Heilbronn's 27th building and home fair, 20–21 March 2027: regional exhibitors, live construction demos and expert renovation talks for €5 entry.
Dates
20–21 Mar 2027
City / country
Heilbronn, Germany
Venue
INTERSPORT redblue Veranstaltungscenter
Time
10:00 AM – 4:30 PM
Are you the organiser of this event?
Event overview
Bauen, Wohnen & Renovieren – Building, Living & Renovating – is Heilbronn's regional consumer building fair, returning for its 27th edition on 20–21 March 2027 at the INTERSPORT redblue event centre. Regional exhibitors from Heilbronn-Franken present building materials, energy-efficient heating, windows and doors, kitchens, interiors, garden products and financing advice.
Expert talks and live construction demonstrations run alongside the stands throughout both days. Admission is €5 and children up to 15 enter free, making it a practical weekend for homeowners planning a build, a renovation or an energy upgrade in the Neckar valley.
TL;DR
Two days bring builders, renovators and homeowners together with local trades and suppliers under one roof. You can compare heating systems, windows, facades, kitchens and financing in a single visit, watch construction demonstrations and put questions to specialists before committing to a quote. The €5 ticket and free parking keep the trip low-cost, and the compact regional format suits a half-day or full-day visit.
The fair reaches private decision-makers from Heilbronn-Franken who are actively planning a build or renovation, not passive browsers. A stand puts your products in front of homeowners, property managers and local trades at the moment they are collecting quotes and comparing suppliers. Two show days, free exhibitor parking and a regional audience make it a focused lead-generation format with modest logistics compared with national trade fairs.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Wannenäckerstraße 50, 74078 Heilbronn, Germany
Free on-site parking with 1,200 spaces, 600 of them in the venue's own multi-storey car park.
1,200 spaces ·
Food options
redblue venue catering
On-site diningParking: 1,200 free parking spaces, including 600 in the venue's own car park; parking is also free for exhibitors.
Gate: Follow signs to the INTERSPORT redblue event centre on the Böllinger Höfe estate; the visitor entrance is at the main foyer.
Attend
Event days & opening times
Day ticket
Admission at the door; children up to 15 free.
Children up to 15
Free entry.
Ticket info
Badge collection
Buy a day ticket at the entrance; no advance badge is required.
Ticket notes
Day ticket €5; children up to 15 years free. Pets are allowed only in the outdoor area, not in the exhibition halls.
What's on
How the last edition performed
Last edition
2026
Edition #: 26
This edition
2027
Visitors: 15,000
Exhibitors: 200
Next edition
Not announced yet
Edition recap
The 26th edition ran on 21–22 March 2026 at the INTERSPORT redblue event centre, with regional exhibitors, expert talks and live construction demonstrations across two days.
Impact
A two-day regional fair concentrates active renovators and builders into a short, high-intent window. Because visitors typically arrive with a live project and a budget, the commercial value lies in qualified conversations rather than raw footfall. The €5 ticket filters casual foot traffic and keeps the audience oriented towards homeowners and local trades.
Audience quality
The audience is predominantly owner-occupiers and small trades from Heilbronn-Franken, with a practical renovation or new-build brief. Expect German-speaking buyers comparing two to five suppliers, often with plans, photos and budget ranges in hand. International visitors are a small minority; the show is a regional rather than a national sourcing destination.
Exhibitor outcomes
Return on a stand depends on lead capture and follow-up speed. With modest stand costs and free exhibitor parking, a team of two can run the weekend and leave with a workable pipeline. Exhibitors selling considered purchases such as heating systems or kitchens should book appointments before the show and quote within a week of the event.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Heilbronn-Franken is an affluent, owner-occupier region where renovation demand is driven by energy costs and an ageing housing stock. A compact regional fair lets local trades meet homeowners face to face, shorten the path from enquiry to quote and defend margin against national chains. For buyers it is a rare chance to compare heating, facade and interior options in one afternoon.
Key trends shaping this market and its wider industry.
Heat pumps and subsidy-led renovation
Rising energy costs and German heating subsidies keep heat pumps, solar thermal and facade insulation at the top of homeowner agendas.
What it changes: Exhibitors who can explain funding and payback periods convert enquiries faster than those selling hardware alone.
Accessible and age-ready homes
An ageing population is driving demand for step-free entrances, walk-in showers and single-level living.
What it changes: Renovation budgets increasingly include accessibility work alongside energy upgrades, widening the supplier mix.
Regional supply chains and trusted trades
Homeowners prefer local firms with visible references and short response times over anonymous national portals.
What it changes: A regional fair gives local trades a credibility advantage that is hard to replicate online.
Comparable consumer building fairs in south-west and central Germany, useful for planning a wider trade-fair calendar.
