When and where is Bricoday 2026 taking place?

Bricoday 2026 will be held on September 23-24, 2026, at Fiera Milano Rho in halls 8 and 12.

Is Bricoday a B2B or B2C event?

Bricoday is a B2B trade event exclusively for industry professionals, including manufacturers, distributors, retailers, buyers, and service providers.

What are the main product sectors at Bricoday?

The exhibition is organized into three main product worlds: Home (including Bricoday Luce for lighting), DIY/Technical, and Garden. There is also a dedicated area for Bricoday Digital focused on retail technology and e-commerce.

Where can I find a list of exhibitors?

An online exhibitor catalogue is available on the Ferrutensil website and the official Bricoday app, with a list of confirmed companies and their profiles.

How can I contact the organisers?

The organising secretariat can be reached by phone at +39 02 89501604 or by email at segreteria@bricoday.it. For press enquiries, contact Ferdinando Crespi at ferdinando@crespius.com or +39 339 1602461.

Bricoday Expo & Forum 2026

Notable exhibitors

Companies exhibiting at Bricoday Expo & Forum 2026 include 2BIT SRL, 4F GROUP SPA, Abert S.p.A., AIGOSTAR – NOBLEZA and AL.GI. s.r.l.

2BIT SRL
4F GROUP SPA
Abert S.p.A.
AIGOSTAR – NOBLEZA
AL.GI. s.r.l.

Event overview

Overview

Bricoday is Italy's premier B2B exhibition and forum for the DIY, Home, Technical, and Garden sectors. Now in its 18th edition, the event serves as the essential annual meeting point for professionals across the DIY supply chain, from manufacturers and distributors to retailers and buyers. The 2026 edition will be held on September 23-24 at Fiera Milano Rho in halls 8 and 12, following a record-breaking 2025 edition which saw 493 exhibitors and over 10,350 visitors.

The exhibition is organized into three main thematic areas—Home, DIY/Technical, and Garden—to streamline the visitor journey. The Home sector features Bricoday Luce, a dedicated lighting showcase now in its fifth edition. The event also includes Bricoday Digital, an immersive area focused on retail digitalisation, e-commerce, and phygital retail solutions.

A robust conference program accompanies the exhibition, offering market data, trends, and strategic insights. The event is organized by EPE Edizioni Srl, publisher of trade magazines Bricomagazine and Ferrutensil.

TL;DR

118th edition of Italy's leading B2B event for DIY, home improvement, technical, and garden sectors.
2Held on 23-24 September 2026 at Fiera Milano Rho, Halls 8 and 12.
3Follows a record 2025 edition with 493 exhibitors (+20%) and 10,350 visitors (+15%).
4Over 250 companies already confirmed for 2026, occupying more than 60% of the 25,000 sqm exhibition space.
5Features three thematic areas: Home (including Bricoday Luce), DIY/Technical, and Garden.

Why visit

Bricoday 2026 offers a comprehensive sourcing and networking platform for B2B professionals in the DIY, home, garden, and technical sectors. Visitors can explore over 25,000 sqm of exhibition space featuring hundreds of leading brands and emerging international names, with products organized into clear Home, DIY/Technical, and Garden zones. The event provides direct access to purchasing decision-makers and offers insights into the latest market trends and innovations. The conference program delivers crucial market data and strategic intelligence, while Bricoday Digital showcases cutting-edge retail technology and e-commerce solutions. It is an efficient way to discover new products, meet suppliers, and conduct business in one of Europe's most important exhibition venues.

Why exhibit

Exhibiting at Bricoday provides direct access to a highly qualified professional audience, with over 30% of visitors being qualified buyers, including key decision-makers from specialized DIY retail, home and generalist mass retail, hardware stores, and technical goods distributors. The 2025 edition attracted 10,350 visitors and 493 exhibitors, and the 2026 edition is on track for growth. Exhibitors benefit from a clear, functional layout divided into three thematic worlds, making it easy for buyers to find them. The event offers extensive networking opportunities, a dedicated digital area to showcase retail technology solutions, and a conference program to enhance brand visibility as an industry leader. It is a proven platform for generating leads, launching products, and reinforcing market position in the Italian and international DIY market.

