European brewing and beverage technology fair in Nuremberg, 10–12 Nov 2026, covering raw materials through filling, packaging and logistics.
Dates
10–12 Nov 2026
City / country
Nuremberg, Germany
Venue
Messezentrum Nürnberg
Time
9:00 AM – 6:00 PM
Companies exhibiting at BrauBeviale 2026 include 1 BLOW SAS, 3M Deutschland GmbH, 3P GULF GROUP, 4T2 Sensors and A DUE di Squeri Donato & C. S.p.A.
Event overview
BrauBeviale brings beverage-production suppliers and technical buyers to Nuremberg on 10–12 November 2026. Its scope spans raw materials, process equipment, filling, packaging and supporting services.
The completed 2024 edition recorded 858 exhibitors and 30,821 visitors. For this edition, the useful buying task is a prepared comparison: identify the production constraint, send suppliers a common requirements brief and use appointments to test technical fit, integration effort and service coverage.
Programme areas add context, while the hall plan helps keep a short visit focused.
TL;DR
Visit BrauBeviale when you can compare beverage equipment or ingredients against a defined requirement. Send suppliers the same capacity, operating conditions, integration constraints and service expectations before arrival. Use the floor to inspect alternatives and resolve technical questions; reserve the final buying decision for comparable written offers and reference checks.
Exhibit at BrauBeviale when a working demonstration, distributor discussion or technical sales meeting benefits from being in person. Build the case from target-account meetings and realistic deal values, then compare the full stand and staffing cost with a focused visit. Footfall alone is not a forecast of qualified leads.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
8NürnbergMesse, Messezentrum 1, 90471 Nürnberg, Germany
The venue publishes accessible travel, parking and sanitary-facility guidance. Arrange any individual assistance before travel.
Parking: Use the venue parking guidance and signs for your arrival direction. Check current event parking charges before driving; no day rate is assumed.
Attend
Event days & opening times
Day ticket (online)
Includes 19% VAT; valid on one chosen day.
Permanent ticket (online)
Includes 19% VAT; valid all three days.
Day ticket (on-site)
Cashless payment only.
Permanent ticket (on-site)
Cashless payment only.
Trade show party
Tuesday evening at Die Rosi, includes drinks; limited availability.
Student day ticket
Free with student status.
Ticket info
Ticket notes
Online day ticket €42 and permanent ticket €68, including 19% VAT. On-site prices are €48 and €78; cash is not accepted. Student day tickets and press tickets are free, and exhibitor voucher codes can cover a permanent ticket.
Build-up & tear-down
What's on
How the last edition performed
Last edition
2024
Visitors: 30,821
Exhibitors: 858
Floor area: 35,403 sqm
This edition
2026
Next edition
Not announced yet
Growth over time
Edition recap
BrauBeviale 2024 ran from 26 to 28 November in Nuremberg with 858 exhibitors and 30,821 visitors across 35,403 m² of net exhibition space. Around 84% of visitors came from Germany and the European Union. The organiser reported a 9% decline in total space sold and said roughly 10% of exhibitors were new or returning; it also described a higher share of decision-makers among visitors.
New this edition
Main Stage
Hall 9 stage for keynotes and panel discussions on developments shaping the beverage industry.
SourceTestimonials
Specific projects were discussed, and we were able to engage in conversations with numerous decision-makers from leading global solution providers.
The topics surrounding reusable cycles and sustainability are becoming increasingly important to beverage industry customers, and we engaged in numerous valuable discussions focused on these topics.
Impact
A smaller but still large European gathering: the 2024 edition retained more than 30,000 visitors while exhibitor numbers and sold space contracted. The organiser framed the space decline as more selective stand sizing rather than weak demand.
Audience quality
The 2024 audience was strongly European: roughly 84% came from Germany and the EU. Editorial implication: prioritise meetings with suppliers that can support your operating geography; attendance scale alone does not establish technical fit or purchasing authority.
Exhibitor outcomes
Editorial framework: compare total participation cost with the expected gross contribution of qualified opportunities, using your own conversion assumptions. Do not treat visitor counts as leads or promise a cost per sale.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
The show creates a concentrated comparison opportunity across beverage processing, ingredients and packaging. For a small technical team, its value depends on preparing comparable operating requirements and grouping meetings by hall, rather than attempting to inspect every supplier.
Key trends shaping this market and its wider industry.
Energy efficiency and dealcoholisation
The 2024 supporting programme addressed dealcoholisation of beer and energy efficiency, reflecting pressure on breweries to cut energy use while widening low- and no-alcohol ranges.
What it changes: Equipment buyers should ask suppliers for measured energy consumption and reference plants, not just nominal capacity.