Bauen & Wohnen Mönchengladbach
Mönchengladbach, Germany
Large regional consumer building fair; dates from public fair calendar.
Building & Living (Bauen & Wohnen) Dorsten
Dorsten, Germany
Comparable regional format at the Z Excenter.
infa Hannover
Hannover, Germany
Nine-day consumer show with a large Building & Living theme world.
websiteSpring 2027
Two regional building fairs share the third weekend of March.
Circuit dates are drawn from public fair calendars and should be reconfirmed with each organiser.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Stuttgart Airport
Largest practical gateway; direct S-Bahn to Stuttgart Hbf, then regional train to Heilbronn.
about 75 km
to venue
60–75 min
by car
Frankfurt Airport
Long-haul gateway with direct ICE trains to Heilbronn via Mannheim or Stuttgart.
about 130 km
to venue
90–110 min
by car
A range of accommodation options near the venue and across key areas.
USD 75–100 / night
Simple chain rooms, 10–15 minutes by bus or taxi to the venue; book early for the show weekend.
USD 120–165 / night
Full-service regional hotels within walking distance of the station and old town.
USD 180–250 / night
Quiet, higher-spec rooms for senior visitors; limited availability during fair weekends.
Get around the city with these convenient transport options.
Regional train
Frequent regional services, roughly 40–50 minutes; then bus or taxi to the venue.
Bus and tram
Use the city network towards Böllinger Höfe; allow 20–25 minutes plus a short walk.
Taxi
About 15 minutes; taxis rank outside the main station exit.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| Schengen short-stay visa (Type C) | Nationals not covered by visa-free agreements | $90.00 | typically 15 calendar days |
EU/EEA and Swiss citizens travel with an identity card; many other nationals enjoy visa-free Schengen short stays. Check the German foreign ministry list before booking.
ATA Carnet is normally accepted for temporary exhibition goods in Germany; confirm the procedure with your freight forwarder and German customs.
Official visa pageWeather
Mid-March in Heilbronn is changeable: daytime highs around 10–13°C, cold mornings near 2–4°C, and a real chance of rain or a late cold snap. Pack layers and a waterproof jacket.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
German mobile networks provide strong 4G/5G coverage in Heilbronn. Venue Wi-Fi is usually available for visitors; exhibitors should order a dedicated connection with the organiser if they need reliable uploads.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Sunday trading and opening hours
Most shops in Heilbronn close on Sundays. The fair runs on Sunday, so buy essentials on Saturday and check restaurant hours before a late dinner.
Cash and cards
Cards are widely accepted, but some market stalls and smaller exhibitors may prefer cash. Carry a little euro cash for incidentals.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: Stuttgart (STR)
Fly into Stuttgart where possible; Frankfurt is the better long-haul option. Book the show weekend early because regional hotel capacity is limited.
Book flightsMost EU/EEA visitors need only an identity card. Non-EU visitors should check whether their nationality has a visa-free Schengen short stay or needs a Type C visa.
Estimated cost: €90 visa fee where applicable
Processing: about 15 calendar days
Apply well before travel; the show ticket does not substitute for a visa.
OfficialPartnerGet to the venue and around the city with these options.
Airport → venue: STR → Heilbronn Hbf by S-Bahn and regional train (about 75–90 min total), then bus or taxi to Böllinger Höfe.
Hotel → venue: City-centre hotels are 15–25 minutes by bus, tram or taxi; the closest hotels are a short taxi ride away.
Ride-hail: Uber and local taxi apps operate in Heilbronn; taxis are also available at the station rank.
Public transit: Heilbronn's bus and tram network connects the Hauptbahnhof with Böllinger Höfe; a single ticket costs about €3.
Parking: 1,200 free spaces at the venue, including 600 in the on-site garage.
Plan and pack for the event climate.
Month: March
Temperature: 2–13°C
Seasonality: Changeable spring weather with rain possible; occasional late cold snaps.
Packing: Bring layers, a waterproof jacket and comfortable shoes for walking between stands and the car park.
Plan your trip
Best day to visit: Saturday 20 March 2027
Saturday opens with the fullest programme and the best exhibitor staffing, but arrives busiest from mid-morning. Sunday is quieter and better for unhurried conversations; choose Saturday if you want talks and live demonstrations, Sunday if you want supplier time.
Confirm dates, opening hours and ticket price; book travel and hotel — The show runs 20–21 March 2027, 10:00–16:30; a day ticket is €5.
List the product areas and three to five exhibitors you must see — Use the exhibitor list and hall plan once published.
Prepare plans, photos and a budget range for your project — Specific documents get a more useful answer from stand staff.