Attendees, exhibitors & solutions

Who this event is for

Visitor profile

Typical attendee groups you can expect to meet.

C-Level executives and managers from manufacturing companies interested in digital and phygital distribution channels.

Retail merchandisers, web designers, and digital creators focused on innovation and digital evolution.

Professionals from specialized DIY and garden retail distribution.

Buyers from home and generalist mass retail, hardware stores, and technical goods distributors.

E-commerce operators and digital service providers for the physical and online retail sector.

Professionals in logistics, supply chain, fintech, digital marketing, and CRM.

Exhibitor profile

Main supplier and exhibitor segments present at the show.

Manufacturers and distributors of DIY, home improvement, and garden products.

Brands specializing in bathroom/plumbing, building materials, car care, electricals/home automation, heating/cooling, homeware, lighting, paint supplies, pet care, tools, and wooden floors.

Companies offering retail technology solutions, including e-commerce platforms, marketplaces, management software, payment systems, and logistics services, as part of Bricoday Digital.

Lighting manufacturers and suppliers participating in the Bricoday Luce showcase.

International brands seeking access to the Italian and European DIY distribution networks.

Product categories

Key solution areas showcased across the event.

Automotive accessories

Adhesives and sealants

Construction materials

Electrical supplies

Home automation systems

Hardware and fixings

Wood and parquet flooring

Brushes and painting supplies

Hand tools and power tools

Bathroom and plumbing fixtures

Household items and cleaning products

Home organisation and textiles

Interior and exterior lighting

Climate control and heating systems

Garden and terrace furniture

Pet supplies

Outdoor and garden tools

Retail technology and e-commerce solutions

Location & Facilities

Venue

Open in Google Maps

Halls & areas

812

Fiera Milano Rho

Strada Statale del Sempione, 28, 20017 Rho, Italy

Entrances & gates

Ingresso Est (East Gate)

812

Main entrance for access to Halls 8 and 12. Close to public transport links and parking areas.

Ingresso Ovest (West Gate)

Alternative entrance on the opposite side of the exhibition centre. May require a longer walk to Halls 8 and 12.

Facilities

Parking

Fiera Milano Rho offers multiple parking areas near the exhibition halls. Parking availability and rates are managed by the venue. It is advisable to check the official venue website for updated parking information and potential pre-booking options for large events.

Accessibility

Fiera Milano Rho is equipped with facilities for visitors with reduced mobility, including wheelchair-accessible entrances, ramps, and elevators. Accessible parking spaces are available near the main entrances.

Cloakroom

Cloakroom services are available at the exhibition centre, typically near the main entrances. Details on pricing and operating hours can be found on-site.

Luggage storage

Luggage storage facilities are available at Fiera Milano Rho, usually in the cloakroom areas. Limited capacity; arrive early if you need to store large bags.

Charging points

Charging points for mobile devices are available in some public areas of the exhibition centre, including the lounges and digital village. Availability may be limited during peak hours.

Food options

Exhibition Centre Food Courts

On-site dining

Parking: Fiera Milano Rho offers multiple parking areas near the exhibition halls. Parking availability and rates are managed by the venue. It is advisable to check the official venue website for updated parking information and potential pre-booking options for large events.

Gate: The main pedestrian entrances to the exhibition centre are accessible from the East and West gates. For Halls 8 and 12, the East gate (Ingresso Est) provides the closest access. Visitors should follow on-site signage to the specific halls.

Attend

Entry & tickets

Trade-only

Free registration

Event days & opening times

DayOpening hours

The event is scheduled for September 2324, 2026

Official opening hours are typically9:30 AM – 6:00 PM

Event daysThese hours are indicative and subject to final confirmation by the organiser

Ticket info

Badge collection

Badge collection details for 2026 are not yet specified. Typically, pre-registered visitors can collect their badges on-site at the entrance. Details will be available closer to the event date on the official website.

