Build & Remodel Expo 2027: Jan 16-17 in Middleton, WI
Dates
16–17 Jan 2027
City / country
Middleton, United States
Venue
Madison Marriott West
Time
9:00 AM – 5:00 PM
Companies exhibiting at Build & Remodel Expo 2027 include 3rd Gen Deck Builders, Advanced Health & Safety, AHT Wisconsin Windows, All Energy Solar and Arrow Exterior Design.
Event overview
The Build & Remodel Expo 2027 brings Madison-area homeowners together with local builders, remodelers and product suppliers on 16-17 January 2027 at the Madison Marriott West in Middleton, Wisconsin.
The fifth annual consumer show is run by the Madison Area Builders Association and NARI of Madison.
Visitors compare kitchen, bath, flooring, decking and energy-efficiency options, watch demonstrations and book project consultations under one roof.
TL;DR
Meet vetted local remodelers and builders in one room, compare materials and quotes side by side, and leave with a realistic budget and timetable for a kitchen, bath, basement or whole-home project.
The expo puts your stand in front of Dane County homeowners who already have a project and a budget. A compact two-day format keeps costs low and puts serious buyers, not casual foot traffic, in front of your sales team.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
1Madison Marriott West, 1313 John Q Hammons Drive, Middleton, WI 53562, United States
Entrances & gates
Main hotel lobby
Step-free entrance from the drop-off lane.
Food options
Hotel restaurant and lounge
On-site diningParking: The hotel has a surface car park off John Q Hammons Drive; show parking is normally free, but confirm at the hotel front desk on arrival.
Gate: Use the main hotel lobby entrance and follow expo signage to the convention centre ballroom.
Attend
Event days & opening times
General admission
Published 2026 rate; 2027 pricing was not printed on the official tickets page.
Ticket info
Badge collection
Buy online and show the confirmation at the door, or pay at the entrance during expo hours.
Ticket notes
The official tickets page sells admission online and in person. The 2026 rate was USD 5 general admission, children 12 and under free; the 2027 price was not posted at the time of writing.
What's on
Home improvement seminars
The 2026 edition advertised free seminars alongside the exhibitor floor. A 2027 seminar schedule was not published.
How the last edition performed
Last edition
2026
Exhibitors: 100
Edition #: 4
This edition
2027
Visitors: 3,000
Exhibitors: 120
Next edition
Not announced yet
Growth over time
New this edition
Fifth annual edition
The 2027 show continues the MABA and NARI of Madison partnership and is promoted as the fifth annual Madison-area expo.
SourceImpact
A two-day show at a single suburban hotel concentrates several thousand homeowner visits into a compact floor. For a local remodeler, a stand generates project enquiries at a fraction of the cost of a national exhibition, and the winter timing lands just as homeowners plan spring work.
Audience quality
The audience is local and project-driven: Dane County homeowners, landlords and families planning kitchens, baths, basements, decks or exterior upgrades. Most arrive with a rough budget and a shortlist of contractors. It is not an international buying audience, so exhibitors should staff for consultation bookings rather than export enquiries.
Exhibitor outcomes
ROI depends on booked site visits, not footfall. A 9 sqm stand plus staffing is modest for a regional show, and a single signed kitchen or siding project can cover the cost. Exhibitors should qualify visitors, book appointments on the spot and follow up within five working days.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Dane County's older housing stock and tight supply push owners toward renovation instead of moving. A local expo compresses the search for vetted contractors, materials and finance into one weekend, which matters for small remodelers who rely on neighbourhood referrals rather than national advertising budgets.
Key trends shaping this market and its wider industry.
Renovate in place rather than move
High mortgage rates and slim Madison inventory keep owners in homes they already have, shifting spend to kitchens, basements and additions instead of new-build purchases.
What it changes: Contractors who can work within an occupied home and phase projects win more local jobs.
Energy efficiency and electrification
Wisconsin homeowners are combining insulation, window replacement, heat pumps and induction cooking in single retrofit packages to cut winter bills and qualify for incentives.
What it changes: Exhibitors who can bundle products and explain rebates stand out from single-trade competitors.
Outdoor living and durable exteriors
Decks, patios, covered porches and composite siding remain priorities because they extend usable space and survive harsh Midwest freeze-thaw cycles.
What it changes: Landscaping and exterior firms can use the winter show to book spring and summer installations.
Buyers and exhibitors pair this Madison weekend with Milwaukee and Chicago shows, plus the national builders' show for product launches. Dates for the 2027 editions should be confirmed with each organiser.
