoredo.

    taxi

    Estimated costEUR 35-85 taxi or rideshare to the venue district
    Best forMilan Malpensa Airport (MXP) to Piacenza Expo

    approx. 1.5-2 hours by car; Main long-haul gateway for Milan; use the Malpensa Express to Milan then Trenitalia or Italo onward to Piacenza.

    taxi

    Estimated costEUR 35-85 taxi or rideshare to the venue district
    Best forParma Airport (PMF) to Piacenza Expo

    approx. 50-70 minutes by car; Closest airport to Piacenza but with limited scheduled service; check seasonal routes and car hire before relying on it.

    taxi

    Estimated costEUR 35-85 taxi or rideshare to the venue district
    Best forBergamo Orio al Serio International Airport (BGY) to Piacenza Expo

    approx. 90-120 minutes by car; Served by low-cost carriers; connect by bus or train to Milan and then regional rail to Piacenza.

    taxi

    Estimated costEUR 35-85 taxi or rideshare to the venue district
    Best forBologna Guglielmo Marconi Airport (BLQ) to Piacenza Expo

    approx. 1.5-2 hours by car or train; Alternative via Bologna Centrale, with regional trains to Piacenza and local bus or taxi to the fairground.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa not required
    ATA Carnet: check with organiser

    Weather

    Piacenza in early March is late winter moving into early spring: daytime highs typically in the low-to-mid teens Celsius and nights still cold, with March among the wetter months. Bring a warm layer and a compact umbrella for the walk between halls and parking at Piacenza Expo.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Italy uses EU-standard mobile coverage; visitors from EU networks roam at domestic rates and non-EU travellers should check roaming or pick up a local prepaid SIM on arrival. Wi-Fi availability inside Piacenza Expo halls is not confirmed in captures, so plan mobile data for email and exhibitor apps.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Fairground location

    Piacenza Expo is the city's dedicated exhibition quarter, served by local bus links and with on-site and overflow parking; business dress in Piacenza's food and agrifood sector is smart-casual.

    Language and timing

    Italian is the working language in most stands and stands-side meetings; exhibitors generally speak some English. Lunch is late by northern-European standards, so schedule stand meetings before 13:00 or after 14:30.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: PMF

    Compare flights to the nearest international gateway serving Piacenza; confirm ground transport on the organiser site.

    Visa

    Italy applies Schengen rules: EU/EEA and Swiss visitors need no visa; UK, US, Canadian, Australian, Japanese and most Latin American passport holders can travel visa-free for short business trips inside the 90/180-day window. Other nationals must obtain a Schengen short-stay visa before departure.

    Estimated cost: Schengen visa fee around EUR 90 for adults, plus service-centre charges where applicable.

    Processing: Allow at least 15 calendar days; busy consulates can take several weeks, so file the application as early as your travel dates allow.

    Carry an invitation from the organiser or a booth confirmation if you travel on business, and confirm your nationality's status on the Italian MFA visa portal before booking flights.

    Official

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Parma Airport (PMF): approx. 50-70 minutes by car; Milan Linate Airport (LIN): approx. 60-90 minutes by car; Bergamo Orio al Serio International Airport (BGY): approx. 90-120 minutes by car; Milan Malpensa Airport (MXP): approx. 1.5-2 hours by car. Allow road or rail time to Piacenza Expo; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near Piacenza Expo: Adjacent to Piacenza Expo: MH Hotel Piacenza Fiera; Piacenza, 2.3 km from the fairground: Hotel City Piacenza; Piacenza, 3.7 km from the fairground: B&B HOTEL Piacenza.

    Ride-hail: Ride-hailing apps are commonly used in Piacenza; confirm local availability before travel.

    Public transit: Piacenza Expo is served by local buses; use Moovit to plan station-to-fairground routes. From Bologna Centrale, regional trains reach Piacenza in around an hour and connect to the local bus network for the final ride to the halls.

    Parking: On-site parking is available at Piacenza Expo; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: March 2027

    Temperature: Roughly 5-15 C (daytime highs low-to-mid teens; nights near 5 C)

    Seasonality: March is one of the wetter months in Piacenza, with frequent showery days and cool, damp air typical of the Po Valley spring.

    Packing: Pack layers: a warm mid-layer for cool mornings, a light waterproof coat or umbrella for March showers, and comfortable shoes for walking the halls and parking areas. Evening temperatures near 5 C still call for a proper jacket.

    Plan your trip

    Planning

    Best day to visit: Day 2 (mid-show)

    Mid-show days at Buon Vivere usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.

    T-1

    Confirm the 2027 dates (5-7 March) and opening hours on buonvivere.info; the schedule lists Sunday 09:00-18:00 and typical opening times of 09:00-18:30 on other days.

    T-2

    Book flights to Milan Linate (LIN) or Parma (PMF) as the closest airports, then plan rail or bus onward to Piacenza; compare Bologna (BLQ) and Milan Malpensa (MXP) if fares are better.

    T-3

    Reserve a hotel near Piacenza Expo early; MH Hotel Piacenza Fiera is 270 m from the venue, with Hotel City Piacenza and B&B HOTEL Piacenza as 2.3-3.7 km alternatives.

    T-4

    Buy the online ticket at EUR 10 rather than the EUR 12 on-site price if advance purchase is available through the organiser.

    T-5

    Use the Espositori 2026 page as a proxy for the 2027 exhibitor list and pre-book meetings with typical and organic product producers.

    T-6

    Download the Moovit and Trenitalia apps for Piacenza bus schedules and regional rail connections from Milan or Bologna.