Check transport, parking and the talk timetable — Free parking fills up mid-morning; arrive before 10:00.
Pack business cards, a notebook and a charged phone — Set up a note template for supplier names, quotes and follow-up dates.
Registration and coffee; collect the hall plan
Main foyerSupplier meetings in the heating and facade aisles
Exhibition floorExpert talk and live construction demonstration
Programme stageSecond round of supplier meetings and quote requests
Exhibition floorNotes, follow-up list and departure before the 16:30 close
Exit / car parkHeilbronn old town and Marktplatz
City Walk
10–15 min by bus or taxi from the venue
Historic square, Kilian's Church and riverside walks; a relaxed evening after the show.
Technik Museum Sinsheim
Museum
about 40 min by car
Concorde, Tu-144 and a large vehicle collection; a strong half-day add-on for engineering-minded visitors.
Venue foyer and café
On-site
The main meeting point between halls; good for a quick coffee with an exhibitor.
Heilbronn Marktplatz cafés
City centre
20 minutes from the venue; useful for a calmer evening conversation after the show.
The fair is compact and regional, so most serious conversations can move to a quote within a week. Fast, specific follow-up is the main differentiator against national portals.
Budget
Shell scheme
EUR 65–100 / m²
Raw space
EUR 45–70 / m²
Standard booth
9 m²
Indicative regional-fair bands converted from typical German consumer-show rates; the organiser quotes on application.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
booth_shell
exhibitor · 9 sqm shell scheme
EUR 585–900 / per stand
hotel
both · mid
EUR 120–165 / per room per night
per_diem
both · standard
EUR 45–70 / per person per day
visa
visitor · Schengen Type C
EUR 90 / per application
travel_insurance
both · standard
EUR 25–50 / per trip
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| booth_shell | exhibitor | 9 sqm shell scheme | EUR 585–900 / per stand | estimate | 2026-10-31 |
| hotel | both | mid | EUR 120–165 / per room per night | estimate | 2026-10-31 |
| per_diem | both | standard | EUR 45–70 / per person per day | estimate | 2026-10-31 |
| visa | visitor | Schengen Type C | EUR 90 / per application | estimate | 2026-10-31 |
| travel_insurance | both | standard | EUR 25–50 / per trip | estimate | 2026-10-31 |
Decision
Six quick questions to decide whether to visit, exhibit or skip this regional building fair.
QUESTION 1 OF 6
Which best describes you?
Compare participation options side by side to choose the best fit for your objectives.
visit
You have a defined project, a budget range and two or three suppliers to compare.
Best for
Homeowners and renovators with a live project
Min. budget
$300.00
Timeline
A half-day to one day in March 2027
Risks
Crowded Saturday aisles
Too many similar quotes to compare
exhibit
Your product suits owner-occupiers and you can staff both days with a clear follow-up process.
Best for
Regional suppliers and trades selling to homeowners
Min. budget
$1,500.00
Timeline
Book 60–90 days ahead for stand, freight and staff
Risks
Low footfall if the programme is weak
Lead follow-up capacity
skip
You are not building or renovating in the next 12 months, or you need a national rather than regional sourcing pool.
Best for
Visitors without a live project or international buyers seeking scale
Timeline
Not applicable
Risks
Missing a local supplier relationship
Book with
INTERSPORT redblue Veranstaltungscenter
The Heilbronn event centre on the Böllinger Höfe estate hosts the fair, with 1,200 free parking spaces.
Named as the venue on the official visitor page.
Stadt Heilbronn
Heilbronn is the host city and the regional authority behind local transport and visitor information.
Host city; not named as a commercial partner.
Handwerkskammer Heilbronn-Franken
The regional chamber represents the trades that supply building, renovation and fit-out services.
Relevant public body; no partnership was printed on the event pages.
IHK Heilbronn-Franken
The regional chamber of commerce connects building, property and finance businesses across Heilbronn-Franken.
Relevant public body; no partnership was printed on the event pages.
Recommended providers
Official Schengen visa guidance and mission finder; fees and processing times can change.
Filter for Heilbronn centre or Böllinger Höfe; free cancellation helps if plans change.
Compare flights to Stuttgart (STR) and Frankfurt (FRA); book the show weekend early.
No official handler is named; use a forwarder with German exhibition experience and book four weeks ahead.
Compare single-trip and annual cover; check exhibition-goods cover separately.
Official local ideas for the old town, vineyards and the Neckar riverside.
A hosted form plus CRM pipeline is enough for a two-day regional show; configure GDPR consent.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
5 more alternate names hidden
Trust footer
4
References
1
Publishers
4
Date checked
M.A.X. GmbH – Events und mehr
Display a free company card at your booth, or share your professional card on the show floor.