SourceReusable cycles and sustainability
Exhibitors at the 2024 edition reported growing customer interest in reusable packaging cycles and sustainability.
What it changes: Packaging and logistics choices increasingly need to hold up against deposit-return and reuse requirements in European markets.
SourceSelective capital spending
The organiser reported a 9% decline in space sold in 2024 and said exhibitors were choosing stand sizes more strategically, while describing investment activity as rising.
What it changes: Editorial implication: ask suppliers to explain the operating case, commissioning effort and service requirements. Do not infer individual buyers’ budgets from the organiser’s aggregate exhibition-space commentary.
SourceLatest updates from across the market.
BrauBeviale 2024 closes with 30,821 visitors and 858 exhibitors
ReadPlan your trip
Choose from the following airports, with convenient access to the event and venue.
Albrecht Dürer Airport Nuremberg
U2 to Nürnberg Hauptbahnhof, then U1 towards Langwasser Süd to Messe. Allow time for the interchange and the walk to your entrance.
to venue
by car
A range of accommodation options near the venue and across key areas.
Editorial spending allowance: EUR 90–150 per room/night for one adult. This is a budget envelope, not a hotel quote, measured market range or availability claim. Trade-fair rates may exceed it; compare live cancellable offers including taxes and breakfast. Any named hotel is an independently verified location example, not an event partner or a guaranteed match to this allowance.
sourceEditorial spending allowance: EUR 150–240 per room/night for one adult. This is a budget envelope, not a hotel quote, measured market range or availability claim. Trade-fair rates may exceed it; compare live cancellable offers including taxes and breakfast. Any named hotel is an independently verified location example, not an event partner or a guaranteed match to this allowance.
sourceEditorial spending allowance: EUR 240–380 per room/night for one adult. This is a budget envelope, not a hotel quote, measured market range or availability claim. Trade-fair rates may exceed it; compare live cancellable offers including taxes and breakfast. Any named hotel is an independently verified location example, not an event partner or a guaranteed match to this allowance.
sourceGet around the city with these convenient transport options.
Underground
The venue gives approximately eight minutes for the train segment from the main station; waiting and walking are additional.
Underground
Editorial recommendation: allow 35–50 minutes door-to-door as a buffer, rather than treating the train-only journey as the full transfer.
Weather
Editorial packing guidance: prepare for outdoor transfers with layers and a waterproof outer layer. Check the local forecast before departure; no specific temperature or rain probability is assumed.
Plan for the climate
Check temperatures and pack accordingly
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: NUE
Check the complete journey, baggage rules for samples and the last practical connection after the show. A cheaper flight to another city may be poor value once rail fares, transfers and lost meeting time are included.
Get to the venue and around the city with these options.
Airport → venue: Take U2 from the airport to Hauptbahnhof and change to U1 towards Langwasser Süd; alight at Messe.
Hotel → venue: Choose a hotel with a simple route to U1 or a verified walk to the venue. Compare transfer time against any apparent room saving.
Public transit: U1 serves Messe. Check VGN for the current Zone A ticket and the best single/day option.
Parking: Use the venue parking guidance and signs for your arrival direction. Check current event parking charges before driving; no day rate is assumed.
Plan and pack for the event climate.
Month: November
Seasonality: Plan for outdoor transfers between transport stops, entrances and halls.
Packing: Editorial packing advice: layered clothing, a waterproof outer layer and comfortable walking shoes; check a short-range forecast just before departure.
Plan your trip
Best day to visit: Wednesday, 11 November 2026
Editorial choice for a one-day trip: Wednesday provides a full 09:00–18:00 day and allows an arrival the evening before. Tuesday also offers full hours. Prefer the day when your priority suppliers can confirm appointments; no claim about quieter crowds is assumed.
Confirm dates, opening hours and travel feasibility; block 10–12 November 2026. — Thursday closes at 17:00.
Register in the official ticket shop and choose day or permanent ticket. — Online prices are lower than on-site.
Book rail or flight and accommodation; Nuremberg fills up during large trade fairs.
Build a shortlist from the exhibitor and product database, grouped by hall. — Use product groups and exhibitor country filters.
Request meetings with priority suppliers and confirm stand numbers. — Ask for the technical specialist, not only sales.
Prepare a one-page requirements brief with capacity, budget and site constraints. — Useful for comparing competing equipment offers.
Download tickets, check travel disruptions and pack business cards. — Tickets are personalised and sent by email.
Arrive at opening, work priority stands before the afternoon rush, and log follow-ups. — Cash is not accepted on site.
Suggested block: priority supplier appointments using a common requirements brief.
Booked stands, grouped using the official hall planSuggested block: compare ingredients and raw-material alternatives.
Hall 12Suggested block: lunch and meeting notes; check the live programme for any relevant talk.