Ticket notes

Visitor registration is free of charge for trade professionals. Registration is mandatory and must be completed online prior to the event. On-site registration may be possible subject to availability. The registration portal will be activated closer to the event date.

Who runs the show

Organisers

EPE Edizioni Srl

Organiser and Data Controller

Website

Organising Secretariat

General Enquiries and Exhibitor Contact

Email Call Website

Ferdinando Crespi

Press Office

Email Call Website

What's on

Programme

Topic tracks

DIY and Home ImprovementGarden and OutdoorLighting (Bricoday Luce)Retail Digitalisation (Bricoday Digital Village)

How the last edition performed

Previous edition

Current edition

2026 · 10,350 visitors · 493 exhibitors

The 18th edition is scheduled for September 23-24, 2026. Over 250 companies have confirmed participation, occupying more than 60% of the 25,000 sqm exhibition space as of February 2026.

Forecast — not final

Visitors

10,350

Exhibitors

493

Floor area (sqm)

25,000

Growth over time

New this edition

1
Fourth Edition of Bricoday Digital
Formerly Digital Village, this area dedicated to digital innovation in retail and e-commerce returns for its fourth edition, featuring presentations on payments, data tools, logistics, and phygital retail strategies.
Source
2
Fifth Edition of Bricoday Luce
The dedicated lighting showcase within the Home sector returns for its fifth edition, focusing on indoor and outdoor lighting products for the DIY market.
Source
3
New Thematic Worlds
The exhibition is organized into three macro-areas: Home, DIY/Technical, and Garden, making the visitor journey clearer and more functional. This format was introduced in 2025 and continues for 2026.
Source

Next edition outlook

2026

confirmed

The 18th edition of Bricoday is scheduled for September 23-24, 2026, returning to Fiera Milano Rho in Halls 8 and 12. Building on the record-breaking 2025 edition, the 2026 event is expected to continue its growth trajectory. As of February 2026, over 250 companies had already confirmed participation, occupying more than 60% of the 25,000 sqm exhibition space. The event will retain the successful three-macro-area format (Casa, Fai da te/Tecnico, Garden) and the dedicated Bricoday Luce and Bricoday Digital areas. The organiser anticipates further internationalisation and a continued high-quality visitor profile.

Further internationalisation with approximately 20% international exhibitors, particularly from France, Spain, and Eastern Europe More than 100 first-time exhibitors expected, indicating new market entrants and category expansion Continued growth in average stand size, reflecting increased exhibitor commitment Increased focus on retail digitalisation and lighting as high-growth segments

Impact

A bigger and stronger platform

Bricoday 2025 marked a decisive quality leap for the event, solidifying its position as Italy's leading B2B trade fair for DIY, home, technical, and garden sectors after a successful move to Fiera Milano Rho. The edition achieved record-breaking participation with 493 exhibitors (+20% vs 2024) and 10,350 visitors (+15%), with over 30% of attendees being qualified buyers including international delegations. The new thematic structure of three macro-areas (Casa, Fai da te/Tecnico, Garden) was widely praised for improving visitor navigation. The conference programme featured 27 sessions across three tracks, and thematic areas Bricoday Luce and Bricoday Digital Village received strong positive feedback, reinforcing the event's role as a barometer for market trends, digital transformation, and retail innovation in the home improvement industry.

Audience quality

High-value decision-makers

The 2025 edition attracted a highly qualified professional audience, with over 30% of the 10,350 visitors being purchasing decision-makers. Attendance included a significant number of buyers from specialised DIY distribution, home and generalist mass retail, hardware stores, and technical goods distributors. The event also hosted dozens of international buyers from across Europe, reflecting the show's growing international reach. The quality of visitors was noted as a key factor in exhibitor satisfaction, with strong engagement and productive meetings reported throughout the two days.