NARI Milwaukee Home & Remodeling Show
Milwaukee, United States
Typically held in late January or February at Wisconsin State Fair Park; 2027 dates not confirmed.
websiteMadison Home & Garden Show
Madison, United States
Usually runs in February at the Alliant Energy Center; 2027 dates not confirmed.
websiteNAHB International Builders' Show
Orlando, United States
National trade event for builders and suppliers; confirm the 2027 venue and dates before booking.
websiteWinter consumer season
January and February weekends attract homeowners planning spring projects.
Circuit dates are estimates from each show's usual annual slot and were not confirmed on a fetched 2027 calendar.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Dane County Regional Airport
Closest airport; direct flights from Chicago, Detroit, Minneapolis, Denver and Atlanta.
12 miles
to venue
20 minutes
by car
General Mitchell International Airport
Larger Milwaukee airport with more carriers; rent a car or take a coach to Madison.
80 miles
to venue
85 minutes
by car
Chicago O'Hare International Airport
Best international connections; allow extra time for winter weather on I-90.
140 miles
to venue
2 hours 30 minutes
by car
A range of accommodation options near the venue and across key areas.
USD 95–135 / night
Limited-service hotels a five- to ten-minute drive from the venue; free breakfast and parking are common.
USD 140–190 / night
Closest cluster to the Marriott West; book early because the host hotel block fills in January.
USD 220–320 / night
Stay on site at the host hotel or downtown on Lake Mendota for restaurants and nightlife.
Get around the city with these convenient transport options.
Rideshare
Uber and Lyft pick up outside baggage claim; 20-25 minutes in normal traffic.
Public bus
Metro runs west-side routes from downtown; the final leg to the hotel is easiest by rideshare.
Car
Follow US-12 west from Madison, exit at Greenway Boulevard and continue to John Q Hammons Drive.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| B-1 business visitor | Visitors who are not eligible for the Visa Waiver Program and need to attend meetings or a trade show | $185.00 | Several weeks to several months; apply early | |
| ESTA under the Visa Waiver Program | Citizens of VWP countries visiting for business meetings or a trade show | $40.00 | Usually minutes to 72 hours |
Canadian citizens generally do not need a visa for short business visits; check current U.S. rules before travel.
The United States is not a full ATA Carnet destination for this kind of temporary display; use a customs broker and a temporary import bond instead.
Official visa pageWeather
January is Madison's coldest month: highs near 27°F (-3°C), lows near 12°F (-11°C), with frequent snow and ice. Allow extra travel time and check road conditions before driving.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Free Wi-Fi is normally available in the hotel lobby and meeting space; mobile coverage on all major U.S. networks is strong in Middleton. Bring a hotspot if you rely on live demos.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Tipping
Restaurant servers expect 18-20 percent; bartenders about USD 1-2 per drink. Hotel housekeeping usually gets USD 2-5 per night.
Winter driving
Snow tires or all-season tyres are normal, but rental cars may not have them. Check 511 Wisconsin road conditions and leave extra time on snowy days.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: Dane County Regional Airport (MSN)
Book 6-10 weeks ahead for January; Madison fares rise when the show coincides with university and legislative travel.
Book flightsMost European and several Asian visitors can use the Visa Waiver Program and ESTA; others need a B-1 business visa. Canadians generally travel visa-free for short business visits.
Estimated cost: USD 40 (ESTA) to USD 185 (B-1 visa)
Processing: ESTA usually under 72 hours; B-1 several weeks
Carry an invitation letter, proof of accommodation and a return ticket.
OfficialPartnerGet to the venue and around the city with these options.
Airport → venue: Rideshare from MSN takes 20-25 minutes and costs about USD 25-45; rental cars are available at the airport.
Hotel → venue: Most west-side hotels are a 5-10 minute drive or rideshare from the Marriott West; the host hotel is walkable.
Ride-hail: Uber and Lyft operate across Madison and Middleton; expect surge pricing after the show closes on Saturday.
Public transit: Madison Metro buses serve the west side with a USD 2.00 flat fare, but a transfer or rideshare is needed for the final leg.
Parking: Free surface parking at the Madison Marriott West; arrive before 10am on Saturday.
Plan and pack for the event climate.
Month: January
Temperature: 12°F to 27°F (-11°C to -3°C)
Seasonality: Frequent snow, ice and grey skies; lake-effect snow is not a factor inland but storms can delay flights.
Packing: Insulated coat, boots with grip, gloves and a hat. Indoor halls are heated, so layer rather than wear heavy clothing all day.
Plan your trip
Best day to visit: Saturday 16 January 2027
Saturday has the longest hours (9am-5pm) and the fullest exhibitor floor. Arrive at opening to speak with senior sales staff before the afternoon crowd, then return Sunday for a quieter second pass if needed.
Confirm show dates, hours and ticket price on the official site — Check the tickets page for the 2027 rate before budgeting.
List the three projects you want to price and bring measurements — Room dimensions, window sizes and photos save time at each stand.