Catering area or the published programme locationSuggested block: compare filling, packaging or process solutions against the same operating conditions.
Relevant stands in Halls 7, 7A, 8, 9 or 11; confirm product/stand locationsSuggested block: follow-up technical questions, laboratory/components and integration checks.
Relevant stands in Hall 9 or Hall 10Suggested block: return to shortlisted suppliers and agree written next steps.
Booked stands; no official session time is impliedTrade show party at Die Rosi
official evening event
Tuesday evening; €25 including drinks; limited tickets.
Main Stage
programme and discussion
Hall 9; keynotes and panels.
Discovery Bar
sampling and informal meetings
Hall 6; innovative drinks.
Editorial workflow for turning show-floor conversations into comparable decisions; no lead-conversion percentage or exhibitor ROI is assumed.
Budget
Shell scheme
—
Raw space
EUR 222–279 / m²
Standard booth
9 m²
Published net floor-space rent: row €222/m², corner €248/m², head €265/m², block €279/m²; minimum 9 m². Excludes stand build, VAT and other services. Mandatory marketing €860, AUMA €0.60/m² and waste €5.50/m² are additional.
sourceOfficial cost items and estimated ranges for exhibitors.
day_ticket
visitor · standard
EUR 42 / per person
permanent_ticket
visitor · standard
EUR 68 / per person
trade_show_party
both · optional
EUR 25 / per person
Editorial hotel allowance
visitor · editorial_mid_range
EUR 150–240 / per room/night; spending allowance, not a quote
Editorial meals allowance
both · editorial
EUR 35–55 / per person/show day; meals only, not observed prices
Mandatory marketing fee
exhibitor · standard
EUR 860 / per exhibitor; net, excluding VAT
9 m² row-space participation subtotal
exhibitor · derived_published_fees
EUR 2912.9 / 9 m² × €222 + €860 + 9 m² × (€0.60 + €5.50); excluding VAT, build and services
Editorial three-day visitor budget
visitor · editorial
EUR 793–1228 / 4 room nights + 3 meal days + €68 pass + €20–35 transit allowance; flights excluded
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| day_ticket | visitor | standard | EUR 42 / per person | actual | 2026-10-26 |
| permanent_ticket | visitor | standard | EUR 68 / per person | actual | 2026-10-26 |
| trade_show_party | both | optional | EUR 25 / per person | actual | 2026-10-26 |
| Editorial hotel allowance | visitor | editorial_mid_range | EUR 150–240 / per room/night; spending allowance, not a quote | estimate | 2026-10-28 |
| Editorial meals allowance | both | editorial | EUR 35–55 / per person/show day; meals only, not observed prices | estimate | 2026-10-28 |
| Mandatory marketing fee | exhibitor | standard | EUR 860 / per exhibitor; net, excluding VAT | actual | 2026-10-28 |
| 9 m² row-space participation subtotal | exhibitor | derived_published_fees | EUR 2912.9 / 9 m² × €222 + €860 + 9 m² × (€0.60 + €5.50); excluding VAT, build and services | estimate | 2026-10-28 |
| Editorial three-day visitor budget | visitor | editorial | EUR 793–1228 / 4 room nights + 3 meal days + €68 pass + €20–35 transit allowance; flights excluded | estimate | 2026-10-28 |
Decision
Six practical questions to assess visiting, exhibiting or skipping BrauBeviale. This is an editorial decision aid, not a return-on-investment forecast.
QUESTION 1 OF 6
What is your role?
Compare participation options side by side to choose the best fit for your objectives.
visit
You have at least two suppliers to compare or a project moving toward specification.
Best for
Brewery and beverage technical teams with a defined sourcing or upgrade project.
Timeline
Confirm supplier appointments, admission and the actual travel route before booking.
Risks
Ticket and travel cost without a defined shortlist
Limited time across several halls
exhibit
Your offer is relevant, the full budget and logistics are feasible, and target-account meetings justify a stand rather than a visit.
Best for
Equipment, ingredient and service suppliers targeting German and EU beverage producers.
Timeline
For the current edition, confirm remaining space, approvals and freight deadlines directly before committing. For a future edition, plan the stand and meeting campaign well ahead.
Risks
Full participation cost exceeds floor-space rent alone
Insufficient booked meetings or follow-up capacity
skip
No relevant sourcing, selling or learning objective justifies the current trip cost; use remote research and reassess the next edition.
Best for
Teams with no European beverage project or no travel budget this cycle.
Timeline
Reassess for the next edition.
Risks
Missing competitor launches and supplier comparisons
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
2 more alternate names hidden
Trust footer
12
References
1
Publishers
12
Date checked
Primary event, venue, operator or public-authority source
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