Exhibitor outcomes

Real business growth

Exhibitors at Bricoday 2025 reported strong returns, evidenced by the record 493 participating companies and a +20% growth in exhibitor numbers. Many companies invested in larger, more elaborate stands, indicating confidence in the event's ROI. The presence of over 30% qualified buyers, including international delegations, provided direct access to key decision-makers. The new thematic layout and dedicated areas like Digital Village and Luce helped exhibitors attract targeted visitors. The event generated significant lead-generation opportunities and reinforced Bricoday's position as an essential sales and networking platform for the Italian and European DIY, home, and garden supply chain.

Intelligence

Market context

Key market insights, trends, news and related events to help you understand the bigger picture.

Italy and Europe

Why it matters

Bricoday 2026 takes place against a backdrop of significant transformation in the Italian and European DIY/home improvement market. While the overall DIY sector shows modest consolidation, the garden segment is booming (+8.3% growth in Q1 2026), and e-commerce continues its rapid ascent (+15.5% year-on-year). Bricoday serves as the industry's primary barometer for these trends, bringing together over 250 confirmed exhibitors and an expected 10,000+ professional visitors. The event provides a critical platform for manufacturers and retailers to navigate the shift toward phygital retail, sustainability-conscious purchasing, and the growing importance of high-value categories like lighting and powered garden tools. With 100+ first-time exhibitors and 20% international representation, Bricoday is increasingly becoming a gateway to the European DIY market.

Industry trends

Key trends shaping this market and its wider industry.

Garden sector outperforms DIY market

Garden sales in Italian DIY superstores grew 8.3% in Q1 2026 to €130.6 million, outpacing the overall DIY sector. Key growth drivers include plant care (+18%), living greenery (+12%), garden structures (+12%), and irrigation/cleaning systems (+13%). Consumer focus is shifting toward 'Lifestyle & Care', with 63.4% prioritising product safety and 51% valuing Made in Italy certification.

Source

E-commerce accelerates in home improvement

Online penetration of the DIY/home improvement market reached 12.3% by April 2026, up 1.2 percentage points year-on-year. E-commerce sales grew +15.5% vs. offline's +2.3%. Marketplaces dominate digital channels, accounting for 59.2% of online home improvement value in Italy, exceeding the European average of 51.4%.

Source

Italian DIY market shows resilience with polarised performance

Overall DIY superstores generated €1.38 billion in Q1 2026, a modest.8% decline, while the broader home improvement market (including mass merchandisers) grew +2.1%. Key categories showing growth include automotive (+10.7%), watering systems (+6.3%), powered gardening (+5.7%), and electrical materials. Mass retailers and discounters are capturing share from traditional DIY specialists.

Source

AI and automation drive manufacturing and retail transformation

A 2026 survey of engineering and manufacturing professionals found that 41% see robotics and autonomous production as the top automation investment for competitive advantage over the next five years, followed by smart/connected factories at 33%. AI-driven predictive maintenance and sustainability investments are also key. Industry leaders emphasize that these technologies must interconnect to deliver full commercial benefits, with data and AI as essential layers underpinning value.

Source

Market news

Latest updates from across the market.

Bricoday reports record numbers of registrations

Four weeks before the 18th edition, Bricoday registrations are already on par with the record-breaking 2025 edition. More than 100 companies will attend for the first time, and international brands represent approximately 20% of exhibitors, primarily from France, Spain, and Eastern Europe.

Read

Garden sales surge 8.3% in Italian DIY superstores

Q1 2026 data from NielsenIQ and Bricoday shows the garden sector reached €130.6 million in sales, with plant care (+18%) and powered gardening (+10%) leading growth. Outdoor furniture accounts for 22% of the garden market.

Read

E-commerce in DIY grows at double digits

Online home improvement sales grew +15.5% in the first four months of 2026, reaching 12.3% market share. Italian online DIY penetration has surged from 42% in 2022 to 69% in 2025, closing the gap with other major European markets.

Read

European DIY, Home & Garden Trade Show Circuit

September 2026 – September 2027

Bricoday sits within a cluster of major European B2B events covering DIY, home improvement, garden, and technical sectors. This circuit offers professionals multiple touchpoints across the year to source products, meet partners, and track market trends. Bricoday is positioned as Italy's definitive event, typically held in September, while other major shows occur in spring and autumn across the continent.