Shortlist exhibitors from the show directory or prior-year floor — Pick two contractors per trade so you can compare quotes.
Book hotel and plan transport to Middleton — West-side hotels fill during January events.
Pack documents, notebook and winter layers — Bring a folder for brochures and a charged phone for photos.
Register and collect a show guide
Main lobby, Madison Marriott WestWalk the kitchen and bath stands, book two consultations
Convention centre floorAttend a free home-improvement seminar
Seminar room, convention levelCompare exterior and energy-efficiency quotes over lunch
Hotel restaurant and loungeShortlist contractors and confirm follow-up dates
Show floor exitsWisconsin State Capitol
City Landmark
20 minutes from Middleton
Free guided tours and a view of Capitol Square in downtown Madison.
Olbrich Botanical Gardens
Garden
25 minutes from Middleton
Indoor tropical conservatory, useful in January when outdoor gardens are dormant.
Hotel restaurant and lounge
On-site bar
Easiest place to continue a conversation after the floor closes.
Greenway Station
Dining and retail district
A short drive from the venue with several casual restaurants for dinner meetings.
Local homeowners often decide within a month of the show, so speed matters more than a polished brochure. A five-day follow-up window keeps your firm ahead of contractors who wait for the organiser's lead file.
Budget
Shell scheme
USD 150–260 / m²
Raw space
USD 80–140 / m²
Standard booth
9 m²
No 2027 stand tariff was published. Bands are editorial estimates for a regional U.S. consumer home show and exclude graphics, furniture, electrical extras and material handling.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
Booth rental
exhibitor · 9 sqm shell
USD 1350–2340 / per stand
Hotel
both · mid
USD 140–190 / per night
Per diem
both · moderate
USD 50–85 / per person per day
Flights
both · domestic economy
USD 220–320 / return
Exhibitor insurance
exhibitor · basic
USD 100–250 / per show
Visa / ESTA
both · ESTA
USD 40–185 / per person
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| Booth rental | exhibitor | 9 sqm shell | USD 1350–2340 / per stand | estimate | 2026-11-04 |
| Hotel | both | mid | USD 140–190 / per night | estimate | 2026-11-04 |
| Per diem | both | moderate | USD 50–85 / per person per day | estimate | 2026-11-04 |
| Flights | both | domestic economy | USD 220–320 / return | estimate | 2026-11-04 |
| Exhibitor insurance | exhibitor | basic | USD 100–250 / per show | estimate | 2026-11-04 |
| Visa / ESTA | both | ESTA | USD 40–185 / per person | estimate | 2026-11-04 |
Decision
Six quick questions will show whether to visit, exhibit or skip the Build & Remodel Expo 2027.
QUESTION 1 OF 6
What is your project stage?
Compare participation options side by side to choose the best fit for your objectives.
visit
You have measurements, a rough budget and a project starting within a year.
Best for
Homeowners and landlords with an active project who want to compare local contractors and materials
Timeline
No lead time; one weekend
Risks
Crowded Saturday aisles
Sales pressure at some stands
exhibit
You can staff the stand with salespeople and follow up within five days.
Best for
Local builders, remodelers, suppliers and design firms selling to Dane County homeowners
Min. budget
$1,500.00
Timeline
8-12 weeks to book, design and prepare a stand
Risks
Lead quality varies by stand position
Winter weather can reduce walk-in traffic
skip
Your target buyer is a distributor or international specifier rather than a local homeowner.
Best for
National manufacturers, exporters and buyers with no Madison-area residential project
Timeline
None
Risks
Missing a low-cost local lead source
Book with
Madison Marriott West
Host hotel and convention centre at 1313 John Q Hammons Drive, Middleton, with on-site parking and meeting space.
Venue named on the official event homepage.
Madison Area Builders Association
Non-profit local builders' association and co-organiser of the expo, representing more than 400 member firms.
Named as co-organiser on the official event homepage.
NARI of Madison
Local chapter of the National Association of the Remodeling Industry and co-organiser of the expo.
Named as co-organiser on the official event homepage.
Wisconsin Builders Association
Statewide builders' association affiliated with MABA and the National Association of Home Builders.
Named on the official homepage as MABA's state affiliate.
Recommended providers
Check B-1 and Visa Waiver Program rules before booking.
Book the host hotel early or compare the Greenway Boulevard cluster.
Compare fares to MSN, MKE and ORD; MSN is closest to the venue.
Venue-appointed material handling
Book pallet delivery and handling with the hotel at least 10 business days ahead.
Travel medical and cancellation cover; U.S. medical costs are high.
Official visitor information for Capitol tours, gardens and winter dining.
Tablet lead capture with CSV export; no official show scanner was confirmed.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
6 more alternate names hidden
Trust footer
2
References
1
Publishers
2
Date checked
Build & Remodel Expo
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