    T-7

    Check nationality-based Schengen visa requirements on the Italian MFA portal and book an appointment if needed; carry your registration confirmation.

    T-8

    Pack a warm mid-layer, waterproof shoes and a compact umbrella for early-March Piacenza weather, which can still be cool and wet.

    T-9

    Plan a tasting route around the typical and organic product halls and bring a reusable bag for samples and catalogues.

    T-10

    Save the organiser contact commerciale1@piacenzaexpo.it for accessibility, group visit or badge questions.

    Sample visitor itinerary

    Route-optimised day
    Day 1 · morning

    Registration and hall orientation at Piacenza Expo

    Day 2 · core sessions

    Supplier meetings and product demos

    Day 3 · wrap-up

    Final negotiations and follow-up

    Networking spots

    2

    Buon Vivere registration concourse

    Piacenza Expo

    Central meeting point before and between hall appointments during show days.

    Organiser B2B lounge (if offered)

    Piacenza Expo

    Hosted matchmaking and buyer programmes when published by the organiser.

    Budget

    Costs & budget

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Hotel × 2 nights€190.00
    • Per diem × 2€150.00
    Estimated total€340.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visitor_ticket

    visitor · General admission

    EUR 10 / per person

    organiser_published

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Use this quick check to decide whether Buon Vivere fits your visit, exhibit or skip plan.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Your category focus aligns with the official product themes.

    Best for

    Buyers, researchers, and delegates evaluating the programme and networking value.

    Min. budget

    $400.00

    Timeline

    4-8 weeks before opening day for registration and travel.

    Risks

    Limited session times published - confirm agenda before booking.

    exhibit

    You have a clear lead-generation or launch goal for this market.

    Best for

    Suppliers and brands seeking qualified meetings with the event audience.

    Min. budget

    $2,500.00

    Timeline

    3-6 months for stand booking, freight, and marketing prep.

    Risks

    Booth pricing not published in captured sources - confirm with organiser.

    skip

    Programme, audience, or commercial goals do not match your plan.

    Best for

    Teams whose category or region fit is weak this edition.

    Timeline

    N/A

    Risks

    No major risks listed.

    FAQs & glossary

    Answers

    Frequently asked

    When and where does Buon Vivere 2027 take place?
    Buon Vivere 2027 runs from 5 to 7 March 2027 at Piacenza Expo in Piacenza, Emilia-Romagna, Italy.
    How do I reach Piacenza Expo from Milan or Bologna?
    Take a train to Piacenza station, then a local bus or taxi to the Piacenza Expo fairground; from Bologna, direct regional trains also reach Piacenza. From Milan, the Malpensa and Linate airports connect via Milan's rail hubs.
    Is a visa needed for Italy to attend a business fair?
    EU/EEA and Swiss citizens need no visa; many other nationalities can attend short business trips under Schengen visa-free rules. Others must obtain a Schengen short-stay visa through the Italian embassy or consulate before travelling.
    Where should companies stay when exhibiting at Piacenza Expo?
    The closest option is MH Hotel Piacenza Fiera, 270 m from the halls. City-centre hotels such as Hotel City Piacenza or Best Western Park Hotel are a short 2-5 km drive away.
    How do I register to exhibit at Buon Vivere?
    Contact the Piacenza Expo organising secretariat at commerciale1@piacenzaexpo.it or check the official Buon Vivere site at buonvivere.info for the Esporre (exhibiting) section and stand options.
    What is the weather like in Piacenza in March?
    Early March is late winter in the Po Valley: highs typically reach the low-to-mid teens Celsius and nights hover near 5 C, and March is one of the wetter months, so pack layers and a small umbrella.

    Glossary

    1
    Buon Vivere
    Italian for 'good living'; the name and theme of the Piacenza fair focused on quality food, wine and sustainable consumption.
    2
    Tipicità
    Italian term for typical regional products tied to local territory, tradition and place-based production methods.
    3
    DOP (Denominazione di Origine Protetta)
    EU protected designation of origin for food and wine produced, processed and prepared in a defined geographical area.
    4
    IGP (Indicazione Geografica Protetta)
    EU protected geographical indication for products with a specific quality, reputation or characteristic linked to a geographical area.
    5
    Biologico
    Organic production and labelling under EU rules, including Regulation (EU) 2018/848, covering farming, processing and certification.
    6
    Filiera corta
    Short supply chain models that shorten the distance between producer and consumer, often through direct sales, local markets or regional distribution.
    7
    HORECA
    Hotel, restaurant and catering channel; a key buyer segment for food and wine producers looking for distribution outside retail.
    8
    Private label
    Retailer-owned or retailer-branded products; relevant to distributors and producers discussing volume supply with Italian retail groups.
    9
    Tasting counter
    Stand area used for guided sampling of food and wine; common at Buon Vivere for producers presenting regional specialities to buyers and visitors.
    10
    Piacenza Expo
    Fairground in Piacenza, Italy, hosting Buon Vivere and other trade and consumer exhibitions in the Emilia-Romagna region.
    11
    Schengen area
    Passport-free travel zone that includes Italy; short business visits by many nationalities are visa-free, while others need a Schengen short-stay visa.
    12
    Cold chain
    Temperature-controlled logistics for perishable food samples, including refrigerated transport, on-site storage and display equipment.

    Also known as

    Alternate names and search phrases for this event.

    • Buon Vivere
    • Buon Vivere 2027
    • Buon Vivere Piacenza
    • Buon Vivere Piacenza 2027
    • Piacenza Italy
    • Food & Beverage Piacenza 2027
    • Food & Beverage Trade Show Piacenza
    • Organic food products and ingredients

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