Spring Hardware & Garden Focus

Eisenwarenmesse – International Hardware Fair 2026Spoga+gafa 2026Global DIY Summit 2027

Concentrated period for hardware and garden shows in Germany and UK. Good for product launches and strategic alignment.

Autumn Italian Market Focus

Bricoday Expo & Forum 2026

Key period for the Italian market. Bricoday is the definitive autumn event for Southern European DIY and home improvement.

Event dates are primarily based on organiser-published schedules or historical patterns. Global DIY Summit 2027 dates are estimated based on typical March scheduling.

Plan your trip

Travel & logistics

Local currency · EUR

Arrival airports

Choose from the following airports, with convenient access to the event and venue.

MXP

Milan Malpensa Airport

Largest international airport serving Milan. Direct train connections to Rho Fiera station are available via Malpensa Express to Milano Centrale, then regional trains to Rho Fiera. Alternatively, the Malpensa Shuttle bus connects to Milan Central Station.

Approximately 40 km

to venue

Approximately 30-40 minutes by car

by car

LIN

Milan Linate Airport

Closer to Milan city centre, primarily serving domestic and European flights. Access to Fiera Milano Rho requires a taxi or bus to Milan Central Station then train.

Approximately 25 km

to venue

Approximately 30-40 minutes by car

by car

BGY

Bergamo Orio al Serio Airport

Served by low-cost carriers. Connections to the venue are available via shuttle bus to Milan Central Station, then train to Rho Fiera.

Approximately 60 km

to venue

Approximately 50-60 minutes by car

by car

Hotel tiers

A range of accommodation options near the venue and across key areas.

Premium / 4-Star

Milan City Centre (e.g., Duomo, Brera, Fashion District)

USD 250–500 / night

High-quality hotels offering full-service amenities, luxury furnishings, and prime locations near Milan's main attractions, shopping, and dining. Ideal for business travellers and those wanting a premium experience with easy access to the city's cultural highlights.

Mid-Range / 3-Star

Rho and surrounding suburbs, or Milan outskirts

USD 120–220 / night

Well-appointed hotels offering comfortable and clean rooms with quality furnishings. Locations close to Fiera Milano Rho provide convenient access to the event. Also includes 3-star hotels in Milan's peripheral districts, balancing cost with reasonable travel time.

Budget / 2-Star & Hostels

Milan outskirts and hostel districts

USD 60–110 / night

Basic, well-maintained accommodation options including hostels and 2-star hotels. These offer essential amenities and are suitable for visitors prioritising cost-effectiveness. They may be further from the venue, requiring additional travel time.

Local transport

Get around the city with these convenient transport options.

Train (Suburban and Regional)

Estimated cost€2.60 - €4.00 (one-way)

Best forMilano Centrale / Milano Cadorna / Milano Porta Garibaldi – Rho Fiera station. S5, S6, and RE lines connect Milan's main stations directly to the exhibition centre.

The most efficient public transport option. Rho Fiera station is directly connected to the exhibition halls via pedestrian walkways. Trains run frequently throughout the day, especially during major trade fairs.

Metro (M1 – Red Line)

Estimated cost€2.20 (single ticket)

Best forMilan city centre (e.g., Duomo, Cadorna) – Rho Fiera station

Line M1 connects central Milan directly to the Rho Fiera station. The journey takes approximately 30-40 minutes from downtown. Metro tickets are valid for 90 minutes on the entire Milan network, including buses and trams.

Taxi / Ride-hailing

Estimated cost€40 - €60 (from city centre)

Best forFrom Milan city centre or airports to Fiera Milano Rho

Uber and other ride-hailing apps are available, but taxis are significantly more expensive than public transport and are subject to traffic delays. Always confirm the estimated fare or ensure the meter is running before starting the journey.

Bus

Estimated cost€2.20 (standard ticket)

Best forVarious urban and intercity bus lines connect Milan's suburbs and outlying areas to Fiera Milano Rho. Specific routes vary.

Less convenient than train or metro for direct venue access from the city centre. Some buses stop at the exhibition centre, but routes may be limited. Check ATM (Azienda Trasporti Milanesi) for specific route information.

Plan your trip

Visa & entry documents

Check the latest visa requirements and entry guidelines before travelling.

Visa not required

ATA Carnet: accepted

Type	Who needs it	Fee	Processing
Schengen Visa (Short-Stay Business Visa)	Non-EU/EEA nationals who are not exempt from the Schengen visa requirement and need to travel to Italy for business purposes, such as attending meetings, trade fairs, or negotiations, for stays of up to 90 days within any 180-day period.	$105.00	15 to 60 days
National Visa (Long-Stay Business/Work Visa)	Non-EU/EEA nationals seeking to stay in Italy for more than 90 days for employment, self-employment, or establishment purposes (e.g., setting up a company).	$130.00	Varies; can take several months

Citizens of the US, UK, Canada, Australia, Japan, South Korea, and many other non-EU/EEA countries do not require a visa for business stays up to 90 days within the Schengen Area. Italy's 2026 visa exemption list includes over 60 countries and territories, with specific conditions for some. For example, nationals of Albania, Bosnia-Herzegovina, North Macedonia, Moldova, Montenegro, Serbia, and Ukraine qualify only with biometric passports. From Africa, only Mauritius and Seychelles are visa-exempt. For the most current and nationality-specific information, travellers should consult the official Italian Ministry of Foreign Affairs visa portal.

Yes, Italy accepts ATA Carnets for the temporary import of goods intended for trade fairs, exhibitions, and commercial samples, in accordance with the Customs Convention on the ATA Carnet. Goods can remain in the Community under temporary admission for a maximum of 24 months. As of June 1, 2026, a digital ATA Carnet (eATA) has been introduced to complement the traditional paper version, with a transitional period in place. The ATA Carnet can be requested online through the Chamber of Commerce system and presented using a QR code. Customs authorities will continue to accept paper carnets during the transition. The Italian Customs Agency (Agenzia delle Dogane e dei Monopoli) is the governing authority.

Official visa page

Weather

Milan in late September typically has mild and pleasant weather, with average high temperatures around 22°C (72°F) and lows around 13°C (55°F). Rain is possible, so pack a light jacket or umbrella. The weather is generally comfortable for indoor and outdoor activities.

Plan for the climate

Check temperatures and pack accordingly

Venue connectivity

Fiera Milano Rho is well-connected by public transport. The Rho Fiera railway station (served by regional and suburban lines S5, S6, and RE) is directly adjacent to the exhibition centre, providing fast connections to Milan's main stations (Milano Centrale, Milano Cadorna, Milano Porta Garibaldi) and the city centre. The M1 (Red Line) metro also terminates at Rho Fiera, offering a direct underground link from central Milan. Taxis and ride-hailing services are available but can be expensive due to traffic.

Ride-hailing

Taxis

Public transit

Car rentals

Cultural notes

Useful information to help you have a smooth and respectful visit.

Italian Business Culture

Business relationships in Italy are built on trust and personal connections. Meetings often start with small talk. Punctuality is appreciated but delays of 10-15 minutes are tolerated. Dress code is formal/smart casual. Business cards should be exchanged after introductions. English proficiency varies; learning a few Italian phrases is valued. Milan is a global business hub but has a strong regional identity. Dinner meetings typically start later (8-9 PM).

Local Etiquette

Italians value politeness and courtesy. Greetings are usually a handshake, with closer acquaintances using air kisses on both cheeks. When dining, wait to be seated and avoid ordering cappuccino after a meal. Tipping is not obligatory but appreciated (round up the bill or leave 5-10%). Be respectful of religious sites—cover shoulders and knees when entering churches.

Practical guides

Visitor & Exhibitor Essentials

Everything needed to arrive prepared, navigate the event, and make the visit productive.

Flights

Destination: Milan Malpensa (MXP) is the primary international gateway; Milan Linate (LIN) and Bergamo (BGY) are alternatives.

Book flights well in advance, especially if travelling from outside Europe. September is a busy travel month in Milan due to fashion events and trade shows. Consider flying into Malpensa for the widest choice of international carriers.

Visa

Many non-EU nationals, including citizens of the US, Canada, UK, and Australia, do not need a visa for short business stays of up to 90 days. Citizens of most other countries (e.g., from Asia, Africa, South America, and the Middle East) will need to apply for a Schengen visa before travelling to Italy. Applicants need a valid passport, proof of accommodation, return flight, health insurance, and often a letter of invitation from their Italian business partner or from Bricoday to support their application.

Estimated cost: Not yet confirmed

Processing: 15 to 60 days

The standard Schengen visa fee is €90 (approx. $105 USD for Q3 2026). The visa must be applied for at the Italian embassy/consulate in the applicant's country of residence. It is essential to apply well in advance of the event.

Official

Hotels

Find a stay near the venue with options for every budget.

Areas to stay

Milan City Centre (Duomo, Brera, Fashion District) for culture and dining · Rho and suburbs for immediate venue proximity · Milan outskirts for budget options

Premium / 4-Star

USD 250 per night

Mid-Range / 3-Star

USD 120 per night

Budget / 2-Star & Hostels

USD 60 per night

Transport

Get to the venue and around the city with these options.

Airport → venue: Malpensa (MXP): Train via Milano Centrale to Rho Fiera. Linate (LIN): Bus to Milano Centrale then train. Bergamo (BGY): Shuttle to Milano Centrale then train.

Hotel → venue: Use the M1 metro (Red Line) or suburban trains (S5, S6, RE) to Rho Fiera station, located directly at the exhibition centre.

Ride-hail: Taxis and Uber are available but can be expensive (approx. €40-60 from city centre). Confirm fare before starting.

Public transit: Efficient metro (M1) and suburban train network connect Milan city centre to Fiera Milano Rho. Single metro/train tickets cost approximately €2.20, with longer regional tickets up to €4.00.

Parking: Fiera Milano Rho offers multiple on-site parking areas near the halls. Parking is managed by the venue, and availability may vary.

Weather

Plan and pack for the event climate.

Month: September

Temperature: 13°C to 22°C (55°F to 72°F)

Seasonality: Mild, with occasional rain. September is generally a pleasant month in Milan with moderate rainfall and comfortable temperatures.

Packing: Pack layers: lightweight clothing for indoor events and warmer days, plus a light jacket or sweater for cooler evenings and possible rain. An umbrella is also recommended. Smart casual attire is appropriate for business settings, though formal wear may be required for evening events.

Itinerary builder

Add priorities and side trips to make the most of your visit.

Add side trips

Default day plan

08:30Arrival and Registration
09:30Keynote Conference Session (check official agenda)
11:00Visit Bricoday Luce and Bricoday Digital Village
13:00Lunch Break & Networking
14:30Meeting with key exhibitors (DIY/Technical and Garden sectors)
17:30Closing networking and departure

Plan your trip

Planning

Best day to visit: Day 1 (September 23, 2026)

Day 1 typically has the highest concentration of exhibitors and attendees, with keynotes and the most comprehensive programme available. Day 2 may also be valuable for follow-up meetings and deeper conversations.

Define visit objectives and key exhibitors to meet — Review the online exhibitor catalogue and plan which stands to prioritise. Identify product categories of interest: Home, DIY/Technical, Garden, or Bricoday Luce.

Book travel and accommodation — Milan hotels fill quickly during trade fair season. Aim for accommodation near Rho Fiera station or on the M1 metro line for easy access.

Register for free visitor entry — Complete online registration via the official Bricoday website or app. Keep your confirmation QR code accessible.

Confirm schedule and meetings — Check for any announced conference sessions or networking events at Bricoday Digital Village. Reach out to key exhibitors to pre-book meetings if possible.

Prepare materials — Prepare business cards, a notebook, and a power bank. Plan your route to Fiera Milano Rho via train (S5, S6, RE lines to Rho Fiera) or M1 metro.

Sample visitor itinerary

Route-optimised day